Compliance regulations make digital ad tracking more difficult, but not impossible. Leaders from Ours Privacy and WelbeHealth explore recent research and offer practical use cases for healthcare marketers. Learn how marketers reach the right audience without compromising on compliance.
Navigate to the AdventHealth website for the first time and you’ll find images and content that apply to any healthcare consumer. But the moment you click on a specific service line or blog, that experience starts to change. Learn how AdventHealth uses CRM to personalize the consumer journey without compromising HIPAA regulations.
Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value. Learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.
Menopause is a universal experience for women. Novant Health’s virtual menopause clinic shows what happens when real patient needs and smart digital strategy align. Learn how Novant Health identified a gap in care, then aligned clinical leadership, operational readiness, and digital marketing to deliver strong results on a surprisingly small budget.
Leaders from Emory Healthcare and HonorHealth, along with CRM experts from LionShare and Kelly Faley Consulting, share practical lessons on how healthcare organizations can personalize communications more thoughtfully, govern messaging across teams, and measure CRM performance in ways leaders understand.
When Laura Kuechenmeister started leading the social team at Emory Healthcare, she came with a publishing mindset. It didn’t take long for her to realize she also needed to think about social media from a customer service perspective. Learn why healthcare marketers need to consider social media an important customer service channel.
As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.
A long-form documentary follows a family’s journey across the world in search of lifesaving treatment, while shedding light on a terminal disease and an innovative therapy that could change its course. Discover how long-form video tells stories that keep viewers engaged from beginning to end.
During a period of rapid growth through acquisitions, a health system may not have the luxury of time needed for a full website redesign. Read on to learn how targeted improvements vs. a complete website overhaul delivered value more quickly for The University of Kansas Health System.
Hospital websites are no longer just a place to publish service line content, provider profiles, and location pages. They now sit at the center of a much bigger job. Read on for practical advice on building a hospital website that can keep up with what comes next.
Digital experience can either drive loyalty or drive patients away. Leaders from Cleveland Clinic, Renown Health, MDRG, and SearchStax weigh in on findings from recent research. Read on to learn from these experts how you can create digital experiences that strengthen your relationship with patients and consumers.
It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.
What separates good work from award-winning work in the eHealthcare Leadership Awards? What gets recognized is not just the work itself, but also how clearly and convincingly it is presented. for practical ways to clarify your story, present your work with confidence, and yes, improve your chances of winning.
McKenzie Davis works closely with Baptist Health Central Alabama to share stories of people caring for people. Read on to hear her take on how social media has changed, why and where it makes sense to invest in paid advertising on social media, and which platforms to choose.
Award-winning marketers from Southeast Georgia Health System, The Ohio State University Comprehensive Cancer Center, and the National Spine Health Foundation share how they build podcasts around audience needs, extend reach through integrated promotion, and use storytelling to strengthen connection and trust.
Panelists from Roper St. Francis Healthcare, Emory Healthcare, Reason One, and WG Content explain why better healthcare design is not just about look and feel. It is about reducing friction, building trust, and making access easier for patients.
The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
Leaders from Hackensack Meridian Health, CHRISTUS Health, and Intermountain Health share their vision for using AI, authentication, and tighter portal integration to reduce friction and make it easier for patients to get care. Read on for a forward-looking vision you can use to reimagine your organization’s digital ecosystem.
Healthcare marketers are under increasing pressure to show results. At the same time, many organizations are still working through the operational, data, and governance issues that make CRM hard to scale effectively. Here, leaders share practical lessons on why CRM works best as an enterprise capability, not just a marketing tool.
For years, hospital websites have tried to be everything at once. Along the way, they’ve grown more complex, crowded, and often difficult for patients to use. Learn how leading organizations build websites with intention and turn digital experiences into measurable drivers of engagement, access, and care.
After launching a bold brand platform built around inspiration and community well-being, ThedaCare faced a new opportunity: reconnecting patients with primary care. Discover how ThedaCare translated its inspiration-driven brand platform into a campaign to reconnect patients with primary care and drive measurable growth.
AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.
AI search and changing consumer behaviors may be reducing website traffic, but healthcare leaders say hospital websites are becoming more important, not less. Here, digital leaders from UCI Health, HonorHealth, and Symetris share how websites are evolving into high-intent, action-driving hubs powered by structured data, smarter workflows, and measurable ROI.
Healthcare marketing leaders explore practical AI use cases, data readiness, governance, and team structures required to move from experimentation to real operational value. Here’s what the panelists recommend for teams trying to move from experimentation to impact.
Social media is now carrying some of healthcare’s most complex stories. UCLA Health, MD Anderson Cancer Center, and UCB demonstrate how social media can be successfully deployed for high-impact topics. Discover how social media is doing serious work and why it now plays a central role in healthcare strategy.