Browse Articles by Topic

Branding

Brand Management, Online Branding, Reputation Management, etc.

Content Marketing

Brand Journalism, Blogging, Content Strategy, Artificial Intelligence (AI), Generative AI, Large Language Models (LLMs), Email, Infographics, Healthcare Podcasts, Video, PR, etc.

Data & Analytics

Marketing Metrics, Digital Analytics, Google Analytics, Attribution, KPIs, Dashboards, ROI, Privacy

Design & Digital Experience

Consumer Experience, Usability, User Experience, etc.

Digital Advertising

Paid Search, Pay-Per-Click (PPC), Display, Interactive, Programmatic Ad Buying, Remarketing, Integrated Marketing, etc.

Hospital Websites

Online Scheduling, Online Billing, Physician Directories, Content Strategy, etc.

Mobile

Apps, Responsive Design, etc.

Online Reputation Management

Online Reviews, Review Sites, Local Listings, Physician Reviews, Facility Listings, Patient Satisfaction, etc.

Patient Experience

Patient Satisfaction, Patient Engagement, etc.

Patient Portals

Electronic Health Records (EHRs), Physician Directories, Wellness, etc.

Search Engine Marketing

Paid Search, Organic Search, Search Engine Optimization, Content Marketing, Content Management Systems, etc.

Social Media

Facebook, LinkedIn, Pinterest, X / Twitter, YouTube, Instagram, TikTok, Social Listening, etc.

Technology and Patient Care

Trends, Application of Consumer Electronics in Health Care, Telemedicine, Wearables

Testing and Optimization

Conversion Optimization, A/B Testing, Multivariate Testing, etc.

Tools and Digital Marketing Platforms

Customer Relationship Management (CRM), Marketing Automation, Content Management Systems (CMS), Physician Relationship Management (PRM), etc.