AI in Healthcare Marketing Week
© Plain-English Health Care
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June 15-18, 2026
A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends
Silver Sponsors
Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?
From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.
Stephanie Wierwille
EVP, Engagement
BPD
Agenda at a glance
Platinum Sponsor
Day 1: Monday, June 15
Keynote Panel: When AI Becomes How Work Gets Done
Learn What’s Working and What’s Next from Marketers Implementing AI at Scale
2 - 3 p.m. Eastern
Panelists:
- Cristal Woodley, VP, Marketing and Communications, Renown Health
- Taylor Pressler, MPH, MS, Sr. Director of Enterprise Analytics, Renown Health
- Gregg Johnson, CEO, Invoca
- Julia Sorensen, Vice President, Marketing - Market Research and Consumer Insights, Mass General Brigham
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Ryan Younger
Vice President of Marketing
Virtua Health
Speakers
Sponsors
Gold Sponsor
JC Chakravarty
VP of Strategy and Design
Modea
Matthew Carlson
Senior Director of User Experience Design
The Ohio State University Wexner Medical Center
Real Work, Real Results: An AI Delivery Lab
Panelists:
- Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
- Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
- JC Chakravarty, VP of Strategy and Design, Modea
Moderated by:
- Char Wilson, Principal Consultant, Char Wilson Consulting
2:30 - 3:30 p.m. Eastern
AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust
Panelists:
- Stewart Gandolf, CEO,Healthcare Success
- Brandon Schakola, Senior Director, Digital Services, Healthcare Success
- Pansy Lee, Head of Product, inlets.ai
- John Davey, Vice President Marketing Technology, Mount Sinai Health System
Moderated by:
- Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member
Day 2: Tuesday, June 16
1 - 2 p.m. Eastern
Stop chasing AI “shoulds”: a Focus-First Approach for Health System Marketers
Panelists:
- Luke Farkas, VP of Innovation & AI, Unlock Health
- Daniel Fell, Health Systems Practice Lead, Unlock Health and eHealthcare Strategy & Trends Editorial Advisory Board Member
- Joe McMahon, Vice President, Northwell Health’s Enterprise Change Management team
- Anne Martino, Chief Marketing and Communications Officer, Children’s Wisconsin
Moderated by:
- Wendy Margolin, Contributing Writer, Plain-English Health Care
Kelsey Linden
VP, Commercial Excellence
Shore Capital Partners
Day 4: Thursday, June 18
2:30 - 3:30 p.m. Eastern
Building A Durable AI Strategy for Health Systems
Panelists:
- Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
- Ryan Younger, Vice President of Marketing, Virtua Health
- Peter Isaacson, Chief Marketing Officer, Invoca
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Matt Lee
Co-Founder and Managing Director
Strategy Collective
Ryan Younger
Vice President of Marketing
Virtua Health
Peter Isaacson
Chief Marketing Officer
Invoca
Kelly LaBarre
Senior Digital Marketing Manager
Connecticut Children’s
Anne Martino
Chief Marketing and Communications Officer
Children’s Wisconsin
AI in the Exam Room: Managing Patient Expectations
Panelists:
- Amanda Reimann, Senior Marketing Manager, Clinical Services University of Iowa Health Care
- Morgan Lees, Director of Client Experience, Unlock Health
Moderated by:
- Wendy Margolin, Contributing Writer, Plain-English Health Care
Matthew Carlson
Senior Director of User Experience Design
The Ohio State University Wexner Medical Center
John Davey
Vice President Marketing Technology
Mount Sinai Health System
JC Chakravarty
VP of Strategy and Design
Modea
Brandon Schakola
Senior Director, Digital Services
Healthcare Success
Daniel Fell
Health Systems Practice Lead
Unlock Health and eHealthcare Strategy & Trends Editorial Advisory Board Member
Stewart Gandolf
CEO
Healthcare Success
Gregg Johnson
CEO
Invoca
Matt Lee
Co-Founder and Managing Director
Strategy Collective
Daniel Fell
Health Systems Practice Lead
Unlock Health and eHealthcare Strategy & Trends Editorial Advisory Board Member
Luke Farkas
VP of Innovation & AI
Unlock Health
Stewart Gandolf
CEO
Healthcare Success
John Davey
Vice President Marketing Technology
Mount Sinai Health System
Luke Farkas
VP of Innovation & AI
Unlock Health
Beyond the Dashboard: Building an AI-Native Attribution Stack for Healthcare
Panelists:
- Matt Lee, Co-Founder and Managing Director, Strategy Collective
- Lina Soliman, Director of Omni-Channel Strategy, The Ohio State University Wexner Medical Center
- Kelsey Linden, VP, Commercial Excellence, Shore Capital Partners
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
Gregg Johnson
CEO
Invoca
Peter Isaacson
Chief Marketing Officer
Invoca
Kelly LaBarre
Senior Digital Marketing Manager
Connecticut Children’s
Pansy Lee
Head of Product
inlets.ai
Morgan Lees
Director of Client Experience
Unlock Health
Morgan Lees
Director of Client Experience
Unlock Health
Pansy Lee
Head of Product
inlets.ai
Joe McMahon
Vice President
Northwell Health’s Enterprise Change Management team
Kelsey Linden
VP, Commercial Excellence
Shore Capital Partners
Anne Martino
Chief Marketing and Communications Officer
Children’s Wisconsin
Amanda Reimann
Senior Marketing Manager
Clinical Services
University of Iowa Health Care
Lina Soliman
Director of Omni-Channel Strategy
The Ohio State University Wexner Medical Center
Brandon Schakola
Senior Director, Digital Services
Healthcare Success
Taylor Pressler, MPH, MS
Sr. Director of Enterprise Analytics
Renown Health
Julia Sorensen
Vice President, Marketing - Market Research and Consumer Insights
Mass General Brigham
Lina Soliman
Director of Omni-Channel Strategy
The Ohio State University Wexner Medical Center
Cristal Woodley
Marketing and Communications, Renown Health
Margo Schneider
Assistant Vice President, Digital Strategy & Operations
UW Medicine
Taylor Pressler, MPH, MS
Sr. Director of Enterprise Analytics
Renown Health
Cristal Woodley
Marketing and Communications, Renown Health
Julia Sorensen
Vice President, Marketing - Market Research and Consumer Insights
Mass General Brigham
Margo Schneider
Assistant Vice President, Digital Strategy & Operations
UW Medicine
Amanda Reimann
Senior Marketing Manager
Clinical Services University of Iowa Health Care
Joe McMahon
Vice President
Northwell Health’s Enterprise Change Management team