Webinars

Healthcare Digital Marketing Update

Ben Dillon

Get the Latest Market Research Findings to Shape Your Strategy in 2018 and Beyond

// Sponsored Post //

An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Webinar on Demand — Watch Now

Your Presenter:

  • Ben Dillon, Chief Strategy Officer, Geonetric

How does your healthcare organization compare to your competition when it comes to the structure of your digital team, digtal budget and plans for the future? Are you maintaining your edge … or falling behind?

Watch now and find out!

The 2018 Healthcare Digital Marketing Trends Survey collected input from more than 240 healthcare marketers at hospitals and health systems as well as vendors and agencies.

In a 60-minute webinar on April 18, Ben Dillon, chief strategy officer at Geonetric, will share key takeaways from this just completed survey.

Watch Now »

Attract More Patients to Your Healthcare Organization

Lindsay Neese Burton and Amber Welch

How Ochsner Health System Leverages Technology to Proactively Manage Online Reputation — and How You Can Too

// Sponsored Post //

An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Webinar on Demand — Watch Now

Your Presenters:

Healthcare consumers search for more information when making decisions about their care than ever before. And far too often the information they find online about doctors and facilities is incorrect or insufficient.

What your potential patients find — or don’t find — about your service lines and physicians when they search online can make or break your organization’s ability to bring in new patients and retain existing ones.

Few organizations have the resources to manually maintain accurate listings for every location and physician across a growing multitude of social platforms, search engines, and review sites — from Google and Facebook to Healthgrades and Vitals. Some have tried — and failed — to keep up with the sheer number of ever-changing variables.

But with the right technology, organizations can gain control over their information, and consumers benefit from access to current, comprehensive, and accurate information when choosing a doctor.

Watch this webinar on demand now and learn how Ochsner Health System uses a technology solution to proactively manage its online presence — and ensure it is a consistently strong contender for consumers’ attention when seeking a provider.

Watch now »

The 4 Pillars of Online Reputation Management for Healthcare Organizations

Pascal Bensoussan and Kirsten Saint Clair

// Sponsored Post //

An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists


Your Presenters:

  • Pascal Bensoussan, Chief Product Officer, Reputation.com
  • Kirsten Saint Clair, Director of Business Development at Immediate Clinic

77 percent of healthcare seekers begin their search for doctors online. If effective online reputation management isn’t an integral part of your marketing plan, you’re likely losing out on potential new admissions and revenue.

View this in-depth webinar now and discover how to optimize your online presence.

You’ll learn how to:

  • Drive more walk-ins and admissions through positive patient feedback
  • Build review volume for all your locations
  • Respond to reviews in a HIPAA-compliant manner
  • Manage your online reputation across all locations

Plus, you’ll hear how Immediate Clinic, an urgent care provider with 16 facilities in two states, increased ratings, visits and revenue after implementing its reputation management program.

View now »

Top Healthcare Marketing Initiatives for 2017: Be Better, Faster, Smarter

Gary Druckenmiller, Marketing Practice Leader at Evariant

// Sponsored Post //

An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Your Presenter:
Gary Druckenmiller, Marketing Practice Leader, Evariant

Are you ready to create marketing resolutions for 2017? The New Year is rapidly approaching, and it’s time to think about new ideas and strategies to meet the challenges that lie ahead.

In a dynamic new webinar, Gary Druckenmiller, Marketing Practice Leader at Evariant, will discuss the top initiatives that must be on your 2017 marketing roadmap. The presentation will dive into new marketing strategies you can start using today, share advice for resources planning, elaborate on tips for launching effective pilot programs, and review the important marketing metrics you need to start tracking now.

View this in-depth webinar now and get a head start on best practices for 2017.

You’ll learn how to:

  • Map your patient journey(s)
  • Get serious about your marketing technology (MarTech) stack
  • Achieve cross-functional alignment & collaboration
  • Use data effectively to drive strategic decisions
  • Focus on ROI—and other important marketing metrics
  • And much more…

Watch now »

Digital Marketing in Healthcare Webinar

Ben Dillon, Chief Strategy Officer, Geonetric

Research Findings to Guide Your eHealth Strategies in 2017

A webinar for healthcare marketers and digital strategists

Sponsored by eHealthcare Strategy & Trends and Geonetric

Your Presenter:

  • Ben Dillon, Chief Strategy Officer, Geonetric

Digital budgets are increasing at hospitals and health systems across the country. Physician ratings and reviews are being added to provider directories at a rapid pace. Healthcare organizations cite a lack of time and budget as barriers to digital progress, but their digital agency partners tell a different story…

In a new webinar, Ben Dillon, Chief Strategy Officer at Geonetric, will share results from a just completed industry survey of digital strategy leaders at more than 200 healthcare organizations and agencies.

Healthcare marketers just like you told us their top digital priorities and biggest challenges for 2017.

View this in-depth webinar now, and you’ll walk away with valuable insights on everything from what your competitors are spending on digital to where you should be focusing your web development energy.

You’ll learn:

  • The new digital and web strategies your competitors are preparing to launch
  • How your organization’s online strategies stack up against peers
  • Whether your investments in digital marketing are in line with industry averages
  • How your team’s size and structure matches up against similar organizations
  • Plus much more…

Watch now »

Precision Healthcare Marketing

Penn thumbnail logo

// Sponsored Post //

How to Improve Patient Engagement, Revenue, and Profitability—Lessons from Penn Medicine’s Transformation to Data-Driven Digital Marketing

Originally presented September 3, 2015.
Your Presenters:

  • Suzanne Sawyer, Chief Marketing Officer, Penn Medicine
  • Rob Grant, Co-Founder and Executive Vice President, Evariant

Members can watch this on-demand webinar below. (Not a member yet? Start your trial membership and watch now.)

In this webinar, which was originally presented on Sept. 3, 2015, Suzanne Sawyer, then Chief Marketing Officer of Penn Medicine (now Vice President, Portfolio Marketing at IBM Watson Health, and member of the eHealthcare Strategy & Trends Editorial Advisory Board), shares lessons learned from transforming her organization from traditional marketing to digital and data-driven methods, and how this four-year journey helped Penn Medicine reach new patients and better engage with its current ones. We guarantee you’ll gain insight that will help your own organization make its marketing more targeted, more accountable, and more profitable.

Suzanne and her team successfully implemented a technology platform that supports more targeted marketing and communications with patients, consumers, and referring physicians. They created a robust digital marketing program that is trackable, highly targeted, and very effective.

Penn chose Evariant as its CRM provider. Over the past four years, they’ve collaborated on 100 digital campaigns that have generated more than 20,000 digital leads, 38% of which have converted to patients. You’ll get the inside scoop on their approach, from platform implementation, data integration, and staffing, to campaign deployment, analytics, and a reliable ROI. Find out how their continuous learning approach to digital marketing has improved results (and how yours can, too!)

You’ll learn:

  • How—and why—Penn Medicine transformed its marketing function to be more digitally focused and data driven.
  • The results of Penn Medicine’s 100 digital campaigns, and how to use what its marketers learned to transform your organization’s marketing success.
  • The most effective marketing communications strategies for increasing cross selling/upselling to patients and other consumers.
  • What the Penn marketing team analyzed—and the value of using those analytics—to better manage and assess campaigns.
  • Practical tips that will help you find the right CRM solution for your organization.
  • How to build a marketing technology platform that supports targeted marketing and better communication with patients, consumers, and referring physicians.
  • How to get good results using Penn’s continuous learning approach to digital marketing.

Download now »

Online Reputation in Healthcare [Webinar]

Online Reputation in Healthcare Webinar Recording

// Sponsored Post //

How to Improve Online Visibility and Ratings to Attract More Patients

An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Sponsored by Reputation.com

Your Presenters:

  • Pascal Bensoussan, Chief Product Officer, Reputation.com
  • Steve Conlee, Marketing Consultant, American Family Care

Nearly every consumer decision starts with an online search—and there is no more important consumer decision than healthcare. In fact, nearly 80 percent of patients begin their search for a healthcare system online.

For better or worse, your reputation is prominently displayed across the digital realm for all to see. Star ratings and reviews play a critical role in how patients evaluate your organization, your practitioners and your standard of care.

It’s time to bring your online reputation in line with the standard of care you really provide. Whether you’re looking to grow a practice or drive new patients and referrals into a major hospital system, a well-managed online reputation is critical to your success.

View now »