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REGISTRATION FAQ
What is the cost?
This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.
The registration rate for all other attendees is:
eHST Member Rate: $195
Non-member Rate until 9/1: $295
Non-member Rate after 9/1: $395
Can I get the presentation slides and recording?
All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.
Do I need to register for specific sessions?
No. Register once, and you'll have access to the full week of sessions.
Can I get volume discounts to register my entire team?
Yes, please contact us for volume discounts.
Other questions?
Please contact us.
Many organizations still struggle to position marketing as a strategic growth function rather than a cost center — a challenge that makes credible measurement and executive alignment more important than ever.
The opening keynote brings together perspectives from healthcare marketing, finance, and technology for an executive conversation about how leading organizations redefine success, align finance and marketing around shared outcomes, and build the measurement capabilities needed to make smarter investment decisions.
Join us September 14 as the panel explores what separates organizations that can confidently defend marketing investments from those still relying on incomplete data.
You’ll learn:
How marketing and finance teams are learning to speak the same language and align around the metrics that matter most.
How to establish verifiable marketing ROI.
How leading healthcare organizations move beyond channel metrics toward enterprise-wide accountability.
How privacy-first data strategies enable better measurement and stronger executive decision-making.
Where healthcare marketing measurement is headed, and what marketing leaders should prioritize over the next 12-24 months.
Your Presenters
Opeyemi Oluwole
SVP, Chief Marketing Officer
Hackensack Meridian Health
Opeyemi Oluwole is Chief Marketing Officer at Hackensack Meridian Health. A commercial leader with a career spanning digital health, financial services, and health networks, she has built and scaled products and services at Teladoc Health, American Express, and Citibank. She specializes in business growth, consumer behavior change, partnership marketing, and strategic planning.
At Hackensack Meridian Health, she leads brand strategy, performance and engagement marketing, and communications across 18 hospitals, 500 ambulatory sites, research institutes, medical and nursing schools, industry partnerships, and innovation ventures. Opeyemi is driving measurable business growth while elevating the brand from regional strength to national prominence.
ROI & Performance Marketing Week
Healthcare marketing has entered a new era of accountability. While most healthcare marketing leaders say they're making data-driven decisions, only a small percent can connect the bulk of their marketing spend to attended appointments, revenue, and lifetime value.
September 14-18, 2026
From Cost Center to Growth Engine: How CFOs and CMOs Agree on Marketing ROI
Opening Keynote:
Monday, Sept. 14, 2026 at 2 p.m. Eastern
Session Sponsor:
Panelists:
- Opeyemi Oluwole, SVP, Chief Marketing Officer, Hackensack Meridian Health
- Jeremy Rogers, Vice President, Digital Marketing and Experience, Indiana University Health
- Ray Mina, CEO, Freshpaint
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Ray Mina
CEO
Freshpaint
Ray Mina is the CEO of Freshpaint, where he leads the company in helping healthcare organizations grow with confidence by enabling high-performing marketing while protecting patient privacy. Since joining Freshpaint in 2022 as Chief Marketing Officer, he has helped shape the company's product vision and go-to-market strategy, contributing to its growth as a trusted platform for more than 250 healthcare organizations.
Before Freshpaint, Ray held senior marketing leadership roles across multiple high-growth B2B SaaS companies, building data-driven teams that consistently accelerated revenue growth. Today, he is a sought-after voice in healthcare marketing, sharing practical insights on Freshpaint's Marketing Rounds podcast, at executive events, and on industry stages.
Jeremy Rogers
Vice President, Digital Marketing and Experience
Indiana University Health
Jeremy Rogers, Vice President of Digital Marketing and Experience at Indiana University Health, leads the consumer and patient-facing digital presence of Indiana’s largest, most comprehensive health system. With over 20 years of leadership experience and a background in e-commerce, his efforts focus on enhancing growth and customer loyalty through strategic initiatives in areas such as consumerism, access, transparency, innovation, and digital transformation. A native Hoosier, Jeremy received a bachelor’s degree in economics from IU.
