White Papers

Your Patients Need More Than Just A Portal. Here’s Why

ft image square Your Patients Need More Than Just A Portal.

Explore options healthcare organizations have and why they should be focusing on more than just a native EHR patient portal experience.

You’ll learn:

  • What the current demand in healthcare for custom mobile apps and why it matters.
  • Why your organization should look to build a proprietary mobile app for your customers.
  • What your options are when it comes to building a mobile app.
  • How to begin conversations internally and gain organizational alignment.

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Healthcare Digital Marketing Trends Survey 2024

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Download our eBook to see how your efforts compare with other healthcare providers, and what tactics you should consider prioritizing to help your organization reach its marketing goals. Who knows — with this valuable information, you may end up as one of our marketing Leaders in a future edition of the survey!

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The Remix — The Evolution of the Digital Front Door

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This new free guide will help you answer:

  • What is the history of the Digital Front Door and what factors have influenced its status today?
  • With so much industry and technology disruption, where will the Digital Front Door go next?
  • What are the main areas of investment to consider in evolving your Digital Front Door? And how do you measure up?
  • What expertise do you need to cultivate a smart and effective Digital Front Door?
  • And much more!

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Healthcare Personalization Guide

Healthcare Personalization Guide

Unlock the Power of Healthcare Personalization While Respecting Patient Privacy

You’ll learn:  

  • Do’s and don’ts for personalizing digital health experiences
  • How to balance personalization and patient privacy under current regulations
  • Expert insights from Phase2’s data privacy and digital experience specialists
  • And much more!

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Finding The Perfect Match: Building a Provider Finder That Delivers Results

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Download this new free case study to learn how Scripps Health took its provider search from good to great.

You’ll learn:

  • Why Scripps Health felt that a custom solution would help them put patients’ needs first
  • The key elements of a great provider search experience
  • How to integrate marketing and referral campaigns into the care search experience
  • How data from scheduled appointments can influence strategic decisionmaking — and why this makes the ability to share this data crucially important
  • And much more!

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Protect Patient Data With or Without GA4

A new free guide published by Phase2

This guide discusses the declaration made by the Office for Civil Rights regarding Protected Health Information (PHI), the appropriate use of Google Analytics for healthcare organizations, the risk of data breaches, and options to ensure HIPAA compliance while still utilizing web analytics.

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Free eBook: Reimagining the Digital Experience

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Free eBook download, sponsored by Geonetric

In healthcare today, the only differentiator you have is the consumer experience. So, ask yourself: is your digital consumer experience helping or hurting?

many healthcare organizations are reimagining their view of the digital experience and are building a true digital front door. To make it happen will require bold change and rethinking every digital encounter.

Download this eBook today!

Free eBook: Reimagining the Digital Experience

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Free eBook download, sponsored by Geonetric

Consumer expectations have shifted. Increased options have changed the market. And the evolution of healthcare technologies has unlocked new potential. Together they create an unprecedented opportunity to design a user-centered view of the healthcare experience as it exists today, and of the experience people will demand in the future.

As a result, many healthcare organizations have shifted to view the online experience as an always-on gateway to a personal, health-affirming conversation with a care provider — a digital front door.

Download this eBook today!

Case Study: University Health’s Winning Digital Patient Experience

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Case Study download, sponsored by Geonetric

There’s no question enterprise digital experience platforms (DXPs) offer impressive features – but many health systems can’t take advantage of all the functionality without an upgrade or rethinking overarching digital strategy.

Download this case study and learn how University Health used their DXP upgrade to advance digital strategy, investing in tactics like consumer research, user testing, persona creation, and user-focused design and web content.

Download this eBook today!

Free eBook: 2021 Healthcare Digital Marketing Trends Survey

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The results of the most popular survey on trends in healthcare digital marketing are ready for download!

Created in partnership with eHealthcare Strategy & Trends, this research helps healthcare marketers like you get new insights post-COVID-19, benchmark your organization against peers and see where you need to invest to stay competitive in 2022.

Download this eBook today!

Free Report: Loyalty in Healthcare

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Free white paper download, sponsored by PK Global

Seize a once-in-a-generation opportunity for providers and payers to reimagine healthcare loyalty.

From earning consumer trust to establishing brand relevance, technology and care models are evolving to create patient experiences that increase retention and belonging. Shifts in the industry and in the expectations of its consumers are making healthcare loyalty a must-win battle.

PK conducted independent research with 1,016 consumers to better understand the state of healthcare today. Our findings uncovered an industry-wide challenge in gaining and keeping consumer trust.

Download this new report today!

A New Value Equation for Digital Healthcare

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Free Report from Modea

Modea examined customer website behavior from three large health systems during 2020 to uncover lessons about how the use of digital tools has changed during the COVID-19 pandemic.

Understanding these trends will help you prioritize decisions regarding how to best serve your current and future customers on the web.

Download this new report today!

10 Questions to Ask Your Potential Digital Advertising Agency

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Free white paper download, sponsored by Geonetric

Across all industries, digital ad spend is rising. In healthcare, digital advertising is the top area leading organizations plan to invest in and the top area most likely to be outsourced.

Download this white paper and learn 10 important questions you should ask as you vet potential partners.

Download this new report today!

Turning Waiting into Health Outcomes

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An Electronic Health Record’s Virtual Visit functionality offers the holy-grail for healthcare marketing—personalized content with no risk of exposing PHI.

In this guide, we’ll explore how the significant rise in telehealth visits due to the COVID-19 pandemic presents a unique opportunity to create a virtual “waiting room” experience that can accelerate the shift from managing your health data to managing your healthcare, and ultimately – managing your health.

Download this white paper to learn how a fully-authenticated virtual waiting room can be optimized.

Download your copy today

Considering a Website Redesign?

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Free white paper download, sponsored by Geonetric

Before the functionality wish-list. Before the RFP. Before the stakeholder interviews. Before you get too far down the redesign path, read this white paper and learn the top five areas you should think about before you start.

Download this white paper and learn how to prepare internally before you talk to an agency.

Download this new report today!

How Does Your Website Stack Up?

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Free white paper download, sponsored by Modea and eHealthcare Strategy & Trends

Your hospital or health system’s web analytics tell a story. It’s a story about how healthcare consumers are using your website, and it’s told in milliseconds, minutes, and percentages. Inside each of these numbers are the answers to some of the most basic questions marketers have about how visitors behave on a website. Your analytics data both answer questions and point the way forward.

Simply put, your analytics data is how you can measure whether or not your hospital or health system is achieving the marketing objectives your team has outlined.

Download this new report today!

Bringing the Amazon Experience to Healthcare

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Free white paper published by Healthgrades

Applying Retail Best Practices to Healthcare Marketing

The age of healthcare consumer experience is here to stay, but understanding what that means and how to translate traditional retail customer experience tactics to healthcare can be confusing. This ebook gives you concrete tips and strategies for bringing that Amazon-like experience to healthcare marketing.

This guide examines how Amazon accomplishes great customer experience management through a mobile first strategy, data-based user experience design, conversion optimization, and personalization then shows you where you can apply these same principles to your own website, provider profiles, and more.

Download your copy today