Trendwatch: New Research Examines the Latest Digital Customer Experience Trends in Marketing

Salesforce chart image from their "State of Marketing" 8th edition report

In an era of heightened patient expectations and evolving consumer behaviors, the digital customer experience has emerged as a critical component in healthcare marketing, playing a pivotal role in delivering personalized care, enhancing patient satisfaction, and driving organizational growth. Slowly but surely, leaders of healthcare organizations are recognizing the strategic value that marketing brings to Read More

How to Create a Boatload of Clinic Capacity — and Quickly Fill It

Craig Kartchner

// By Craig Kartchner // What does deep-sea fishing have in common with CRM? To be successful, both require real-time information and open lines of communication. Years ago, a friend of a friend shocked everyone in his circle when he quit his corporate job and decided to become a helicopter pilot. He eventually landed a Read More

Data-Driven Healthcare Marketing: Why It Needs Both Big Data and Thick Data

Danny-Fell-Square

Healthcare marketers should no longer overlook the powerful qualities of qualitative or “thick” data that delivers rich, deep insights and meaning that quantitative data often can’t provide. Instead, healthcare organizations should aim to develop a data-driven healthcare marketing strategy that integrates both big data and thick data to unlock new opportunities for growth. Some readers Read More

Digital Customer Experience: Where Are We on the Progress Bar?

jane-brubaker

// By Jane Weber Brubaker // Two research reports examine the state of marketing and digital customer experience across industries. Slowly but surely, leaders of healthcare organizations are recognizing the strategic value that marketing brings to the table. Technology adoption and increasing competence in its use to meet consumers at the point of their need Read More

ChatGPT: Is It Safe to Use for Your Healthcare Communications?

aha-media speakers

Are you up to speed on ChatGPT? Is your organization counting on you to be the expert? Explore the opportunities and threats with our panel of industry leaders — and stay ahead of the curve.

Panelists:

  • Ahava Leibtag, President and Owner Aha Media Group
  • Chris Hemphill, Senior Director, Commercial Intelligence Woebot Health
  • Chris Pace, Chief Digital Marketing Officer Banner Health
  • Alan Shoebridge, Associate Vice President for National Communication Providence

Watch this webinar and you’ll learn:

  • Who’s using ChatGPT, and what they’re using it for
  • Why you might want to think twice about having ChatGPT write your healthcare content.
  • What’s coming next with ChatGPT.
  • How search engines view AI-generated content.
  • Why learning to write prompts is a new key skill every communicator should master.
  • Whether ChatGPT makes more work or less work for content writers.
  • What to consider when using ChatGPT to write headlines, Tweets, Top 10 lists

And much more!

Watch Now »

Mobile vs. Desktop: Designing Healthcare Websites for the Modern User

Inspira Health logo

In the ever-evolving landscape of wireless technology, mobile devices have emerged as a dominant force, transforming the way we access information and services. As mobile healthcare takes center stage in the wireless era, healthcare marketers are modernizing their strategies to cater to the growing demand for mobile experiences and meet evolving consumer expectations. Today, according Read More

Big Data vs. Thick Data: The Road to Data-Driven Marketing

Browell-Dean-Feedback

// By Daniel Fell and Dean Browell, PhD // Marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that delivers rich, deep insights and meaning that quantitative data often can’t provide. Some readers may recall the popular “I’m a Mac, I’m a PC” campaign that ran in the early 2000s, a tongue-in-cheek Read More

Healthcare Marketing on TikTok: How to Optimize Content for Your Audience

Headshot of Craig Fairfield. He is wearing a navy blue shirt and crossing his arms.

You might scoff at the idea of launching a healthcare marketing campaign on TikTok. But the truth is, your audience is there and waiting to hear from you. Melanie Graham recently sat down with two marketing experts to learn how to optimize content for this massively popular platform. “I’ll admit, I’m a TikTok skeptic,” she Read More

Platinum Award-Winning Mobile Websites Offer Enhanced User Experience

Hill-Arthur-Writer

// By Arthur Hill // For Inspira Health and University of Iowa Health Care, mobile design is not an afterthought. Today, according to CTIA, a trade organization for the wireless communications industry, Americans own 499 million wireless devices capable of transmitting and receiving broadband signals 117 percent faster than just 13 years ago. In 2021, Read More

Tech-Enabled Appointment Management Solution Improves Efficiency and Access

Wade-Andrew-OrthoSC

Let’s face it. Demand for medical services today exceeds supply, partly driven by the nationwide shortage of physicians and nurses. Appointments for even the most basic services are often available weeks, if not months, into the future. For specialty care, wait times can be much longer. With these dynamics, providing timely care for patients is Read More

Managing Access: OrthoSC Uses Technology to Open the Front Door Wider

ron-shinkman-headshot

// By Ron Shinkman // How a busy orthopedic practice optimizes capacity and makes online appointment scheduling easier for patients. Let’s face it. Demand for medical services today exceeds supply, partly driven by the nationwide shortage of physicians and nurses. Appointments for even the most basic services are often available weeks, if not months, into Read More

How Digital Innovation is Transforming Patient Care at Stanford Medicine Children’s Health

Kishore Reddipeta-Stanford Medicine Children

The web and mobile transformation initiatives at Stanford Medicine Children’s Health focus on enhancing the experience for patients and families by providing digital tools at every touchpoint throughout their care. Stanford Medicine Children’s Health was one of four health-related organizations to receive the Mark Gothberg eHealthcare Organizational Commitment Award at the 23rd Annual eHealthcare Leadership Read More

Call for Entries for the 2023 eHealthcare Leadership Awards Now Open

ehla-logo-squared

// By Susan Dubuque // We’re pleased to announce that the 2023 eHealthcare Leadership Awards Call for Entries is officially open! It’s time to review all the great things you’ve accomplished and prepare to receive the recognition you deserve. Throughout the pandemic, digital tools and tactics saved the day — allowing organizations to maintain productivity by Read More

AI Tools You Need to Boost Your Healthcare Marketing on Social Media

Open AI logo

As hospitals and health systems seek to expand their digital presence, they are increasingly turning to AI-powered tools to enhance their social media marketing strategies. So, is your organization staying on top of the AI trends? You’ve likely already experienced this scenario. You sidle up to your computer, scroll to ChatGPT, and type in a Read More

Data Management Is Key to Successful Digital Patient Initiatives

williams-lisa-peacehealth

// By Ron Shinkman // Competent data management can be even more crucial than any specific consumer-oriented patient initiative. When tasked with creating digital services to help patients find the right office or medical department at Oregon Health & Science University (OHSU) in Portland, Lisa Williams smacked right into a brick-and-mortar reality: Many buildings dotting Read More

HIPAA Compliance and Online Tracking: New Guidance for Healthcare Marketers

Litten-Elizabeth-HIPAA-Lawyer

“In December 2022, the Office of Civil Rights put the hammer down, shoring up HIPAA regulations to cover online tracking technologies that could compromise consumer privacy. Healthcare marketers must take a proactive role in responding,” writes James A. Gardner. “Healthcare marketing is full of important acronyms, but HIPAA — the federal Health Insurance Portability and Read More

Stanford Medicine Children’s Health Receives Top Honor at 23rd Annual eHealthcare Leadership Awards Presentation

susan-dubuque

// By Susan Dubuque // The web and mobile transformation initiatives at Stanford Medicine Children’s Health focus on enhancing the experience for patients and families by providing digital tools at every touchpoint throughout their care. Stanford Medicine Children’s Health was one of four health-related organizations to receive the Mark Gothberg eHealthcare Organizational Commitment Award at Read More

Trendwatch: Latest Mobile Design Trends for Healthcare in 2023

Gregg Shanefelt

Like mobile devices, mobile design is always on the move, constantly adapting to consumer expectations and technology capabilities. We’ve seen trends like M-Dot come and go, followed by responsive design, adaptive design, mobile-first, and device-agnostic design. The crossover year — when mobile usage of the internet overtook desktop usage for the first time — was Read More

HIPAA Compliance 2023: A Guide to Google, Meta, and Other Online Tracking Tools

Gardner-James-OHO

// By James A. Gardner // In December 2022, the Office of Civil Rights put the hammer down, shoring up HIPAA regulations to cover online tracking technologies that could compromise consumer privacy. Healthcare marketers must take a proactive role in responding. Healthcare marketing is full of important acronyms, but HIPAA — the federal Health Insurance Read More

What Are the Latest Trends in Mobile Design and Usability for Healthcare?

jane-brubaker

Ask the Expert, with Gregg Shanefelt, Principal Engineer, Mobile Development at Phase2 // By Jane Weber Brubaker // Designing to meet consumer expectations is not a one-and-done proposition. Like mobile devices, mobile design is always on the move, constantly adapting to consumer expectations and technology capabilities. We’ve seen trends like M-Dot come and go, followed Read More

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