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REGISTRATION FAQ
What is the cost?
This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.
The registration rate for all other attendees is:
eHST Member Rate: $195
Non-member Rate until 11/30: $295
Non-member Rate after 11/30: $395
Can I get the presentation slides and recording?
All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.
Do I need to register for specific sessions?
No. Register once, and you'll have access to the full week of sessions.
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Yes, please contact us for volume discounts.
Other questions?
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As AI opens new possibilities across healthcare, the opportunity is bigger than making individual interactions faster or more efficient. It’s a chance to rethink how the entire experience works for the people it serves.
What makes a healthcare experience feel human? Being heard. Feeling understood. Less confusion, greater confidence, and an easier path to care.
In this opening keynote, leaders from Northwell Health and Virtua Health will share their vision for what a human-centered healthcare experience looks like, and how that vision should guide decisions about AI.
You’ll learn:
Where AI could help close the gap between the experience health systems aspire to deliver and what people actually encounter.
How marketing and experience leaders can work together to keep people’s needs at the center of AI strategy.
How to balance the promise of greater ease and personalization with the need for trust, empathy, and human connection.
What meaningful progress could look like beyond adoption and efficiency, and how to keep the focus on a better experience.
How a shared vision for human experience can help health systems decide where AI belongs, and where human interaction matters most.
Your Presenter
AI in Healthcare Marketing Week
A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends
Making Healthcare More Human: Where AI Meets a Bigger Vision
Opening Keynote:
Monday, Dec. 7, 2026 at 1 p.m. Eastern
Session Sponsor:
Panelists:
- Chrisie Scott, Senior Vice President and Chief Marketing Officer, Virtua Health
- Sven Gierlinger, Chief Experience Officer, Northwell Health
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Sven Gierlinger
Chief Experience Officer
Northwell Health
Sven Gierlinger, chief experience officer at Northwell health, drives cultural transformation across Northwell’s 28 hospitals while focusing on putting patients first. A previous hotel executive with the Ritz-Carlton Hotel Company, Mr. Gierlinger brings a unique perspective to customer service. However, his medical journey and personal patient experience—having spent months in the hospital battling Guillain-Barré syndrome—motivates him to disrupt the status quo in health care. From elevating hospital food to Michelin-star status, to harnessing technology and artificial intelligence to analyze patient and caregiver survey responses, Mr. Gierlinger keeps the pulse of Northwell’s patients and improves their experience every step of the way.
Recognized for his significant contributions to the field, Mr. Gierlinger was recognized in 2025 with the United Hospital Fund’s Excellence in Health Care Award for Quality Improvement Champions for their transformative work at Northwell Health. This follows their distinction as Press Ganey's HX24 CXO of the Year and a Global CX 100 recipient in 2024. His sustained leadership landed him consecutive placements on Becker’s Hospital Review’s “Hospital and Healthcare System Chief Experience Officers To Know" list in 2023, 2024, and 2025. Additionally, under Mr. Gierlinger’s guidance, Northwell Health received the American Culinary Federation’s prestigious ‘Culinary Excellence Award’ in March 2025. Sven is also an Executive Board member at The Beryl Institute.
December 7-11, 2026
Chrisie Scott
Senior Vice President and Chief Marketing Officer
Virtua Health
Chrisie Scott is senior vice president and chief marketing officer of Virtua Health, where she leads brand development, marketing, communications, media and public relations, and human experience strategy. Across a 30-plus-year career, she has built engaged, high-performing teams; aligned brands with organizational culture; amplified the consumer voice; and helped make health care more human, accessible, and trusted. Under her leadership, Virtua’s brand has succeeded in becoming a top national brand, ranked 8th for compassion and 14th for most trusted.
Before joining Virtua’s executive team in 2018, Chrisie served as chief marketing officer for Hackensack Meridian Health, where she led the development and launch of its inaugural brand strategy. She spent much of her career at Meridian Health as vice president of marketing, communications, planning, and community outreach. Chrisie is the past board president of New Jersey Breakthrough T1D, formerly JDRF, where she serves as a board member and advocate for accelerating a world without type 1 diabetes. She is a featured author in a 2024 released book, Transformative Leadership: Self-Mastery for the New Voice of Business Success. Chrisie was recently honored as one of Ragan’s Top Women in Marketing, Class of 2026.