Cleveland Clinic first joined TikTok in March 2020 to combat COVID-19 misinformation. In the nearly five years since its TikTok debut, the marketing team at Cleveland Clinic has learned a great deal about creating short-form health content that resonates on the platform. Learn more in our Q&A with Amanda Todorovich.
The COVID-19 pandemic highlighted health disparities in the U.S., which disproportionately affected vulnerable and underserved communities. This article will present examples of DEI in action through three award-winning entries in the Best Digital Leadership in Health Diversity, Equity, and Inclusion category from the 2023 eHealthcare Leadership Awards.
Stymied by privacy laws that hinder you from targeting and measuring your online marketing efforts? Maybe it’s an opportunity to consider new strategies. In this article, we explore some innovative approaches that will help you connect with consumers in meaningful ways while keeping consumer privacy in mind.
Websites play a crucial role in how consumers access information and make decisions. When designed properly, websites provide convenient, easy access to products, services, and information, and drive engagement and loyalty. Learn how Vanderbilt Health leveraged a comprehensive health library and headless CMS to boost engagement and conversions.
Email is one of the most effective channels to engage and motivate patients to act. In this article, we look at four health systems that garnered awards for Best Email Content at the 2023 eHealthcare Leadership Awards. We explore their winning entries and the strategies and tactics they used to drive conversions.
This year marks the 25th anniversary of the eHealthcare Leadership Awards. The winners were announced on November 10 at an awards presentation held during the Healthcare Internet Conference (HCIC). The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives.
Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?
The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.
Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.
First Google drove organic results lower down on the SERP, favoring paid ads instead. Now Google’s AI Overviews has taken the top spot. Content marketers are raising their game to compete for traffic. Discover how predictive analytics, health journey content series, and immersive content are driving results for three major health systems.
HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.
Despite great strides in medical care, the U.S. is witnessing a troubling trend — rising rates of maternal mortality and morbidity, especially among Black women and infants. A social media campaign shows what is being done to counteract and prevent infant and maternal mortality, not just focus on the negative statistics.
If you ask Google to solve the mystery of any random thing happening to your body, chances are you’ll find an answer from Cleveland Clinic high up on page 1 of the search engine results page. How does it consistently rank so high for such a large number of health-related questions?
As the dominant player in online advertising, search, and browsing, Google routinely sets the online advertising world spinning. Its cookie policies are the latest upheaval as the company seeks to balance growing privacy concerns with its value proposition. We sat down with two experts to learn more about the cookie conundrum.
Colorectal cancer is a significant health concern in the United States. Early detection through screenings like colonoscopies can significantly improve survival rates, with five-year survival rates at about 90 percent if treated early. Discover the strategy behind Atlantic’s “Here’s the Bottom Line” campaign and how it achieved a significant increase in screenings.
The eHealthcare Leadership Awards introduced a new category in 2023 to address healthcare workforce shortages. Eight winners were selected, including St. Peter’s Healthcare System, which used a twofold strategy to promote hard-to-fill jobs and support recruitment initiatives through marketing and HR collaboration. Discover St. Peter’s tactics and enhance your organization’s hiring practices.
Integrated campaigns can play a significant role in product line marketing by unifying messaging and enhancing brand consistency and visibility. This approach helps reach diverse target audiences and engage with consumers at multiple touchpoints. Discover how UChicago Medicine, University of Michigan Health-Sparrow, and Siteman Cancer Center develop successful integrated marketing campaigns.
Advancements in digital technology are rapidly changing how consumers make decisions — especially about their healthcare. By integrating digital solutions into hospital websites, consumers have more access to the information they need. Hear from a panel of digital marketing leaders as they share best practices for future-proofing health system websites.
CRM lacks a universal definition in healthcare, encompassing everything from patient acquisition to care gap resolution. The fragmented vendor landscape offers solutions ranging from niche tools to comprehensive platforms, challenging organizations to pinpoint their specific needs. Explore how Sharp HealthCare navigated this complexity, crafting a unique two-pronged strategy for optimal results.
Marketing technology is evolving at warp speed, creating new tools and solutions that require greater resources, expertise, and talent. But how do leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and transformations? Discover expert insights on managing digital teams to ensure long-term success.
Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.
Physician relationships can be challenging for both the patient and provider. MD MatchUp offers a solution by matching patients and providers based on personality assessments. This innovative tool helps health systems attract and retain patients, improving patient satisfaction and financial outcomes. Explore how MD MatchUp can enhance the healthcare experience.
Taking an incremental approach to website development gives Lee Health more options to continuously improve its website rather than tossing it out and starting over when the technology becomes dated. Find out how this approach ensures continuous improvement and avoids the pitfalls of the traditional “roller-coaster” method of periodic, large-scale overhauls.
Partnering, piloting, and proceeding with cautious optimism are hallmarks of Cleveland Clinic’s methodology for incorporating AI into the marketing communications workflow. Learn how Cleveland Clinic optimizes AI to enhance its marketing efforts and discover 7 tips on how to effectively adopt AI in a large health system.
The Digital Healthcare Marketing Trends Survey, now in its 12th Edition, is an industry litmus test that reveals the challenges and opportunities for growth and transformation in provider organizations of all sizes. Discover major themes from the research — positive trends as well as ongoing challenges — and what’s on the road ahead.