When Laura Kuechenmeister started leading the social team at Emory Healthcare, she came with a publishing mindset. It didn’t take long for her to realize she also needed to think about social media from a customer service perspective. Learn why healthcare marketers need to consider social media an important customer service channel.
// By Therese Lockemy, MBA // Leaders from Emory Healthcare and HonorHealth, along with CRM experts from LionShare and Kelly Faley Consulting, share practical lessons on how healthcare organizations can personalize communications more thoughtfully, govern messaging across teams, and measure CRM performance in ways leaders understand.
A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Tuesday | August 4, 2026 | 2 p.m. Eastern
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Presented July 15, 2026
A new eHealthcare Strategy & Trends webinar with insights from Ours Privacy
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In March 2026, eHealthcare Strategy & Trends hosted The Future of Hospital Websites, a virtual summit that explored the strategies, technologies, and governance models shaping the next generation of hospital and health system websites. In this new report, you’ll find key insights and actionable takeaways from every session of the summit.
As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.
// By Wendy Margolin // When Laura Kuechenmeister started leading the social team at Emory Healthcare, she came with a publishing mindset. It didn’t take long for her to realize she also needed to think about social media from a customer service perspective. Learn why healthcare marketers need to consider social media an important customer service channel.
A long-form documentary follows a family’s journey across the world in search of lifesaving treatment, while shedding light on a terminal disease and an innovative therapy that could change its course. Discover how long-form video tells stories that keep viewers engaged from beginning to end.
// By Therese Lockemy, MBA // As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.
During a period of rapid growth through acquisitions, a health system may not have the luxury of time needed for a full website redesign. Read on to learn how targeted improvements vs. a complete website overhaul delivered value more quickly for The University of Kansas Health System.
// By Susan Dubuque // A long-form documentary follows a family’s journey across the world in search of lifesaving treatment, while shedding light on a terminal disease and an innovative therapy that could change its course. Discover how long-form video tells stories that keep viewers engaged from beginning to end.
// By Althea Fung // During a period of rapid growth through acquisitions, a health system may not have the luxury of time needed for a full website redesign. Read on to learn how targeted improvements vs. a complete website overhaul delivered value more quickly for The University of Kansas Health System.
Hospital websites are no longer just a place to publish service line content, provider profiles, and location pages. They now sit at the center of a much bigger job. Read on for practical advice on building a hospital website that can keep up with what comes next.
AI in Healthcare Marketing June 2026 Day 4 Closing Keynote
Presented June 18, 2026 at 2:30 p.m. Eastern
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AI in Healthcare Marketing June 2026 Day 4 Session 1
Presented June 18, 2026 at 1 p.m. Eastern
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AI in Healthcare Marketing June 2026 Day 3 Session 2
Presented June 17, 2026 at 2:30 p.m. Eastern
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You’ll learn how to:
AI in Healthcare Marketing June 2026 Day 3 Session 1
Presented June 17, 2026 at 1 p.m. Eastern
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You’ll learn how to:
AI in Healthcare Marketing June 2026 Day 2 Session 2
Presented June 16, 2026 at 2:30 p.m. Eastern
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Learn how consumers across different segments want healthcare organizations to communicate about the role of AI in diagnosis, decision support, and the patient experience — and what builds confidence, transparency, and comfort as AI becomes a more visible part of care delivery.
AI in Healthcare Marketing June 2026 Day 2 Session 1
Presented June 16, 2026 at 1 p.m. Eastern
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AI in Healthcare Marketing June 2026 Day 1 Opening Keynote
Presented June 15, 2026
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Digital experience can either drive loyalty or drive patients away. Leaders from Cleveland Clinic, Renown Health, MDRG, and SearchStax weigh in on findings from recent research. Read on to learn from these experts how you can create digital experiences that strengthen your relationship with patients and consumers.
Social media has matured into one of the most dynamic channels in healthcare marketing. What was once viewed primarily as a tool for awareness and engagement is now expected to support business goals, strengthen audience relationships, and contribute to organizational growth. This new report explores how innovative healthcare organizations adapt their social media strategies.
// By Therese Lockemy, MBA // Hospital websites are no longer just a place to publish service line content, provider profiles, and location pages. They now sit at the center of a much bigger job. Read on for practical advice on building a hospital website that can keep up with what comes next.
It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.
// By Jane Weber Brubaker // It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.