Awards

Innovation Shaping the Future at Jefferson Health

Steve Klasko

It’s appropriate that a health system named after the author of the famous document that begins with “When in the course of human events…” should demonstrate a strong commitment to human-centered design. Under the leadership of chief executive officer Steve Klasko, MD, MBA, recently named one of Fast Company’s Most Creative People for 2018, Jefferson Read More

Inventive Minds Chart the Future at Jefferson Health

Jefferson Health Logo

[In the Lab] // By Jane Weber Brubaker // It’s appropriate that a health system named after the author of the famous document that begins with “When in the course of human events…” should demonstrate a strong commitment to human-centered design. Under the leadership of chief executive officer Steve Klasko, MD, MBA, recently named one Read More

4 Models for a Consumer-Centric Hospital Website

// Sponsored Post //

Before redesigning your hospital website in 2018, consider these 4 models.

Hospital websites have traditionally been structured as static brochureware — featuring limited functionality and transactional capabilities. But with healthcare consumerism in full swing, the new standard for hospital website redesign is inspired by best practices from leading B2B and B2C brands that treat their sites as living, breathing experiences.

In this eBook, you’ll learn about four modern and practical models for a more consumer-centric hospital website that also delivers measurable ROI for your C-suite. Explore how you can:

  • Create a scalable platform for integrated service line marketing programs
  • Weave inbound and content marketing strategies throughout your site
  • Deliver a more personalized web experience with the help of your EHR
  • Manage important internal cultural shifts as you embark on a redesign

You’ll also get a behind-the-scenes look at one redesign that earned recognition from the eHealthcare Leadership Awards for its Google-inspired search.

Get the eBook »

3 Platinum Award Winners Show How Digital Marketing Is Done

Jane Weber Brubaker

// By Jane Weber Brubaker // As healthcare organizations grow in digital marketing sophistication, they raise the bar for others, creating powerful multichannel campaigns that drive measurable results. Three organizations achieved top honors in the category of Best Marketing Campaign in the 2017 eHealthcare Leadership Awards, winning Platinum Awards. This category gives organizations the opportunity Read More

eHealthcare Leadership Award Winners: They’re Simply the Best

eHealthcare Leadership Awards

// By Jane Weber Brubaker // It’s that time of year again. The call for entries for the 2018 eHealthcare Leadership Awards is open as of May 1. This year’s award winners will be announced at a gala luncheon on November 7 at the HCIC conference in Scottsdale, Arizona. Winners are selected from nearly 1,000 Read More

Call for Entries — 2018 eHealthcare Leadership Awards

eHealthcare Leadership Awards

The Call for Entries for the 2018 eHealthcare Leadership Awards is now open. This leading awards program, which draws some 1,000 entries, exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives. These awards highlight the role of Read More

2017 eHealthcare Leadership Award Winners Announced

eHealthcare Leadership Awards

Winners of the 2017 eHealthcare Leadership Awards were announced today at a special keynote presentation at the Healthcare Internet Conference in Austin, Texas. Over 200 organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications. A total of 116 individuals familiar with healthcare and the internet judged the entries. See Read More

Mayo Clinic and Cleveland Clinic: Two Award-Winning Websites

Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Mayo Clinic and Cleveland Clinic are ranked #1 and #2 in the country respectively by U.S. News & World Report. But that doesn’t automatically mean that their websites will live up to their stellar clinical reputations. But they did, according to the 2016 eHealthcare Leadership Awards judges. These institutions were the only two to garner Read More

eHealthcare Leadership Awards: A Closeup Look at Two Platinum Winners

Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

// By Jane Weber Brubaker // Mayo Clinic and Cleveland Clinic are ranked #1 and #2 in the country respectively by U.S. News & World Report. But that doesn’t automatically mean that their websites will live up to their stellar clinical reputations. But they did, according to the 2016 eHealthcare Leadership Awards judges. These institutions Read More

Call for Entries — 2017 eHealthcare Leadership Awards

eHealthcare Leadership Awards Logo

This leading awards program, which drew over 900 entries last year, recognizes the very best websites and digital communications efforts of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, suppliers, and business improvement initiatives. Now in its 18th year, the awards program is presented by Plain-English Health Care, publisher of eHealthcare Strategy & Trends and Read More

And the Winner Is…

eHealthcare Leadership Awards Logo

Veteran Judges Discuss eHealthcare Leadership Award Program Recognizing Digital Initiatives // By Jane Weber Brubaker // When it comes to awards, landing on the podium is a cause for celebration. The annual eHealthcare Leadership Awards are the “Oscars” of healthcare digital marketing. Healthcare organizations of all sizes have the opportunity to shine the spotlight on Read More

2015 eHealthcare Leadership Awards

eHealthcare Leadership Awards Logo

We at Plain-English Media extend our congratulations to the winners of the 2015 eHealthcare Leadership Awards. Presented by Health Care Communications, Rye, NY, the eHealthcare Leadership Awards program recognizes the very best websites and digital communications efforts of a wide range of healthcare organizations. The winners were announced today at a special presentation in Orlando, Read More

B2C Marketing Predictions 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

10 Trends Dominating Digital Healthcare: Observations Inspired by Winners of the eHealthcare Leadership Awards

By Mark S. Gothberg The demands of healthcare reform and an increasingly competitive environment have led to accelerated digital innovation. During last year’s eHealthcare Leadership Awards program, I clearly observed that organizations have made major improvements in their websites and expanded social media. They are also using mobile applications to engage current and prospective customers Read More

What Should Digital Healthcare Directors Focus on in 2014? Part Two

Ask The Expert with Mark S. Gothberg Winners of the 2013 eHealthcare Leader­ship Awards, the com­petition’s 14th year, were recognized in November in New Orleans during a pres­entation at a healthcare Internet con­ference sponsored by Atlanta-based Greystone.Net. The November issue of eHealthcare Strategy & Trends listed the winners. Last month’s “Ask the Expert” column discussed Read More

What Should Digital Healthcare Directors Focus on in 2014? Part One

Ask The Expert with Mark S. Gothberg Key provisions of the Affordable Care Act will be in full force on January 1 – less than two months away. Millions of newly insured con­sumers will be seek­ing health services, with many of them having limited knowledge of how the healthcare system works or the providers serving Read More

What Should Digital Healthcare Directors Focus on in 2013? Part Two

Ask the Expert with Mark S. Gothberg Winners of the 2012 eHealthcare Leader­ship Awards, the com­petition’s 13th year, were recognized in mid-November in Las Vegas during a pres­entation at a healthcare Internet con­ference sponsored by Atlanta-based Greystone.Net. The December issue of eHealthcare Strategy & Trends listed the winners. Key provisions of the Affordable Care Act Read More