This leading awards program, which drew over 900 entries last year, recognizes the very best websites and digital communications efforts of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, suppliers, and business improvement initiatives. Now in its 18th year, the awards program is presented by Plain-English Health Care, publisher of eHealthcare Strategy & Trends and […]
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Veteran Judges Discuss eHealthcare Leadership Award Program Recognizing Digital Initiatives // By Jane Weber Brubaker // When it comes to awards, landing on the podium is a cause for celebration. The annual eHealthcare Leadership Awards are the “Oscars” of healthcare digital marketing. Healthcare organizations of all sizes have the opportunity to shine the spotlight on […]
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“Massive amounts of private health information (PHI) are stored in Health Information Exchanges (HIEs) ready for analysis by those in the healthcare industry for the benefit of all,” notes Suni Munshani. “[But] the healthcare industry must find new ways to defend itself and its sensitive data from bad actors also keen to leverage the wealth […]
// By Suni Munshani // Massive amounts of private health information (PHI) are stored in Health Information Exchanges (HIEs) ready for analysis by those in the healthcare industry for the benefit of all. But mobile and cloud technologies have blurred traditional enterprise perimeters and the healthcare industry must find new ways to defend itself and […]
“The best way to change a culture is to be transparent,” says Emily Kagan Trenchard, Associate Vice President of Digital Strategy at Northwell Health (formerly North Shore-LIJ). “When you pull back the curtain, everyone wants to tidy up the room.” Kagan Trenchard and co-presenter Chris Boyer, Senior Vice President of ReviveHealth, shared their perspectives on […]
// By Jane Weber Brubaker // “The best way to change a culture is to be transparent,” says Emily Kagan Trenchard, Associate Vice President of Digital Strategy at Northwell Health (formerly North Shore-LIJ). “When you pull back the curtain, everyone wants to tidy up the room.” Kagan Trenchard and co-presenter Chris Boyer, Senior Vice President […]
Public-facing hospital websites are getting a lot of attention these days. Healthcare organizations are re-platforming and redesigning their sites to achieve organizational goals and live up to consumer expectations of the digital experience. With so many pressing demands and competing priorities, a health system’s intranet may be placed on the back burner for years. But […]
Learn why University of Wisconsin Health redesigned its intranet and how it keeps the large organization connected. // By Jane Weber Brubaker // Public-facing hospital websites are getting a lot of attention these days. Healthcare organizations are re-platforming and redesigning their sites to achieve organizational goals and live up to consumer expectations of the digital […]
Web directors are assuming responsibility for the intranet in addition to public websites. Intranets require their own strategy, process, budget, and staff. Employees expect intranets to function as well as external sites. Employees want the ability to personalize content they use frequently for quick access. Intranets are adding social media-like features to content – commenting, […]
Robert Wood Johnson University Hospital and the National Institutes of Health adopt Connexient’s wayfinding solution for patient and employee apps. // By Jane Weber Brubaker // “Would you tell me which way I ought to go from here?” asked Alice of the Cheshire Cat. “That depends a good deal on where you want to get […]
The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a […]
By Mark S. Gothberg The demands of healthcare reform and an increasingly competitive environment have led to accelerated digital innovation. During last year’s eHealthcare Leadership Awards program, I clearly observed that organizations have made major improvements in their websites and expanded social media. They are also using mobile applications to engage current and prospective customers […]
ProHealth Care has had a long relationship with Aegis Health Group, an employer relationship management solution provider. Two years ago Aegis introduced OneCommunity, its employee wellness and engagement portal. ProHealth Care jumped on it as a way to help employees stay healthier and offer employers even greater insight into employee health risks. “I can let […]
ProHealth Care in Waukesha, Wisconsin has been working with Aegis Health Group for 15 years. Aegis is a provider of population health and employer relationship management (ERM) solutions that help hospitals and health systems connect with employers and employees around wellness initiatives. The rationale for ERM is twofold, explains Aegis Senior Vice President Yale Miller. […]
By Lisa D. Ellis How can one health system communicate most effectively with thousands of employees who work in different locations and on different schedules? This was the challenge recently facing Scripps Health, an integrated nonprofit health network in the San Diego area that has more than 14,000 employees working at five hospitals, 28 clinics, […]
by Cheryl L. Serra Diagnosis: Cancer. Reaction: Disbelief and fear. Fear of your prognosis, the treatment, reaction of family and friends, and your financial future. How will you possibly be able to undergo treatment—or care for a loved one with cancer—and work? A new employee benefit will soon be available to help support cancer patients […]
by Mark S. Gothberg When you combine six organizations, you are going to have some internal communications issues in the best of circumstances. But the problems at The University of Arizona Health Network, formed in 2009, were enormous. Six interim CEOs headed the Tucson-based organization during a three-year period before a permanent CEO was hired […]
Ask The Expert with Mark S. Gothberg Winners of the 2013 eHealthcare Leadership Awards, the competition’s 14th year, were recognized in November in New Orleans during a presentation at a healthcare Internet conference sponsored by Atlanta-based Greystone.Net. The November issue of eHealthcare Strategy & Trends listed the winners. Last month’s “Ask the Expert” column discussed […]