// By Susan Dubuque // Sanford Health’s “Celebration of Good” campaign used social, email, direct mail, and its intranet to support employee philanthropy. Read on to explore this award-winning campaign, which led to strong participation and meaningful fundraising results across the system.
// By Wendy Margolin // Key findings from University of Iowa Health Care’s research reveal that consumers want their physicians, not AI, to be the ultimate decision-makers when it comes to their care. Find out what the research revealed about patient perceptions of AI and how you can shape messaging to proactively respond to their concerns.
// By Susan Dubuque // More than 200 organizations were honored for outstanding work across the digital healthcare spectrum at the 2026 eHealthcare Leadership Awards, announced October 25, 2026, during an awards presentation at the Healthcare Interactive Conference (HCIC). Read on for a detailed rundown of the 2026 Awards and view highlights of the winning entries.
// By Jane Weber Brubaker // During the closing keynote session of eHealthcare Strategy & Trends’ June virtual summit, AI in Healthcare Marketing Week, three healthcare leaders talked about their aspirations for AI and the problems it could solve in the future. Here’s what’s on the panelists’ wish list.
// By Kevin Kashou // Are the error messages, search results, and form instructions on your website written to convey humanity and caring? Or do they feel more like the time’s up buzzer on Jeopardy? Read on for nine tips to make often-overlooked error messages more human, because the right wording is a form of caring.
// By Andy Ibbotson // When people use AI to search for healthcare information, who gets cited, and why? And what can you do to increase your chances of being visible in the first place? Learn how citation share changes when looking only at healthcare domains, and why citation position matters as much as citation share.
// By Susan Dubuque // Pregnancy tracking apps often compare fetal growth to fruits and vegetables. A blueberry. A peach. A watermelon. Inspira Health turned that familiar experience into the foundation of an award-winning digital marketing campaign. Discover how this clever maternity campaign increased engagement, online bookings, and patient volume.
// By Christine Blanchette and Lisa Bevere // Healthcare marketers often capture demand at the moment something in a person’s life creates a need for care. Learn how reverse engineering the patient journey can shed light on where patients and prospective patients drop out, and what you can do to increase their chances of successfully finding care.
// By Jared Johnson // As artificial intelligence becomes a primary way patients research symptoms, evaluate providers, and choose where to seek care, organizations face a growing challenge: inaccurate answers can put healthcare brands and patient trust at risk. Learn how AI hallucinations occur, why healthcare is uniquely vulnerable, and what organizations can do to reduce risk.
// By Therese Lockemy, MBA // The Billings Clinic location strategy webinar generated more questions than the panel could address live. In this follow-up, leaders from Billings Clinic and Geonetric share insights on what deserves a location profile, how to manage data across a growing health system, and how website structure can support search and AI discovery.
// By Evgeniy Yudin // Does a strong ranking on the Google search engine results page correlate with high visibility on AI platforms? A recent study conducted by Rotgar looked at 322 medical questions and compared Google’s Top 20 with citations on ChatGPT and Gemini. Results are surprising.
// By Susan Dubuque // A campaign-style rollout of the Beekeeper app reframes how Southeast Georgia Health System connects with its workforce. Read on to see how strong creative and on-the-ground activation turned an internal communication tool into something team members will use.
// By Susan Dubuque // The Kids Mental Health Foundation designs digital experience around behavior, helping families and communities find support when they need it most. Through the website, the organization delivers on its mission to make mental health information and resources accessible, actionable, and easy to navigate.
// By Kyle Hardner // Compliance regulations make digital ad tracking more difficult, but not impossible. Leaders from Ours Privacy and WelbeHealth explore recent research and offer practical use cases for healthcare marketers. Learn how marketers reach the right audience without compromising on compliance.
// By Wendy Margolin // Navigate to the AdventHealth website for the first time and you’ll find images and content that apply to any healthcare consumer. But the moment you click on a specific service line or blog, that experience starts to change. Learn how AdventHealth uses CRM to personalize the consumer journey without compromising HIPAA regulations.
// By Therese Lockemy, MBA // Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value. Learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.
// By Susan Dubuque // Menopause is a universal experience for women. Novant Health’s virtual menopause clinic shows what happens when real patient needs and smart digital strategy align. Learn how Novant Health identified a gap in care, then aligned clinical leadership, operational readiness, and digital marketing to deliver strong results on a surprisingly small budget.
// By Therese Lockemy, MBA // Leaders from Emory Healthcare and HonorHealth, along with CRM experts from LionShare and Kelly Faley Consulting, share practical lessons on how healthcare organizations can personalize communications more thoughtfully, govern messaging across teams, and measure CRM performance in ways leaders understand.
// By Wendy Margolin // When Laura Kuechenmeister started leading the social team at Emory Healthcare, she came with a publishing mindset. It didn’t take long for her to realize she also needed to think about social media from a customer service perspective. Learn why healthcare marketers need to consider social media an important customer service channel.
// By Therese Lockemy, MBA // As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.
// By Susan Dubuque // A long-form documentary follows a family’s journey across the world in search of lifesaving treatment, while shedding light on a terminal disease and an innovative therapy that could change its course. Discover how long-form video tells stories that keep viewers engaged from beginning to end.
// By Althea Fung // During a period of rapid growth through acquisitions, a health system may not have the luxury of time needed for a full website redesign. Read on to learn how targeted improvements vs. a complete website overhaul delivered value more quickly for The University of Kansas Health System.
// By Therese Lockemy, MBA // Hospital websites are no longer just a place to publish service line content, provider profiles, and location pages. They now sit at the center of a much bigger job. Read on for practical advice on building a hospital website that can keep up with what comes next.
// By Jane Weber Brubaker // It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.
// By Char Wilson // Digital experience can either drive loyalty or drive patients away. Leaders from Cleveland Clinic, Renown Health, MDRG, and SearchStax weigh in on findings from recent research. Read on to learn from these experts how you can create digital experiences that strengthen your relationship with patients and consumers.