// By Susan Dubuque // Menopause is a universal experience for women. Novant Health’s virtual menopause clinic shows what happens when real patient needs and smart digital strategy align. Learn how Novant Health identified a gap in care, then aligned clinical leadership, operational readiness, and digital marketing to deliver strong results on a surprisingly small budget.
// By Therese Lockemy, MBA // Leaders from Emory Healthcare and HonorHealth, along with CRM experts from LionShare and Kelly Faley Consulting, share practical lessons on how healthcare organizations can personalize communications more thoughtfully, govern messaging across teams, and measure CRM performance in ways leaders understand.
// By Wendy Margolin // When Laura Kuechenmeister started leading the social team at Emory Healthcare, she came with a publishing mindset. It didn’t take long for her to realize she also needed to think about social media from a customer service perspective. Learn why healthcare marketers need to consider social media an important customer service channel.
// By Therese Lockemy, MBA // As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.
// By Susan Dubuque // A long-form documentary follows a family’s journey across the world in search of lifesaving treatment, while shedding light on a terminal disease and an innovative therapy that could change its course. Discover how long-form video tells stories that keep viewers engaged from beginning to end.
// By Althea Fung // During a period of rapid growth through acquisitions, a health system may not have the luxury of time needed for a full website redesign. Read on to learn how targeted improvements vs. a complete website overhaul delivered value more quickly for The University of Kansas Health System.
// By Therese Lockemy, MBA // Hospital websites are no longer just a place to publish service line content, provider profiles, and location pages. They now sit at the center of a much bigger job. Read on for practical advice on building a hospital website that can keep up with what comes next.
// By Jane Weber Brubaker // It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.
// By Char Wilson // Digital experience can either drive loyalty or drive patients away. Leaders from Cleveland Clinic, Renown Health, MDRG, and SearchStax weigh in on findings from recent research. Read on to learn from these experts how you can create digital experiences that strengthen your relationship with patients and consumers.
// By Susan Dubuque // What separates good work from award-winning work in the eHealthcare Leadership Awards? What gets recognized is not just the work itself, but also how clearly and convincingly it is presented. for practical ways to clarify your story, present your work with confidence, and yes, improve your chances of winning.
// By Jane Weber Brubaker // McKenzie Davis works closely with Baptist Health Central Alabama to share stories of people caring for people. Read on to hear her take on how social media has changed, why and where it makes sense to invest in paid advertising on social media, and which platforms to choose.
// By Susan Dubuque // Award-winning marketers from Southeast Georgia Health System, The Ohio State University Comprehensive Cancer Center, and the National Spine Health Foundation share how they build podcasts around audience needs, extend reach through integrated promotion, and use storytelling to strengthen connection and trust.
// By Therese Lockemy, MBA // Panelists from Roper St. Francis Healthcare, Emory Healthcare, Reason One, and WG Content explain why better healthcare design is not just about look and feel. It is about reducing friction, building trust, and making access easier for patients.
// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
// By Jane Weber Brubaker // Leaders from Hackensack Meridian Health, CHRISTUS Health, and Intermountain Health share their vision for using AI, authentication, and tighter portal integration to reduce friction and make it easier for patients to get care. Read on for a forward-looking vision you can use to reimagine your organization’s digital ecosystem.
// By Therese Lockemy, MBA // Healthcare marketers are under increasing pressure to show results. At the same time, many organizations are still working through the operational, data, and governance issues that make CRM hard to scale effectively. Here, leaders share practical lessons on why CRM works best as an enterprise capability, not just a marketing tool.
// By Susan Dubuque // For years, hospital websites have tried to be everything at once. Along the way, they’ve grown more complex, crowded, and often difficult for patients to use. Learn how leading organizations build websites with intention and turn digital experiences into measurable drivers of engagement, access, and care.
// By Susan Dubuque // After launching a bold brand platform built around inspiration and community well-being, ThedaCare faced a new opportunity: reconnecting patients with primary care. Discover how ThedaCare translated its inspiration-driven brand platform into a campaign to reconnect patients with primary care and drive measurable growth.
// By Jane Weber Brubaker // AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.
// By Jared Johnson // AI search and changing consumer behaviors may be reducing website traffic, but healthcare leaders say hospital websites are becoming more important, not less. Here, digital leaders from UCI Health, HonorHealth, and Symetris share how websites are evolving into high-intent, action-driving hubs powered by structured data, smarter workflows, and measurable ROI.
// By Therese Lockemy, MBA // Healthcare marketing leaders explore practical AI use cases, data readiness, governance, and team structures required to move from experimentation to real operational value. Here’s what the panelists recommend for teams trying to move from experimentation to impact.
// By Susan Dubuque // Social media is now carrying some of healthcare’s most complex stories. UCLA Health, MD Anderson Cancer Center, and UCB demonstrate how social media can be successfully deployed for high-impact topics. Discover how social media is doing serious work and why it now plays a central role in healthcare strategy.
// By Wendy Margolin // As pressure to personalize the patient journey grows, healthcare organizations that embrace AI are finding ways to move faster and smarter. Discover how three leaders from AdventHealth, UCI Health, and Mount Sinai Health System use AI to turn data into actual improvements.
// By Jane Weber Brubaker // As budget pressures mount, marketing performance is under a microscope. Here, we take a close-up look at Renown Health’s journey back to visibility and share the broad industry context and how a strong privacy foundation can improve marketing performance and lower customer acquisition cost.
// By Jane Weber Brubaker // Measurement is not as easy as it was when everyone used the same tools to measure marketing performance. With greater constraints and more solutions, how do you choose the right path forward? This Q&A discusses the varied needs of organizations, and how agencies can help them shape the right approach.