Real Work, Real Results: An AI Delivery Lab
This session is part of
AI in Healthcare Marketing Week
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
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Presented June 17, 2026 at 1 p.m. Eastern
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Panelists:
Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
JC Chakravarty, VP of Strategy and Design, Modea
Moderator:
Char Wilson, Principal Consultant, Char Wilson Consulting
Session Sponsor:
Framed as a live delivery lab, this webinar goes beyond high-level strategy to show AI-powered workflows in real time. We’ll review the prompts, the prototypes, the iterations, and the outcomes.
Leaders from Connecticut Children’s, The Ohio State University Wexner Medical Center, and Modea will walk through real life examples of implementing AEO/GEO strategies, executing experience design projects using AI agents for user research, and leveraging AI for rapid prototyping and stakeholder feedback.
We will also share new findings from Modea's healthcare digital maturity survey that detail how healthcare marketers are investing in AI, how consumers feel about AI use in healthcare, and what separates leading organizations from those still on the sidelines.
You will learn:
- How to use rapid prototyping and vibe coding to accelerate healthcare website development
- How to build and optimize digital content for AEO and GEO performance
- What Modea's healthcare digital maturity survey reveals about AI investment levels, consumer perception, and ROI benchmarks
- What it takes to make a healthcare website truly discoverable across AI-powered search and answer engines
- How leading health systems are structuring their digital teams and workflows to support AI-assisted production at scale
- How to apply a test-and-iterate delivery mindset to healthcare digital projects
Panelists
Kelly LaBarre
Senior Digital Marketing Manager
Connecticut Children’s
Kelly LaBarre is a senior digital marketing leader with more than 15 years of experience driving growth, engagement, and digital transformation across healthcare, nonprofit, and consumer-focused organizations. As Senior Digital Marketing Manager at Connecticut Children’s, she leads enterprise-wide digital marketing strategy, including SEO/SEM, website experience, content strategy, and multi-channel engagement initiatives.
Kelly has a proven track record of delivering measurable results through data-driven marketing campaigns, digital innovation, and audience engagement strategies. She is passionate about using digital experiences to connect organizations with the communities they serve.
Matthew Carlson
Senior Director of User Experience Design
The Ohio State University Wexner Medical Center
Matthew Carlson is Senior Director of User Experience Design at The Ohio State University Wexner Medical Center where he oversees the digital experience for the health system’s primary touchpoints, including the Ohio State Wexner Medical Center and The James Cancer Hospital websites. He leads a diverse team of designers, developers, content managers, and marketing technologists dedicated to creating user-centric digital experiences.
With a career spanning both small and large businesses, Matthew brings a proven background in branding, creative strategy, and leadership to drive digital innovation. Currently, he is focused on navigating the complexities of emerging technology by helping his teams find the right applications for AI to enhance both marketing workflows and large-scale digital projects.
Jagannath “JC” Chakravarty
Vice President of Strategy & Design
Modea
Jagannath “JC” Chakravarty serves as Vice President of Strategy & Design, where he leads Modea’s design, analytics, and digital strategy practices. He is responsible for setting strategic direction through comprehensive user, data, and stakeholder insights, while overseeing research, experience design, and measurement initiatives across client engagements.
JC’s expertise spans qualitative and quantitative research, information architecture, interaction design, analytics, and product strategy. He has built scalable playbooks, research practices, and modern design methodologies—including AI-driven insight approaches—to guide organizations through complex product and experience transformations.
Prior to Modea, JC held the position of Senior Manager of Product and Design at Appian Corporation, where he honed his expertise in innovation and design leadership. He is highly skilled in leading stakeholder discussions, executive workshops, and integrated research and analytics programs that surface insights, align decision-makers, and de-risk digital and product strategy.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?