Digital Health Strategies that Will Shape the Future:
How the pandemic has accelerated digital innovation in care delivery — and how you can take advantage of new models to meet consumer expectations
An eHealthcare Strategy & Trends member webinar for healthcare marketers and digital strategists
- Tara J. Nooteboom, Director of Strategic and Digital Growth at Rush System for Health
- Margo Schneider, Senior Director of Digital Strategy at UW Medicine
- Prem Batchu-Green PT, DPT, MBA, Customer Experience Designer at iRhythm Technologies, Inc.
- Dalal Haldeman, PhD, CEO, Haldeman Marketing LLC
The COVID-19 pandemic has created opportunities to transform care delivery with digital solutions and spawned digital health strategies that will define the future.
Which emerging digital solutions have the most power to disrupt? What does this mean for the future of telehealth? Or hospital care at home? What new challenges have emerged that we must pay attention to?
This panel discussion will focus on how health systems and technology leaders are pivoting and developing their digital health plans and products in response to the new landscape, and how they are partnering with vendors, incubators, and accelerators in new ways as digital health solutions proliferate.
During this session you will learn about recent approaches to:
- Telehealth and changing consumer/provider expectations
- Remote patient monitoring
- Device assisted telehealth (“telehealth plus”)
- Billing and insurance coverage for digital health
- Digital health equity, accessibility, and the digital divide
- Partnering on innovation with start-ups, incubators, and accelerators
- Digitally assisted care at home
- Billing and insurance coverage for digital health
Tara J. Nooteboom
Director, Strategic and Digital Growth
Rush System for Health
Tara J. Nooteboom is the director of strategic and digital growth at Rush System for Health in Chicago, Illinois. She provides strategic leadership for digital health collaborations and initiatives and leads partnership opportunity development and implementation for key growth areas such as digital health and consumer services.
This includes a focus on business growth through the implementation of telehealth programs, partnerships, and new product lines. She holds a master’s degree in integrated marketing communications from Northwestern University.
Senior Director, Digital Strategy
Margo Schneider is the senior director of digital strategy at UW Medicine, leading technology, communications, and creative teams to advance digital health innovations that improve the health of the public. Prior to UW Medicine, Margo built and led Seattle Children’s first digital content strategy program.
She also helped OnHealth.com build the consumer health startup that was ultimately acquired by WebMD and was a consultant for Microsoft, where she oversaw the strategic development and management of customer evidence programs spanning North America, South America, Europe, the Middle East, Africa, and Asia. She also serves on the board of directors for Amplio, a Seattle-based global health nonprofit that develops inclusive digital technology for governments and international development organizations. Margo lives in Seattle, is an amateur travel photographer, and aspires to be fluent in Spanish.
Prem Batchu-Green PT, DPT, MBA
Customer Experience Designer
iRhythm Technologies, Inc.
Prem Batchu-Green PT, DPT, MBA brings a broad knowledge of the healthcare ecosystem focused on enterprise performance, acceleration of innovation, and enhancement of the patient experience. Presently, Prem works as a senior manager of customer experience for iRhythm Technologies, a digital healthcare company that is redefining the way cardiac arrhythmias are clinically diagnosed.
Driven by her passion for improving patient care and data in-sights, Prem enjoys translating the value of health solutions on clinical out-comes and the overall impact to total healthcare costs. She holds an Executive MBA from the Northwestern Kellogg School of Management and a Doctorate in Physical Therapy from the Northwestern Fienberg School of Medicine.
Dalal Haldeman, PhD
Haldeman Marketing LLC
Dalal Haldeman, PhD is the CEO of Haldeman Marketing, LLC. She is the former senior vice president of marketing and communications for Johns Hopkins Medicine, the organizational umbrella for the Johns Hopkins School of Medicine and the Johns Hopkins Health System.
Before joining Hopkins in 2006, Dr. Haldeman spent 12 years at the Cleveland Clinic and the Cleveland Clinic Health System, which included 11 hospitals in Ohio and Florida and national and international partnerships. She holds a Ph.D. in Food Science and Nutrition from Pennsylvania State University and an M.B.A. from the Graduate School of Business Administration at Cleveland State University. Dalal is a member of the eHealthcare Strategy & Trends Editorial Advisory Board.
Webinar at a Glance
Date: Wednesday, May 26, 2021
Time: 2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific
Duration: 60 Minutes
Cost: Free for members of eHealthcare Strategy & Trends
This webinar is free for members of
eHealthcare Strategy & Trends
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