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Healthcare marketers are optimistic about the future and driving innovation by accelerating and prioritizing digital-first strategies. Digital experiences and data are reshaping every aspect of the business model.
In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of CRM usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.
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Free eBook download, sponsored by Geonetric
In healthcare today, the only differentiator you have is the consumer experience. So, ask yourself: is your digital consumer experience helping or hurting?
many healthcare organizations are reimagining their view of the digital experience and are building a true digital front door. To make it happen will require bold change and rethinking every digital encounter.
The pandemic had a silver lining. It took a wrecking ball to the walls that have separated internal departments within health systems. Organizations battling COVID-19 had to break down the silos, join forces, and learn to collaborate in new ways. These newly acquired skills are valuable in a post-pandemic world as well.
Health systems that forge internal alliances unleash their collective strengths and leverage competitive strengths to lead their organizations and the industry in innovation and transformation.
This report is a collection of our best articles on the value of collaboration, with interviews from healthcare leaders who have successfully built coalitions, worked across departmental lines, and brought teams together to accomplish what their organizations needed most.
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Free white paper download, sponsored by Modea
Contrary to popular belief, many younger consumers struggle to use digital healthcare tools to find vital information and care options.
Understanding how to best serve your younger population will be critically important for retention and revenue.
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Free eBook download, sponsored by Geonetric
Consumer expectations have shifted. Increased options have changed the market. And the evolution of healthcare technologies has unlocked new potential. Together they create an unprecedented opportunity to design a user-centered view of the healthcare experience as it exists today, and of the experience people will demand in the future.
As a result, many healthcare organizations have shifted to view the online experience as an always-on gateway to a personal, health-affirming conversation with a care provider — a digital front door.
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Case Study download, sponsored by Geonetric
There’s no question enterprise digital experience platforms (DXPs) offer impressive features – but many health systems can’t take advantage of all the functionality without an upgrade or rethinking overarching digital strategy.
Download this case study and learn how University Health used their DXP upgrade to advance digital strategy, investing in tactics like consumer research, user testing, persona creation, and user-focused design and web content.
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The results of the most popular survey on trends in healthcare digital marketing are ready for download!
Created in partnership with eHealthcare Strategy & Trends, this research helps healthcare marketers like you get new insights post-COVID-19, benchmark your organization against peers and see where you need to invest to stay competitive in 2022.
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Free white paper download, sponsored by PK Global
Seize a once-in-a-generation opportunity for providers and payers to reimagine healthcare loyalty.
From earning consumer trust to establishing brand relevance, technology and care models are evolving to create patient experiences that increase retention and belonging. Shifts in the industry and in the expectations of its consumers are making healthcare loyalty a must-win battle.
PK conducted independent research with 1,016 consumers to better understand the state of healthcare today. Our findings uncovered an industry-wide challenge in gaining and keeping consumer trust.
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Free Report from Modea
Modea examined customer website behavior from three large health systems during 2020 to uncover lessons about how the use of digital tools has changed during the COVID-19 pandemic.
Understanding these trends will help you prioritize decisions regarding how to best serve your current and future customers on the web.
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Free white paper download, sponsored by Geonetric
Across all industries, digital ad spend is rising. In healthcare, digital advertising is the top area leading organizations plan to invest in and the top area most likely to be outsourced.
Download this white paper and learn 10 important questions you should ask as you vet potential partners.
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An Electronic Health Record’s Virtual Visit functionality offers the holy-grail for healthcare marketing—personalized content with no risk of exposing PHI.
In this guide, we’ll explore how the significant rise in telehealth visits due to the COVID-19 pandemic presents a unique opportunity to create a virtual “waiting room” experience that can accelerate the shift from managing your health data to managing your healthcare, and ultimately – managing your health.
Download this white paper to learn how a fully-authenticated virtual waiting room can be optimized.
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Free white paper download, sponsored by Geonetric
Before the functionality wish-list. Before the RFP. Before the stakeholder interviews. Before you get too far down the redesign path, read this white paper and learn the top five areas you should think about before you start.
Download this white paper and learn how to prepare internally before you talk to an agency.
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Free white paper download, sponsored by Modea and eHealthcare Strategy & Trends
Your hospital or health system’s web analytics tell a story. It’s a story about how healthcare consumers are using your website, and it’s told in milliseconds, minutes, and percentages. Inside each of these numbers are the answers to some of the most basic questions marketers have about how visitors behave on a website. Your analytics data both answer questions and point the way forward.
Simply put, your analytics data is how you can measure whether or not your hospital or health system is achieving the marketing objectives your team has outlined.
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Free white paper published by Healthgrades
Applying Retail Best Practices to Healthcare Marketing
The age of healthcare consumer experience is here to stay, but understanding what that means and how to translate traditional retail customer experience tactics to healthcare can be confusing. This ebook gives you concrete tips and strategies for bringing that Amazon-like experience to healthcare marketing.
This guide examines how Amazon accomplishes great customer experience management through a mobile first strategy, data-based user experience design, conversion optimization, and personalization then shows you where you can apply these same principles to your own website, provider profiles, and more.