// By Kevin Kashou // Are the error messages, search results, and form instructions on your website written to convey humanity and caring? Or do they feel more like the time’s up buzzer on Jeopardy? Read on for nine tips to make often-overlooked error messages more human, because the right wording is a form of caring.
Healthcare marketers often capture demand at the moment something in a person’s life creates a need for care. Learn how reverse engineering the patient journey can shed light on where patients and prospective patients drop out, and what you can do to increase their chances of successfully finding care.
// By Andy Ibbotson // When people use AI to search for healthcare information, who gets cited, and why? And what can you do to increase your chances of being visible in the first place? Learn how citation share changes when looking only at healthcare domains, and why citation position matters as much as citation share.
As artificial intelligence becomes a primary way patients research symptoms, evaluate providers, and choose where to seek care, organizations face a growing challenge: inaccurate answers can put healthcare brands and patient trust at risk. Learn how AI hallucinations occur, why healthcare is uniquely vulnerable, and what organizations can do to reduce risk.
// By Susan Dubuque // Pregnancy tracking apps often compare fetal growth to fruits and vegetables. A blueberry. A peach. A watermelon. Inspira Health turned that familiar experience into the foundation of an award-winning digital marketing campaign. Discover how this clever maternity campaign increased engagement, online bookings, and patient volume.
The Billings Clinic location strategy webinar generated more questions than the panel could address live. In this follow-up, leaders from Billings Clinic and Geonetric share insights on what deserves a location profile, how to manage data across a growing health system, and how website structure can support search and AI discovery.
A free white paper, published by LionShare
A Practical Guide to Healthcare Marketing Accountability and Organizational Impact
You’ll learn:
// By Christine Blanchette and Lisa Bevere // Healthcare marketers often capture demand at the moment something in a person’s life creates a need for care. Learn how reverse engineering the patient journey can shed light on where patients and prospective patients drop out, and what you can do to increase their chances of successfully finding care.
ROI & Performance Marketing Week Day 5 Closing Keynote
Presented Sept, 18, 2026
Panelist:
Moderated by:
You’ll learn:
ROI & Performance Marketing Week Day 5 Session 1
Presented Sept, 18, 2026
Panelists:
Moderated by:
You’ll learn:
ROI & Performance Marketing Week Day 4
Presented Sept, 17, 2026
Panelists:
Moderated by:
Join us as our panelists explore how you can:
ROI & Performance Marketing Week Day 3
Presented Sept, 16, 2026
Panelists
Moderated by:
In this session, you’ll learn how to:
ROI & Performance Marketing Week Day 2
Presented Sept, 15, 2026
Panelists:
Moderated by:
You’ll learn:
ROI & Performance Marketing Week Day 1 Opening Keynote
Presented September 14, 2026
Panelists:
Moderated by:
You’ll learn:
The digital front door is no longer a single access point. As patients move between health system websites, search, social media, and other digital touchpoints, marketers need to create connected experiences that make it easier for consumers to find care. In this report, you’ll learn how leading health systems are rethinking the digital front door.
Does a strong ranking on the Google search engine results page correlate with high visibility on AI platforms? A recent study conducted by Rotgar looked at 322 medical questions and compared Google’s Top 20 with citations on ChatGPT and Gemini. Results are surprising.
// By Jared Johnson // As artificial intelligence becomes a primary way patients research symptoms, evaluate providers, and choose where to seek care, organizations face a growing challenge: inaccurate answers can put healthcare brands and patient trust at risk. Learn how AI hallucinations occur, why healthcare is uniquely vulnerable, and what organizations can do to reduce risk.
A campaign-style rollout of the Beekeeper app reframes how Southeast Georgia Health System connects with its workforce. Read on to see how strong creative and on-the-ground activation turned an internal communication tool into something team members will use.
// By Therese Lockemy, MBA // The Billings Clinic location strategy webinar generated more questions than the panel could address live. In this follow-up, leaders from Billings Clinic and Geonetric share insights on what deserves a location profile, how to manage data across a growing health system, and how website structure can support search and AI discovery.
The Kids Mental Health Foundation designs digital experience around behavior, helping families and communities find support when they need it most. Through the website, the organization delivers on its mission to make mental health information and resources accessible, actionable, and easy to navigate.
// By Evgeniy Yudin // Does a strong ranking on the Google search engine results page correlate with high visibility on AI platforms? A recent study conducted by Rotgar looked at 322 medical questions and compared Google’s Top 20 with citations on ChatGPT and Gemini. Results are surprising.
Presented August 26, 2026
Panelists:
Moderated by:
Join us as our panelists explore how you can:
Compliance regulations make digital ad tracking more difficult, but not impossible. Leaders from Ours Privacy and WelbeHealth explore recent research and offer practical use cases for healthcare marketers. Learn how marketers reach the right audience without compromising on compliance.
CRM is becoming an enterprise capability that connects marketing strategy with patient needs. In this new report, we explore how health systems use CRM to support the patient journey. You’ll find valuable insights that will help you build a more connected CRM strategy that strengthens patient engagement and delivers strategic benefit for your organization.
// By Susan Dubuque // A campaign-style rollout of the Beekeeper app reframes how Southeast Georgia Health System connects with its workforce. Read on to see how strong creative and on-the-ground activation turned an internal communication tool into something team members will use.