CRM: How to Optimize Your Tech Stack to Attract and Retain Patients

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Your Presenters:

  • Mike Sonnentag, Senior Service Line Marketing Strategist, Virtua Health
  • Seth Kaplan, Director, Marketing and Customer Engagement, HonorHealth
  • Ross Therrien, Enterprise Account Executive (Healthcare), LeadSquared

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll learn:

  • Why an EHR system alone may not be enough
  • How Virtua Health uses the CRM to uncover opportunities for service line growth
  • How HonorHealth’s CRM team reaches out to internal clients as strategic partners
  • How integrated systems enable data sharing and improve care coordination
  • How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.

Watch Now »

Celebrate Excellence and Innovation in Healthcare at HCIC 2024

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HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond

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Join us for a free webinar on Wednesday November 6 at 2 p.m. ET to hear from leading health systems who will share how they have addressed these key components of a consumer experience roadmap to increase patient loyalty and retention.

Your Presenters:

  • Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
  • Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
  • Justin Dearborn, Founder and CEO, Praia Health

Moderated by:

  • Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn:

  • How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
  • Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
  • How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
  • How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.

Register Now »

25 Years of Celebrating Excellence in Digital Healthcare Strategy

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// By Susan Dubuque // As we celebrate the 25th anniversary of the eHealthcare Leadership Awards, it is fitting to reflect on the evolution of the awards program and the parallel advancements in our industry. We look back from various perspectives, including organizers, sponsors, judges, and winners. The 2024 awards ceremony is at HCIC on November 10.

Unlocking the Power of HIPAA-Compliant Analytics in Healthcare

// By Demetrios Kontizas // Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?

Social Media Campaign Shines Light on Black Maternal Health Efforts

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Despite great strides in medical care, the U.S. is witnessing a troubling trend — rising rates of maternal mortality and morbidity, especially among Black women and infants. A social media campaign shows what is being done to counteract and prevent infant and maternal mortality, not just focus on the negative statistics.

How to Target Your Patient Audience in the Age of Zero-Clicks

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// By Wendy Margolin // First Google drove organic results lower down on the SERP, favoring paid ads instead. Now Google’s AI Overviews has taken the top spot. Content marketers are raising their game to compete for traffic. Discover how predictive analytics, health journey content series, and immersive content are driving results for three major health systems.

How Does Cleveland Clinic Consistently Dominate Health Search Results?

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If you ask Google to solve the mystery of any random thing happening to your body, chances are you’ll find an answer from Cleveland Clinic high up on page 1 of the search engine results page. How does it consistently rank so high for such a large number of health-related questions?

HCIC 2024: Transformation in Action

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// By Susan Dubuque // HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

Rallying Around Sisters: How Riverside University Health System-Public Health Brings the Community Together to Support Black Maternal Health 

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// By Althea Fung // Despite great strides in medical care, the U.S. is witnessing a troubling trend — rising rates of maternal mortality and morbidity, especially among Black women and infants. A social media campaign shows what is being done to counteract and prevent infant and maternal mortality, not just focus on the negative statistics.

Google’s Cookie Conundrum: What it Means for Healthcare Advertisers

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As the dominant player in online advertising, search, and browsing, Google routinely sets the online advertising world spinning. Its cookie policies are the latest upheaval as the company seeks to balance growing privacy concerns with its value proposition. ​​We sat down with two experts to learn more about the cookie conundrum.

Provider Data Management: The Foundation for a Supercharged Marketing Strategy

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Watch this webinar to discover how Summit Health improved provider data management and how it enables more patients to find and access care — and how you can too.

Your Presenters:

  • Stephanie Scotto, MHA, Senior Manager, Web Operations VillageMD, Summit Health, CityMD
  • Rachelle Montano, MS, RD, MBA, Vice President, Clinical Strategy, Loyal

You’ll learn:

  • Why having all provider data in a single, unified platform, is the key to a powerful marketing strategy
  • How clinical taxonomy can enhance and connect patients to the most appropriate care provider
  • Best practice takeaways from Summit Health for other health systems considering leveling-up their provider data management tools to achieve business objectives.

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CRM: How to Optimize Your Tech Stack to Attract and Retain Patients

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Join us for a free webinar on Wednesday October 9 at 2 p.m. ET to learn how your organization can drive growth, deliver comprehensive, patient-centered care, and stay competitive in today’s rapidly changing healthcare environment.

You’ll learn:

  • Why an EHR system alone may not be enough
  • How Virtua Health uses the CRM to uncover opportunities for service line growth
  • How HonorHealth’s CRM team reaches out to internal clients as strategic partners
  • How integrated systems enable data sharing and improve care coordination
  • How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.

Register Now »

12 Percent Jump in Screenings: Atlantic Health’s ‘Charlie the Colon’ Campaign Wins Big

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Colorectal cancer is a significant health concern in the United States. Early detection through screenings like colonoscopies can significantly improve survival rates, with five-year survival rates at about 90 percent if treated early. Discover the strategy behind Atlantic’s “Here’s the Bottom Line” campaign and how it achieved a significant increase in screenings.

Cleveland Clinic’s “Team of Teams” Approach to SEO and Content Marketing

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// By Jane Weber Brubaker // If you ask Google to solve the mystery of any random thing happening to your body, chances are you’ll find an answer from Cleveland Clinic high up on page 1 of the search engine results page. How does it consistently rank so high for such a large number of health-related questions?

St. Peter’s Multi-Level Strategy to Boost Recruitment and Retention

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The eHealthcare Leadership Awards introduced a new category in 2023 to address healthcare workforce shortages. Eight winners were selected, including St. Peter’s Healthcare System, which used a twofold strategy to promote hard-to-fill jobs and support recruitment initiatives through marketing and HR collaboration. Discover St. Peter’s tactics and enhance your organization’s hiring practices.

Mastering Digital Content in the Age of Zero-Click Search and AI Overviews: Real Strategies for Healthcare Marketers

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Your Panelists:

  • Leslie Cozatt, Executive Marketing Consultant, Providence
  • Laura Kuechenmeister, Corporate Director of Content Marketing & Design, Emory Healthcare
  • Kirsten Lecky, EVP Insights and Growth, WG Content
  • Bridget Reuter, Service Line Marketing Manager, Virtua Health

Watch this webinar to hear from these powerhouse healthcare brands that are successfully adapting their strategies:

  • Emory Healthcare: Discover how Emory is leveraging immersive storytelling to captivate and engage their audience.
  • Providence: Leslie Cozatt, Executive Marketing Consultant, will discuss the evolution of blogs from awareness-building tools to thought leadership platforms driven by subject matter experts (SMEs).
  • Virtua Health: Bridget Reuter, Service Line Marketing Manager, will highlight the use of predictive AI and electronic medical records (EMR) in targeted email marketing.
  • WG Content: Kirsten Lecky, EVP, Insights and Growth will provide an overview of the big picture in digital content shifts across hundreds of clients and thousands of projects. She’ll share what content trends are emerging and where organizations are investing.

 
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Cookies Are Back. What Does It Mean for Healthcare Advertisers?

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// By Jane Weber Brubaker // As the dominant player in online advertising, search, and browsing, Google routinely sets the online advertising world spinning. Its cookie policies are the latest upheaval as the company seeks to balance growing privacy concerns with its value proposition. ​​We sat down with two experts to learn more about the cookie conundrum.

Discover How Leading Health Systems Use Integrated Marketing to Grow Service Lines

Integrated campaigns can play a significant role in product line marketing by unifying messaging and enhancing brand consistency and visibility. This approach helps reach diverse target audiences and engage with consumers at multiple touchpoints. Discover how UChicago Medicine, University of Michigan Health-Sparrow, and Siteman Cancer Center develop successful integrated marketing campaigns.

Ignite Excellence: Winning Strategies for Digital Patient Experience

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Panelists:

  • Ben Dillon, CEO, Geonetric
  • Matt McKinney, Director, Digital Engagement, Cone Health
  • Kishore Reddipeta, Director, Web Systems and Technologies, Stanford Medicine Children’s Health

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2024 eHealthcare Leadership Awards

In this session, you’ll learn:

  • The breadth, scope, and depth of winning patient experience strategies and tools
  • How website and digital health steering committees guide planning
  • Best practices for implementing patient experience initiatives
  • How to prioritize investments for maximum impact
  • And much more!

Watch Now »

Atlantic Health System Launches Humorous Campaign for Colorectal Cancer Awareness

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// By Althea Fung // Colorectal cancer is a significant health concern in the United States. Early detection through screenings like colonoscopies can significantly improve survival rates, with five-year survival rates at about 90 percent if treated early. Discover the strategy behind Atlantic’s “Here’s the Bottom Line” campaign and how it achieved a significant increase in screenings.

Is Your Healthcare Website Ready for the Digital Future?

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Advancements in digital technology are rapidly changing how consumers make decisions — especially about their healthcare. By integrating digital solutions into hospital websites, consumers have more access to the information they need. Hear from a panel of digital marketing leaders as they share best practices for future-proofing health system websites.

A Tale of Two CRMs: How Sharp HealthCare Achieved Success with a Dual Approach to Patient Engagement

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CRM lacks a universal definition in healthcare, encompassing everything from patient acquisition to care gap resolution. The fragmented vendor landscape offers solutions ranging from niche tools to comprehensive platforms, challenging organizations to pinpoint their specific needs. Explore how Sharp HealthCare navigated this complexity, crafting a unique two-pronged strategy for optimal results.

Winning Digital Strategies to Boost Employee Recruitment and Retention

// By Susan Dubuque // The eHealthcare Leadership Awards introduced a new category in 2023 to address healthcare workforce shortages. Eight winners were selected, including St. Peter’s Healthcare System, which used a twofold strategy to promote hard-to-fill jobs and support recruitment initiatives through marketing and HR collaboration. Discover St. Peter’s tactics and enhance your organization’s hiring practices.

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