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OVERVIEW | SPEAKERS | AGENDA | SPONSORS | REGISTER

Silver Sponsors

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.

Stephanie Wierwille
EVP, Engagement
BPD

Agenda at a glance

Platinum Sponsor

Day 1: Monday, Dec. 7

Opening Keynote

1:00 p.m. to 2:00 p.m. Eastern

Beyond Experimentation: How Leading Health Systems Operationalize Enterprise AI

Panelist:

Sven Gierlinger, Chief Experience Officer, Northwell Health
Chrisie Scott, Senior Vice President and Chief Marketing Officer, Virtua Health

Moderated by:

Jane Weber Brubaker, Executive Editor, Plain-English Health Care

Speakers

Sponsors

Gold Sponsors

Day 2: Tuesday, June 16

1 - 2 p.m. Eastern

Stop chasing AI “shoulds”: a Focus-First Approach for Health System Marketers

Panelists:

Luke Farkas, VP of Innovation & AI, Unlock Health
Daniel Fell, Health Systems Practice Lead, Unlock Health and eHealthcare Strategy & Trends Editorial Advisory Board Member
Joe McMahon, Vice President, Northwell Health’s Enterprise Change Management team
Anne Martino, Chief Marketing and Communications Officer, Children’s Wisconsin

Moderated by:

Wendy Margolin, Contributing Writer, Plain-English Health Care

Day 4: Thursday, June 18

2:30 - 3:30 p.m. Eastern

Building A Durable AI Strategy for Health Systems

Panelists:

Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
Ryan Younger, Vice President of Marketing, Virtua Health
Peter Isaacson, Chief Marketing Officer, Invoca

Moderated by:

Jane Weber Brubaker, Executive Editor, Plain-English Health Care

2:30 - 3:30 p.m. Eastern

AI in the Exam Room: Managing Patient Expectations

Panelists:

Amanda Reimann, Senior Marketing Manager, Clinical Services University of Iowa Health Care
Morgan Lees, Director of Client Experience, Unlock Health

Moderated by:

Wendy Margolin, Contributing Writer, Plain-English Health Care

Stephanie Wierwille
EVP, Strategy & Innovation
BPD

1 - 2 p.m. Eastern

Beyond the Dashboard: Building an AI-Native Attribution Stack for Healthcare

Panelists:

Matt Lee, Co-Founder and Managing Director, Strategy Collective
Lina Soliman, Director of Omni-Channel Strategy, The Ohio State University Wexner Medical Center
Kelsey Linden, VP, Commercial Excellence, Shore Capital Partners

Moderated by:

Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

Day 5: Friday, Dec. 11

Innovation, Leadership, and Closing Keynote

1:00 p.m. to 2:00 p.m. Eastern

How AI Powers Research and Innovation, Transforming Patient Insights, Campaign Efficiency, and Strategic Growth

2:30 - 3:30 p.m. Eastern

Skills, Structures, and Strategic Priorities: The Next 12 Months of AI in Healthcare Marketing

Moderated by:

Jane Weber Brubaker, Executive Editor, Plain-English Health Care

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REGISTRATION FAQ

What is the cost?

This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.

The registration rate for all other attendees is:

eHST Member Rate: $195

Non-member Rate until 11/30: $295

Non-member Rate after 11/30: $395

Can I get the presentation slides and recording?

All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.

Do I need to register for specific sessions?

No. Register once, and you'll have access to the full week of sessions.

Can I get volume discounts to register my entire team?

Yes, please contact us for volume discounts.

Other questions?
Please contact us.

Day 2: Tuesday, Dec. 8

Governance, Team Design & Upskilling

1:00 p.m. to 2:00 p.m. Eastern

Practical AI Enablement for Health System Marketing Teams

Panelists:

Jeremy Rogers, Vice President, Marketing and Digital Transformation, Beacon Health
Michael Kinkaid, Chief Product & Technology Officer, Reason One
Mario Oliver, Sr. Product Manager, Optimizely

Moderated by:

Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

2:30 - 3:30 p.m. Eastern

Panelist:

Stephanie Wierwille, EVP, Strategy & Innovation, BPD

Moderated by:

Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

Day 3: Wednesday, Dec. 9

Content Discoverability, Analytics and Performance Measurement

1 - 2 p.m. Eastern

Panelists:

Ahava Leibtag, Founder and CEO, Aha Media Group
Linda Ho, Senior Director, Marketing Technology, Operations & Analytics, UCSF Health

Moderated by:

Char Wilson, Principal Consultant, Char Wilson Consulting

2:30 - 3:30 p.m. Eastern

Panelist:

Lacey Reichwald , Director of Marketing, Aha Media Group

Moderated by:

Char Wilson, Principal Consultant, Char Wilson Consulting

AI in Healthcare Marketing Week

December 7-11, 2026

A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends

Lacey Reichwald
Director of Marketing
Aha Media Group

Mario Oliver
Sr. Product Manager
Optimizely

Stephanie Wierwille
EVP, Strategy & Innovation
BPD

2:30 - 3:30 p.m. Eastern

More Than "Plug & Play": Implementing Consumer-Facing AI Tools

Panelists:

Krista Robertson, Executive Director of Marketing & Digital Strategy, Roper St Francis Healthcare
Michael Kinkaid, Chief Product & Technology Officer, Reason One
Mario Oliver, Sr. Product Manager, Optimizely

Moderated by:

Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

1 - 2 p.m. Eastern

Moderated by:

Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

Day 4: Thursday, Dec. 10

Consumer Experience, Access, and Agency Collaboration

Linda Ho
Senior Director, Marketing Technology, Operations & Analytics
UCSF Health

Sven Gierlinger
Chief Experience Officer
Northwell Health

Michael Kinkaid
Chief Product & Technology Officer
Reason One

Mario Oliver
Sr. Product Manager
Optimizely

Ahava Leibtag
Founder and CEO
Aha Media Group

Lacey Reichwald
Director of Marketing
Aha Media Group

Jeremy Rogers
Vice President, Marketing and Digital Transformation
Beacon Health

Krista Robertson
Executive Director of Marketing & Digital Strategy
Roper St Francis Healthcare

Michael Kinkaid
Chief Product & Technology Officer
Reason One

Ahava Leibtag
Founder and CEO
Aha Media Group

Sven Gierlinger
Chief Experience Officer
Northwell Health

Linda Ho
Senior Director, Marketing Technology, Operations & Analytics
UCSF Health

Krista Robertson
Executive Director of Marketing & Digital Strategy
Roper St Francis Healthcare

Jeremy Rogers
Vice President, Marketing and Digital Transformation
Beacon Health