// By Therese Lockemy, MBA // Healthcare marketing leaders explore practical AI use cases, data readiness, governance, and team structures required to move from experimentation to real operational value. Here’s what the panelists recommend for teams trying to move from experimentation to impact.
A free white paper, published by Freshpaint
This playbook shows healthcare marketers how leading systems are moving beyond search dependency—by building multi-channel infrastructure that creates demand upstream, captures it downstream, and proves impact in terms finance understands.
You’ll Learn How To:
As pressure to personalize the patient journey grows, healthcare organizations that embrace AI are finding ways to move faster and smarter. Discover how three leaders from AdventHealth, UCI Health, and Mount Sinai Health System are using AI to turn data into actual improvements.
// By Susan Dubuque // Social media is now carrying some of healthcare’s most complex stories. UCLA Health, MD Anderson Cancer Center, and UCB demonstrate how social media can be successfully deployed for high-impact topics. Discover how social media is doing serious work and why it now plays a central role in healthcare strategy.
// By Wendy Margolin // As pressure to personalize the patient journey grows, healthcare organizations that embrace AI are finding ways to move faster and smarter. Discover how three leaders from AdventHealth, UCI Health, and Mount Sinai Health System use AI to turn data into actual improvements.
As budget pressures mount, marketing performance is under a microscope. Here, we take a close-up look at Renown Health’s journey back to visibility and share the broad industry context and how a strong privacy foundation can improve marketing performance and lower customer acquisition cost.
This new report examines how leading hospitals and health systems around the country create digital experiences that work for patients.
// By Jane Weber Brubaker // As budget pressures mount, marketing performance is under a microscope. Here, we take a close-up look at Renown Health’s journey back to visibility and share the broad industry context and how a strong privacy foundation can improve marketing performance and lower customer acquisition cost.
Measurement is not as easy as it was when everyone used the same tools to measure marketing performance. With greater constraints and more solutions, how do you choose the right path forward? This Q&A discusses the varied needs of organizations, and how agencies can help them shape the right approach.
Presented February 11, 2026
Your Presenters:
Moderated by:
After attending, you’ll be able to:
A panel of experts from AdventHealth, Community Health Network, Ochsner Health, and BPD weighs in on the potential of AI to accelerate analytics and uncover new insights. Here, we share the panelists’ reflections on where their organizations are on the AI continuum, and the essential role of data in leveraging AI.
// By Jane Weber Brubaker // Measurement is not as easy as it was when everyone used the same tools to measure marketing performance. With greater constraints and more solutions, how do you choose the right path forward? This Q&A discusses the varied needs of organizations, and how agencies can help them shape the right approach.
Hospital Websites Day 5 Closing Keynote
Friday | March 13, 2026 | 2:30 p.m. Eastern
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The panelists will share:
The panelists will share:
Hospital Websites Day 4 Session 2
Thursday | March 12, 2026 | 2:30 p.m. Eastern
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This session will cover:
Hospital Websites Day 4 Session 1
Thursday | March 12, 2026 | 1:00 p.m. Eastern
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You’ll hear perspectives on:
Hospital Websites Day 3 Session 2
Wednesday | March 11, 2026 | 2:30 p.m. Eastern
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Ask us about:
Hospital Websites Day 3 Session 1
Wednesday | March 11, 2026 | 1:00 p.m. Eastern
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Moderated by:
You’ll hear about:
Hospital Websites Day 2 Session 2
Tuesday | March 10, 2026 | 2:30 p.m. Eastern
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You’ll hear perspectives on:
Hospital Websites Day 2 Session 1
Tuesday | March 10, 2026 | 1:00 p.m. Eastern
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In this session, you’ll learn:
Hospital Websites Day 1 Session 1 Keynote
Monday | March 9, 2026 | 2:00 p.m. Eastern
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What you’ll learn:
Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.
// By Jane Weber Brubaker // A panel of experts from AdventHealth, Community Health Network, Ochsner Health, and BPD weighs in on the potential of AI to accelerate analytics and uncover new insights. Here, we share the panelists’ reflections on where their organizations are on the AI continuum, and the essential role of data in leveraging AI.
Learn how you can turn your privacy challenges into performance opportunities
Presented January 29, 2026
Your Presenters:
Moderated by:
You’ll Learn:
// By Chris Pace // Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.
Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.