Content that Connects: Strategies for Reaching and Engaging Your Audiences
A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2024 eHealthcare Leadership Awards
Thursday | January 30, 2025 | 2 p.m. Eastern
Panelists:
- Emilie Ansel, CEO, Private Health News
- Julie Williams, Regional Marketing Manager, Trinity Health of New England
- Diana Jones, CEO, Petrastella Communications Marketing Strategy & Planning for Walmart Health & Wellness
Moderated by:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
This webinar is free for members of
eHealthcare Strategy & Trends
Not a member yet?
Just sign up for a free 7-day trial, and then register.
Unlock the Power of Targeted Content Marketing
In today’s healthcare environment, delivering the right content to the right audience at the right time is more critical than ever. Understanding your audiences, leveraging the latest tools, and staying ahead of trends can create impactful campaigns that drive engagement and loyalty.
Join us for an insightful roundtable discussion where top healthcare marketing leaders will share actionable strategies and tools to help you improve your targeted content marketing efforts.
What You Will Learn:
- How to define and prioritize target audiences for your content marketing efforts
- Effective methods for developing audience personas
- Balancing personalization with scalability in campaigns
- The most engaging types of content for specific audience segments
- When to pivot to ensure your content remains relevant in rapidly changing markets?
- Tools and platforms for analyzing audience behavior and preferences
- How to tailor content for different stages of the buyer’s journey
- Trends shaping the future of targeted content marketing
Take advantage of this opportunity to ask questions, exchange ideas, and gain practical insights from industry experts.
Date: January 30, 2025
Time: 2 p.m. Eastern
Register today to reserve your spot!
Panelists
Emilie Ansel
CEO
Private Health News
Emilie Ansel is the CEO of Private Health News, a communication and content marketing company specializing in targeted healthcare messaging. With over a decade of experience in the healthcare industry, Emilie has held various roles in business development, product formation, partnerships, and marketing.
Emilie is known within the healthcare industry for her communication and content marketing expertise. She is a frequent speaker at national healthcare conferences and has contributed to numerous industry publications. She earned both her undergraduate degree and MBA from the University of Cincinnati.
Julie Williams
Regional Marketing Manager
Trinity Health of New England
Julie Williams is the regional marketing manager for Trinity Health of New England, a 5-hospital system. A seasoned manager and accomplished media strategist with over fifteen years of experience, including tenure from several of the largest advertising agencies in New York City, working on behalf of top clients.
Proven success with strategically planning and executing multi-channel marketing campaigns on both the national and local levels. She oversees the marketing, social media, and creative services function across the New England region, leveraging data and research to drive strategic marketing decisions. Julie graduated cum laude from Villanova University with a Bachelor of Business Administration in Marketing and Accounting, and she is pursuing her MBA at UConn.
Diana Ramirez Jones
CEO of Petrastella Communications
Marketing Strategy & Planning for Walmart Health & Wellness
Diana Jones is the founder of Petrastella Communications, a full-service strategic marketing firm helping marketing teams accelerate their marketing strategy, planning & execution.
For over 15 years, she has held marketing leadership roles in several healthcare companies. Diana has developed award-winning marketing campaigns that increase revenue and drive patient satisfaction, from recruiting providers to marketing remote patient monitoring platforms and other technologies. Diana has a BA in International Relations & Spanish from Claremont McKenna College and an MBA from the University of San Diego. She lives in San Diego with her husband and two daughters.
Webinar at a Glance
Date: Thursday, January 30, 2025
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: Free for members of eHealthcare Strategy & Trends
This webinar is free for members of
eHealthcare Strategy & Trends
Not a member yet?
Just sign up for a free 7-day trial, and then register.
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