The Health System Digital Front Door:
Enhancing Patient Access, Engagement, and Experience
A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2023 eHealthcare Leadership Awards
Wednesday | August 7, 2024 | 2 p.m. Eastern
Panelists:
- Jennifer Segalini, VP of Strategy at Phase2
- Amanda Jones, Senior Director of Digital Engagement at Geisinger
- Jennifer Mackendree, System Director of Marketing at Health First
- Nardeep Singh, Marketing Technology Manager at Renown Health
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2024 eHealthcare Leadership Awards
This webinar is free for members of
eHealthcare Strategy & Trends
Not a member yet?
Start your free 7-day trial, and then register.
Since the mid-2010s, the term “digital front door” (DFD) has been part of the healthcare lexicon. DFD generally refers to the digital entry point for patients to access services, encompassing tools like online appointment scheduling, telehealth, patient portals, and mobile apps.
But the DFD can be so much more. A well-executed DFD strategy can provide myriad benefits, including:
- Convenience and Efficiency: Digital tools like online scheduling and telehealth reduce the need for in-person visits, saving time for both patients and providers.
- Enhanced Patient Engagement: Patient portals and mobile apps allow individuals to actively manage their health, increasing engagement and adherence to treatment plans.
- Better Communication: Secure messaging and telehealth services facilitate better communication between patients and providers, improving care coordination.
- Cost Savings: A DFD can lower operational costs by reducing the need for physical infrastructure and streamlining administrative tasks.
- Data Access and Sharing: Patients have quicker access to their health information, and providers can more easily share data, leading to more informed decision-making and better outcomes.
- Personalized Care: Digital tools can collect and analyze patient data, enabling personalized treatment plans and proactive care management.
- Increased Patient Satisfaction: The convenience and accessibility of digital tools often lead to higher patient satisfaction and loyalty.
In this webinar industry leaders will share best practices and practical advice. You’ll learn how the DFD can be instrumental in providing patients with seamless, consistent journeys at every digital or in-person touchpoint.
Panelists will share their award-winning DFD strategies and an inside look at how they improve marketing performance by deploying the latest digital tactics to deliver human-centered care. The results range from improved brand perception to revenue growth.
Take advantage of the opportunity to ask questions and join the conversation with panelists, gaining practical advice and insights tailored to your organization's needs.
In this session, you’ll learn:
- The breadth, scope, and depth of DFD strategies and tools
- Best practices for implementing a DFD
- Practical tips for enhancing patient engagement and satisfaction
- How a DFD can impact marketing outcomes
- How to prioritize DFD investments for maximum impact
- And much more!
Panelists
Jennifer Segalini
VP of Strategy
Phase2
Driven by curiosity and with 15 years in human-centered design, Jennifer Segalini is passionate about making healthcare more accessible through technology. As VP of Strategy at Phase2, she leads the Data & Insights, UX, Marketing Services and Product teams to deliver innovative solutions. Jennifer has partnered with Children's Hospital of Philadelphia, Tufts Medicine, and HealthFirst to reimagine their digital presence.
She believes in combining empathy and data to create meaningful patient experiences. Drawing from her wealth of experience, Jennifer is eager to share insights on how digital front doors can transform healthcare access and engagement.
Amanda Jones
Senior Director of Digital Engagement
Geisinger
Amanda Jones is a Senior Director of Digital Engagement at Geisinger, based in Pennsylvania, with extensive experience delivering consumer-centered technology-based healthcare solutions supporting enterprise business strategies. Amanda’s primary focus is on increasing customer retention and delivering value through digital self-service capabilities.
Recent accomplishments include partnering to deliver a self-service check-in enterprise strategy, increasing patient portal engagement, overseeing in-basket optimization to reduce provider burnout, and scaling a Centralized Customer Communications program to improve outbound customer communications. Amanda has an MBA from Bloomsburg University of Pennsylvania.
Jennifer Mackendree
System Director of Marketing
Health First
Jen MacKendree is a Healthcare Marketing professional with 12 years of invaluable experience in the field. Originally from New Jersey, she earned her bachelor’s degree in communications from Stockton University before furthering her education with a master’s degree in healthcare marketing from Lasell University. Currently serving as the System Director of Marketing at Health First in Brevard County, Jen is deeply committed to driving innovative marketing strategies within the healthcare sector.
Passionate about the realms of marketing, communications, and advertising, Jen is continually driven by her pursuit to remain at the forefront of industry trends, particularly in the ever-evolving digital landscape. Her dedication to staying ahead of the curve ensures that she consistently delivers impactful and effective campaigns.
Outside of work, she is a devoted wife to a City of Orlando Firefighter and a proud parent to three young children.
Nardeep Singh
Marketing Technology Manager
Renown Health
Nardeep Singh, the Marketing Technology Manager at Renown Health, is an experienced professional with a passion for digital experiences, technology, and artificial intelligence. With extensive expertise in creating intuitive digital solutions, Nardeep has been instrumental in transforming the patient experience at Renown Health. Her leadership in developing a user-friendly website and implementing an AI Chatbot has boosted user engagement by 54%, showcasing her ability to harness technology for improved customer interactions.
Nardeep’s career is marked by a continuous pursuit of knowledge, evidenced by her certifications in Medical Interpretation, Digital Marketing, and advanced courses in Generative AI & LLMs from Google. Her strategic guidance on system integrations across MarTech Stacks, CMS, and APIs ensures seamless data flow and campaign efficiency.
In her role, Nardeep leads cross-functional collaborations, mentors a team of marketing technologists, and manages key vendor relationships. Her work in SEO strategies has significantly increased content visibility, optimizing search performance. Her efforts have not only enhanced digital presence but also streamlined user journeys, making healthcare more accessible and engaging.
Webinar at a Glance
Date: Wednesday, August 7, 2024
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: Free for members of eHealthcare Strategy & Trends
This webinar is free for members of
eHealthcare Strategy & Trends
Not a member yet?
Start your free 7-day trial, and then register.
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