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REGISTRATION FAQ
What is the cost?
This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.
The registration rate for all other attendees is:
eHST Member Rate: $195
Non-member Rate until 11/30: $295
Non-member Rate after 11/30: $395
Can I get the presentation slides and recording?
All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.
Do I need to register for specific sessions?
No. Register once, and you'll have access to the full week of sessions.
Can I get volume discounts to register my entire team?
Yes, please contact us for volume discounts.
Other questions?
Please contact us.
There's a groundswell of new tools promising streamlined experiences for patients seeking care: symptom checkers, provider search, self-scheduling. But these systems aren't plug-and-play. Getting them right takes real strategy: choosing the tools that match a system's actual goals, and getting the data, governance, and legacy systems in shape to support them (messy scheduling data, EHR integration gaps, security and legal review, and the rest).
Hear how health systems and agencies are navigating implementation, what's getting in the way, and what impact these tools are having once they're live.
Your Presenters
December AI in Healthcare Marketing Week
A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends
More Than "Plug & Play": Implementing Consumer-Facing AI Tools
Day 4 Session 2:
Thursday, Dec. 10, 2026 at 2:30 p.m. Eastern
Session Sponsor:
Panelists:
- Krista Robertson, Executive Director of Marketing & Digital Strategy, Roper St Francis Healthcare
- Michael Kinkaid, Chief Product & Technology Officer, Reason One
- Mario Oliver, Sr. Product Manager, Optimizely
Moderated by:
- Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member
Krista Robertson
Executive Director of Marketing & Digital Strategy
Roper St Francis Healthcare
With more than 18 years at the health system, Krista leads digital initiatives focused on improving patient engagement and access to care. Her expertise spans digital strategy, website development, online reputation management, and healthcare marketing. Most recently, she helped lead a comprehensive redesign of Roper St. Francis Healthcare's digital front door to improve the patient experience.
December 7-11, 2026
Many organizations still struggle to position marketing as a strategic growth function rather than a cost center — a challenge that makes credible measurement and executive alignment more important than ever.
The opening keynote brings together perspectives from healthcare marketing, finance, and technology for an executive conversation about how leading organizations redefine success, align finance and marketing around shared outcomes, and build the measurement capabilities needed to make smarter investment decisions.
Join us September 14 as the panel explores what separates organizations that can confidently defend marketing investments from those still relying on incomplete data.
You’ll learn:
How marketing and finance teams are learning to speak the same language and align around the metrics that matter most.
How to establish verifiable marketing ROI.
How leading healthcare organizations move beyond channel metrics toward enterprise-wide accountability.
How privacy-first data strategies enable better measurement and stronger executive decision-making.
Where healthcare marketing measurement is headed, and what marketing leaders should prioritize over the next 12-24 months.
Michael Kinkaid
Chief Product & Technology Officer
Reason One
Michael is responsible for leading the technical direction of the studio (languages, platforms, DevOps etc.), defining and implementing executive strategy, coaching and evolving Agile practices and helping with solution architecture and writing code. Always in pursuit of knowledge and understanding of current trends, Michael has expanded Reason One's suite of tech partnerships, allowing the agency to best align platforms with client needs.
Mario Oliver
Sr. Product Manager
Optimizely
Mario builds products for a living. As senior product manager for Orchestrate, he's spent a lot of time learning how agents and applications talk to each other, which often makes him the obvious person to talk to.
Jared Johnson (moderator)
Host, Healthcare Rap Podcast
Editorial Advisory Board Member, eHealthcare Strategy & Trends
Jared has spent 20+ years supporting healthcare brands on audio and video thought leadership, social media, and content production. He is the former Chief Marketing Officer at Praia Health and has served as a senior digital strategist for some of the top healthcare, MedTech and medical device brands in the country, including St. Jude Medical, W. L. Gore, and Phoenix Children’s Hospital. Jared is a rapping keynote speaker, host of the award-winning Healthcare Rap Podcast, winner of the Medigy HITMC 2021 Marketer of the Year Award, and author of two books, Marketing Forward and Connect the Docs.
