// By Therese Lockemy, MBA // Panelists from Roper St. Francis Healthcare, Emory Healthcare, Reason One, and WG Content explain why better healthcare design is not just about look and feel. It is about reducing friction, building trust, and making access easier for patients.
A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented April 30, 2026
Panelists:
Moderator:
You’ll hear how leading organizations:
// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
Leaders from Hackensack Meridian Health, CHRISTUS Health, and Intermountain Health share their vision for using AI, authentication, and tighter portal integration to reduce friction and make it easier for patients to get care. Read on for a forward-looking vision you can use to reimagine your organization’s digital ecosystem.
AI in Healthcare Marketing June 2026 Day 3 Session 2
Wednesday | June 17, 2026 | 2:30 p.m. Eastern
Panelists:
Moderated by:
You’ll learn how to:
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
June 15-18, 2026
Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?
From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Presented April 22, 2026
Your Presenters:
Moderated by:
You will learn:
// By Jane Weber Brubaker // Leaders from Hackensack Meridian Health, CHRISTUS Health, and Intermountain Health share their vision for using AI, authentication, and tighter portal integration to reduce friction and make it easier for patients to get care. Read on for a forward-looking vision you can use to reimagine your organization’s digital ecosystem.
Healthcare marketers are under increasing pressure to show results. At the same time, many organizations are still working through the operational, data, and governance issues that make CRM hard to scale effectively. Here, leaders share practical lessons on why CRM works best as an enterprise capability, not just a marketing tool.
AI in Healthcare Marketing June 2026 Day 1 Opening Keynote
Monday | June 15, 2026 | 2 p.m. Eastern
Panelists:
Moderated by:
What you’ll learn:
A new eHealthcare Strategy & Trends webinar with insights from Atlantic Health, UNC Health and Unlock Health
Wednesday | May 13, 2026 | 2 p.m. Eastern
Your Presenters:
Moderated by:
Together, we’ll explore:
// By Therese Lockemy, MBA // Healthcare marketers are under increasing pressure to show results. At the same time, many organizations are still working through the operational, data, and governance issues that make CRM hard to scale effectively. Here, leaders share practical lessons on why CRM works best as an enterprise capability, not just a marketing tool.
For years, hospital websites have tried to be everything at once. Along the way, they’ve grown more complex, crowded, and often difficult for patients to use. Learn how leading organizations build websites with intention and turn digital experiences into measurable drivers of engagement, access, and care.
After launching a bold brand platform built around inspiration and community well-being, ThedaCare faced a new opportunity: reconnecting patients with primary care. Discover how ThedaCare translated its inspiration-driven brand platform into a campaign to reconnect patients with primary care and drive measurable growth.
// By Susan Dubuque // For years, hospital websites have tried to be everything at once. Along the way, they’ve grown more complex, crowded, and often difficult for patients to use. Learn how leading organizations build websites with intention and turn digital experiences into measurable drivers of engagement, access, and care.
AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.
// By Susan Dubuque // After launching a bold brand platform built around inspiration and community well-being, ThedaCare faced a new opportunity: reconnecting patients with primary care. Discover how ThedaCare translated its inspiration-driven brand platform into a campaign to reconnect patients with primary care and drive measurable growth.
This new report guides health systems on best practices for aligning privacy, performance, and ROI in a landscape that demands all three.
AI search and changing consumer behaviors may be reducing website traffic, but healthcare leaders say hospital websites are becoming more important, not less. Here, digital leaders from UCI Health, HonorHealth, and Symetris share how websites are evolving into high-intent, action-driving hubs powered by structured data, smarter workflows, and measurable ROI.
// By Jane Weber Brubaker // AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.
Hospital Websites Day 5 Closing Keynote
Presented March 13, 2026 at 2:30 p.m. Eastern
Panelists:
Moderator:
The panelists will share:
Hospital Websites Day 4 Session 2
Presented March 12, 2026 at 2:30 p.m. Eastern
Panelists:
Moderated by:
This session will cover:
Hospital Websites Day 4 Session 1
Presented March 12, 2026 at 1:00 p.m. Eastern
Panelists:
Moderated by:
You’ll hear perspectives on:
Hospital Websites Day 3 Session 2
Presented March 11, 2026 at 2:30 p.m. Eastern
Panelists:
Moderator:
Ask us about:
Hospital Websites Day 3 Session 1
Presented March 11, 2026 at 1:00 p.m. Eastern
Panelists:
Moderated by:
You’ll hear about:
