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REGISTRATION FAQ
What is the cost?
This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.
The registration rate for all other attendees is:
eHST Member Rate: $195
Non-member Rate until 11/30: $295
Non-member Rate after 11/30: $395
Can I get the presentation slides and recording?
All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.
Do I need to register for specific sessions?
No. Register once, and you'll have access to the full week of sessions.
Can I get volume discounts to register my entire team?
Yes, please contact us for volume discounts.
Other questions?
Please contact us.
More than half of patients act on what AI tells them about their health. Only 8% call a doctor next.
We asked 200 consumers how they use AI for health and whether they trust what it tells them. Lacey Reichwald of Aha Media Group and Rob Klein of Klein & Partners will share the results, along with patients describing in their own words what makes an AI health answer good, bad, or dangerous.
We’ll introduce 5 patient mindsets that inform how hospitals and health systems should show up in AI search. You’ll learn what each mindset needs before it trusts an answer, and how to build content that earns trust from all five.
You’ll learn:
Where your content can build or lose patient trust along the AI-driven search journey
What patients say drives their confidence in AI health answers, and how to check your own content against it
How to use research-backed tactics so patients trust your content wherever they find it
Your Presenters
AI in Healthcare Marketing Week
A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends
Trustworthy? What Patients Really Think About AI Health Answers
Panelists:
- Lacey Reichwald, director of marketing, Aha Media Group
- Rob Klein, founder & CEO, Klein & Partners
Moderated by:
- Char Wilson, Contributing Editor, eHealthcare Strategy & Trends, and Principal Consultant, Char Wilson Consulting
Char Wilson (moderator)
Principal Consultant, Char Wilson Consulting
Contributing Editor, eHealthcare Strategy & Trends
Char Wilson is an independent healthcare marketing consultant helping health systems mature their martech, analytics, and digital engagement capabilities. She previously led digital experience teams at Geisinger and The Ohio State University Wexner Medical Center.
December 7-11, 2026
Session Sponsor:
Rob Klein
Founder & CEO
Klein & Partners
Rob is the founder & CEO of Klein & Partners and is a recognized expert in healthcare marketing research and brand consulting. His focus on staying abreast with developments in healthcare, brand management, and market research, along with his international experience in the packaged goods industry, ensures information that will keep you one step ahead of the competition. When you work with Klein & Partners, there is no language barrier. You can be assured of strategic and tactical counsel well beyond the numbers.
Lacey Reichwald
Director of marketing
Aha Media Group
Lacey oversees Aha Media Group’s website and content, such as blogs, newsletters, and social media. She also manages events, including conferences, and speaking engagements. Additionally, Lacey is a leading voice in the healthcare marketing industry’s exploration of AI, helping teams understand and implement new tools with clarity and confidence.
Day 3 Session 2:
Wednesday, Dec. 9, 2026 at 2:30 p.m. Eastern