Browse Articles by Topic


Marketing Metrics, Digital Analytics, Google Analytics, Attribution, KPIs, Dashboards, ROI


Brand Management, Online Branding, Reputation Management, etc.

Content Marketing

Brand Journalism, Blogging, Content Strategy, Email, Infographics, Healthcare Podcasts, Video, PR, etc.


Usability, User Experience, etc.

Hospital Websites

Online Scheduling, Online Billing, Physician Directories, Content Strategy, etc.


Internal Communications, etc.


Apps, Responsive Design, etc.

Online Advertising

Paid Search, Pay-Per-Click (PPC), Display, Interactive, Programmatic Ad Buying, Remarketing, Integrated Marketing, etc.

Online Reputation Management

Online Reviews, Review Sites, Local Listings, Physician Reviews, Facility Listings, Patient Satisfaction, etc.

Patient Experience

Consumer Experience, Patient Satisfaction, Patient Engagement, etc.

Patient Portals

Electronic Health Records (EHRs), Physician Directories, Wellness, etc.

Search Engine Optimization (SEO)

Social Media

Facebook, LinkedIn, Pinterest, Twitter, YouTube, etc.

Technology and Patient Care

New Trends, Application of Consumer Electronics in Health Care, Telemedicine, Wearables

Testing and Optimization

Conversion Optimization, A/B Testing, Multivariate Testing, etc.

Tools and Digital Marketing Platforms

Customer Relationship Management (CRM), Marketing Automation, Content Management Systems (CMS), Physician Relationship Management (PRM), etc.