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Free Report from Modea
Modea examined customer website behavior from three large health systems during 2020 to uncover lessons about how the use of digital tools has changed during the COVID-19 pandemic.
Understanding these trends will help you prioritize decisions regarding how to best serve your current and future customers on the web.
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Free white paper download, sponsored by Geonetric
Across all industries, digital ad spend is rising. In healthcare, digital advertising is the top area leading organizations plan to invest in and the top area most likely to be outsourced.
Download this white paper and learn 10 important questions you should ask as you vet potential partners.
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An Electronic Health Record’s Virtual Visit functionality offers the holy-grail for healthcare marketing—personalized content with no risk of exposing PHI.
In this guide, we’ll explore how the significant rise in telehealth visits due to the COVID-19 pandemic presents a unique opportunity to create a virtual “waiting room” experience that can accelerate the shift from managing your health data to managing your healthcare, and ultimately – managing your health.
Download this white paper to learn how a fully-authenticated virtual waiting room can be optimized.
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Free white paper download, sponsored by Geonetric
Before the functionality wish-list. Before the RFP. Before the stakeholder interviews. Before you get too far down the redesign path, read this white paper and learn the top five areas you should think about before you start.
Download this white paper and learn how to prepare internally before you talk to an agency.
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Free white paper download, sponsored by Modea and eHealthcare Strategy & Trends
Your hospital or health system’s web analytics tell a story. It’s a story about how healthcare consumers are using your website, and it’s told in milliseconds, minutes, and percentages. Inside each of these numbers are the answers to some of the most basic questions marketers have about how visitors behave on a website. Your analytics data both answer questions and point the way forward.
Simply put, your analytics data is how you can measure whether or not your hospital or health system is achieving the marketing objectives your team has outlined.
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Free white paper published by Healthgrades
Applying Retail Best Practices to Healthcare Marketing
The age of healthcare consumer experience is here to stay, but understanding what that means and how to translate traditional retail customer experience tactics to healthcare can be confusing. This ebook gives you concrete tips and strategies for bringing that Amazon-like experience to healthcare marketing.
This guide examines how Amazon accomplishes great customer experience management through a mobile first strategy, data-based user experience design, conversion optimization, and personalization then shows you where you can apply these same principles to your own website, provider profiles, and more.