AI in Healthcare Marketing Week
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June 15-18, 2026
A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends
Silver Sponsors
REGISTRATION FAQ
What is the cost?
This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.
The registration rate for all other attendees is:
eHST Member Rate: $195
Non-member Rate until 5/15: $295
Non-member Rate after 5/15: $395
Can I get the presentation slides and recording?
All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.
Do I need to register for specific sessions?
No. Register once, and you'll have access to the full week of sessions.
Can I get volume discounts to register my entire team?
Yes, please contact us for volume discounts.
Other questions?
Please contact us.
Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?
From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.
Stephanie Wierwille
EVP, Engagement
BPD
Agenda at a glance
Platinum Sponsor
Day 1: Monday, June 15
Keynote Panel: When AI Becomes How Work Gets Done
Learn What’s Working and What’s Next from Marketers Implementing AI at Scale
2 - 3 p.m. Eastern: Panel Discussion
Panelists:
- Cristal Woodley, VP, Marketing and Communications, Renown Health
- Taylor Pressler, MPH, MS, Sr. Director of Enterprise Analytics, Renown Health
- Gregg Johnson, CEO, Invoca
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Matthew Carlson
Senior Director of User Experience Design
The Ohio State University Wexner Medical Center
Ryan Younger
Vice President of Marketing
Virtua Health
Speakers
Sponsors
Stewart Gandolf
CEO
Healthcare Success
Gold Sponsor
Brandon Schakola
Senior Director, Digital Services
Healthcare Success
JC Chakravarty
VP of Strategy and Design
Modea
Morgan Lees
Director of Client Experience
Unlock Health
JC Chakravarty
VP of Strategy and Design
Modea
Matthew Carlson
Senior Director of User Experience Design
The Ohio State University Wexner Medical Center
Gregg Johnson
CEO
Invoca
Amanda Reimann
Senior Marketing Manager
Clinical Services University of Iowa Health Care
Real Work, Real Results: An AI Delivery Lab
1 - 2 p.m. Eastern: Panel Discussion
Panelists:
- Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
- Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
- JC Chakravarty, VP of Strategy and Design, Modea
Moderated by:
- Char Wilson, Principal Consultant, Char Wilson Consulting
AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust
2:30 - 3:30 p.m. Eastern: Case Studies
Panelists:
- Stewart Gandolf, CEO,Healthcare Success
- Brandon Schakola, Senior Director, Digital Services, Healthcare Success
Moderated by:
- Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member
Day 2: Tuesday, June 16
Stop chasing AI “shoulds”: a focus-first approach for health system marketers
1 - 2 p.m. Eastern: Panel Discussion
Panelists:
- Luke Farkas, VP of Innovation & AI, Unlock Health
- Daniel Fell, Health Systems Practice Lead, Unlock Health and eHealthcare Strategy & Trends Editorial Advisory Board Member
Moderated by:
- Wendy Margolin, Contributing Writer, Plain-English Health Care
Margo Schneider
Assistant Vice President, Digital Strategy & Operations
UW Medicine
Morgan Lees
Director of Client Experience
Unlock Health
Day 4: Thursday, June 18
Building A Durable AI Strategy for Health Systems
2:30 - 3:30 p.m. Eastern
Panelists:
- Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
- Ryan Younger, Vice President of Marketing, Virtua Health
- Peter Isaacson, Chief Marketing Officer, Invoca
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Gregg Johnson
CEO
Invoca
Peter Isaacson
Chief Marketing Officer
Invoca
Kelly LaBarre
Senior Digital Marketing Manager
Connecticut Children’s
Taylor Pressler, MPH, MS
Sr. Director of Enterprise Analytics
Renown Health
Ryan Younger
Vice President of Marketing
Virtua Health
Peter Isaacson
Chief Marketing Officer
Invoca
Stewart Gandolf
CEO
Healthcare Success
Kelly LaBarre
Senior Digital Marketing Manager
Connecticut Children’s
Taylor Pressler, MPH, MS
Sr. Director of Enterprise Analytics
Renown Health
Margo Schneider
Assistant Vice President, Digital Strategy & Operations
UW Medicine
Brandon Schakola
Senior Director, Digital Services
Healthcare Success
Cristal Woodley
Marketing and Communications, Renown Health
Amanda Reimann
Senior Marketing Manager
Clinical Services
University of Iowa Health Care
Cristal Woodley
Marketing and Communications, Renown Health
AI in the Exam Room: Managing Patient Expectations
2:30 - 3:30 p.m. Eastern: Case Studies
Panelists:
- Morgan Lees, Director of Client Experience, Unlock Health
- Amanda Reimann, Senior Marketing Manager, Clinical Services University of Iowa Health Care
Moderated by:
- Wendy Margolin, Contributing Writer, Plain-English Health Care