A free white paper, published by LionShare
A Practical Guide to Healthcare Marketing Accountability and Organizational Impact
You’ll learn:
A free white paper, published by Ours Privacy
What 100+ healthcare marketers reveal about privacy, performance, and growth
A free white paper, published by Freshpaint
This playbook shows healthcare marketers how leading systems are moving beyond search dependency—by building multi-channel infrastructure that creates demand upstream, captures it downstream, and proves impact in terms finance understands.
You’ll Learn How To:
A free white paper, published by Fathom
One of the most common ways we begin supporting hospitals and health systems is by conducting detailed audits of their campaign strategy, structure, and results to uncover opportunities to improve performance and maximize the impact of every dollar in market. And, without fail, we find budget mismanagement.
Our digital advertising specialists have compiled some of the biggest red flags to watch for, the significance of those issues, and the specific actions you can take to remedy them.
We’ve organized these ten warning signs into five categories:
A free white paper, published by Modea
This white paper explores how a modernized digital platform strategy, grounded in the use of digital experience platforms (DXPs), content management systems (CMSs), and emerging AI tools, can help health systems improve both patient-facing and internal experiences.
Key Learning Points or Major Questions Answered
A free white paper, published by Leadsquared
Download this eBook to learn:
A free white paper, published by Birdeye
In this guide, you’ll learn:
A free white paper, published by Freshpaint
Download this eBook to learn how to stay compliant while keeping marketing effective. Discover strategies to optimize your ad spend, reduce inefficiencies, and regain visibility without compromising privacy.
What You’ll Learn:
A free white paper, published by Freshpaint
Download this eBook to learn:
Freshpaint’s Healthcare Privacy Platform empowers healthcare companies to confidently measure, optimize, and scale their marketing campaigns using the best tools available—all while remaining compliant with a growing list of privacy regulations like HIPAA
Download this one pager to learn how some of the biggest names in healthcare are using Freshpaint to:
Download this new white paper and learn:
Download this whitepaper to get essential strategies you can adopt to safeguard patient data and maintain system integrity.
You’ll learn:
Artificial intelligence has recently established its presence in search through features like Google’s AI overviews, Bing’s integration with Microsoft Copilot, and the Perplexity AI search engine. As these AI search engines and integrations become more prevalent, digital marketers still need to focus on what has been their goal all along: findability.
So what can healthcare organizations do to stand out, stay findable, weather these changes, and understand how they’re performing in this new age of AI search?
In the dynamic landscape of healthcare marketing, marketers must navigate the complexities of achieving maximum return on investment (ROI) through strategic service line campaigns.
The healthcare industry, historically, has faced challenges establishing a trustworthy connection between service line campaigns and downstream revenue.
This ebook on ROI optimization empowers marketers with a trustworthy way to match service line campaigns to downstream revenue, ensuring not only resonance with target audiences but also measurable contributions to the organization’s growth and success.
Download the ebook today to get actionable insights, strategies, and proven methods to unlock the full potential of your service line campaigns.
An investment in mobile is essential to compete in today’s healthcare marketplace. But should you build or buy?
Meeting customers where they are — on devices they use, in ways that are familiar and seamless — continues to separate leaders from laggards in the healthcare provider space.
Mobile-first strategies, particularly mobile apps, have become a critical part of these efforts.
The mobile app conversation is not a simple one, even if the choices themselves are relatively straightforward: build your own proprietary mobile app or use an existing EHR-provided app, such as Epic’s MyChart.
Download this new white paper today to get insights on how to lead your organization to the right decision.
Download our eBook to see how your efforts compare with other healthcare providers, and what tactics you should consider prioritizing to help your organization reach its marketing goals. Who knows — with this valuable information, you may end up as one of our marketing Leaders in a future edition of the survey!
This new free guide will help you answer:
Download this new free ebook today, and you’ll discover how the right digital experience platform (DXP) can help your healthcare organization take your digital consumer experience to the next level:
And much more!
Unlock the Power of Healthcare Personalization While Respecting Patient Privacy
You’ll learn:
Download this new free case study to learn how Scripps Health took its provider search from good to great.
You’ll learn:
You’ll learn:
A new free guide published by Phase2
This guide discusses the declaration made by the Office for Civil Rights regarding Protected Health Information (PHI), the appropriate use of Google Analytics for healthcare organizations, the risk of data breaches, and options to ensure HIPAA compliance while still utilizing web analytics.
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Healthcare marketers are optimistic about the future and driving innovation by accelerating and prioritizing digital-first strategies. Digital experiences and data are reshaping every aspect of the business model.
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Free eBook download, sponsored by Geonetric
In healthcare today, the only differentiator you have is the consumer experience. So, ask yourself: is your digital consumer experience helping or hurting?
many healthcare organizations are reimagining their view of the digital experience and are building a true digital front door. To make it happen will require bold change and rethinking every digital encounter.
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Free white paper download, sponsored by Modea
Contrary to popular belief, many younger consumers struggle to use digital healthcare tools to find vital information and care options.
Understanding how to best serve your younger population will be critically important for retention and revenue.