eHealthcare Pulse

2019 Healthcare Digital Marketing Trends Survey

2019 Healthcare Digital Marketing Trends Survey ebook

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Free ebook download, sponsored by Geonetric and eHealthcare Strategy & Trends

We are pleased to share the results of the 2019 Healthcare Digital Marketing Trends Survey.

Download this report to get data to benchmark your organization — and also to discover insights that will help you plan for the future of your digital operations.

This is Geonetric’s ninth survey over 14 years, and the third in partnership with eHealthcare Strategy & Trends. We’re thrilled to have our largest number of participants ever, with 307 responses (267 providers and 40 vendors).

Our goal is to provide actionable insights and strategies you can use to advance your digital efforts. To achieve this, our survey takes a unique approach, highlighting how leaders execute digital marketing differently, comparing viewpoints of providers with those of their agencies, and looking at the intersections of questions for deeper insights.

Changes for 2019

Each year we iterate to ensure the data is useful and to explore new, emerging topics. This year we polled a group of multi-year survey takers and enlisted an advisory board to provide insider viewpoints on how to report data in meaningful ways.

Big Insights Await

This year’s survey produced many interesting — and some unexpected — findings, that you’ll learn when you download the survey results ebook. Among them, you’ll discover:

  • How actual staff investment by healthcare organizations differs from what was previously reported/believed
  • The most critical differentiators for leading organizations, and what rose to the top of marketers’ rankings for the first time
  • How organizations have succeeded and in what ways they still struggle to leverage customer relationship management (CRM) systems
  • And much, much more.

Realize Your Vision

We hear over and over again how this research helps justify budget requests, secure resources, and make digital the centerpiece of healthcare marketing. We hope it does the same for you.

Download your copy today

Building the Children’s Hospital of the Future

Medical University of South Carolina - MUSC Children's Health

How do you build the children’s hospital of the future? Start by asking family members, patients, clinicians, and other healthcare providers what they want. That is exactly what MUSC Health did when designing MUSC’s new Shawn Jenkins Children’s Hospital set to open in October 2019. More than 20 different committees comprising hospital staff, physicians, nurses, Read More

Technology Plays Key Role in Patient-Centered Room of the Future

// By Sheryl S. Jackson // How do you build the children’s hospital of the future? Start by asking family members, patients, clinicians, and other healthcare providers what they want. That is exactly what MUSC Health did when designing MUSC’s new Shawn Jenkins Children’s Hospital set to open in October 2019. More than 20 different Read More

Technology’s Impact on Patient Care and Delivery of Services

Matthew Holt

Technology is drastically changing how we live. This is particularly evident in healthcare, where technology like wearable devices such as Apple Watch give users updates on their health in real time. That same technology is opening up new avenues for healthcare organizations to connect with chronically ill patients. The Society for Healthcare Strategy and Market Read More

Adopting Consumer-Centric Technology to Become a Market Differentiator and Transformation Leader

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Free White Paper by Healthgrades & Gartner

Want to learn more about how your investments in technology can pay off?

New research from Gartner takes you through the Hype Cycle for Consumer Engagement with Healthcare and Wellness to guide impactful investments in new technology.

Technology is the new front door to healthcare, conveniently connecting consumers with providers. Seamless access to care is now an expectation of modern patients, leaving health systems to figure out the best ways to provide a centralized view into their organization, physicians, and services.

In this new white paper, you’ll learn how to identify technology solutions that help address consumer needs – such as patient self-scheduling – to make the right investments and set the organization up as a market leader.

Discover this important research and more.

Download your copy today

Nemours Children’s Launches Clinical Logistics Center, Bringing Air Traffic Control Strategies to Healthcare

Nemours Children's Health System Logo

More than a decade ago, Stephen Lawless, MD, senior vice president and chief clinical officer at Nemours Children’s Health System, recognized similarities between hospitals and airports, and decided to adopt an air traffic control “command center” model to streamline operations in the Nemours Children’s Hospital in Orlando. Nemours’ initiative, called the Clinical Logistics Center, is Read More

New Tool Provides a More Holistic View of Patients

Michael Bennick, MD, medical director for patient experience at Yale New Haven Hospital and Yale New Haven Health

Few things in life are as personal as our health, yet when we seek care, it can often feel impersonal. How well does a physician really know us? How comfortable are we in openly discussing the real reason for our visit — the one we didn’t share when we made the appointment online or spoke Read More

Is a Central “Command Center” in Your Future?

Learn how one health system developed a centralized unit to monitor its pediatric patients. // By Lisa D. Ellis // Managing the many events and crises that occur in a major children’s hospital requires a lot of oversight and coordination, not unlike skills used by air traffic controllers who coordinate flight patterns for busy airports. Read More

4 Models for a Consumer-Centric Hospital Website

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Before redesigning your hospital website in 2018, consider these 4 models.

Hospital websites have traditionally been structured as static brochureware — featuring limited functionality and transactional capabilities. But with healthcare consumerism in full swing, the new standard for hospital website redesign is inspired by best practices from leading B2B and B2C brands that treat their sites as living, breathing experiences.

In this eBook, you’ll learn about four modern and practical models for a more consumer-centric hospital website that also delivers measurable ROI for your C-suite. Explore how you can:

  • Create a scalable platform for integrated service line marketing programs
  • Weave inbound and content marketing strategies throughout your site
  • Deliver a more personalized web experience with the help of your EHR
  • Manage important internal cultural shifts as you embark on a redesign

You’ll also get a behind-the-scenes look at one redesign that earned recognition from the eHealthcare Leadership Awards for its Google-inspired search.

Get the eBook »

Call for Entries — 2018 eHealthcare Leadership Awards

eHealthcare Leadership Awards

The Call for Entries for the 2018 eHealthcare Leadership Awards is now open. This leading awards program, which draws some 1,000 entries, exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives. These awards highlight the role of Read More

iPad Check-In Solution Provides Myriad Marketing Benefits

Sometimes a technology solution adopted by healthcare administrators and clinicians produces unexpected benefits for marketers. CHRISTUS Physician Group, with operations in Texas, Louisiana, Arkansas, and New Mexico, wanted to streamline patient check-in during office visits and improve collection of outstanding balances. To achieve these goals, the organization piloted, then implemented, a digital patient check-in solution Read More

Patient Check-In Tool Drives Benefits for Marketers

// By Jane Weber Brubaker // Sometimes a technology solution adopted by healthcare administrators and clinicians produces unexpected benefits for marketers. CHRISTUS Physician Group, with operations in Texas, Louisiana, Arkansas, and New Mexico, wanted to streamline patient check-in during office visits and improve collection of outstanding balances. To achieve these goals, the organization piloted, then Read More

The Intersection of AI and Healthcare

chat bot with billing agent for piedmont healthcare from Loyal healthcare

The media, including social media, are buzzing about AI, or artificial intelligence. As of this writing in late November, the top trending article on Facebook is “Facebook Is Using Artificial Intelligence to Spot Suicidal Tendencies in Its Users.” On LinkedIn, it is “Where Will AI Increase and Decrease Costs in Healthcare?” Is AI just the Read More

2017 eHealthcare Leadership Award Winners Announced

eHealthcare Leadership Awards

Winners of the 2017 eHealthcare Leadership Awards were announced today at a special keynote presentation at the Healthcare Internet Conference in Austin, Texas. Over 200 organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications. A total of 116 individuals familiar with healthcare and the internet judged the entries. See Read More

Keys To Creating an Effective Chatbot for Your Health System

C Source Chatbot Image

For Jonno Boyer-Dry, creating a chatbot for cancer patients wasn’t a project based on financial goals or institutional efficiency. It was something that emerged out of personal experience. “Part of what is maddening about being a cancer patient is that resources and information are incredibly disaggregated,” says Boyer-Dry, who was diagnosed with Hodgkin lymphoma three Read More

Technology That Engages Patients Emotionally

Shawn Gross, White Rhino

“The robotic yet charming voice of Alexa can help you find a good movie, make a payment on your credit card, get airline fares for a trip to Dublin, or see how many calories are in the banana you’re eating,” notes Shawn Gross, Chief Digital Strategist at White Rhino. “With an estimated 11 million devices Read More

Replace Your Expensive Brochures With Mobile Apps

Printing patient education pamphlets, brochures, and information kits isn’t cheap. It’s one thing if patients actually use them. But do they? Two hospitals thought mobile apps might be a better solution. Luke Poppish is executive director of the OB/GYN service line at South Shore Hospital near Boston, Massachusetts. “Anecdotally, we were hearing that moms would get their Read More

Virtual-Reality Simulations as Part of a Comprehensive Treatment Strategy

// By Lisa D. Ellis // Imagine that you’re lounging on the beach of a tropical island, listening to the waves lapping at the shore, feeling the breeze wafting over your skin, and hearing the seagulls squawk. With the latest virtual-reality tools that exist today, you—and your patients—can have this type of relaxing experience even Read More

Goodbye, Bulky Patient Handbooks; Hello, Service Line Apps

eHealthcare Pulse // By Jane Weber Brubaker // Printing patient education pamphlets, brochures, and information kits isn’t cheap. It’s one thing if patients actually use them. But do they? Two hospitals thought mobile apps might be a better solution. Luke Poppish is executive director of the OB/GYN service line at South Shore Hospital near Boston, Read More

Ten Hacks for Keeping at the Top of Your Marketing Game

Susan Solomon

 eHealthcare Pulse // By Susan Solomon // Programmatic advertising. Demand-side platforms. Private marketplace auctions.* It seems that there’s a “new next thing” in marketing every day. How does a savvy healthcare marketer keep up with it all? While it may appear that staying informed could be a full-time job, here are a few shortcuts and Read More

Healthcare Price Transparency: A Work in Progress

Baptist Health Expense Navigator

A growing percentage of consumers with employer-sponsored health insurance are choosing high-deductible health plans that have lower premiums. Citing data from the Kaiser Family Foundation, Becker’s reported that 24 percent of employees enrolled in high-deductible health plans in 2015, up from just 4 percent in 2006. The downside of HDHPs is that out-of-pocket costs are Read More

Call for Entries — 2017 eHealthcare Leadership Awards

eHealthcare Leadership Awards Logo

This leading awards program, which drew over 900 entries last year, recognizes the very best websites and digital communications efforts of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, suppliers, and business improvement initiatives. Now in its 18th year, the awards program is presented by Plain-English Health Care, publisher of eHealthcare Strategy & Trends and Read More

How 5 Health Systems Are Tackling Price Transparency

Average Price of Vaginal Delivery, by Facility. Source: HCI3 Report Card on State Price Transparency Laws—July 2016

// By Jane Weber Brubaker // The nature of our health system in the U.S. is that it is massively complicated, with many variables that impact price. It’s extremely challenging for health systems to give an answer to a patient who asks a seemingly simple question: How much will this cost me? First a provider Read More

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