ROI & Performance Marketing Week
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September 14-18, 2026
A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends
REGISTRATION FAQ
What is the cost?
This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.
The registration rate for all other attendees is:
eHST Member Rate: $195
Non-member Rate until 9/1: $295
Non-member Rate after 9/1: $395
Can I get the presentation slides and recording?
All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.
Do I need to register for specific sessions?
No. Register once, and you'll have access to the full week of sessions.
Can I get volume discounts to register my entire team?
Yes, please contact us for volume discounts.
Other questions?
Please contact us.
Agenda at a glance
Platinum Sponsor
Speakers
Sponsors
Silver Sponsors
Hospital and health system marketing leaders must prove measurable ROI.
In today’s financially challenging environment, leaders in healthcare organizations scrutinize budgets and demand evidence that marketing investments drive profitability and growth.
The ROI & Performance Marketing Week virtual summit will deliver a week of focused, one-hour sessions presenting strategies for proving the measurable impact of marketing and advertising. From brand awareness campaigns and physician referral strategies to targeted digital outreach, healthcare marketing experts will show how they connect spend with return, and how they position themselves as strategic partners at the leadership table.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Day 1: Monday, Sept. 14
Opening Keynote: ROI Mandate & Executive Alignment
2:00 p.m. Eastern
From Cost Center to Growth Engine: How CFOs and CMOs Agree on Marketing ROI
Panelists:
- Opeyemi Oluwole, SVP, Chief Marketing Officer, Hackensack Meridian Health
- Jeremy Rogers, Vice President, Marketing and Digital Transformation, Beacon Health System
- Ray Mina, CEO, Freshpaint
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Day 2: Tuesday, Sept. 15
Unified Data & BI
1:00 p.m. to 2:00 p.m. Eastern
The AI Search Reality Check: What Healthcare Leaders Need to Know, Measure, and Do Next
Panelists:
- Craig Blake, Healthcare Growth Executive and Industry Speaker, Amsive Health
- Tim Shonsey, Vice President of Enterprise Marketing, Intermountain Health
- Josh Squires, Director of AI Search, Amsive Health
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
Day 3: Wednesday, Sept. 16
Attribution & Lifetime Value
Ed Rafalski
Chief Strategy Officer
Denver Health
Brian Gresh
VP, Chief Marketing & Communications Officer,
Community Health Network
Valerie Monet
Strategic Marketing Executive
Sutter Health
Jeremy Rogers
Vice President of Marketing and Digital Transformation Beacon Health
Craig Blake
Healthcare Growth Executive and Industry Speaker
Amsive Health
Bill Balderaz
CEO and Founder
Futurety
Jamie Mermelstein
Vice President, Digital Experience
Unlock Health
Valerie Monet
Strategic Marketing Executive
Sutter Health
Bill Balderaz
CEO and founder
Futurety
Craig Blake
Healthcare Growth Executive and Industry Speaker
Amsive Health
Opeyemi Oluwole
SVP, Chief Marketing Officer
Hackensack Meridian Health
Shondria N. Covington
AVP, Marketing and Digital Experience
Morehouse School of Medicine
Dan Lavelle
VP of System Marketing
Geisinger
1:00 p.m. to 2:00 p.m. Eastern
Prove It: Connecting Marketing Performance to Business Results
Panelists:
- Jamie Mermelstein, Vice President, Digital Experience, Unlock Health
- Matt Eaves, Vice President, Digital Marketing, University Hospitals
Moderated by:
- Susan Dubuque, Contributing Editor, Strategic Health Care Marketing and Co-Chair, 2026 eHealthcare Leadership Awards
Tim Shonsey
Vice President of Enterprise Marketing
Intermountain Health
Day 4: Thursday, Sept. 17
AI & Advanced Measurement
1:00 p.m. to 2:00 p.m. Eastern
From Data Silos to Marketing ROI: What Healthcare Marketers Can Measure Today
Panelists:
- Bill Balderaz, CEO and founder, Futurety
- Shondria N. Covington, AVP, Marketing and Digital Experience, Morehouse School of Medicine
- Dan Lavelle, VP of System Marketing, Geisinger
- Valerie Monet, Strategic Marketing Executive, Sutter Health
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
Day 5: Friday, Sept. 18
Closing Keynote: The Path Forward
2:30 p.m. to 3:30 p.m. Eastern
The Next Three Years of Marketing Measurement: What Hospital Teams Must Do Now
Panelists:
- Ed Rafalski, Chief Strategy Officer, Denver Health
- Brian Gresh, VP, Chief Marketing & Communications Officer, Community Health Network
- Andy Haynes, VP, Demand Marketing, Ascension
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
1:00 p.m. to 2:00 p.m. Eastern
Proving Marketing ROI Without Compromising Patient Privacy
Panelists:
- Amanda Todorovich, FACHE, Executive Director of Digital Marketing, Cleveland Clinic
- Jessica Holton, Co-Founder, Ours Privacy
Moderated by:
- Kyle Hardner, Contributing Writer, Plain-English Health Care
Amanda Todorovich
Enterprise Executive Director of Digital Marketing
Cleveland Clinic
Brian Gresh
VP, Chief Marketing & Communications Officer
Community Health Network
Andy Haynes
VP, Demand Marketing
Ascension
Matt Eaves
Vice President, Digital Marketing
University Hospitals
Amanda Todorovich
Enterprise Executive Director of Digital Marketing
Cleveland Clinic
Jamie Mermelstein
Vice President, Digital Experience
Unlock Health
Shondria N. Covington
AVP, Marketing and Digital Experience
Morehouse School of Medicine
Matt Eaves
Vice President, Digital Marketing
University Hospitals
Josh Squires
Director of AI Search
Amsive Health
Ed Rafalski
Chief Strategy Officer
Denver Health
Ray Mina
CEO
Freshpaint
Jessica Holton
CEO and Co-Founder
Ours Privacy
Tim Shonsey
Vice President of Enterprise Marketing
Intermountain Health
Andy Haynes
VP, Demand Marketing
Ascension
Jessica Holton
CEO and Co-Founder
Ours Privacy
Dan Lavelle
VP of System Marketing
Geisinger
Ray Mina
CEO
Freshpaint
Opeyemi Oluwole
SVP, Chief Marketing Officer
Hackensack Meridian Health
Jeremy Rogers
Vice President of Marketing and Digital Transformation
Beacon Health
Josh Squires
Director of AI Search
Amsive Health