How to Build Your Healthcare Consumer Experience Roadmap

White Papers

Best Practices for Your ROI-Ready Service Line Campaigns

July 29, 2024
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In the dynamic landscape of healthcare marketing, marketers must navigate the complexities of achieving maximum return on investment (ROI) through strategic service line campaigns.

The healthcare industry, historically, has faced challenges establishing a trustworthy connection between service line campaigns and downstream revenue.

This ebook on ROI optimization empowers marketers with a trustworthy way to match service line campaigns to downstream revenue, ensuring not only resonance with target audiences but also measurable contributions to the organization’s growth and success.

Download the ebook today to get actionable insights, strategies, and proven methods to unlock the full potential of your service line campaigns.

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Mobile Apps for Healthcare Providers: Your Patients Need More Than Just a Portal.

June 7, 2024
ft image square Your Patients Need More Than Just A Portal.

An investment in mobile is essential to compete in today’s healthcare marketplace. But should you build or buy?

Meeting customers where they are — on devices they use, in ways that are familiar and seamless — continues to separate leaders from laggards in the healthcare provider space.

Mobile-first strategies, particularly mobile apps, have become a critical part of these efforts.

The mobile app conversation is not a simple one, even if the choices themselves are relatively straightforward: build your own proprietary mobile app or use an existing EHR-provided app, such as Epic’s MyChart.

Download this new white paper today to get insights on how to lead your organization to the right decision.

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Healthcare Digital Marketing Trends Survey 2024

May 31, 2024
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Download our eBook to see how your efforts compare with other healthcare providers, and what tactics you should consider prioritizing to help your organization reach its marketing goals. Who knows — with this valuable information, you may end up as one of our marketing Leaders in a future edition of the survey!

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The Remix — The Evolution of the Digital Front Door

May 12, 2024
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This new free guide will help you answer:

  • What is the history of the Digital Front Door and what factors have influenced its status today?
  • With so much industry and technology disruption, where will the Digital Front Door go next?
  • What are the main areas of investment to consider in evolving your Digital Front Door? And how do you measure up?
  • What expertise do you need to cultivate a smart and effective Digital Front Door?
  • And much more!

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Healthcare DXP: Empower Compelling Patient Experiences

February 20, 2024
GeonetricDXPeBook

Download this new free ebook today, and you’ll discover how the right digital experience platform (DXP) can help your healthcare organization take your digital consumer experience to the next level: 

  • Make Your Services Stand Out and Easy to Reach: Be highly findable with action-oriented entry points through granular content modeling.
  • Ensure Consistent and Engaging Content Across All Platforms: Benefit from omnichannel support to streamline your content creation and provide a consistent user experience across multiple channels.
  • Leverage a Comprehensive View of Your Consumers: Develop a complete view of ongoing consumer engagement and interaction … and use it to provide an unparalleled digital consumer experience.

And much more!

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Healthcare Personalization Guide

January 23, 2024
Healthcare Personalization Guide

Unlock the Power of Healthcare Personalization While Respecting Patient Privacy

You’ll learn:  

  • Do’s and don’ts for personalizing digital health experiences
  • How to balance personalization and patient privacy under current regulations
  • Expert insights from Phase2’s data privacy and digital experience specialists
  • And much more!

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Finding The Perfect Match: Building a Provider Finder That Delivers Results

October 11, 2023
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Download this new free case study to learn how Scripps Health took its provider search from good to great.

You’ll learn:

  • Why Scripps Health felt that a custom solution would help them put patients’ needs first
  • The key elements of a great provider search experience
  • How to integrate marketing and referral campaigns into the care search experience
  • How data from scheduled appointments can influence strategic decisionmaking — and why this makes the ability to share this data crucially important
  • And much more!

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Protect Patient Data With or Without GA4

July 26, 2023

A new free guide published by Phase2

This guide discusses the declaration made by the Office for Civil Rights regarding Protected Health Information (PHI), the appropriate use of Google Analytics for healthcare organizations, the risk of data breaches, and options to ensure HIPAA compliance while still utilizing web analytics.

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Free eBook: Reimagining the Digital Experience

September 1, 2022

// Sponsored Post //

Free eBook download, sponsored by Geonetric

In healthcare today, the only differentiator you have is the consumer experience. So, ask yourself: is your digital consumer experience helping or hurting?

many healthcare organizations are reimagining their view of the digital experience and are building a true digital front door. To make it happen will require bold change and rethinking every digital encounter.

Download this eBook today!