Succeeding with Customer Experience Management
Ask the Expert with Matt Gove, Chief Consumer Officer, Piedmont Healthcare
// By Jared Johnson //
Success for marketing teams rests on their ability to be seen as a critical business function, not just the ones who produce “pretty things.” This starts by using data to be the voice of the customer.
Here, Matt Gove, chief consumer officer at Piedmont Healthcare and eHealthcare Strategy and Trends editorial advisory board member, shares his perspectives on how healthcare marketing teams can create the experiences consumers expect.
- Where should healthcare marketers be focused today?
- What is customer experience management?
- How has CRM evolved?
- What is personalization?
- How important is online scheduling?
These are just some of the questions we’ll cover.