ROI & Performance Marketing Week
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September 14-18, 2026
A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends
REGISTRATION FAQ
What is the cost?
This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.
The registration rate for all other attendees is:
eHST Member Rate: $195
Non-member Rate until 9/14: $295
Non-member Rate after 9/14: $395
Can I get the presentation slides and recording?
All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.
Do I need to register for specific sessions?
No. Register once, and you'll have access to the full week of sessions.
Can I get volume discounts to register my entire team?
Yes, please contact us for volume discounts.
Other questions?
Please contact us.
Stephanie Wierwille
EVP, Engagement
BPD
Agenda at a glance
Platinum Sponsor
Speakers
Sponsors
Silver Sponsors
JC Chakravarty
VP of Strategy and Design
Modea
Matthew Carlson
Senior Director of User Experience Design
The Ohio State University Wexner Medical Center
Matthew Carlson
Senior Director of User Experience Design
The Ohio State University Wexner Medical Center
John Davey
Vice President Marketing Technology
Mount Sinai Health System
JC Chakravarty
VP of Strategy and Design
Modea
1:00 p.m. to 2:00 p.m. Eastern
Growing Lifetime Value Through Patient Loyalty: The Economics of Digital Retention
Moderated by:
- Kyle Hardner
Hospital and health system marketing leaders must prove measurable ROI.
In today’s financially challenging environment, leaders in healthcare organizations scrutinize budgets and demand evidence that marketing investments drive profitability and growth.
The ROI & Performance Marketing Week virtual summit will deliver a week of focused, one-hour sessions presenting strategies for proving the measurable impact of marketing and advertising. From brand awareness campaigns and physician referral strategies to targeted digital outreach, healthcare marketing experts will show how they connect spend with return, and how they position themselves as strategic partners at the leadership table.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Day 5: Friday, Sept. 18
Closing Keynote: The Path Forward
2:00 p.m. to 3:00 p.m. Eastern
The Next Three Years of Digital Marketing Measurement: What Hospital Teams Must Do Now
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Day 1: Monday, Sept. 14
Opening Keynote: ROI Mandate & Executive Alignment
2:00 p.m. Eastern
From Cost Center to Growth Engine: The New Mandate for Measuring Digital Marketing
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
2:30 p.m. to 3:30 p.m. Eastern
Attribution That Works in Healthcare: Proving Impact in Messy Patient Journeys
Moderated by:
- Kyle Hardner
Day 2: Tuesday, Sept. 15
Unified Data & BI
1:00 p.m. to 2:00 p.m. Eastern
Breaking Down Data Silos: Building a Unified Marketing Data Foundation
Moderated by:
- Wendy Margolin, Contributing Writer, Plain-English Health Care
2:30 p.m. to 3:30 p.m. Eastern
One Story, Many Channels: A Unified Measurement and ROI Framework
Moderated by:
- Wendy Margolin, Contributing Writer, Plain-English Health Care
Day 4: Thursday, Sept. 17
AI & Advanced Measurement
1:00 p.m. to 2:00 p.m. Eastern
AI and the New Rules of Marketing Measurement in Healthcare
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
2:30 p.m. to 3:30 p.m. Eastern
Real‑Time Decisions: How AI Helps You Continuously Optimize Channel Mix and ROI
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
Day 3: Wednesday, Sept. 16
Attribution & Lifetime Value