Tools and Digital Platforms

Subtopics: Customer Relationship Management (CRM), Marketing Automation, Content Management Systems (CMS), Physician Relationship Management (PRM), etc.

HHS Has Updated Its Guidance: What It Means for Your Organization

// By Rachael Sauceman // The guidance gives some reassurance and some red flags for healthcare marketers when it comes to tracking technologies, sharing consumer data, and maintaining HIPAA compliance. The U.S. Department of Health & Human Services (HHS) has just offered its first update to its 2022 guidance on online tracking technologies and HIPAA Read More

What Does It Take to Be a Winner? Learn Why Advocate Aurora Health Took Home Top Honors at the 2023 eHealthcare Leadership Awards

// By Susan Dubuque // Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations Read More

Integrating Generative AI Into Your Healthcare Marketing Strategy

Christopher_Pace

AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments use generative AI to produce Read More

A Best in Breed Data Platform + Healthcare CRM: A “Match Made in Heaven”

Sawyer-Andrew-Innovaccer

// By Jane Weber Brubaker // If the promise of CRM in healthcare has been largely unfulfilled, data silos are partially to blame. Innovaccer’s acquisition of digital marketing and CRM platform Cured earlier this year could solve data challenges and accelerate growth for health systems. One benefit of mixing and mingling at industry events is Read More

5 Tips for Incorporating AI Into Your Healthcare Marketing Strategy

Margolin-Wendy

// By Wendy Margolin // Economist and professor Richard Baldwin says, “It’s not AI that is going to take your job, but someone who knows how to use AI might.” If you haven’t scratched the surface of AI’s capabilities, you’re not alone. Here are some ideas that will give you a leg up. More than a Read More

Winning Strategies for Digital Physician Engagement

Hackensack Meridian Health logo

Six award-winning health systems from across the country set the standard for digital physician engagement. // By Susan Dubuque // A few years ago, due mainly to regulatory considerations, physician engagement meant celebrating Doctors’ Day, and physician practices operated entirely separately from hospitals. Today, things are different. Employed physicians, advances in digital technology, competitive pressures, Read More

Privacy-First Healthcare Marketing: What it Means and Who Should Be Involved

Doriann-Cain-Headshot

What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA. This webinar was presented on February 1, 2024 by eHealthcare Strategy & Trends. The panel discussion explored safer ways Read More

Enhancing Patient Experience with Effective Provider Data Management Strategies

Enhancing Patient Experience with Effective Provider Data Management Strategies png

Your Presenters:

  • Jeff Stewart, VP of Strategic Marketing, CHRISTUS Health
  • Val Lopez, Assistant Vice President, Digital Marketing and Technology, Baptist Health
  • Jessica West, Director, Content & Media, Piedmont
  • Keir Bradshaw, EVP, Solution Consultant, MERGE

You’ll learn:

  • Insights into how precise provider data impacts patient trust and the overall efficiency of healthcare delivery systems.
  • How innovative technologies and systems can assist in the effective management and maintenance of provider data to ensure compliance and enhance patient care.
  • Best practices for implementing a robust provider data management strategy that can directly improve the patient experience.

And much much more!

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How Generative AI Transforms Marketing Operations at Mount Sinai, Banner Health

John Davey

AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. // By Althea Fung // Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments Read More

Privacy-First Marketing: HIPAA Guidance for Your Healthcare Communications

By prioritizing patient privacy and data security, healthcare organizations can implement marketing strategies without compromising patient trust. // By Elaine Christie // What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Read More

Where Does CRM Stand in Addressing Today’s Healthcare Challenges?

Bob Cummings

The high cost and amount of churn in the healthcare CRM market have had many marketing leaders wondering if the huge investment they made was worth it. And those who still shop for the right solution wonder where to turn. But the need for flexible solutions that meet organizational needs has never been greater, as Read More

Geisinger and Henry Ford Health Leverage Epic Cheers to Fuel Marketing Efforts

Nithin Sathyamoorthy

Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that of Epic’s closest competitor, Oracle Cerner (25.8 percent), which gained hospitals but lost beds year over year. Read More

Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA

Your Presenters:

  • Ray Mina, Head of Marketing, Freshpaint
  • Doriann Cain, Partner, Faegre Drinker
  • Bridget O’Connor, COO, Fortalice Solutions
  • Edward Rafalski, Chief Strategy & Marketing Officer, BayCare Health System

You’ll learn:

  • What it means to be privacy-first.
  • Who needs to be involved in process change.
  • How to have constructive conversations with legal and compliance.
  • Why web trackers don’t comply with HIPAA.
  • Which tools you need a BAA (Business Associate Agreement) for.
  • What to do if you can’t get a BAA.

And much much more!

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Practical Uses of AI to Help Supercharge Your Marketing Efforts

Jenny Collopy

While there is a lot of noise and hype around AI, healthcare marketers see the benefits of taking a practical approach. Real-world examples can inspire us and showcase AI’s transformative impact on consumer engagement, internal communications, and even healthcare recruitment. Four panelists presented on this topic on eHealthcare Strategy & Trends’ webinar, December 13, 2023. Read More

Epic Cheers Update

Sapre-Pravin-Henry-Ford

Two major U.S. health systems share why they like Epic’s CRM. // By Jane Weber Brubaker // Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that Read More

Healthcare Personalization Guide

Healthcare Personalization Guide

Unlock the Power of Healthcare Personalization While Respecting Patient Privacy

You’ll learn:  

  • Do’s and don’ts for personalizing digital health experiences
  • How to balance personalization and patient privacy under current regulations
  • Expert insights from Phase2’s data privacy and digital experience specialists
  • And much more!

Download Now »

Practical Applications of AI in Healthcare Marketing

mike-barrett

A healthcare marketing executive says, “AI has allowed for efficiencies and sustainability not only for our department, but for the whole organization.” // By Jared Johnson // While there is a lot of noise and hype around AI, healthcare marketers see the benefits of taking a practical approach. Real-world examples can inspire us and showcase Read More

Marketing Magic? Virtua Health Integrates CRM Data and Predictive AI to Deliver Targeted Messaging

virtua health-logo

Imagine tracking the direct patient journey from receiving a piece of marketing content to undergoing life-saving surgery. You could measure the direct correlation of your hospital marketing communication team’s effort to improve patient outcomes. It’s every healthcare marketer’s dream — to save lives while also proving your department’s worth. That’s precisely what Virtua Health’s marketing Read More

6 Ways to Use Generative AI Responsibly

rachelle-montano-headshot

It’s no exaggeration to say 2023 has been the Year of AI — and the use of AI technologies in healthcare marketing is no exception. You can probably rattle off a host of marketing benefits. There are seemingly unlimited new AI tools every day to accelerate strategic priorities and get more work done in less Read More

Practical Applications of AI in Healthcare Marketing: Elevating Patient & Employee Engagement and ROI

(Speakers Square) Practical Applications of AI in Healthcare Marketing

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Your Presenters:

  • Jenny Collopy, VP, Chief Marketing and Communications Officer, The Christ Hospital Health Network
  • John Elder, Co-Founder and CEO, Supernatural
  • Mike Barrett, Co-Founder and CSO, Supernatural
  • Bianca Chaer, Strategist, Supernatural

You’ll learn:

  • An overview of the general AI landscape: different types of AI, how they are used, and presenters’ point of view on the use of these tools.
  • How to do more than just “Use ChatGPT”
  • The current landscape of AI in healthcare marketing, specifically how more relevant content can help improve marketing outcomes.
  • Where AI is making an impact for people in their day-to-day workflow, right now.
  • How AI can help understand and address the needs of different populations effectively.
  • How AI can customize content to live across multiple platforms for a variety of different audiences.
  • How AI can help optimize healthcare marketing campaigns — specifically:
    • How AI can help you understand the competitive environment
    • How you can use AI to make content
    • How you can use AI to evaluate that content
    • How you can use AI for channel strategy and media planning

And much much more!

Watch Now »

Navigating the Privacy Landscape in 2023 and Beyond

Danny-Fell-Square

The issue of pixel tracking tied to third-party website analytics tools was the big story of 2022 and 2023. It’s been about a year and a half — June 2022 to be exact — since several leading technology media outlets published the results of a joint study by The Markup and STAT News. The study Read More

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