// By James A. Gardner //
When you think of using social media to conduct groundbreaking customer research, a hospital probably isn’t the first place you’d look. But the Computational Epidemiology Group in the Boston Children’s Hospital’s Computational Health Informatics Program (CHIP) is a leader in mining social channels for health-related insights. It is now looking to sentiment analysis on Twitter to complement more traditional research methods and help hospital administrators better track patient experience metrics.
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Can Twitter shed light on questions like: How do patients feel about their experience? Are their feelings changing over time? Can insights gleaned from Twitter be used to improve patient experience and create a competitive advantage? Continue reading to learn more about the research conducted by Boston Children’s Hospital, the results, and how you can use Twitter to gain insight into patient sentiment. Please log in.
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