REGISTRATION FAQ

What is the cost? 

This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.

The registration rate for all other attendees is: 

eHST Member Rate: $195 

Non-member Rate until 11/30: $295

Non-member Rate after 11/30: $395

Can I get the presentation slides and recording?

All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.

Do I need to register for specific sessions?

No. Register once, and you'll have access to the full week of sessions. 

Can I get volume discounts to register my entire team?

Yes, please contact us for volume discounts.

Other questions? 
Please contact us.

This isn’t a high-level webinar where you’ll walk away knowing the concepts but not how to apply them. We’re keeping it 100 about getting ready for agentic AI and what you need to know to make it happen at your organization.

In this candid conversation, Ahava Leibtag of Aha Media Group sits down with LindaHo of UCSF Health. Linda helped lay the data groundwork at UCLA Health that made its AI-powered patient experience possible. She’ll share what that work really looked like and what it took to convince her stakeholders. You’ll also hear how her team scrubbed provider directory, location, service, and scheduling data, and how they built a 14-day availability score so patients found doctors they could see this month instead of 5 months from now. 

You’ll learn: 

• Why the work you do now will shape your results 2 to 5 years from now

• How to pair structured data with strong content so AI tools can find and recommend you

• How to win buy-in from data and analytics teams, credentialing staff, and outside partners 

Your Presenters

Char Wilson (moderator)
Principal Consultant, Char Wilson Consulting 
Contributing Editor, eHealthcare Strategy & Trends

Char Wilson is an independent healthcare marketing consultant helping health systems mature their martech, analytics, and digital engagement capabilities. She previously led digital experience teams at Geisinger and The Ohio State University Wexner Medical Center.

Ahava Leibtag
Founder and CEO
Aha Media Group

As 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, Ahava has 20+ years of experience in content. She has consulted with some of the world’s largest firms to attract and grow their audiences. Ahava is the president and owner of Aha Media Group, LLC, a copywriting, content strategy and content marketing consultancy. She is also the author of The Digital Crown: Winning at Content on the Web and loves a great logic puzzle, a long game of Apples to Apples and anything that has chocolate.

Linda Ho
Senior Director, Marketing Technology, Operations & Analytics
UCSF Health 

Linda Ho is a healthcare marketing and digital transformation leader with extensive experience advancing marketing strategy, technology, analytics, operations, and consumer experience within leading academic medical centers. She is currently Senior Director of Marketing Technology, Operations & Analytics at UCSF Health, where she leads efforts to strengthen the technology, data, and operational capabilities that power modern healthcare marketing. Prior to UCSF, Linda spent 28 years at UCLA Health in progressive leadership roles across digital marketing, marketing innovation, technology, operations, and strategy. Her work has focused on building digital-first experiences, connecting data and technology to marketing strategy, and using innovation to improve patient and consumer engagement.