Bringing It All Together: Integrated Marketing Campaigns That Deliver

A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Thursday | April 30, 2026 | 2 p.m. Eastern

Panelists:

• Mindy Adams, chief creative officer, BPD Healthcare
• Lindsay Mosley, marketing coordinator, South Georgia Health System
• Jaycelyn Puttick, executive director, strategic partnerships, AdventHealth
• Ana Vela, executive director of creative and digital strategies, Community First Health Plans

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

You’ll hear how leading organizations:

• Build campaigns that connect brand and business goals
• Align teams and channels around a clear strategy
• Translate insights into creative that resonates
• Extend campaigns across digital and traditional media and on-the-ground efforts
• Measure what matters and use results to refine future work

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Shaping Patient Trust: 80% of Patients Say Digital Experience Shapes Trust: What Health Systems Need to Know

Wednesday | April 22, 2026| 2 p.m. Eastern

Your Presenters:

• Amanda Todorovich, Enterprise Executive Director of Digital Marketing | Cleveland Clinic
• Cristal Woodley, VP of Marketing | Renown Health
• Kristy Roldan, VP of Growth | MDRG
• Chris Pace, VP, Healthcare Industry | SearchStax Inc.

Moderated by:

• Char Wilson, Owner & Principal Consultant, Char Wilson Consulting

You will learn:

• What new research reveals about the connection between digital experience and patient trust
• How search, navigation and self-service tools influence decision-making
• Where hospital websites unintentionally create friction
• The role of personalization and first-party data in strengthening engagement
• How to reduce call center strain while improving brand perception

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From Silo to System: Building a Scalable Location Strategy That Improves Findability

Hospital Websites Day 4 Session 2 

Presented March 12, 2026 at 2:30 p.m. Eastern

Panelists:

• Ben Dillon, CEO, Geonetric
• Mandi Graham, Application Analyst IV, Billings Clinic
• Jeff Giffin, Digital Marketing Liaison, Billings Clinic

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

This session will cover:

• Common challenges healthcare organizations face as location content grows and becomes harder to manage
• Key components of an effective location strategy, from auditing and hierarchy to structured content
• How user-focused location profiles can function like microsites within a broader site framework
• Improving search visibility and patient clarity through consistent, well-structured location data
• Building a location foundation that supports future digital initiatives and ongoing expansion

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How Content Informs Digital Transformation

Hospital Websites Day 3 Session 1 

Presented March 11, 2026 at 1:00 p.m. Eastern

Panelists:

• Heather Linder, VP, Brand and Growth Marketing, OU Health
• Kalee Hildreth, Executive Director of Digital Transformation and Marketing Operations, UChicago Medicine

Moderated by:

• Ahava Leibtag, Founder and CEO, Aha Media Group

You’ll hear about:

• How content operations and governance set you up for AI tools like chatbots and generative search
• What it means to write for AI, not just for SEO — and how to do both
• Why healthcare organizations can’t afford to separate content from brand or digital product strategy
• How smart, structured content connects patient experience, access, and growth
• Why “digital transformation” must also be content transformation — and organizational transformation

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Better Design, Easier Access: How Digital Experience Shapes Care

Hospital Websites Day 2 Session 2 

Presented March 10, 2026 at 2:30 p.m. Eastern

Panelists:

• Diane Hammons, Director of Digital Engagement, WG Content
• Ben Cash, CEO, Reason One
• Andy Lyons, Interim Vice President & Chief Marketing and Digital Officer, Roper St. Francis Healthcare
• Kayla Saturday, Director, Digital Experience & Integration, Emory Healthcare

Moderator:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

You’ll hear perspectives on:

• What teams really mean by “better design,” and what often gets overlooked
• Where patient effort, friction, and cognitive overload build across key journeys
• Where clarity and confidence break down, even when experiences look polished
• Where differentiation strengthens trust and improves the patient experience, not just the look and feel
• How AI and automation can reduce burden or introduce new uncertainty, and what it takes for improvements to hold up operationally

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Healthcare Websites with a Purpose

Hospital Websites Day 2 Session 1 

Presented March 10, 2026 at 1 p.m. Eastern

Panelists:

• Cynthia Li, Vice President, Client Partnership, Huge
• Joseph Unger, Senior Manager of Digital Products, Atlantic Health
• Amy Augenstein, Senior Specialist Consumer Experience Platform, Atlantic Health
• TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

• How leading organizations define the primary job of a website — and design around that purpose rather than defaulting to a redesign
• When a specialized or campaign-based site makes strategic sense — and when it doesn’t
• The differences (and surprising similarities) between designing for access to care and designing for education, reassurance, and community support
• How to move beyond “reskinning” and instead make meaningful improvements to structure, content, and experience
• Where personalization and AI-driven tools create measurable value — and where they introduce unnecessary complexity
• Which metrics truly influence leadership confidence and digital investment
• How marketing, IT, and agency partners can work together to build purposeful experiences without slowing innovation

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The Next Generation of Hospital Websites

Hospital Websites Day 1 Session 1 Keynote

Presented March 9, 2026 at 2 p.m. Eastern

Panelists:

• Adrienne Woods, Vice President, Consumer Engagement, Hackensack Meridian Health
• Jeff Stewart, VP, Strategic Marketing, CHRISTUS Health
• Mona Baset, Vice President, Digital Engagement, Intermountain Health

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

• How generative AI and AI Overviews are rewriting the rules of search visibility
• The future of content design: modular, structured, and personalized
• What today’s visitors expect from your site, and how to deliver it
• The growing role of your website in enabling transactions: find care, pay bills, schedule, and more
• Why architecture, governance, and technology decisions matter more than ever
• How to future-proof your site

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Sound Advice: How Award-Winning Healthcare Podcasts Build Trust and Brands

Presented March 17, 2026

Panelists:

• Bill Klaproth, director of marketing and production, DoctorPodcasting
• Melody Bradley, digital media supervisor, Southeast Georgia Health System
• Kenneth Hines, associate director, digital strategy, The Ohio State University Comprehensive Cancer Center (OSUCCC – James)
• Dr. Rita Roy, CEO, National Spine Health Foundation

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

You’ll hear how leading organizations:

• Define strategy and audience before hitting “record”
• Balance clinical credibility with compelling storytelling
• Spotlight patient voices in authentic and responsible ways
• Sustain momentum month after month
• Measure success beyond downloads

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The Future of Hospital Websites

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented March 9-13, 2026

Hospital and health system websites are evolving faster than ever.

From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands.

The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

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Hospital Websites Aren’t Dead, They’re Evolving: Practical Wins & ROI from the Past Year

Presented February 11, 2026 

Your Presenters:

• Brad Muncs, CEO, Symetris
• Seth Kaplan, Director of Marketing, Digital and CX, HonorHealth
• Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health

Moderated by:

• Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

After attending, you’ll be able to:

• Reframe your website strategy from redesign cycles to an ongoing “website-as-a-product” operating model.
• Identify and prioritize high-impact improvements you can ship incrementally (without waiting 12-18 months for a redesign).
• Build a clearer ROI narrative for leadership by connecting web work to outcomes (access, conversion, patient acquisition, efficiency).
• Navigate stakeholder overload with governance approaches that reduce bottlenecks and align teams around measurable goals.
• Leave with examples and language you can use to align marketing, digital, and operational partners when resources are tight.

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The Next Generation of Hospital Websites

Hospital Websites Day 1 Session 1 Keynote

Monday | March 9, 2026 | 2:00 p.m. Eastern

Panelists:

• Adrienne Woods, Vice President, Consumer Engagement, Hackensack Meridian Health
• Jeff Stewart, VP, Strategic Marketing, CHRISTUS Health
• Mona Baset, Vice President, Digital Engagement, Intermountain Health

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

• How generative AI and AI Overviews are rewriting the rules of search visibility
• The future of content design: modular, structured, and personalized
• What today’s visitors expect from your site, and how to deliver it
• The growing role of your website in enabling transactions: find care, pay bills, schedule, and more
• Why architecture, governance, and technology decisions matter more than ever
• How to future-proof your site

Register Now  »

Why Privacy-Focused Healthcare Marketing Drives Better Performance

Learn how you can turn your privacy challenges into performance opportunities

Presented January 29, 2026

Your Presenters:

• Nardeep Singh, MSITM, Marketing Technology Manager, Renown Health
• Dave Twichell, Head of Marketing, Freshpaint

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

• Why privacy compliance is more than a legal requirement; it’s a performance enabler
• How privacy-respecting tracking allows for full-funnel visibility, from ad click to appointment
• Tactics for modern, HIPAA-aligned audience segmentation and campaign targeting
• How performance marketing can prove value when budgets are tight
• Proven methods to rebuild marketing insight without increasing risk

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AI Innovation of the Future: The Einstein Divide

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 12, 2025 at 2:30 p.m. Eastern

Panelists:

• Sameer Sethi, SVP, Chief AI Officer, Hackensack Meridian Health
• Jason Lesandrini, Assistant Vice President of Ethics, Wellstar Health System
• Stephanie Wierwille, EVP, Strategy & Innovation, BPD
• Edward Marx, Chief Executive Officer, Marx Advisory

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

• What early results and lessons leaders are seeing across functions
• How to build internal fluency and prepare teams for what’s next
• What structural, ethical, and cultural shifts are required for AI readiness
• How to responsibly operationalize AI while protecting trust and compliance
• How leading systems are using AI to elevate marketing, experience, and brand
• Outside the box ideas that reimagine AI-powered organizations

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Enterprise Design for AI

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented Friday, December 12, 2025 at 1 p.m. Eastern

Panelists:

• Victoria Davis, Group Account Director, BPD
• Christine Kotler, Chief Marketing and Communications Officer, Baptist Health South Florida
• Pam Landis, VP, Digital Engagement, Hackensack Meridian

Join us to learn how healthcare leaders are:

• Designing enterprise AI strategies that connect marketing, digital, IT, and operations rather than creating new silos
• Defining roles, responsibilities, and decision rights for AI, including who owns what, and how work flows across teams
• Building data and technology architectures that allow AI solutions to plug into existing systems without creating chaos
• Establishing governance models that address risk, ethics, security, and regulatory requirements while still enabling innovation
• Prioritizing use cases and investments so AI efforts align with organizational goals, not just individual passions, or shiny objects
• Developing talent, training, and operating norms so teams feel confident using AI in their day-to-day work
• Measuring impact in ways that resonate with executive leadership and support ongoing investment

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Are Hyper-Personalized Patient Journeys Our New Future? How Industry Leaders Are Using AI Agents to Get There

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 11, 2025 at 2:30 p.m. Eastern

Panelists:

• Andrew Chang, Chief Marketing Officer, UChicago Medicine
• Chris Hemphill, Founder and Head of Applied Data Science & AI Modular Feedback
• Paul Lambson, Assistant Vice President, Consumer Technology, Northwell Health

Moderated by:

• Drew Marlatt, VP, Data Products and Technology, BPD

You’ll Learn:

• How healthcare consumerism can improve with AI “agents”— autonomous software that can navigate systems, pull data, and complete transactions without human intervention.
• What it looks like to design systems and processes where consumer interactions feel effortless.
• What happens when websites are no longer the primary tool for transactions.
• How AI agents are enabling real-time personalization and eliminating the “one-size-fits-all” healthcare digital experience that has long frustrated patients.

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AI Agents and Workflow Optimization: From Idea to Impact

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented Thursday, December 11, 2025 at 1 p.m. Eastern

Panelists:

• Drew Marlatt, VP, Data Products & Technology, BPD
• Carrie Liken, Strategic Account Executive, Snowflake

Moderated by:

• Therese Lockemy, founder and CEO, Inner Path Digital

Join us to learn how healthcare marketers are:

• Identifying high-value workflows that are ready for AI agents today, and where manual oversight is still essential
• Reducing operational friction by using agents to automate tasks like appointment scheduling, care coordination, data pulls, list creation, campaign setup, segmentation, and reporting
• Connecting cloud data, MarTech, and enterprise systems so agents can act on unified, governed information
• Designing guardrails, governance models, and human-in-the-loop checkpoints that keep outputs safe, accurate, and on-brand
• Learning from agent use cases in other industries, and translating those practices responsibly into healthcare
• Preparing teams for a new operating model where AI agents augment capacity, accelerate execution, and free humans for higher-value work
• Balancing near-term efficiency gains with long-term opportunities to reimagine end-to-end marketing workflows

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AI and Data-Driven Transformation in Practice: Stories and Advice from Three Major Health Systems

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 10 at 2:30 p.m. Eastern

Panelists:

• John Davey, Vice President Marketing Technology, Mount Sinai Health System
• Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health
• Josefer Montes, Executive Director, Marketing & Branding, AdventHealth

Moderated by:

• Micha Siegel, Director, Product Innovation and Strategy, BPD

You’ll Learn:

• Examples of responsibly advancing AI data strategies while preserving brand trust and privacy
• What’s next for personalization, media optimization, and predictive insights
• What data governance looks like in an AI-powered environment
• Why aligning data sources is key to AI success
• How leading teams are using AI to turn fragmented systems into unified performance engines

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Delivering on the Promise of Data-Driven Transformation

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 10 at 1 p.m. Eastern

Panelists:

• Anthony Cadieux, Vice President, Performance Marketing, AdventHealth
• Anne DiNapoli Block, Managing Director, Data Solutions & Analytics, BPD
• Brian Gresh, VP, Chief Marketing & Communications Officer, Community Health Network
• Amber Welch, Vice President of Marketing and Digital Platforms, Ochsner Health

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

• How to responsibly advance your AI data strategies while preserving brand trust and privacy compliance
• What’s next for personalization, media optimization, and predictive insights
• What data governance looks like in an AI-powered environment
• Why aligning data sources is key to AI success
• How chat-based tools are reshaping campaign planning and analytics
• How leading teams are using AI to turn fragmented systems into unified performance engines

Watch Now  »

Consumer Behavior in the Age of AI Search: How to Make Your Content Seen and Trusted

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 9, 2025 at 2:30 p.m. Eastern

Panelists:

• Lacey Reichwald, Director of Marketing, Aha Media Group
• Robbie Schneider, Enterprise Social Media Manager/ Content Marketing Leader, Franciscan Health

Moderated by:

• Wendy Margolin, Contributing Writer, Plain-English Health Care

You’ll learn:

• How AI tools are reshaping when, where, and how consumers search for health information
• What drives trust — and what causes patients to question AI-generated answers
• Practical steps to make your organization’s content more visible, verifiable, and patient-friendly in AI search results
• How real hospitals are adapting their content to stay discoverable and relevant as AI becomes the first stop in the care journey
• Attend this session to understand what today’s consumers need — and to see what leading health systems are already doing to meet them there.

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AI and Content: Turning Generative Tools into a Scalable Strategy

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 9, 2025 at 1 p.m. Eastern 

Panelists:

• Matt Cyr, Founder & President, Loop AI Agency
• Allie Karas, Senior Vice President of Content, MJH Life Sciences
• Carolina Anthony, Executive Director, Digital Marketing, AdventHealth

Moderated by:

• Emily Baker, AVP, Engagement Strategy, BPD

Join us to learn how healthcare leaders are:

• Translating enterprise goals into AI-informed content roadmaps that prioritize the right topics, audiences, and formats.
• Using generative AI to support audience research, content ideation, and first drafts, while preserving a strong editorial point of view.
• Establishing content standards, style guides, and prompts that help AI produce outputs aligned with brand, clinical, and accessibility requirements.
• Optimizing existing content for AI-driven search and summarization so that trusted information is more likely to surface in AI answers and recommendation engines.
• Integrating human review, legal/compliance sign-off, and fact-checking into AI-assisted workflows without overwhelming teams.
• Upskilling writers, strategists, and digital teams to use AI tools confidently — including how to spot hallucinations, bias, and gaps
• Defining KPIs and feedback loops that show where AI is helping content perform better, and where traditional approaches are still the better choice

Watch Now  »

Inside the Real-World AI Playbooks of Leading Health Systems

Learn What’s Working and What’s Next from Marketers Implementing AI at Scale

Presented December 8, 2025

Panelists:

• Val Lopez, Assistant Vice President, Marketing Operations, Baptist Health South Florida
• Lisa D. Mason, AVP, Product Design & Insights, Providence
• Amanda Todorovich, Enterprise Executive Director, Digital Marketing, Cleveland Clinic
• Stephanie Wierwille, EVP, Engagement, BPD

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

Join us to learn how healthcare leaders are:

• Navigating the early stages of AI learning and adoption across large organizations
• Identifying smart, strategic opportunities for AI in marketing workflows
• Aligning AI efforts with patient trust, brand values, and data governance
• Building internal literacy and cross-functional support
• Avoiding pitfalls and pushing past pilot fatigue
• Keeping the human element at the center of AI-driven strategies

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Transforming Patient Acquisition with AI-Powered Conversation Intelligence

Presented November 18, 2025

Discover how Emory Healthcare and University Hospitals connect the dots between digital touchpoints and phone conversations, creating seamless experiences that drive patient acquisition and retention.

Your Presenters:

• Allyzon Zahorcak, Director, Performance Marketing, Emory Healthcare
• Noah Brooks, Manager of Analytics & Strategy, University Hospitals
• Lyndey Brock, Director of Account Management Health, Healthcare Vertical, Invoca

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

• How to track call conversions back to the exact ad or keyword that drove them.
• How you can automate bidding strategies and optimize for high-value patient calls.
• How to improve your website by understanding which interactions led to calls.
• How to use digital intent data to route callers to the most qualified agent or care location, improving first-call resolution.

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Beyond the Banner Ad: Digital Campaigns that Work

Presented October 8, 2025

Panelists:

• Matt King, solutions consultant, population intelligence, Definitive Healthcare
• Amy Arnold, senior paid social media manager, The Ohio State University Wexner Medical Center
• Alexis Castano, digital marketing consultant, The Ohio State University Wexner Medical Center
• Eric Fullmer, digital marketing manager, Ochsner Health
• Jenna Rabideau, marketing specialist, Senior, Vandalia Health Mon

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

• Tips to make your programmatic buy more effective and efficient.
• How to balance brand and performance marketing through digital channels.
• Strategies for successful product line marketing.
• How a leading healthcare organization orchestrated a campaign with tactical precision, leveraging advanced Demand Side Platform (DSP) technology.

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SEO in the Age of AI and Google Overviews: Winning Digital Visibility in Healthcare

Presented on September 24, 2025

Your Presenters:

• Brandon Schakola, SEO Expert & Digital Marketing Lead, Healthcare Success
• Maelina Frattaroli, Lead Copywriter and Content Strategist, Connecticut Children’s
• Pamela Landis, Vice President, Digital Engagement, Hackensack Meridian Health

Moderated by:

• Stewart Gandolf, CEO, Healthcare Success

You’ll Learn:

• Why old-school keywords are obsolete — and what’s replacing them
• How to secure visibility in Google AI Overviews, ChatGPT, Gemini, and beyond
• Why being a trusted authority, thought leader, and omnipresent brand is now non-negotiable
• Realistic solutions for the “disappearing traffic” crisis and ongoing LLM visibility battles
• Concrete steps to find and fill your content gaps, and measure today’s AI-driven success

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Winning the Talent Game: Digital Strategies for Recruitment & Retention

Presented on September 9, 2025

Panelists:

• Shannon Curran, chief marketing officer, Unlock Health
• Alex Fagundes, marketing business partner, Renown Health
• Jenny Collopy, vice president, chief marketing and communications officer, The Christ Hospital Health Network

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Here is what you can expect:

• How leading health systems are using digital marketing to attract top talent across clinical and non-clinical roles.
• How to incorporate employee voices into your recruitment and retention marketing.
• Successful strategies to attract “hard to recruit” health care professionals.
• Tactics for retaining employees.
• Proven ways to reach younger healthcare workers.
• Much more.

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