The Future of Hospital Websites
© Plain-English Health Care
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March 9-13, 2026
A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends
Hospital and health system websites are evolving faster than ever.
From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands.
The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Agenda at a glance
Speakers
Day 1: Monday, March 9
Keynote Panel with Health System Leaders
2:00 p.m. Eastern
The Next Generation of Hospital Websites
Panelists:
- Adrienne Woods, Vice President, Consumer Engagement, Hackensack Meridian Health
- Jeff Stewart, VP, Strategic Marketing, CHRISTUS Health
- Mona Baset, Vice President, Digital Engagement, Intermountain Health
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Day 2: Tuesday, March 10
Strategy & Vision
1:00 p.m. to 2:00 p.m. Eastern
Healthcare Websites with a Purpose
Panelists:
- Cynthia Li, Vice President, Client Partnership, Huge
- TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital
Moderated by:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
2:30 p.m. to 3:30 p.m. Eastern
Better Design, Easier Access: How Digital Experience Shapes Care
Panelists:
- Diane Hammons, Director of Digital Engagement, WG Content
- Ben Cash, CEO, Reason One
- Andy Lyons, Interim Vice President & Chief Marketing and Digital Officer, Roper St. Francis Healthcare
- Kayla Saturday, Director, Digital Experience & Integration, Emory Healthcare
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
Day 3: Wednesday, March 11
Content & Search
2:30 p.m. to 3:30 p.m. Eastern
Ask Us Anything: AI Search + the Future of Website Content
Panelists:
- Amanda Todorovich, Enterprise Executive Director, Digital Marketing, Cleveland Clinic
- Ahava Leibtag, Founder and CEO, Aha Media Group
Moderated by:
- Lacey Reichwald, Aha Media Group, as moderator
Day 4: Thursday, March 12
Technology & Infrastructure
1:00 p.m. to 2:00 p.m. Eastern
Creating Flexible Hospital Websites That Grow with Your Organization
Panelists:
- Meghan Eddy Crombie, Senior Enterprise Account Executive, Optimizely
- David Sturtz, Senior Vice President of Product, Geonetric
- Aaron Watkins, AVP, Digital Strategy, NorthBay Health
- Julie Lindsay, Digital Strategy Consultant at Hospital Sisters Health System
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
Day 5: Friday, March 13
Closing Keynote
Sponsors
Gold Sponsors
Silver Sponsor
Carolina Anthony
Executive Director, Digital Marketing
AdventHealth
2:30 p.m. to 3:30 p.m. Eastern
From Silo to System: Building a Scalable Location Strategy That Improves Findability
Panelists:
- Ben Dillon, CEO, Geonetric
- Mandi Graham, Application Analyst IV, Billings Clinic
- Jeff Giffin, Digital Marketing Liaison, Billings Clinic
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
1:00 p.m. to 2:00 p.m. Eastern
How Content Informs Digital Transformation
Panelists:
- Heather Linder, VP, Brand and Growth Marketing, OU Health
- Kalee Hildreth, Executive Director of Digital Transformation and Marketing Operations, UChicago Medicine
Moderated by:
- Ahava Leibtag, Founder and CEO, Aha Media Group
William “Skip” Hidlay
Vice President and Chief Communications and Marketing Officer
The Ohio State University Wexner Medical Center
Ben Cash
CEO
Reason One
Carolina Anthony
Executive Director, Digital Marketing
AdventHealth
Adrienne Woods
Vice President, Consumer Engagement
Hackensack Meridian Health
TJ Kottenstette
Digital Strategist, The Kids Mental Health Foundation
Nationwide Children’s Hospital
Aaron Watkins
AVP, Digital Strategy
NorthBay Health
Julie Lindsay
Digital Strategy Consultant
Hospital Sisters Health System
Heather Linder
VP, Brand and Growth Marketing
OU Health
Laura Housholder
Digital Marketing Manager
Children’s Nebraska
Andy Lyons
Interim Vice President & Chief Marketing and Digital Officer
Roper St. Francis Healthcare
Lacey Reichwald
Director of Marketing
Aha Media Group
Ahava Leibtag
Founder and CEO
Aha Media Group
Cynthia Li
Vice President, Client Partnership
Huge
2:30 p.m. to 3:30 p.m. Eastern
Platinum Playbook: An Inside Look at Award-Winning Hospital Websites
Panelists:
- Carolina Anthony, Executive Director, Digital Marketing, AdventHealth
- Laura Housholder, Digital Marketing Manager, Children’s Nebraska
- William “Skip” Hidlay, Vice President and Chief Communications and Marketing Officer, The Ohio State University Wexner Medical Center
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Mona Baset
Vice President, Digital Engagement
Intermountain Health
Laura Housholder
Digital Marketing Manager
Children’s Nebraska
Cynthia Li
Vice President, Client Partnership
Huge
Adrienne Woods
Vice President, Consumer Engagement
Hackensack Meridian Health
Mona Baset
Vice President, Digital Engagement
Intermountain Health
Kalee Hildreth
Executive Director of Digital Transformation and Marketing Operations
UChicago Medicine
Meghan Eddy Crombie
Senior Enterprise Account Executive
Optimizely
Ben Dillon
CEO
Geonetric
Mandi Graham
Application Analyst IV
Billings Clinic
Diane Hammons
Director of Digital Engagement
WG Content
TJ Kottenstette
Digital Strategist, The Kids Mental Health Foundation
Nationwide Children’s Hospital
Heather Linder
VP, Brand and Growth Marketing
OU Health
Ben Cash
CEO
Reason One
Ben Dillon
CEO
Geonetric
Mandi Graham
Application Analyst IV
Billings Clinic
Jeff Stewart
Vice President, Strategic Marketing
CHRISTUS Health
Amanda Todorovich
Enterprise Executive Director, Digital Marketing
Cleveland Clinic
Jeff Stewart
Vice President, Strategic Marketing
CHRISTUS Health
David Sturtz
Senior Vice President of Product
Geonetric
Lacey Reichwald
Director of Marketing
Aha Media Group
Jeff Giffin
Digital Marketing Liaison
Billings Clinic
William “Skip” Hidlay
Vice President and Chief Communications and Marketing Officer
The Ohio State University Wexner Medical Center
Aaron Watkins
AVP, Digital Strategy
NorthBay Health
David Sturtz
Senior Vice President of Product
Geonetric
Kayla Saturday
Director, Digital Experience & Integration
Emory Healthcare
Andy Lyons
Interim Vice President & Chief Marketing and Digital Officer
Roper St. Francis Healthcare
Amanda Todorovich
Enterprise Executive Director, Digital Marketing
Cleveland Clinic
Kayla Saturday
Director, Digital Experience & Integration
Emory Healthcare
Julie Lindsay
Digital Strategy Consultant
Hospital Sisters Health System
Ahava Leibtag
Founder and CEO
Aha Media Group
Kalee Hildreth
Executive Director of Digital Transformation and Marketing Operations
UChicago Medicine
Meghan Eddy Crombie
Senior Enterprise Account Executive
Optimizely
Jeff Giffin
Digital Marketing Liaison
Billings Clinic
Diane Hammons
Director of Digital Engagement
WG Content