Winning the Talent Game: Digital Strategies for Recruitment & Retention
A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2024 eHealthcare Leadership Awards
Tuesday | September 9, 2025 | 2 p.m. Eastern
Panelists:
- Shannon Curran, chief marketing officer, Unlock Health
- Alex Fagundes, marketing business partner, Renown Health
- Jenny Collopy, vice president, chief marketing and communications officer, The Christ Hospital Health Network
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
This webinar is free for members of
eHealthcare Strategy & Trends
Not a member yet?
Just sign up for a free 7-day trial, and then register.
In today's healthcare landscape, recruiting and retaining top talent is as crucial as providing excellent patient care. Staffing challenges impact all areas of the system, affecting quality and organizational culture.
Innovative organizations are leveraging digital strategies for targeted recruitment, engagement, and career development, reshaping the employee experience. Such investments not only fill positions but also build resilient teams and foster trust between caregivers and patients.
In a competitive labor market, healthcare organizations that adopt digital solutions attract skilled professionals and create supportive environments that enhance employee commitment. This focus leads to better patient outcomes, improved financial performance, and long-term stability.
Join us for a roundtable discussion on September 9 with industry leaders who will share best practices and practical advice.
Panelists will share their award-winning strategies and provide an inside look at how they deploy the latest digital tactics to enhance staff recruitment and retention.
Take advantage of this opportunity to ask questions and join the conversation with panelists. You will gain practical advice and insights that you can adapt and use in your organization.
Here is what you can expect:
- How leading health systems are using digital marketing to attract top talent across clinical and non-clinical roles.
- How to incorporate employee voices into your recruitment and retention marketing.
- Successful strategies to attract “hard to recruit” health care professionals.
- Tactics for retaining employees.
- Proven ways to reach younger healthcare workers.
- Much more.
Don’t miss this opportunity to be part of the discussion, ask questions, and share insights with top industry experts.
Panelists
Shannon Curran
Chief Marketing Officer
Unlock Health
With more than two decades of healthcare marketing experience, Shannon has worked alongside some of the nation’s most respected health systems, including Emory Healthcare, Dana-Farber Cancer Institute, University of Maryland Medical System, and RUSH, delivering marketing that drives measurable growth, strengthens brand credibility, and connects people to the care they need.
As chief marketing officer at Unlock Health, Shannon leads the organization’s marketing vision and strategy, guiding cross-functional teams to create bold, insight-driven, and outcomes-oriented work. Shannon is deeply committed to helping healthcare leaders navigate change with clarity and creativity, cutting through the noise to build trust, spark action, and make healthcare feel more human.
Alex Fagundes
Marketing Business Partner
Renown Health
Alex Fagundes brings over a decade of marketing experience to her role as Marketing Business Partner at Renown Health. Specializing in recruitment marketing, she plays a key role in driving talent acquisition and supporting other critical marketing initiatives for the largest not-for-profit academic health system in northern Nevada.
Her marketing background and expertise in digital media, advertising, events, and sales seamlessly align with her current role in developing and executing integrated marketing strategies. Combining a data-driven, strategic approach and a passion for crafting impactful campaigns, Alex is dedicated to making a difference in the northern Nevada community by helping to grow the region's healthcare workforce.
Jenny Collopy
Vice President, Chief Marketing and Communications Officer
The Christ Hospital Health Network
Jenny Collopy serves as vice president and chief marketing officer at The Christ Hospital Health Network, where she leads marketing, communications, and strategic initiatives that elevate the organization’s mission of exceptional outcomes and experiences. Since joining in 2015, she has advanced through multiple leadership roles, guiding major expansions, new program launches, and critical communications during the COVID-19 pandemic. She also leads the Transformation Office for Forward 2.0, the Network’s operational transformation initiative.
A recognized community leader, Jenny has earned numerous honors, including NKU Outstanding Young Alumni (2024), Cincinnati Business Courier Forty Under 40 (2023), and Woman of Impact Winner for the American Heart Association (Top 3 nationally). She is active on several boards and committees, reflecting her passion for advancing healthcare and strengthening her community.
Webinar at a Glance
Date: Tuesday, September 9, 2025
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: Free for members of eHealthcare Strategy & Trends
This webinar is free for members of
eHealthcare Strategy & Trends
Not a member yet?
Just sign up for a free 7-day trial, and then register.
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