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Panelists:
- Stewart Gandolf, CEO,Healthcare Success
- Brandon Schakola, Senior Director, Digital Services, Healthcare Success
Moderated by:
- Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member
REGISTRATION FAQ
What is the cost?
This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.
The registration rate for all other attendees is:
eHST Member Rate: $195
Non-member Rate until 5/15: $295
Non-member Rate after 5/15: $395
Can I get the presentation slides and recording?
All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.
Do I need to register for specific sessions?
No. Register once, and you'll have access to the full week of sessions.
Can I get volume discounts to register my entire team?
Yes, please contact us for volume discounts.
Other questions?
Please contact us.
AI is rapidly becoming the front door to healthcare, shaping how patients discover providers, evaluate treatment options, and make care decisions. But as large language models increasingly sit between your organization and your audience, a new and largely invisible risk is emerging: AI hallucinations. These inaccuracies can misrepresent your services, distort clinical information, and even fabricate details about your organization, putting your brand reputation, regulatory compliance, and patient trust at stake.
In this session, we’ll unpack how and why AI hallucinations occur in healthcare, why the risk is disproportionately high in this industry, and what it means for marketing, compliance, and digital strategy leaders. We’ll explore how organizations can proactively identify where AI is getting their brand wrong by drawing from real-world experience and emerging tools including LLM monitoring systems designed to detect hallucinations and assess sentiment at the service-line level.
More importantly, this session will move beyond the problem and into practical action. You’ll learn how to protect and strengthen your brand in an AI-driven search environment, including strategies like competitive visibility analysis, content optimization for AI interpretation, and governance approaches that reduce risk.
You’ll learn how to:
Understand the causes and implications of AI hallucinations in healthcare, including risks to brand reputation, compliance, and patient trust
Identify where and how AI may be misrepresenting your organization using emerging monitoring tools and competitive visibility analysis
Apply practical strategies to reduce hallucinations, improve AI-driven search visibility, and strengthen brand safety in an evolving digital landscape
Your Presenters
Jared Johnson (moderator)
Host, Healthcare Rap Podcast
Editorial Advisory Board Member, eHealthcare Strategy & Trends
Jared has spent 20+ years supporting healthcare brands on audio and video thought leadership, social media, and content production. He is the former Chief Marketing Officer at Praia Health and has served as a senior digital strategist for some of the top healthcare, MedTech and medical device brands in the country, including St. Jude Medical, W. L. Gore, and Phoenix Children’s Hospital. Jared is a rapping keynote speaker, host of the award-winning Healthcare Rap Podcast, winner of the Medigy HITMC 2021 Marketer of the Year Award, and author of two books, Marketing Forward and Connect the Docs.
Stewart Gandolf
CEO
Healthcare Success
Since 2006, Stewart Gandolf has led Healthcare Success in becoming one of the nation’s most trusted healthcare and digital marketing agencies. With over 20 years of experience, he has personally marketed and consulted for more than 1,500 healthcare clients, ranging from individual practices and hospitals to multi-billion-dollar healthcare corporations. A recognized thought leader in healthcare marketing, Stewart regularly speaks at national and international conferences, shares insights via his healthcare marketing podcast and contributes to his blog, which reaches over 20,000 executives and clinicians each month.
AI in Healthcare Marketing Week
A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends
June 15-18, 2026
AI Hallucinations in Healthcare:
Day 3 Session 2:
Wednesday, June 17, 2026 at 2:30 p.m. Eastern
Session Sponsor:
The Hidden Risk to Your Brand, Compliance, and Patient Trust
Brandon Schakola
Senior Director, Digital Services
Healthcare Success
With 16+ years’ experience, Brandon Schakola has broad and deep expertise across B2B, B2C, and C2C areas of SEO Marketing, having worked with some of the largest brands. His expertise in Semantic SEO and Technical SEO have guided brands through site migrations and redesigns, standing up new brands/verticals with go to market strategies, and building growth strategies. He is leading internal AI adoption initiatives and guiding AI SEO visibility experimentation.