Behind the Best:
How Top Health Systems Designed Award-Winning Integrated Campaigns

Stephanie Wierwille 

Executive Vice President

BPD Healthcare

Stephanie Wierwille is the Executive Vice President of Engagement at BPD, where she helps health brands craft bold, emotionally resonant stories that drive real behavior change. She and her team determine what stories to tell and where to tell them, building engagement strategies that move consumers, clinicians, and communities to act across digital, traditional, and emerging channels.

With over 15 years of experience spanning healthcare, tech, wellness, CPG, and retail, Stephanie brings a cross-industry perspective that pushes health brands beyond the expected. She’s passionate about the power of storytelling to transform lives and is actively exploring how AI can fuel smarter engagement, richer narratives, and entirely new creative possibilities.

Jessie Pulsipher

Marketing and Communications Manager

University of Maryland Medical Center

Jessie Pulsipher has served as the Marketing and Communications Manager at UMMC since April 2018. She holds a Master's in Business Administration with a concentration in Marketing Management from Johns Hopkins University. Her professional background includes healthcare marketing experience dating back to 2001.

During her tenure at UMMC, Jessie made significant contributions to the institution’s success by leading the Transplant Marketing & Communications team, which generated over $4.5 million in living donor transplants across four fiscal years. As well as winning a total of 83 national healthcare marketing & advertising awards between 2020-2025, including an eHealthcare Leadership Platinum award for the Best Integrated Marketing Campaign and a Best in Show in the Healthcare Advertising Awards.

Wendi Chason

Assistant Vice President

Mount Sinai

Wendi is a seasoned healthcare marketing professional with over 25 years of expertise in patient and physician engagement, marketing communications, and strategic brand development. She joined Mount Sinai in 2015, following a distinguished career leading marketing initiatives for Fortune 100 companies like Pfizer, as well as prominent national disease organizations. Her work has driven award-winning, results-oriented campaigns that have consistently exceeded performance goals.

 
As the Assistant Vice President of Marketing, Wendi oversees comprehensive marketing and communications strategies across Mount Sinai’s seven hospitals, more than 9,000 physicians, and 8,500 nurses, and over 400 outpatient practices and ambulatory centers. Her portfolio spans service line marketing, ambulatory care, and provider-focused communications.

 
In this leadership role, Wendi designed and implemented a system-wide service line strategy and organizational framework to drive integrated advertising campaigns and fuel revenue growth. She leads a high-performing team of 16 and manages agency partnerships specializing in strategy, creative development, and media placement.