REGISTRATION FAQ

What is the cost? 

This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.

The registration rate for all other attendees is: 

eHST Member Rate: $195 

Non-member Rate until 5/15: $295

Non-member Rate after 5/15: $395

Can I get the presentation slides and recording?

All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.

Do I need to register for specific sessions?

No. Register once, and you'll have access to the full week of sessions. 

Can I get volume discounts to register my entire team?

Yes, please contact us for volume discounts.

Other questions? 
Please contact us.

Health system marketers are past the “Should we try AI?” stage. The real work now is embedding AI into daily work — from campaign planning and content creation to digital experience, analytics, and governance.

This opening keynote brings together leaders who are actively redesigning roles, tech stacks, and enterprise governance so AI becomes the trusted way marketing and digital teams get work done.” 

Join us on June 15 to hear from a marketing leader and an enterprise AI leader from Renown Health, and the CEO of a leading AI-powered marketing technology company on how to connect daily practice, infrastructure, and market trends. 

You’ll learn: 

• How leaders are re‑architecting marketing and digital workflows with AI as the default path.

•  Examples of a real AI-driven workflow overhaul, from intake to output to governance that you can adapt for your own teams. 

• New operating roles and how they plug into existing teams and structures. 

• Guardrails that let non‑technical staff build useful agents without creating compliance and security headaches. 

• How to measure “AI as normal work” — from throughput gains on content and campaigns to better access, engagement, and conversion. 

Your Presenters

Taylor Pressler, MPH, MS,
Sr. Director of Enterprise Analytics
Renown Health

Taylor Pressler is an experienced executive leader in healthcare data science and analytics space. She started her career working in an academic medical system where she specialized in building predictive models around adverse patient outcomes. She has built her career through working in technology startups, management consulting, and payer and provider organizations, giving her a wide aperture for understanding the complexities of the healthcare sector and its impact on patients and providers. She currently leads the Enterprise Data, Analytics, and AI functions at Renown Health, a non-profit health system in northern Nevada. 

Cristal Woodley
VP, Marketing and Communications
Renown Health

Cristal Woodley, MBA, is Vice President of Marketing and Communications at Renown Health, where she leads brand strategy, marketing, digital engagement, internal and external communications, and physician and recruitment marketing. She advanced through roles including Senior Director of Marketing & Communications and Director of Marketing and Customer Engagement, contributing to integrated marketing, digital strategy, service line growth, and community outreach. A native Nevadan, she holds an MBA in IT Management and a dual BS in Accounting and Information Systems and serves on the Big Brothers Big Sisters board.

Gregg Johnson
CEO
Invoca

Gregg Johnson is CEO of Invoca, the trusted data + AI platform that empowers marketing, commerce, and contact center teams to drive efficient revenue growth. With a product-first mindset and a strong focus on customers, Gregg has scaled Invoca beyond $100M in ARR and established the company as a leader in AI technology.

He brings two decades of experience building category-defining software products and go-to-market engines. At Salesforce, he led the Marketing Cloud’s social portfolio, integrating over $1B in acquisitions, and ran the product teams on Salesforce Chatter. Earlier roles at Boston Consulting Group and Silicon Valley startups shaped his practical approach to innovation and growth.

Gregg graduated from Stanford University and holds a master’s degree from Johns Hopkins School of Advanced International Studies and an MBA from the Wharton School of Business.