The Battle for Healthcare Brand Visibility in the Age of AI-Powered Search

Pamela Landis, senior vice president, digital engagement, Hackensack Meridian Health

Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. If you’ve noticed your organic traffic flattening or observed Google pulling answers straight from your content without a click, then you’ve experienced it firsthand.

The rapid proliferation of Google AI Overviews (AIOs), accelerated by Google’s core updates, has already led to a major shift in user behavior. This transformation affects the healthcare industry profoundly.

The new reality is that search engines are now answer engines. The era of aiming solely for a high rank in the “10 blue links” is over.

This massive shift, characterized by the dramatic rise of zero-click search, was the central topic of a recent eHealthcare Strategy & Trends webinar. The panelists laid out a vital roadmap for adaptation.

Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.

Read the full article to learn how your organization can stay visible when clicks disappear: AI Search Is Rewriting the Content Marketing Rules

Best regards,
Matt Humphrey
President