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IBM Marketing Catalyst: A Preconfigured Healthcare Marketing Stack

leveraging watson and adobe graphic

What do you get when you cross IBM Watson with five Adobe marketing tools? A smart, HIPAA-compliant, preconfigured marketing stack curated for healthcare that doesn’t take years to implement. That’s the case IBM is hoping to prove to healthcare and life sciences organizations with its new offering, IBM Marketing Catalyst. Developed by digital consultancy IBM Read More

On-Demand Care Kiosks In the City That Never Sleeps

NYP OnDemand outline

It’s Monday afternoon and you’re feeling under the weather. You have the entire week ahead and a packed schedule, but a doctor’s visit is in order. Should you take time off and try to make an appointment with your physician? Or would it be better to find a few hours and head to the urgent care Read More

Call for Entries — 2018 eHealthcare Leadership Awards

eHealthcare Leadership Awards

The Call for Entries for the 2018 eHealthcare Leadership Awards is now open. This leading awards program, which draws some 1,000 entries, exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives. These awards highlight the role of Read More

Consumer Understanding Drives Consumer Experience

Kyra Hagan

“Gaining an understanding of what drives the choice-making and loyalty of healthcare consumers is complex,” says Kyra Hagan, senior vice president and general manager, marketing & communications at Influence Health. “What we do know is that consumers’ expectations for healthcare interactions are being shaped by the personalized and convenient experiences they have grown accustomed to in other Read More

Tackling the Complexities of Online Scheduling

DocASAP Logo (Square)

Online scheduling is something we take for granted when it comes to making a dinner reservation or booking a flight. But it’s been a tough nut to crack for healthcare systems, and a source of frustration for patients when it’s not available. It seems like it should be easy. In reality, it’s complex. Upstream from Read More

Healthcare Digital Marketing Update

Ben Dillon

Get the Latest Market Research Findings to Shape Your Strategy in 2018 and Beyond

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An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Wednesday | April 18, 2018 | 1 p.m. Eastern

Your Presenter:

  • Ben Dillon, Chief Strategy Officer, Geonetric

How does your healthcare organization compare to your competition when it comes to the structure of your digital team, digtal budget and plans for the future? Are you maintaining your edge … or falling behind?

Join us on April 18 and find out!

The 2018 Healthcare Digital Marketing Trends Survey collected input from more than 240 healthcare marketers at hospitals and health systems as well as vendors and agencies.

In a 60-minute webinar on April 18, Ben Dillon, chief strategy officer at Geonetric, will share key takeaways from this just completed survey.

Register »

A New, Smarter CRM for Healthcare Marketers

Trilliant Healthcare Logo Square

Demands on health system marketing departments for growth and accountability are relentless. Data-driven marketing is the new imperative, yet marketing departments typically run lean, with lean budgets. Digital marketers have to be experts in web development, content management, social media, digital advertising, attribution modeling, multichannel marketing, and lately, big data, artificial intelligence, and machine learning. Read More

A Social Network Just for Physicians

Melanie Graham

Social media isn’t always an easy sell in the healthcare community. Not only do physicians have limited time to spend on social media, the platforms can be minefields of HIPAA and patient confidentiality violations. But at a time when value-based care is growing, communication between hospitals and providers is more important than ever. Social media, Read More

Are Your Social Media Channels Braced for Crisis?

University of Texas MD Anderson Cancer Center Logo

Most health systems today have an established social media presence. But is it ready and able to flex in times of emergency? When Hurricane Harvey struck the greater Houston area in August 2017, it left widespread flooding and devastation in its wake. With roads impassable and power outages in many areas, the University of Texas MD Read More

A New Tool That Could Transform Your Patient Communications

Progressive Web App (PWA) Characteristics

What if you could make your website more engaging and easier to access for patients on the go — even when they don’t have access to the internet — while improving your electronic communication and reducing your costs? While this may sound like a tall order, progressive web apps (PWAs) can help you accomplish all Read More

An App That Facilitates Physician Referrals

Social media and mobile apps are an important part of any healthcare marketer’s toolkit; these technologies are crucial in building brand awareness and increasing patient volume. But what about their use in driving physician referrals? Most of the time a healthcare referral is made, it is made by a physician, not a consumer or patient. Read More

Examine All the Channels That Affect Conversions

Depending on how your marketing organization is structured, questioning how much a particular marketing initiative contributes to overall conversions may be stepping on someone’s toes. Everyone wants to take credit for positive results, but smart organizations dig deeper to understand all the variables that could impact conversions, such as: How many marketing touches does it Read More

Alexa, Can You Help Our Patients and Still Stay HIPAA-Compliant?

Emily Kagan Trenchard, associate vice president of digital & innovations strategy, Northwell Health

The market for voice-controlled smart speakers is hot. The percentage of U.S. Wi-Fi connected households with devices like Amazon Echo and Google Home was up to 12.1 percent as of the end of November, after Black Friday and Cyber Monday, comScore reported. If that doesn’t get your attention, consider the growth rate between June (8.1 Read More

Cherry Garcia, Chunky Monkey, and Your Healthcare Organization

What do Ben & Jerry’s ice cream, Time Inc., and other consumer brands and products have in common with your healthcare organization? More than you might think, when it comes to digital consumer engagement. Everyone knows Ben & Jerry’s ice cream. In fact, just thinking of the name may make you drool for a pint Read More

Attract More Patients to Your Healthcare Organization

Lindsay Neese Burton and Amber Welch

How Ochsner Health System Leverages Technology to Proactively Manage Online Reputation — and How You Can Too

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An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Webinar on Demand — Watch Now

Your Presenters:

Healthcare consumers search for more information when making decisions about their care than ever before. And far too often the information they find online about doctors and facilities is incorrect or insufficient.

What your potential patients find — or don’t find — about your service lines and physicians when they search online can make or break your organization’s ability to bring in new patients and retain existing ones.

Few organizations have the resources to manually maintain accurate listings for every location and physician across a growing multitude of social platforms, search engines, and review sites — from Google and Facebook to Healthgrades and Vitals. Some have tried — and failed — to keep up with the sheer number of ever-changing variables.

But with the right technology, organizations can gain control over their information, and consumers benefit from access to current, comprehensive, and accurate information when choosing a doctor.

Watch this webinar on demand now and learn how Ochsner Health System uses a technology solution to proactively manage its online presence — and ensure it is a consistently strong contender for consumers’ attention when seeking a provider.

Watch now »

Are Your Marketing Efforts Underutilizing LinkedIn?

linkedin logo

With a very different audience and focus from its social media brethren, LinkedIn has always been a unique challenge for healthcare marketers. But with half a billion users (as of April 2017), LinkedIn is not a space to ignore. Putting resources behind this channel may not be easy, but it’s worth the effort to reach Read More

Blockchain-Enabled Solutions to Persistent Healthcare Problems

John Halamka

Remember the Winkleveii? The aggrieved Harvard twins of Facebook fame?  They’re in the news again, this time as the “first Bitcoin billionaires.” Moneywatch reported in December that the $11 million they collectively invested in Bitcoin in 2013, was valued at more than $1.7 billion. So what does Bitcoin have to do with healthcare? Or digital Read More

iPad Check-In Solution Provides Myriad Marketing Benefits

Sometimes a technology solution adopted by healthcare administrators and clinicians produces unexpected benefits for marketers. CHRISTUS Physician Group, with operations in Texas, Louisiana, Arkansas, and New Mexico, wanted to streamline patient check-in during office visits and improve collection of outstanding balances. To achieve these goals, the organization piloted, then implemented, a digital patient check-in solution Read More

How Healthcare Marketers Can Leverage Instagram

Instagram

There’s no denying Instagram’s rapid rise in popularity. As of September 2017, the photo-sharing channel had more than 800 million monthly active users — double the amount it had just two years prior. On top of its massive growth, Instagram also has been rolling out a slew of new features what seems like almost monthly. Read More

New Web Accessibility Requirements Coming: Are You Ready?

Andy Gradel, System Director of Digital Marketing, Main Line Health

What if 20 percent of your website visitors were prevented from fully engaging with your content, or found it just too frustrating to spend much time on your site? Web design has come a long way toward making digital experiences more consumer-friendly, personalized, and mobile-friendly. But unless you’ve experienced what it’s like to interact with Read More

The Intersection of AI and Healthcare

chat bot with billing agent for piedmont healthcare from Loyal healthcare

The media, including social media, are buzzing about AI, or artificial intelligence. As of this writing in late November, the top trending article on Facebook is “Facebook Is Using Artificial Intelligence to Spot Suicidal Tendencies in Its Users.” On LinkedIn, it is “Where Will AI Increase and Decrease Costs in Healthcare?” Is AI just the Read More

How to Optimize Your Hospital Website’s Find-a-Doctor Tool — and Put Users First

Noel Coleman, president of Doctor.com Enterprise

The strategic core of most hospital or health system websites is a strong and user-friendly physician directory, or “Find a Doctor” tool. Optimizing your strategy and your tool’s functionality is a digital healthcare marketing imperative. In last month’s article, Noel Coleman mapped five strategic goals for your “Find a Doctor” tool. In our new article, he offers Read More

How Texting Can Solve Patient Communication Woes

Lea Chatham, director of content marketing for Solutionreach

We use our cellphones to deposit money, send email, and track our daily step count. We also use them to constantly communicate, whether it’s through social media, texting, and (rarely, it seems) phone calls. With countless apps and new technology increasing our communication channels, shouldn’t it be easier to communicate with healthcare providers? Unfortunately, that Read More

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