In this new report from eHealthcare Strategy & Trends, you’ll discover how healthcare organizations are adapting their digital marketing strategies with AI, data, and innovative campaigns to connect with patients more effectively and drive measurable results.
Learn how you can turn your privacy challenges into performance opportunities
Thursday | January 29, 2026 | 2 p.m. Eastern
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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 8-12, 2025
Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?
From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.
// By Susan Dubuque // Matt King delivers a micro masterclass in programmatic buying, revealing how to use data and technology to deliver the right message to the right person at the right time while maintaining privacy and efficiency. You’ll get actionable tips on how to enhance your digital ROI while keeping patient privacy front and center.
Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 12, 2025 at 2:30 p.m. Eastern
Panelists:
Moderated by:
You’ll Learn:
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented Friday, December 12, 2025 at 1 p.m. Eastern
Panelists:
Join us to learn how healthcare leaders are:
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 11, 2025 at 2:30 p.m. Eastern
Panelists:
Moderated by:
You’ll Learn:
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented Thursday, December 11, 2025 at 1 p.m. Eastern
Panelists:
Moderated by:
Join us to learn how healthcare marketers are:
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 10 at 2:30 p.m. Eastern
Panelists:
Moderated by:
You’ll Learn:
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 10 at 1 p.m. Eastern
Panelists:
Moderated by:
You’ll Learn:
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 9, 2025 at 2:30 p.m. Eastern
Panelists:
Moderated by:
You’ll learn:
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 9, 2025 at 1 p.m. Eastern
Panelists:
Moderated by:
Join us to learn how healthcare leaders are:
Learn What’s Working and What’s Next from Marketers Implementing AI at Scale
Presented December 8, 2025
Panelists:
Moderated by:
Join us to learn how healthcare leaders are:
Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.
// By Jane Weber Brubaker // Despite digital marketers’ best efforts to drive patients online to book appointments, most of us still choose to pick up the phone and speak to a human being. Can AI help to make the call a better experience for both sides?
// By Susan Dubuque // This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.
// By Jane Weber Brubaker // Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.
Northwell Health’s digital campaign tackles one of healthcare’s toughest challenges: rebuilding trust in a noisy and confusing environment. Discover how this award-winning campaign uses expert-driven content in consumer-friendly formats to connect with audiences and drive measurable business results.
Presented November 18, 2025
Discover how Emory Healthcare and University Hospitals connect the dots between digital touchpoints and phone conversations, creating seamless experiences that drive patient acquisition and retention.
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Agentic AI is forecast to make 15 percent of work decisions by 2028. Healthcare organizations can prepare by aligning human intelligence, technology, and governance to accelerate innovation. Here, we look at the potential for agentic AI to solve healthcare’s biggest problems, and share a successful case study featuring NYC Health + Hospitals.
// By Wendy Margolin // When ChatGPT was released to the public on a massive scale a mere three years ago, eager early adopters headed to an AI URL of their choice to test-drive a new tool while others steered clear. Learn how AI is changing healthcare search and how healthcare organizations should respond.
Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
// By Devin Healy // Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.