Building Brand Reputation Through Digital Platforms: A Physician Marketing Approach [Webinar]

Mary Adam, Tarra Lowe, Mike Ciaburri

Learn how digital marketing to physicians established Baptist Health South Florida as a leading source of high-value content for physicians and referral sources.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Tuesday | October 25, 2022 | 2:00 p.m. Eastern

Your Presenters:

  • Mary Adam, Manager, Physician Marketing, Miami Cancer Institute, Baptist Health South Florida
  • Tarra Lowe, Manager, Physician Marketing, Baptist Health South Florida
  • Mike Ciaburri, Vice President, New Business Development, BroadcastMed

Join presenters from Baptist Health South Florida and BroadcastMed on October 25 and find out how you can use digital marketing solutions to attract a physician audience and strengthen brand recognition.

Mary Adams, Tarra Lowe, Mike Ciaburri

Register Now »

Blockchain Technology in Digital Healthcare: An Answer to Digital Ad Fraud?

Jim-Samuel

If you’re running digital healthcare advertising campaigns, you’re probably aware of blockchain technology. To hear some tell it, blockchain is the answer to just about every problem faced by modern society. Others describe it as a solution in search of a problem. One area in which blockchain has seen some success is in helping to Read More

Point/Counterpoint: Can Blockchain Protect Digital Advertisers from Fraud?

Fou-Augustine

// By Jim Samuel // Digital advertising will total more than $571 billion worldwide in 2022. But the latest projections from Juniper Research say $81 billion of that will be wasted because of fraud. Some advocates say blockchain technology can be the solution to the fraud problem. Others say blockchain is likely to come up Read More

Healthcare Content Strategy: Substance and Structure

Vanessa Hill

Every successful healthcare content strategy needs two main ingredients: substance and structure. But how do you merge these two together to create a seamless web experience for your customers? In 2017, Lahey Hospital & Medical Center announced its intent to merge with Beth Israel Deaconess, creating what would be the largest hospital merger in Massachusetts Read More

Your Digital Front Door – Meeting Consumers Where They Are [Webinar]

Ben Dillon

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Thursday | October 6, 2022 | 2:00 p.m. Eastern

Presented by: Ben Dillon, Chief Strategy Officer, Geonetric

As your organization is developing its plans to improve user experiences on your site and create a digital front door, you need insights into how and where consumers want to engage with healthcare organizations throughout the care journey, what’s important as they select care options, and how you stand up alongside a growing number of healthcare disrupters.

Geonetric’s latest consumer survey delivers just that. Joins us at this new webinar to discover the results!

Register now or Learn more »

Peanut Butter + Chocolate: A Recipe for a Successful Content Strategy

Chris Boyer

// By Althea Fung // Content substance and content structure go together like peanut butter and chocolate — and the whole is greater than the sum of its parts. In 2017, Lahey Hospital & Medical Center announced its intent to merge with Beth Israel Deaconess, creating what would be the largest hospital merger in Massachusetts Read More

Health System Website Revamp? How to Win Over Stakeholders

Aaron Watkins

When starting a health system website revamp, numerous decisions have to be made. What are the priorities? Who will have the final word? How will you align your decisions with your health system’s strategic plan? But most importantly, how will you engage your stakeholders and win their approval when doing a health system website revamp? Read More

Revamping Websites: The Art of Persuading Internal Stakeholders

williams-lisa-peacehealth

// By Jane Weber Brubaker // When it comes to web redesign, everyone thinks they’re an expert. Here are some tips from the real experts on how to navigate those internal conversations. It can feel like a tug of war to be a digital marketer in a health system. Sometimes you win, and sometimes you Read More

Free eBook: Reimagining the Digital Experience

// Sponsored Post //

Free eBook download, sponsored by Geonetric

In healthcare today, the only differentiator you have is the consumer experience. So, ask yourself: is your digital consumer experience helping or hurting?

many healthcare organizations are reimagining their view of the digital experience and are building a true digital front door. To make it happen will require bold change and rethinking every digital encounter.

Download this eBook today!

Is Web Personalization Worth the Investment? How Two Health Systems Are Making the Case

Rogers-Jeremy-IU-Health

As a healthcare marketer, how can you justify the investment required for web personalization? While web personalization is perceived by many healthcare systems to enhance their digital marketing and improve the customer experience, a sizeable number of organizations find the tools challenging and have difficulty measuring success. Geonetric’s 2021 Healthcare Digital Marketing Trends survey showed Read More

HCIC 2022: Ready for a Comeback in Miami

Mike Schneider

// By Melanie Graham // After a virtual conference in 2020 and a scaled-back event in 2021, HCIC is ready for a return to normal this year in Miami. With new session formats, an exciting slate of topics, and a beautiful setting, this is a conference that healthcare professionals won’t want to miss. After two Read More

Take Your Personalized Approach to Care to the Web

Selene Mejia

// By Marlene Kurban // Delivering a highly personalized web experience to consumers can increase patient volume and engagement. While web personalization is perceived by many healthcare systems to enhance their digital marketing and improve the customer experience, a sizeable number of organizations find the tools challenging and have difficulty measuring success. Geonetric’s 2021 Healthcare Read More

Children’s Wisconsin App Makes Access to Care Easier for Families

Cannon-Bryce-Modea

// By Jane Weber Brubaker // When a third of your families are MyChart power-users, you’d rock their world if you changed everything they’re familiar with. Instead, the Children’s Wisconsin branded app adds new features that parents want, built around the MyChart core. If you have a sick kid, you need a quick, easy way Read More

OSU Wexner Tackles Vaccine Misconceptions Through Super Bowl Ad

Hidlay-Skip

For most people, Super Bowl 2021 was a throwdown between the Kansas City Chiefs and the Tampa Bay Buccaneers on Tampa’s home turf. But for the marketing team at The Ohio State University Wexner Medical Center in central Ohio, gameday was an opportunity to highlight the talented medical center staff and tackle vaccine misconceptions head-on. “It Read More

How OSU Wexner Used In-House Talent to Create a Winning Super Bowl Ad

OSU Wexner Medical Center Logo

// By Althea Fung // When pandemic restrictions on vendors meant an outside media team couldn’t come on campus, The Ohio State Wexner Medical Center tapped the talents of its own in-house team to produce a high-profile TV spot — and that was just the beginning. For most, Super Bowl 2021 was a throwdown between Read More

What Healthcare Organizations Need to Know About Google Analytics 4

Sauceman-Rachael

// By Rachael Sauceman // Now is the time to start getting ready for Google’s transition to GA4 in July 2023. In March, Google announced that it plans to officially retire the current version of Google Analytics and require all users to move to the next generation, Google Analytics 4, or GA4, by July 1, Read More

No, Email Marketing Isn’t Dead

Shivani Srivastava

If you’re an email marketer, you’ve likely heard the refrain “Email marketing is dead” countless times. But that’s just not true. A Pew Research survey found that 92 percent of adult internet users use email. That’s compared to 79 percent of internet users who have a social media profile. In addition, email is more efficient Read More

An Important Strategy for Social Media ROI

Marty Summa

“Hospitals and medical practices are constantly refining their communication plans and budgets to produce the most effective results and greatest ROI,” says Marty Summa of Sage Growth Partners. “Nowhere is this more evident than with social media strategies.” Here’s an excerpt from Summa’s new article: When it comes to developing successful social media marketing campaigns Read More

AI Investment Paid Off for Virtua Health When Pandemic Hit

When New Jersey’s Virtua Health decided to add customer relationship management (CRM), artificial intelligence (AI), and predictive analytics to its technology toolkit in 2018, the marketing team knew the addition would significantly impact the organization’s ability to interact with the community and reach targeted audiences with specific messages. “We started our journey about four years Read More

How AI Can Improve Your Site’s Search Functionality

Carrie Liken

Nowadays, we can type long, complex phrases into a search box and find pretty much exactly what we’re looking for on Google. Machine learning is running in the background, getting smarter and smarter. What if health system site searches could be that good? With a form of artificial intelligence, natural language processing, it’s becoming a Read More

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