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Panelists:
- Stewart Gandolf, CEO,Healthcare Success
- Brandon Schakola, Senior Director, Digital Services, Healthcare Success
- Pansy Lee, Head of Product, inlets.ai
- John Davey, Vice President Marketing Technology, Mount Sinai Health System
Moderated by:
- Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member
REGISTRATION FAQ
What is the cost?
This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.
The registration rate for all other attendees is:
eHST Member Rate: $195
Non-member Rate until 5/15: $295
Non-member Rate after 5/15: $395
Can I get the presentation slides and recording?
All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.
Do I need to register for specific sessions?
No. Register once, and you'll have access to the full week of sessions.
Can I get volume discounts to register my entire team?
Yes, please contact us for volume discounts.
Other questions?
Please contact us.
AI is rapidly becoming the front door to healthcare, shaping how patients discover providers, evaluate treatment options, and make care decisions. But as large language models increasingly sit between your organization and your audience, a new and largely invisible risk is emerging: AI hallucinations. These inaccuracies can misrepresent your services, distort clinical information, and even fabricate details about your organization, putting your brand reputation, regulatory compliance, and patient trust at stake.
In this session, we’ll unpack how and why AI hallucinations occur in healthcare, why the risk is disproportionately high in this industry, and what it means for marketing, compliance, and digital strategy leaders. We’ll explore how organizations can proactively identify where AI is getting their brand wrong by drawing from real-world experience and emerging tools including LLM monitoring systems designed to detect hallucinations and assess sentiment at the service-line level.
More importantly, this session will move beyond the problem and into practical action. You’ll learn how to protect and strengthen your brand in an AI-driven search environment, including strategies like competitive visibility analysis, content optimization for AI interpretation, and governance approaches that reduce risk.
You’ll learn how to:
Understand the causes and implications of AI hallucinations in healthcare, including risks to brand reputation, compliance, and patient trust
Identify where and how AI may be misrepresenting your organization using emerging monitoring tools and competitive visibility analysis
Apply practical strategies to reduce hallucinations, improve AI-driven search visibility, and strengthen brand safety in an evolving digital landscape
Your Presenters
John Davey
Vice President Marketing Technology
Mount Sinai Health System
John Davey, Vice President Marketing Technology at Mount Sinai Health System, is a seasoned marketing professional with more than 15 years of experience successfully implementing digital marketing strategies designed to meet strategic business goals for world-class health systems, academic medical centers, and research institutes.
Stewart Gandolf
CEO
Healthcare Success
Since 2006, Stewart Gandolf has led Healthcare Success in becoming one of the nation’s most trusted healthcare and digital marketing agencies. With over 20 years of experience, he has personally marketed and consulted for more than 1,500 healthcare clients, ranging from individual practices and hospitals to multi-billion-dollar healthcare corporations. A recognized thought leader in healthcare marketing, Stewart regularly speaks at national and international conferences, shares insights via his healthcare marketing podcast and contributes to his blog, which reaches over 20,000 executives and clinicians each month.
AI in Healthcare Marketing Week
A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends
June 15-18, 2026
AI Hallucinations in Healthcare:
Day 3 Session 2:
Wednesday, June 17, 2026 at 2:30 p.m. Eastern
Session Sponsor:
The Hidden Risk to Your Brand, Compliance, and Patient Trust
Brandon Schakola
Senior Director, Digital Services
Healthcare Success
With 16+ years’ experience, Brandon Schakola has broad and deep expertise across B2B, B2C, and C2C areas of SEO Marketing, having worked with some of the largest brands. His expertise in Semantic SEO and Technical SEO have guided brands through site migrations and redesigns, standing up new brands/verticals with go to market strategies, and building growth strategies. He is leading internal AI adoption initiatives and guiding AI SEO visibility experimentation.
Pansy Lee
Head of Product
inlets.ai
Pansy Lee is Head of Product at inlets.ai, an AI visibility platform built specifically for healthcare organizations to monitor and improve how their brands and providers appear in models like ChatGPT and Gemini. With over 20 years in tech, Pansy began her career in marketing at companies including Microsoft and RLDatix, a patient safety platform, before transitioning into product leadership at Intuit and Clearco. Her background spans healthtech, consumer apps and fintech. At inlets.ai, she's bringing both sides of her career full circle, applying her marketing and product experience to help healthcare brands navigate AI-driven discovery.
