Webinar on Demand
Attract More Patients to Your Healthcare Organization:
How Ochsner Health System Leverages Technology to Proactively Manage Online Reputation — and How You Can Too
Originally presented March 14, 2018
Lindsay Neese Burton
Healthcare Marketing Director
Lindsay spent more than a decade as a healthcare marketer at large academic medical centers in the southeast, focused on developing marketing strategies for consumers and referring physicians. Now as part of the Reputation.com team, Lindsay helps healthcare organizations create digital strategies and leverage online feedback to meet their goals and ultimately improve patient care.
Director of Digital Content
Ochsner Health System
As the director of digital content for Ochsner Health System, Amber steers digital strategies from web UX and design to social media and reputation management for the marketing and communications teams. Whether working with her team to optimize the Ochsner.org website or collaborating with marketers to come up with forward-thinking campaigns, Amber’s goal is always to drive patient conversions and empower the online health seeker with the information they need to manage their care. With over a decade of experience in managing website content and online communications channels, Amber thrives on finding new ways to empower the online patient.