The eHealthcare Strategy & Trends Editorial Advisory Board is made up of leaders in the digital healthcare marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people eHST members like you should know about. I’m […]
Chief Consumer Officer
1968 Peachtree Road NW
Atlanta, GA 30309
Matt Gove is Chief Consumer Officer for Atlanta-based Piedmont Healthcare, where he oversees marketing, communications, patient experience, community benefit and government relations for the seven-hospital system. As Piedmont’s Chief Consumer Officer, Matt shapes the system’s approach to healthcare consumerism, working closely with physician practices, hospitals and outpatient services to provide a better understanding of Piedmont's customers, how to better meet the consumer's needs around access and experience, and how the system can best use emerging technologies to engage consumers. Under Matt's leadership, the Piedmont team has won more than three dozen local and national marketing awards since 2013, and he has been individually recognized as AMA/Atlanta Corporate Marketer of the Year and American Business Awards Marketing Executive of the Year.
Prior to joining Piedmont, Matt was a core member of the executive team that engineered an $80 million operational turnaround and raised more than $300 million for capital improvements at Grady Health System, helping revive the critical safety net institution. As Grady’s Senior Vice President of Marketing and External Affairs, he helped reposition the Atlanta institution, establishing a new look and feel and reconnecting Grady to business, media and community stakeholders.
A commercial real estate refugee, Matt earlier served as Senior Vice President of Marketing and Communications with Atlanta's Cousins Properties, a national publicly traded real estate developer. Earlier in his career, he launched a monthly commercial real estate magazine, covered the real estate industry for Atlanta Business Chronicle and covered health care for the Virgin Islands Daily News. Matt holds a Bachelor's degree in Psychology from Georgia State University and serves on the university's Marketing Roundtable.
Matt's civic commitments include serving on the Board of Zoo Atlanta and he is also active in Atlanta's technology startup community. Matt and his wife Brittney have two young children, Eleanor and Lex, and live in Atlanta’s historic Grant Park neighborhood.
Matt has contributed his expertise to the articles listed below.
The most influential source in selecting a physician may be a recommendation from a friend or family member, but it doesn’t stop there. “When you get a recommendation from someone you know, one of the first things you do is look online to find more information about that physician,” says Matt Gove, Chief Consumer Officer […]
// By Jane Weber Brubaker // In 2014, Piedmont Healthcare was the second health system to go live with physician star ratings based on Press Ganey survey data. “The reason we did it was because there’s no more powerful voice in helping consumers understand the experience with a service or product than the voice of […]
Piedmont Healthcare in Atlanta and digital marketing solutions provider BrightWhistle were featured in our January article “Building a Facebook Community Creates Marketing Opportunities for Atlanta’s Piedmont Healthcare.” The article was based on a presentation at the 2014 Healthcare Internet Conference (HCIC) given by Matt Gove, CMO at Piedmont and Michael Sengbusch CTO at BrightWhistle. We […]
// By Ed Lamb // Piedmont Healthcare, a full-service health system based in Atlanta, GA, currently directs about 10 percent of its annual marketing budget to social media outreach. While that commitment of advertising dollars to creating messages for Facebook, Twitter, and other digital networks already far outstrips the average of 2 percent across the […]
// By Joan Trezek // While healthcare managers, consultants, and physicians may differ on a number of healthcare issues, it’s a safe bet they agree on how consumers generally begin the search for a physician: They ask a trusted source—family, friend, or frequently their primary care physician if they need a specialist. Once a few […]
by Sheryl S. Jackson Automating Process Reduces Need for Staff and Saves Advertising Dollars When the University of Utah Health Care added physician ratings to its website (as detailed in the May 2013 issue of eHST) to combat the less reliable results found on rating sites such as Yelp, Healthgrades, or RateMDs, Matt Gove was […]