How a CRM Strategy Delivered Cleaner and More Accurate Data for St. Bernards

Parkey-Lydia-St-Bernards

Without the right tools, it’s hard to meet your strategic goals. With the right tools and partners, it’s as different as night and day. At St. Bernards Healthcare in northeast Arkansas, trying to prospect for new patients among new movers wasn’t working. That changed when the health system adopted a CRM platform, Virgin Pulse, in Read More

Do Hospitals and Health Systems Put Too Much Trust in Their CRM Data?

Jim-Samuel

// By Jim Samuel // Healthcare organizations use customer relationship management (CRM) platforms to manage patient information, appointments, and communications. Are they putting too much trust in the accuracy of the data in their systems? One study of CRM data quality says the answer may be yes. If your health system uses a customer relationship Read More

Where Healthcare CRM is Headed in 2023 and Beyond [New Webinar!]

Speaker panel for webinar: "Where Healthcare CRM is Headed in 2023 and Beyond"

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Wednesday, November 30 at 2 PM Eastern

Marketers at hospitals and health systems have spent the better part of a decade building the business case to invest in CRM platforms and the talent to run them. But that conversation is shifting due to challenging financial pressures and changes in vendor choices. Platforms are complex, and the stakes are high. It’s more important than ever to understand how to approach the investment and implementation wisely to be successful.

Join us on Wednesday, November 30 for a roundtable discussion with leaders on the provider side and vendor side.

You’ll learn:

  • How buyer decisions for CRM have changed
  • How to evaluate platforms now that there are more choices on the market than ever before
  • How strategy and operations work together to get the most out of a CRM investment
  • How vendors see their platforms evolving over the next 1-2 years
  • How to manage expectations for CRM now that healthcare organizations are facing historically challenging financial pressures

And much more!

Register now or learn more »

2022 eHealthcare Leadership Award Winners

ehla-logo-squared

// By Susan Dubuque // Winners of the 23rd Annual eHealthcare Leadership Awards were announced on November 9, at an awards luncheon held during the Healthcare Internet Conference (HCIC). To accommodate those who were not able to attend in person, the presentation was live-streamed, and the virtual event is available on eHealthcareAwards.com. We hope you’ll invite your team to watch the Read More

CRM Kick-Starts Successful Direct Marketing Campaigns at St. Bernards

Pickens-Laura-St-Bernards

// By Jane Weber Brubaker // St. Bernards’ marketing team tried to run direct mail campaigns on their own, but they weren’t working. Today, it’s a different story. Without the right tools, it’s hard to meet your strategic goals. With the right tools and partners, it’s as different as night and day. At St. Bernards Read More

Survey Reveals Healthcare Consumers Are More Empowered Than Ever

consumer health survey report

Consumerism is a growing force in healthcare. The industry has been pushing consumers to take a more active role in their health and wellness for many years. With growing involvement comes a set of growing expectations that healthcare providers will operate on consumers’ terms and that they’ll meet health consumers where they are. In a Read More

Building Brand Reputation Through Digital Platforms: A Physician Marketing Approach

Building Brand Reputation

Learn how digital marketing to physicians established Baptist Health South Florida as a leading source of high-value content for physicians and referral sources.

Panelists:

  • Mary Adam, Manager, Physician Marketing, Miami Cancer Institute, Baptist Health South Florida
  • Tarra Lowe, Manager, Physician Marketing, Baptist Health South Florida
  • Mike Ciaburri, Vice President, Business Development, BroadcastMed

Watch this webinar and you’ll learn:

  • How a new cancer institute gained national recognition in a short time
  • The type of content that is attractive to a physician audience
  • How high-quality content builds brand reputation, engages physicians, and drives referrals
  • How to design, deploy, and measure the effectiveness of digital campaigns targeted to physicians
  • How rich content gives physician liaisons a way to demonstrate expertise in specialty service lines

Watch Now »

The Digital Health Journey: The Consumer Perspective

Dillon-Ben-Geonetric-2022

// By Ben Dillon // A new survey reveals that consumers are more empowered than ever, and their expectations have grown over the past two years. Consumerism is a growing force in healthcare. The industry has been pushing consumers to take a more active role in their health and wellness for many years. With growing Read More

Leverage Your CRM Capabilities to Close Care Gaps and Humanize Healthcare

Yahav-Lara-Griffin-Health

In a post-COVID healthcare industry, how do you better communicate with patients in a way that both closes patient care gaps and improves your healthcare delivery? For one health system, the answer may lie in leveraging your organization’s CRM capabilities. When you put a stake in the ground in a big and high-profile way, everything Read More

Is it Time to Take Your Digital Health Marketing In-House?

Jennifer Vazales

When you’re ready to make the transition to in-house digital health marketing, finding the right partner is key. Small marketing teams often lean on third-party providers to run their marketing campaigns. As these teams develop skills in digital marketing, they gain the confidence to staff up and bring campaign management in-house. By 2020, VCU Health’s Read More

Does Your Health System Need a Primary Care Reactivation Campaign?

Cheryl Hodgson

Primary care plays a central role in the healthcare delivery system. But the COVID-19 pandemic upended primary care services. As a result, many primary care physicians closed their offices, offered reduced services, or used virtual care services to connect with patients. But when offices began to reopen, patients remained reticent to return. So is a Read More

Optimized Healthcare Marketing: A Fully Integrated and Transparent Funnel

combinaut logo

“I’ve been a healthcare marketer for what seems like a very long time (20 years), with a big chunk of that at Scripps Health in San Diego,” writes Marc Needham, chief growth officer for Combinaut. “Over that very long period, I’ve seen lots of seemingly impossible problems vanish and other problems that seemed easily remedied Read More

Your Digital Front Door – Meeting Consumers Where They Are

Your Digital Front Door – Meeting Consumers Where They Are

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Panelist:

  • Ben Dillon, Chief Strategy Officer, Geonetric

After this webinar, attendees will be able to answer critical questions, including:

  • What are consumers’ preferred ways to engage with health organizations throughout their journey?
  • How are consumers researching health conditions (and what information your health system needs to be delivering)?
  • How has patient loyalty changed and what are the most important factors as patients are making healthcare choices for every healthcare encounter?
  • What are consumers’ perspectives on personalized digital experiences in an era of greater awareness of the threats to data privacy?

Watch Now »

Healthcare CRM: Leverage Your Existing Data to Drive Patient Activation

Actium logo

In healthcare, CRM is often referred to as the software itself — as a noun — versus the activity of managing customers — a verb. In some cases, it’s a checkbox for a technology neither mapped to organizational goals nor mapped to driving metrics that matter to the health system. Innovative health systems have started Read More

CRM Is a Verb, Not a Noun

Alan Tam

// By Jared Johnson // Ask the Expert, with Alan Tam, Vice President of Marketing, Actium Health This month’s featured expert believes that CRM implementations in healthcare should deliver on business metrics that matter — revenue growth, cost reduction, patient outcomes, and ROI. In healthcare, CRM is often referred to as the software itself — Read More

Building Brand Reputation Through Digital Platforms: A Physician Marketing Approach [Webinar]

Mary Adam, Tarra Lowe, Mike Ciaburri

Learn how digital marketing to physicians established Baptist Health South Florida as a leading source of high-value content for physicians and referral sources.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Tuesday | October 25, 2022 | 2:00 p.m. Eastern

Your Presenters:

  • Mary Adam, Manager, Physician Marketing, Miami Cancer Institute, Baptist Health South Florida
  • Tarra Lowe, Manager, Physician Marketing, Baptist Health South Florida
  • Mike Ciaburri, Vice President, New Business Development, BroadcastMed

Join presenters from Baptist Health South Florida and BroadcastMed on October 25 and find out how you can use digital marketing solutions to attract a physician audience and strengthen brand recognition.

Mary Adams, Tarra Lowe, Mike Ciaburri

Register Now »

Blockchain Technology in Digital Healthcare: An Answer to Digital Ad Fraud?

Jim-Samuel

If you’re running digital healthcare advertising campaigns, you’re probably aware of blockchain technology. To hear some tell it, blockchain is the answer to just about every problem faced by modern society. Others describe it as a solution in search of a problem. One area in which blockchain has seen some success is in helping to Read More

Point/Counterpoint: Can Blockchain Protect Digital Advertisers from Fraud?

Fou-Augustine

// By Jim Samuel // Digital advertising will total more than $571 billion worldwide in 2022. But the latest projections from Juniper Research say $81 billion of that will be wasted because of fraud. Some advocates say blockchain technology can be the solution to the fraud problem. Others say blockchain is likely to come up Read More

1 2 3 46