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Bringing the Amazon Experience to Healthcare

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Free white paper published by Healthgrades

Applying Retail Best Practices to Healthcare Marketing

The age of healthcare consumer experience is here to stay, but understanding what that means and how to translate traditional retail customer experience tactics to healthcare can be confusing. This ebook gives you concrete tips and strategies for bringing that Amazon-like experience to healthcare marketing.

This guide examines how Amazon accomplishes great customer experience management through a mobile first strategy, data-based user experience design, conversion optimization, and personalization then shows you where you can apply these same principles to your own website, provider profiles, and more.

Download your copy today

The Definitive Guide to Healthcare CRM

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Free white paper published by Healthgrades

A Practical Guide for Successful CRM Selecton, Implementation and Value Creation

Download this eBook and get the answers to all your questions and more including:

  • What is Healthcare CRM and how can it help my organization?
  • Why is CRM so hot right now?
  • How does CRM fit in directly with the rest of my martech stack?
  • What are the common and advanced features of CRM tools?
  • How do I build a business case and convince internal stakeholders to act?
  • What does the future of CRM look like?

We’ve also included worksheets that you can use to figure out whether your organization is ready for CRM and how it will help you increase your revenue and attain high priority business goals.

The silos that once bound clinical and behavioral data up to this point — EHRs, lab data, content management systems, and the like — can now largely be eliminated with a variety of integration techniques, most notably using standards-based application programming interfaces (APIs). With APIs, you can feed disparate data sources into a single centralized platform, which, for the purposes of healthcare marketing, means a CRM. There, clinical and behavioral data is meshed with consumer marketing data, crucially enabling organizations to engage with consumers in a more refined, relevant, and personalized way.

Download your copy today

Beyond Advertising: The State of Healthcare Digital Transformation

Jared Johnson

Ask the Expert with Shawn Gross, Vice President, Digital Transformation at ReviveHealth // By Jared Johnson // Digital transformation is more than improving internal operational efficiencies, creating a digital workplace, or doing more innovative advertising. It means offering real improvements in convenience, usefulness, ease, and other qualities people value. Here, Shawn Gross, vice president, digital Read More

Creating the Winning Healthcare Marketing Team

Jared Johnson

Ask the Expert with Chris Pace, Senior Director of Digital Marketing, Banner Health // By Jared Johnson // Marketing teams frequently ask how to structure teams, develop leaders, and address consumers. Here, Chris Pace, senior director of digital marketing at Banner Health, shares his perspective on how to overcome these common challenges and win as Read More

Developing Smart Healthcare Technology: 5 Best Practices

Sachin Kalra is vice president, client partner - Mobile & IoT at Infostretch Corporation

eHealthcare Pulse // By Sachin Kalra // As the journey toward 5G networks continues, smart healthcare applications empowered by it have the potential to revolutionize the way patients, healthcare providers, hospitals, insurance companies, and others in the healthcare ecosystem engage. If we as an industry get this right, health providers will be able to serve Read More

Transforming Healthcare by Overcoming Five Fears

Jared Johnson

// By Jared Johnson // With so much national discourse on technology, it can be easy to forget that changing healthcare requires us to change human behavior within organizations. Wise business leaders have long acknowledged that “throwing technology at people problems” often exacerbates those problems. Transforming healthcare to become consumer-centric can feel like a giant Read More

Optimizing the Patient Experience: Finding Inspiration in Retail, Manufacturing, and Finance Industries

// By Melanie Graham // Regular readers of eHealthcare Strategy & Trends are likely familiar with the exciting advances in digital patient care and communications. Whether it’s improved chatbot experiences, personalized websites, or new uses for smart technology, healthcare is making some notable progress in how it delivers the patient experience. But when comparing this Read More

Using Documentary Storytelling to Tell Your Hospital’s Brand Story

Althea Fung

// By Althea Fung // You see them everywhere — on TV, social media, billboards, and even your doctor’s waiting room. Videos. It’s no surprise that many organizations are turning to videos to connect to consumers. Insivia, an Ohio-based marketing agency, reports that viewers retain 95 percent of a message when they watch it in Read More

2019 Healthcare Digital Marketing Trends Survey

2019 Healthcare Digital Marketing Trends Survey ebook

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Free ebook download, sponsored by Geonetric and eHealthcare Strategy & Trends

We are pleased to share the results of the 2019 Healthcare Digital Marketing Trends Survey.

Download this report to get data to benchmark your organization — and also to discover insights that will help you plan for the future of your digital operations.

This is Geonetric’s ninth survey over 14 years, and the third in partnership with eHealthcare Strategy & Trends. We’re thrilled to have our largest number of participants ever, with 307 responses (267 providers and 40 vendors).

Our goal is to provide actionable insights and strategies you can use to advance your digital efforts. To achieve this, our survey takes a unique approach, highlighting how leaders execute digital marketing differently, comparing viewpoints of providers with those of their agencies, and looking at the intersections of questions for deeper insights.

Changes for 2019

Each year we iterate to ensure the data is useful and to explore new, emerging topics. This year we polled a group of multi-year survey takers and enlisted an advisory board to provide insider viewpoints on how to report data in meaningful ways.

Big Insights Await

This year’s survey produced many interesting — and some unexpected — findings, that you’ll learn when you download the survey results ebook. Among them, you’ll discover:

  • How actual staff investment by healthcare organizations differs from what was previously reported/believed
  • The most critical differentiators for leading organizations, and what rose to the top of marketers’ rankings for the first time
  • How organizations have succeeded and in what ways they still struggle to leverage customer relationship management (CRM) systems
  • And much, much more.

Realize Your Vision

We hear over and over again how this research helps justify budget requests, secure resources, and make digital the centerpiece of healthcare marketing. We hope it does the same for you.

Download your copy today

ROI Matters, Even If No One Is Asking

Ben Dillon

Insights from popular survey reveal the real state of ROI reporting in healthcare digital marketing and what savvy leaders can do about it. // By Ben Dillon // A senior marketing leader at a large health system once told me that her ultimate career goal was to get finance to treat her department as a Read More

eHealthcare Leadership Awards: Recognizing the Wider Industry

Jane Weber Brubaker

// By Jane Weber Brubaker // The Call for Entries for the 2019 eHealthcare Leadership Awards is open! This time of year, we highlight some of the great work we’re privileged to recognize, from all sectors of the healthcare industry. Last month, we featured winners of the 2018 eHealthcare Leadership Awards in the Best Site Read More

Succeeding with Customer Experience Management

Matt Gove, chief consumer officer at Piedmont Healthcare

Ask the Expert with Matt Gove, Chief Consumer Officer, Piedmont Healthcare // By Jared Johnson // Success for marketing teams rests on their ability to be seen as a critical business function, not just the ones who produce “pretty things.” This starts by using data to be the voice of the customer. Here, Matt Gove, Read More

Survey: Healthcare Mobile Traffic Now Exceeding Desktop Traffic

Michael Schneider, executive vice president and co-founder, Greystone.Net

“Digital marketing in healthcare is in the midst of an evolution, with some revealing trends, including a mixed view of customer relationship management (CRM) and emerging technologies, according to the 4th Annual State of Digital Marketing for Hospitals report,” writes Jared Johnson, eHST board member and host of the Healthcare Rap podcast. The report, administered Read More

Technology Plays Key Role in Patient-Centered Room of the Future

// By Sheryl S. Jackson // How do you build the children’s hospital of the future? Start by asking family members, patients, clinicians, and other healthcare providers what they want. That is exactly what MUSC Health did when designing MUSC’s new Shawn Jenkins Children’s Hospital set to open in October 2019. More than 20 different Read More

SEO and Digitization Trends for Hospitals and Health Systems

Scott Mowery, senior director of digital operations, Cleveland Clinic

Ask the Experts: A Deep Dive with Panelists from Three Top Medical Facilities // By Jared Johnson // In March, BrightEdge hosted a webinar panel discussion about current trends in healthcare SEO and digitization with marketers representing three of the top medical facilities in the world: Scott Mowery, senior director of digital operations at Cleveland Clinic; Read More

eHealthcare Leadership Awards: It’s Not Just for the Big Guys

Jane Weber Brubaker

// By Jane Weber Brubaker // The call for entries for the 2019 eHealthcare Leadership Awards is officially open! Every year around this time, we pick one of our 17 award categories and look back at the prior year’s winners to see what the judges thought they did right — and what they could do Read More

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