Colorectal cancer is a significant health concern in the United States. Early detection through screenings like colonoscopies can significantly improve survival rates, with five-year survival rates at about 90 percent if treated early. Discover the strategy behind Atlantic’s “Here’s the Bottom Line” campaign and how it achieved a significant increase in screenings.
The eHealthcare Leadership Awards introduced a new category in 2023 to address healthcare workforce shortages. Eight winners were selected, including St. Peter’s Healthcare System, which used a twofold strategy to promote hard-to-fill jobs and support recruitment initiatives through marketing and HR collaboration. Discover St. Peter’s tactics and enhance your organization’s hiring practices.
Integrated campaigns can play a significant role in product line marketing by unifying messaging and enhancing brand consistency and visibility. This approach helps reach diverse target audiences and engage with consumers at multiple touchpoints. Discover how UChicago Medicine, University of Michigan Health-Sparrow, and Siteman Cancer Center develop successful integrated marketing campaigns.
Advancements in digital technology are rapidly changing how consumers make decisions — especially about their healthcare. By integrating digital solutions into hospital websites, consumers have more access to the information they need. Hear from a panel of digital marketing leaders as they share best practices for future-proofing health system websites.
CRM lacks a universal definition in healthcare, encompassing everything from patient acquisition to care gap resolution. The fragmented vendor landscape offers solutions ranging from niche tools to comprehensive platforms, challenging organizations to pinpoint their specific needs. Explore how Sharp HealthCare navigated this complexity, crafting a unique two-pronged strategy for optimal results.
Marketing technology is evolving at warp speed, creating new tools and solutions that require greater resources, expertise, and talent. But how do leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and transformations? Discover expert insights on managing digital teams to ensure long-term success.
Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.
Physician relationships can be challenging for both the patient and provider. MD MatchUp offers a solution by matching patients and providers based on personality assessments. This innovative tool helps health systems attract and retain patients, improving patient satisfaction and financial outcomes. Explore how MD MatchUp can enhance the healthcare experience.
Taking an incremental approach to website development gives Lee Health more options to continuously improve its website rather than tossing it out and starting over when the technology becomes dated. Find out how this approach ensures continuous improvement and avoids the pitfalls of the traditional “roller-coaster” method of periodic, large-scale overhauls.
Partnering, piloting, and proceeding with cautious optimism are hallmarks of Cleveland Clinic’s methodology for incorporating AI into the marketing communications workflow. Learn how Cleveland Clinic optimizes AI to enhance its marketing efforts and discover 7 tips on how to effectively adopt AI in a large health system.
The Digital Healthcare Marketing Trends Survey, now in its 12th Edition, is an industry litmus test that reveals the challenges and opportunities for growth and transformation in provider organizations of all sizes. Discover major themes from the research — positive trends as well as ongoing challenges — and what’s on the road ahead.
Hackensack Meridian Health continues to lead the way with a framework for digital engagement that enhances the consumer experience and access to care. The health system was awarded the Organizational Commitment Award at the 2023 eHealthcare Leadership Awards. Discover how HMH applies digital technology to deliver patient-centered care.
eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.
Who best to solve a complex problem than someone who’s repeatedly felt its sting? That’s what leaders at Providence learned, and now their commercialization of the resulting platform, DexCare, is on track to help other healthcare organizations be discovered and match the right care with the right provider and modality at the right time.
More than a third of the U.S. population regularly consumed podcasts in 2022. Should you/your organization start a podcast? “When I decided to start a podcast in 2022, I was looking for new ways to promote our physicians’ research,” writes Rachel Baker in a new article. “I also knew from a recent pulse survey that Read More
“Great user experiences don’t just boost conversions. They demonstrate respect for patients’ time, create a sense of trust, and improve health outcomes,” writes Marc Needham. “Math and I never got along very well when I was a kid. I scraped by but found it difficult to get excited about the subject, a fact reflected in Read More
AMCs are places where the quest for knowledge intertwines seamlessly with the commitment to healing. At the heart of every Academic Medical Center (AMC) beats a rhythm of innovation and progress. Now, overlay a complex digital ecosystem, where innovation is the currency of progress. In this dynamic landscape there’s a formidable challenge looming on the Read More
This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving Read More
In a time when digital presence is paramount, many healthcare organizations may face the challenge of maintaining a cohesive online identity. At Michigan Medicine, the academic medical center of the University of Michigan, departments across the medical school, research facilities, and health centers developed independent websites to communicate externally. But without a centralized governance structure, Read More
Provider data management plays a critical role in enhancing the patient experience, but it takes the right strategy and technologies to execute successfully. Health systems can struggle to see all the benefits of managing provider data when they are juggling revenue growth, controlling costs, recruiting and retaining talent, evolving digital tools, and other priorities. Four Read More
The U.S. Department of Health & Human Services (HHS) has just offered its first update to its 2022 guidance on online tracking technologies and HIPAA compliance. The guidance gives some reassurance and some red flags for healthcare marketers when it comes to tracking technologies, sharing consumer data, and maintaining HIPAA compliance. Its original guidance in Read More
One benefit of mixing and mingling at industry events is that you might discover another service provider with solutions that complement your own. That was the story behind Innovaccer’s acquisition of Cured earlier this year. Cured cofounder and CEO Andrew Sawyer says, “We had obviously started to see them in market at conferences and as Read More
AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments use generative AI to produce Read More
When your website doesn’t reflect who you are today, it’s time for a change. Connecticut Children’s launched its new website in January. “The last time we had a major overhaul was in 2017, so in website years, that is ancient in many ways,” says Christina DiBona, marketing director. She describes the old site’s navigation as Read More
What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA. This webinar was presented on February 1, 2024 by eHealthcare Strategy & Trends. The panel discussion explored safer ways Read More