Building Healthcare Experiences Patients Love

Jennifer Carron

// By Elaine Christie // Patients today want more. They want digital experiences that are fast, easy, and personalized. If your healthcare organization doesn’t keep up, it’s time for a serious digital makeover. Here’s how to create a roadmap that boosts patient loyalty, reduces friction, and makes your organization feel like the user-friendly apps patients like using.

Healthcare Marketing in the Privacy Era: Embracing the Consumer Mindset

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Join us for a free webinar on Wednesday January 15, 2025 at 2 p.m.

Your Presenters:

  • Stephanie Downing, Manager of Digital Communications, St. Elizabeth Healthcare
  • Ray Mina, Vice President, Marketing & Interim Vice President, Product Freshpaint

You’ll learn:

  • Why delivering an exceptional online experience is a competitive imperative.
  • Why privacy concerns have made consumerization so difficult in healthcare.
  • How you can overcome these challenges.
  • What it means to be privacy-first.
  • How to build a durable, privacy-first foundation.
  • How this foundation will help you improve ROI and enhance patient loyalty.

And much more!

Register Now  »

Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise

ft image Definitive Healthcare Speakers

Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.

Your Presenters:

  • Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
  • Zain Ismail, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
  • Otto Angulo, Senior Director, Digital Consumer Engagement, AtlantiCare
  • Mike Julian, Principal Consultant, Population Intelligence & Activation Populi, a Definitive Healthcare Company

Watch Now »

Provider Data Management: Backbone of Effective Healthcare Marketing

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// By Jane Weber Brubaker // Without a solid provider data management foundation and strategy, your best marketing efforts may land with a thud. Here, we share highlights from a recent webinar, showing how Summit Health centralized its provider data into a single source of truth that enables patients and referring physicians to find the right providers.

Sprint to Success: Lessons from Targeting a Niche Audience at the Chicago Marathon

// By Wendy Margolin // In the fall of 2023, when HIPAA laws left a giant black hole in healthcare providers’ targeted marketing campaigns, UChicago Medicine marketers successfully targeted a niche audience, using digital programmatic out-of-home (pDOOH) advertising, geofencing, and geopathing. Learn how this tactic allows them to target visitors while also capturing audience information for retargeting.

Bringing Diversity, Equity, and Inclusion to Life in Today’s Healthcare Environment

Susan Dubuque black and white headshot

// By Susan Dubuque // The COVID-19 pandemic highlighted health disparities in the U.S., which disproportionately affected vulnerable and underserved communities. This article will present examples of DEI in action through three award-winning entries in the Best Digital Leadership in Health Diversity, Equity, and Inclusion category from the 2023 eHealthcare Leadership Awards.

2024 eHealthcare Awards Honor Outstanding Digital Healthcare Initiatives

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This year marks the 25th anniversary of the eHealthcare Leadership Awards. The winners were announced on November 10 at an awards presentation held during the Healthcare Internet Conference (HCIC). The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives.

2024 eHealthcare Leadership Award Winners Announced

black eHLA logo

// By Susan Dubuque // This year marks the 25th anniversary of the eHealthcare Leadership Awards. The winners were announced on November 10 at an awards presentation held during the Healthcare Internet Conference (HCIC). The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives.

A Marketer’s Guide to Security

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Download this whitepaper to get essential strategies you can adopt to safeguard patient data and maintain system integrity.

You’ll learn:

  • How to overcome the security challenges of outdated systems.
  • Why marketing systems are most vulnerable to security risks, and how they can be fortified.
  • How to use security protocols and regulation as agents of positive change.
  • Effective ways to advocate for security measures to internal and external stakeholders.
  • A checklist to take account of your tech stack and identify where to focus your efforts to enhance security and efficiency.
  • And much more!

Download Now »

How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond

Praia Health Speakers

Your Presenters:

  • Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
  • Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
  • Justin Dearborn, Founder and CEO, Praia Health

Moderated by:

  • Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn:

  • How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
  • Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
  • How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
  • How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.

Watch Now »

Do You Have to Compromise Between Regulatory Adherence and Analytical Power?

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Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?

How Healthcare Marketers Can Balance Privacy Regulations and Personalization

// By Erin Killion // Stymied by privacy laws that hinder you from targeting and measuring your online marketing efforts? Maybe it’s an opportunity to consider new strategies. In this article, we explore some innovative approaches that will help you connect with consumers in meaningful ways while keeping consumer privacy in mind.

How the Vanderbilt Health Consumer-Focused Website Boosts Engagement and Conversions

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// By Althea Fung // Websites play a crucial role in how consumers access information and make decisions. When designed properly, websites provide convenient, easy access to products, services, and information, and drive engagement and loyalty. Learn how Vanderbilt Health leveraged a comprehensive health library and headless CMS to boost engagement and conversions.

Inside Stanford Children’s Innovative Digital Strategy to Enhance Patient Experience

Stanford Medicine Children

Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

The Future of Findability: Search in the Age of AI

The Future of Findability - eBook

Artificial intelligence has recently established its presence in search through features like Google’s AI overviews, Bing’s integration with Microsoft Copilot, and the Perplexity AI search engine. As these AI search engines and integrations become more prevalent, digital marketers still need to focus on what has been their goal all along: findability.

So what can healthcare organizations do to stand out, stay findable, weather these changes, and understand how they’re performing in this new age of AI search? 

Download Now »

4 Award-Winning Healthcare Email Marketing Examples to Inspire Your Next Campaign

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// By Julie Revelant // Email is one of the most effective channels to engage and motivate patients to act. In this article, we look at four health systems that garnered awards for Best Email Content at the 2023 eHealthcare Leadership Awards. We explore their winning entries and the strategies and tactics they used to drive conversions.

Welcoming Patients Through the Digital Front Door

Panelist Phase2 MEMBER Webinar

// By Susan Dubuque // The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.

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