What Can AI Unlock for You as a Healthcare Marketer?

Paul Roetzer

// By Jane Weber Brubaker // “AI” and “machine learning” are terms that get batted around a lot these days. We know that there’s great promise on the clinical side to take vast amounts of data and use AI to make discoveries that would be impossible for humans to find on their own — akin Read More

A Targeted Campaign Boosts Lung Cancer Screenings at Trinity Michigan

Trinity Health Logo

“When it became clear in March 2020 that the coronavirus outbreak in the U.S. had reached pandemic heights, federal health officials and cancer societies urged Americans to delay routine cancer screenings,” says Bradley Wensel, EVP and chief customer officer at Healthgrades. “Providers and consumers heeded those recommendations, which led to an abrupt drop in screenings, Read More

University of Michigan Research Instrumental in Shaping Communications to Overcome COVID-19 Vaccine Hesitancy

Mary Masson

// By Brian Griffin // As the COVID-19 Delta variant spreads rapidly across the country, there is an increasingly urgent need to overcome vaccine hesitancy and access to care issues among the unvaccinated. Michigan Medicine’s communications strategy is based on research that shows patients want empathy, not lectures or bullying. Healthcare providers on the frontlines Read More

Chicago-Area Health System Puts Spotlight on Identifying and Managing High Costs

Bonny Chen

// By Jim Samuel // Hospitals and health systems across the country are constantly looking for ways to identify and manage unnecessary spending — for themselves and for patients. Controlling costs is particularly important when one of your system’s core values is stewardship. That’s why Chicago-based AMITA Health turned to an app that gives providers Read More

Making Virtual Visits Scalable and Sustainable

NextGen

Even as healthcare organizations build out their marketing stacks to better reach, engage, and serve patients and prospective patients, health technology companies are building stacks of their own, for some of the same reasons — to help their clients improve patient access and convenience. NextGen Healthcare was named by KLAS in 2021 as the top Read More

COVID Accelerates Digital-First Strategy at Two Systems

Morgan Griffith

Bon Secours Mercy Health, a 50-hospital health system spanning seven states and Ireland, was in the midst of redefining the patient journey experience when COVID hit. “We’re one of the five largest Catholic healthcare systems in the U.S. — we have thousands of points of care and 60,000 associates. So, as you can imagine, making Read More

Lessons from Retail: How Health Care Can Win by Adapting to Changes in Consumer Behavior

Discover how ProMedica uses customer feedback and a digital-first approach to consumers to achieve stellar results across more than 400 facilities in 28 states.

A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Wednesday | July 21, 2021 | 2:00 P.M. Eastern

Your Presenters:

  • Annie Haarmann, Head of Strategy and Consulting, Healthcare and Life Sciences, Reputation
  • Adeline Ashley, Director of Digital Strategy and Marketing Communications, ProMedica

Join us on July 21 to learn how to harness the power of digital to deliver a more retail-like experience in a changing environment. You’ll see real-world examples and learn best practices from health care leaders and industry disruptors.

Register Now or Learn More »

What Will it Take to Move Healthcare to Full Digital Enablement?

Margo Schneider

“I really hope that in the next 10 years the term ‘digital health’ is retired because all healthcare will be digitally enabled,” says Margo Schneider, senior director of digital strategy at UW Medicine. Schneider, along with Tara Nooteboom, director of strategic and digital growth at Rush System for Health, and Prem Batchu-Green, customer experience designer Read More

eHST Monthly Video Update – June 2021

Watch this episode of our video update with stories from eHealthcare Strategy & Trends: Health systems use digital tools to connect people with vaccines. Top industry leaders share post-pandemic priorities. Lessons from higher education for digital fundraising in healthcare. How to raise your organization’s social justice profile. And an update on the 2021 eHealthcare Leadership Awards.

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One Expert’s Take on Why and How Telehealth Could Be Better

Paragon

Telehealth skyrocketed during the pandemic as a way to keep patients and providers safe when in-person office visits weren’t absolutely necessary. The volume of virtual visits went from hundreds a month to thousands a day practically overnight, but the quality of the experience hasn’t always measured up. How do we make it better? To imagine Read More

Texting: A Surprisingly Simple Strategy for Coordinating Vaccine Appointments

Luma Health

With the rush to get Americans vaccinated, organizations struggled to find the best way to contact patients to coordinate vaccine appointments, especially when demand exceeded supply. Adnan Iqbal, CEO of Luma Health, a San Francisco-based patient engagement platform, found many clients wanted to use the platform to get patients signed up at the appropriate time. Read More

Want to Drive Patient Satisfaction and Capture More Market Share for Your Physicians? Make It Easy for Patients to Self-Schedule Virtual Visits

Grant Lunney

// By Jane Weber Brubaker // Even as healthcare organizations build out their marketing stacks to better reach, engage, and serve patients and prospective patients, health technology companies are building stacks of their own, for some of the same reasons — to help their clients improve patient access and convenience. NextGen Healthcare was named by Read More

How Small Teams Are Executing Big Strategic Content Plans

Andrew King

The pandemic commandeered most of the marketing resources of healthcare organizations during the past year or so, but in the background, marketing teams have been steadily pushing key initiatives forward, laying the foundation for post-pandemic activities. Adventist HealthCare, an integrated health network based in Gaithersburg, Maryland, moved content from the organization’s WordPress blog into the Read More

Sustaining and Accelerating Digital Health Innovation in a Post-COVID World

Tara Nooteboom, manager of digital patient engagement, Rush

// By Jane Weber Brubaker // “I really hope that in the next 10 years the term ‘digital health’ is retired because all healthcare will be digitally enabled,” says Margo Schneider, senior director of digital strategy at UW Medicine. Schneider, with co-panelists Tara Nooteboom, director of strategic and digital growth at Rush System for Health, Read More

Text Messaging Beats Out Email, Apps for Coordinating Vaccine and Other Appointments

Adnan Iqbal

// By Althea Fung // Within the first three months of 2021, Chicago’s Cook County Health scheduled one million COVID-19 vaccination appointments, using text messaging at scale.  With the rush to get Americans vaccinated, organizations struggled to find the best way to contact patients to coordinate vaccine appointments, especially when demand exceeded supply. Adnan Iqbal, Read More

Healthcare Data Is Growing, With a Profound Impact

“According to IDC, data in healthcare is expected to grow at a rate of 36 percent per year through 2025, outranking industries such as manufacturing, media, and financial services,” says Salchin Kalra, vice president of customer success at Infostretch. He says this is no accident. Read on for an excerpt from his new article: Data Read More

Digital Health Strategies that Will Shape the Future – Webinar Recording

Nooteboom-Schneider-Batchu-Green-Haldeman

How the pandemic has accelerated digital innovation in care delivery — and how you can take advantage of new models to meet consumer expectations

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists.

The COVID-19 pandemic has created opportunities to transform care delivery with digital solutions and spawned digital health strategies that will define the future.

Which emerging digital solutions have the most power to disrupt? What does this mean for the future of telehealth? Or hospital care at home? What new challenges have emerged that we must pay attention to?

This panel discussion will focus on how health systems and technology leaders are pivoting and developing their digital health plans and products in response to the new landscape, and how they are partnering with vendors, incubators, and accelerators in new ways as digital health solutions proliferate.

Watch Now »

Member Webinar: Digital Health Strategies that Will Shape the Future

Nooteboom-Schneider-Batchu-Green-Haldeman

How the pandemic has accelerated digital innovation in care delivery — and how you can take advantage of new models to meet consumer expectations

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists.

The COVID-19 pandemic has created opportunities to transform care delivery with digital solutions and spawned digital health strategies that will define the future.

Which emerging digital solutions have the most power to disrupt? What does this mean for the future of telehealth? Or hospital care at home? What new challenges have emerged that we must pay attention to?

This panel discussion will focus on how health systems and technology leaders are pivoting and developing their digital health plans and products in response to the new landscape, and how they are partnering with vendors, incubators, and accelerators in new ways as digital health solutions proliferate.

Watch Now »

Tips To Prepare for Google’s New Core Web Vitals Algorithm

cleveland clinic logo

Google is changing its search algorithm this month. Is your team prepared? With the new algorithm, called Core Web Vitals, Google will implement a new set of metrics that take into account page experience in search ranking. “Core Web Vitals is really getting at the overall experience of your page. Are users able to see Read More

During a Crisis, Focus First on Communicating With Internal Stakeholders

SVMHS logo

Among the many adjustments hospital and health system marketers have made during the coronavirus pandemic is placing a greater emphasis on internal communications. In many cases, the shift has been dramatic. Alan Shoebridge, director of marketing and communication at Salinas Valley Memorial Healthcare System (SVMHS) in west-central California, estimates that from the spring of 2020 Read More

Content Strategies for a Post-Pandemic World

Marsha Tapscott

// By Jane Weber Brubaker // The pandemic commandeered most of the marketing resources of healthcare organizations during the past year or so, but in the background, marketing teams have been steadily pushing key initiatives forward, laying the foundation for post-pandemic activities. Adventist HealthCare, an integrated health network based in Gaithersburg, Maryland, and North Mississippi Read More

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