Tools and Digital Platforms

Integrated CRM/PRM: A Strategy for Health System Marketing Success

Last year, in an article on Lehigh Valley Health Network’s integrated CRM/PRM strategy, we got right up to the starting line with the health system’s CRM selection and implementation, and learned about its ambitious plans for the future. It’s been 18 months, and we wanted to find out how it’s going. The short answer is, it’s Read More

Joe Healthcare Marketer, You Are Cordially Invited to the C-Suite

// By Jane Weber Brubaker // In a March 2016 article, “Gentlemen, Start Your Engines! Lehigh Valley Health Network Revs It Up with Integrated CRM/PRM Strategy,” we got right up to the starting line with the health system’s CRM selection and implementation, and learned about its ambitious plans for the future. It’s been 18 months, Read More

The Front Door Is NOT Your Hospital’s Website: Why Reputation Management Matters

// By Jane Weber Brubaker // Hospitals and health systems think of their websites as the digital “front door” to their organizations, but before consumers get there, search engine results could steer them away to competitors with higher star ratings and more positive reviews. Reputation is everything. The sheer number of places consumers post information Read More

Choosing the CRM that’s Right for You

// Sponsored Post //

If you’re ready to put your healthcare organization at the forefront of the industry, it’s time to invest in a CRM solution.

As consumers become savvier healthcare shoppers, hospital marketers need technology that can help them target and engage those potential patients. Your health system should invest in a robust CRM platform that allows you to collect data about consumers in your market, store it all in one place, and use it to develop personalized campaigns and strategies.

“Choosing the CRM That’s Right for You” explores what CRM is, the benefits of using a dedicated healthcare CRM solution, and tips for choosing and implementing a new CRM system. Produced by Healthgrades, this buyer’s guide shows you how a CRM platform can help you:

  • Understand and engage consumers at the individual level
  • Develop data-driven strategies
  • Get the most from your people and resources
  • Prove the effectiveness of your marketing department

Download now »

Healthcare Digital Marketing Toolkit

Healthcare Digital Marketing Toolkit

// Sponsored Post //

You don’t have to be a super hero to achieve healthcare digital marketing success, but it helps!

With all the competing channels and goals you juggle, finding measurable return on your marketing investments can be tough. Are you building on a solid foundation? Or do you need a few more tools in your belt to really reach great heights?

The new Digital Marketing Toolkit from Influence Health offers tips, templates, and a winning strategy to help you:

  • Evaluate all your current digital marketing assets
  • Define your consumer personas and map their unique journeys
  • Create a solid strategy
  • Set realistic and measurable goals
  • Calculate return on investment
  • Stay flexible and adaptable
  • Convince your executives to support your mission

Download now »

What Keeps Healthcare CMOs Up at Night

Kathy Divis, President, Greystone.Net

We recently asked Kathy Divis, president and co-founder of Greystone.Net, to weigh in on the top concerns of marketing executives in healthcare organizations. While acknowledging that there are many and diverse challenges in today’s complex environment, Divis is optimistic about the opportunities to choose and use technology to build meaningful relationships with patients. “I think Read More

What Are the Top 3 Challenges Healthcare Chief Marketing Officers Face?

Kathy Divis, president and co-founder of Greystone.Net

Ask the Expert, with Kathy Divis // By Jane Weber Brubaker // What keeps chief marketing officers up at night? We asked Kathy Divis, president and co-founder of Greystone.Net, to weigh in on the top concerns of marketing executives in healthcare organizations. While acknowledging that there are many and diverse challenges in today’s complex environment, Read More

Why It Pays To Broaden Your Concept of “Patient Experience”

Matt Gove, chief consumer officer of Piedmont Healthcare

Your brand is the sum of the experiences a customer has with you, says Matt Gove, chief consumer officer at Piedmont Healthcare in Georgia. This definition goes beyond the conventional scope of patient experience, or as Gove consistently refers to it: customer experience. While patient experience historically has been a clinical initiative, with the bulk of Read More

Customer Experience the Piedmont Way

Matt Gove, chief consumer officer of Piedmont Healthcare

// By Jane Weber Brubaker // Your brand is the sum of the experiences a customer has with you, says Matt Gove, chief consumer officer at Piedmont Healthcare in Georgia. This definition goes beyond the conventional scope of patient experience, or as Gove consistently refers to it: customer experience. Patient experience historically has been a Read More

Technology That Engages Patients Emotionally

Shawn Gross, White Rhino

“The robotic yet charming voice of Alexa can help you find a good movie, make a payment on your credit card, get airline fares for a trip to Dublin, or see how many calories are in the banana you’re eating,” notes Shawn Gross, Chief Digital Strategist at White Rhino. “With an estimated 11 million devices Read More

Alexa, Find Me a Doctor

Shawn Gross, White Rhino

// By Shawn Gross // The robotic yet charming voice of Alexa can help you find a good movie, make a payment on your credit card, get airline fares for a trip to Dublin, or see how many calories are in the banana you’re eating. With an estimated 11 million devices sold, the Amazon Echo Read More

Replace Your Expensive Brochures With Mobile Apps

Printing patient education pamphlets, brochures, and information kits isn’t cheap. It’s one thing if patients actually use them. But do they? Two hospitals thought mobile apps might be a better solution. Luke Poppish is executive director of the OB/GYN service line at South Shore Hospital near Boston, Massachusetts. “Anecdotally, we were hearing that moms would get their Read More

Virtual Voice Assistants: Their New Role in Healthcare

Imagine if all of your older and chronically ill patients had personal assistants to help them monitor their vital signs, answer pressing health questions, and remind them to take their medicines. While this scenario may sound ideal, it’s also quite an unrealistic goal to expect to accomplish for an entire population. But the newest generation Read More

Virtual-Reality Simulations as Part of a Comprehensive Treatment Strategy

// By Lisa D. Ellis // Imagine that you’re lounging on the beach of a tropical island, listening to the waves lapping at the shore, feeling the breeze wafting over your skin, and hearing the seagulls squawk. With the latest virtual-reality tools that exist today, you—and your patients—can have this type of relaxing experience even Read More

Goodbye, Bulky Patient Handbooks; Hello, Service Line Apps

eHealthcare Pulse // By Jane Weber Brubaker // Printing patient education pamphlets, brochures, and information kits isn’t cheap. It’s one thing if patients actually use them. But do they? Two hospitals thought mobile apps might be a better solution. Luke Poppish is executive director of the OB/GYN service line at South Shore Hospital near Boston, Read More

Smartphone App Helps Excela Health Connect with Email-Averse Employees

// By Samantha Drake // The internal communications team at Excela Health, a community health system outside of Pittsburgh, had numerous ways to connect with employees, from the HR newsletter to a variety of social media platforms. Yet employees continuously complained they didn’t know what was going on. “People would text ‘Nobody ever tells us Read More

Podcasts: A “New” Way for Physicians to Earn CMEs

UAB Med Cast logo

Advances in technology in recent years have made it possible for health systems to streamline their efforts on many levels, from evaluating and monitoring patients remotely to sharing medical information among multiple sites in real time. Some medical centers are also creating audio podcasts to educate patients, the general public, and even clinical staff, according Read More

Ten Hacks for Keeping at the Top of Your Marketing Game

Susan Solomon

 eHealthcare Pulse // By Susan Solomon // Programmatic advertising. Demand-side platforms. Private marketplace auctions.* It seems that there’s a “new next thing” in marketing every day. How does a savvy healthcare marketer keep up with it all? While it may appear that staying informed could be a full-time job, here are a few shortcuts and Read More

How Machine Learning Is Transforming Healthcare

Lisa Ellis

At Mount Sinai’s Institute for Next Generation Healthcare in New York City, artificial intelligence or AI (also referred to as machine learning) is helping researchers to gain new insight into genetic predispositions for cancer and other diseases. Close to 2,000 miles across the country, Intermountain Healthcare in Salt Lake City, Utah, is using AI to Read More

Online Reputation Management: A Systematic Approach Pays Off

MultiCare Logo

“Reputation management has never been more important for healthcare providers and organizations that are actively seeking new patients. Why? The increase in high-deductible health plans has created a new breed of healthcare shopper,” says Becky Barney-Villano, healthcare writer and marketing specialist. “The rise of insurance exchanges where consumers pick their plans has resulted in more Read More

The Changing Role of Marketing in Healthcare Transformation

Tony Slonim, MD, DrPH, president and chief executive officer at Renown Health

“As we continue to travel down the path of healthcare transformation, there are key individuals—healthcare leaders and innovators—whose ideas and actions are helping to shape the new look of healthcare delivery in America. Tony Slonim, MD, DrPH, is one such individual,” says Dan Dunlop, president and CEO of Jennings and member of the eHealthcare Strategy & Read More

Think You’re Not in the Customer Service Business? Think Again.

Kyra Hagan

“Outside of healthcare, customer experience drives business,” notes Kyra Hagan, senior vice president and general manager, marketing & communications at Influence Health. “Retailers and hospitality providers have realized explosive revenue growth and brand loyalty by deploying best practices in customer engagement. Unfortunately, the healthcare industry has fallen behind by not truly treating prospects and patients Read More

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