Browse Articles by Topic
Analytics
Marketing Metrics, Digital Analytics, Google Analytics, Attribution, KPIs, Dashboards, ROI
Branding
Brand Management, Online Branding, Reputation Management, etc.
Content Marketing
Brand Journalism, Blogging, Content Strategy, Email, Infographics, Healthcare Podcasts, Video, PR, etc.
Design
Usability, User Experience, etc.
Hospital Websites
Online Scheduling, Online Billing, Physician Directories, Content Strategy, etc.
Intranets
Internal Communications, etc.
Mobile
Apps, Responsive Design, etc.
Online Advertising
Paid Search, Pay-Per-Click (PPC), Display, Interactive, Programmatic Ad Buying, Remarketing, Integrated Marketing, etc.
Online Reputation Management
Online Reviews, Review Sites, Local Listings, Physician Reviews, Facility Listings, Patient Satisfaction, etc.
Patient Experience
Consumer Experience, Patient Satisfaction, Patient Engagement, etc.
Patient Portals
Electronic Health Records (EHRs), Physician Directories, Wellness, etc.
Search Engine Optimization (SEO)
Organic Search, Content Marketing, Content Management Systems, Search Engine Marketing, etc.
Social Media
Facebook, LinkedIn, Pinterest, Twitter, YouTube, Social Listening, etc.
Technology and Patient Care
New Trends, Application of Consumer Electronics in Health Care, Telemedicine, Wearables
Testing and Optimization
Conversion Optimization, A/B Testing, Multivariate Testing, etc.
Tools and Digital Marketing Platforms
Customer Relationship Management (CRM), Marketing Automation, Content Management Systems (CMS), Physician Relationship Management (PRM), etc.