Digital Showcase: Reaching Physicians — and Keeping Them Engaged

// By Susan Dubuque // When it comes to physician communications, relevance is everything. Trinity Health of New England has cracked the code, delivering timely, specialty-specific updates that physicians actually look forward to opening — and the numbers prove it. Read on to learn how THOfNE planned, executed, and measured this high-impact digital engagement strategy.

Go All In on Digital Marketing Success at HCIC 2025

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// By Jane Weber Brubaker // We asked people who have supported HCIC for many years what makes it such a valuable conference that they keep coming back year after year. Here, we share their comments and highlight sessions you won’t want to miss. Join healthcare marketing leaders and innovators, November 9-12 at Caesars Palace, Las Vegas.

The AI-Powered Tool Making Health Communication More Patient-Friendly

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The Institute for Healthcare Advancement leans on decades of health literacy expertise and generative AI to offer a tool that helps transform patient education into a driver of both equity and efficiency. Discover how this new health literacy platform works, who has access to it, and why human oversight is still needed.

Stay Ahead: What Shapes the Future of Healthcare Marketing

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// By Susan Dubuque // If you question where healthcare marketing is headed, these experts have answers. We turned to trusted voices from organizations supporting the eHealthcare Leadership Awards, all leaders in the healthcare marketing space. Their insights reveal not only where the field is headed but also how marketers can adapt and thrive.

Proven Strategies to Maximize ROI from Your CRM Investment

Denise Davis

Healthcare marketing executives and CRM experts, including leaders from Emory Healthcare, Banner Health, and Lionshare, reveal operational challenges, data governance requirements, and cross-functional collaboration needed to turn CRM investments into measurable patient engagement and ROI. Read on to discover strategies that separate CRM success from failure.

7 Factors to Consider When Evaluating Provider Search Platforms

Michael Kinkaid

For marketing leaders in healthcare, the provider search experience isn’t just a digital tool — it’s a reflection of your brand, a driver of patient loyalty, and a key lever for growth. A well-integrated provider search platform can directly impact patient acquisition, retention, and satisfaction scores.

Behind the Best: How Top Health Systems Designed Award-Winning Integrated Campaigns

// By Susan Dubuque // With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.

GEO Is the New SEO: How to Succeed in Today’s AI-Driven Search Landscape

Ahava Leibtag Headshot

The revolution is here, and it’s already changed everything. We no longer optimize for search engines alone. We optimize for AI agents. And that means building authority across every platform. Read on for tips on how to master the new rules, create content that feeds AI, and strengthen your relationship with patients.

Is Virtual Production the Right Solution for You?

Jenna Rezendes

// By Jane Weber Brubaker // Hospitals are complicated enough without introducing a film crew into the mix. What if you could recreate your hospital location virtually? Door G, a full-service creative production studio in East Providence, Rhode Island, solves some of these challenges. Read on to learn how the magic is done.

The Future of Hospital Websites: Navigating AI, Search, UX, and the Shift to Composable Architecture

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Wednesday | September 3, 2025 | 2 p.m. Eastern

Your Presenters:

  • Michael Kinkaid, Chief Product and Technology Officer, Reason One
  • Laura Housholder, Digital Marketing Manager, Children’s Nebraska
  • Martha van Berkel, co-founder and CEO, Schema App
  • Tyler Pierce, Director of Digital Engagement, Rochester Regional Health
  • Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health

Moderated by:

  • Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C

Join us as our panelists explore how you can:

  • Develop a strategic approach to website transformation that aligns technology choices with organizational goals and patient needs
  • Make smart platform decisions by understanding the real differences between major platforms and when composable solutions make sense
  • Build flexible foundations using composable architecture to future-proof your investment and enable rapid adaptation
  • Implement AI thoughtfully with clear use cases that enhance rather than complicate the patient experience, from intelligent search to automated scheduling to personalized content delivery
  • Improve findability and discoverability through advanced SEO, schema markup, and optimizing for how patients now search using generative AI tools like ChatGPT and Google’s AI overviews
  • Create governance models that balance innovation with security, compliance, and the need for strategic oversight

Register Now  »
 
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Turn Data into Demand: Proven Strategies to Drive Net New Patient Growth

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Presented July 23, 2025

Your Presenters:

  • Matt King, Senior Consultant, Population Intelligence, Definitive Healthcare
  • Reed Smith, Senior Vice President and Chief Consumer Officer, Ardent Health
  • Matt Gove, Chief Growth Officer, QuickMD

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Media

You’ll Learn:

  • How to grow net new patients while strengthening retention
  • Tactics for identifying high-value audiences and prioritizing outreach
  • How segmentation enables more efficient use of marketing spend and higher conversion rates
  • Strategies for aligning clinical data with marketing insights to personalize the patient journey
  • How to use data and market intelligence to uncover growth opportunities

Watch Now  »

Digital Showcase: Building Trust Through Digital Integration

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// By Susan Dubuque // When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.

Reimagining AI in Healthcare Marketing: The Shift from Tool to Thought Partner

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AI in healthcare marketing is still in its early innings, but Matt Cyr believes the real impact is just around the corner. In this insightful interview, Cyr shares how forward-thinking teams are already seeing faster content creation, tighter brand consistency, and quicker market research, even if ROI metrics are still catching up.

Behind the Best: How Top Health Systems Designed Award-Winning Integrated Campaigns

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Presented July 16, 2025

Panelists:

  • Stephanie Wierwille, Executive Vice President of Engagement, BPD
  • Jessie L. Pulsipher, Marketing and Communications Manager, University of Maryland Medical Center
  • Wendi Chason, Assistant Vice President of Marketing, Mount Sinai

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Here is what you can expect:

  • Discover the future of brand and healthcare storytelling — including shifts in audience behavior, AI, and tech.
  • Learn ways to create bold, transformational programs that build health system brands.
  • Gain actionable strategies and fresh ideas to elevate your advertising and connect more effectively with your audiences.
  • Hear behind-the-scenes insights from two eHealthcare Leadership Award winners in the Best Integrated Marketing Campaign category.
  • Learn how a product-specific campaign drove measurable results and stood out in a competitive landscape.
  • See how a brand campaign built trust, recognition, and engagement across multiple platforms.
  • Get inspired by real-world examples that blend creative storytelling with smart strategy.
  • Walk away with practical tips you can apply to your own campaigns — whether you’re launching a new service or reinforcing your brand.

Watch Now »

How Denver Health Uses Epic Cheers to Streamline Campaigns and Improve Patient Engagement

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Customer relationship management (CRM) tools have become essential for healthcare organizations to build stronger patient connections, increase engagement, and enable personalized, timely communication. Using Epic’s integrated CRM, Denver Health aligns real-time EHR data with targeted campaigns. Learn how a switch to the right solution can drive measurable improvements.

Turning CRM into a Strategic Engine: Healthcare Leaders Share Candid Lessons on Data, Alignment, and ROI

Judith Ward

// By Therese Lockemy, MBA // Healthcare marketing executives and CRM experts, including leaders from Emory Healthcare, Banner Health, and Lionshare, reveal operational challenges, data governance requirements, and cross-functional collaboration needed to turn CRM investments into measurable patient engagement and ROI. Read on to discover strategies that separate CRM success from failure.

How Northwell Health Became the Leader in Healthcare Entertainment Marketing

Through a series of mergers and acquisitions, Northwell Health had become New York’s largest health system and now the largest not-for-profit health system in the Northeast. But in a hyper-competitive market with several legacy institutions, it was still an underdog. Discover how Northwell Health grew awareness and patient volume through entertainment marketing.

Healthcare Marketing Trends Mid-2025 Update: Our Predictions vs. Reality

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// By Ahava Leibtag // The revolution is here, and it’s already changed everything. We no longer optimize for search engines alone. We optimize for AI agents. And that means building authority across every platform. Read on for tips on how to master the new rules, create content that feeds AI, and strengthen your relationship with patients.

Turn Data into Demand: Proven Strategies to Drive Net New Patient Growth

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Wednesday | July 23, 2025 | 2 p.m. Eastern

Your Presenters:

  • Matt King, Senior Consultant, Population Intelligence, Definitive Healthcare
  • Reed Smith, Senior Vice President and Chief Consumer Officer, Ardent Health
  • Matt Gove, Chief Growth Officer, QuickMD

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Media

You’ll Learn:

  • How to grow net new patients while strengthening retention
  • Tactics for identifying high-value audiences and prioritizing outreach
  • How segmentation enables more efficient use of marketing spend and higher conversion rates
  • Strategies for aligning clinical data with marketing insights to personalize the patient journey
  • How to use data and market intelligence to uncover growth opportunities

Register Now  »

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