eHealthcare Pulse

2017 eHealthcare Leadership Award Winners Announced

eHealthcare Leadership Awards

Winners of the 2017 eHealthcare Leadership Awards were announced today at a special keynote presentation at the Healthcare Internet Conference in Austin, Texas. Over 200 organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications. A total of 116 individuals familiar with healthcare and the internet judged the entries. See Read More

Keys To Creating an Effective Chatbot for Your Health System

C Source Chatbot Image

For Jonno Boyer-Dry, creating a chatbot for cancer patients wasn’t a project based on financial goals or institutional efficiency. It was something that emerged out of personal experience. “Part of what is maddening about being a cancer patient is that resources and information are incredibly disaggregated,” says Boyer-Dry, who was diagnosed with Hodgkin lymphoma three Read More

Technology That Engages Patients Emotionally

Shawn Gross, White Rhino

“The robotic yet charming voice of Alexa can help you find a good movie, make a payment on your credit card, get airline fares for a trip to Dublin, or see how many calories are in the banana you’re eating,” notes Shawn Gross, Chief Digital Strategist at White Rhino. “With an estimated 11 million devices Read More

Replace Your Expensive Brochures With Mobile Apps

Printing patient education pamphlets, brochures, and information kits isn’t cheap. It’s one thing if patients actually use them. But do they? Two hospitals thought mobile apps might be a better solution. Luke Poppish is executive director of the OB/GYN service line at South Shore Hospital near Boston, Massachusetts. “Anecdotally, we were hearing that moms would get their Read More

Virtual-Reality Simulations as Part of a Comprehensive Treatment Strategy

// By Lisa D. Ellis // Imagine that you’re lounging on the beach of a tropical island, listening to the waves lapping at the shore, feeling the breeze wafting over your skin, and hearing the seagulls squawk. With the latest virtual-reality tools that exist today, you—and your patients—can have this type of relaxing experience even Read More

Goodbye, Bulky Patient Handbooks; Hello, Service Line Apps

eHealthcare Pulse // By Jane Weber Brubaker // Printing patient education pamphlets, brochures, and information kits isn’t cheap. It’s one thing if patients actually use them. But do they? Two hospitals thought mobile apps might be a better solution. Luke Poppish is executive director of the OB/GYN service line at South Shore Hospital near Boston, Read More

Ten Hacks for Keeping at the Top of Your Marketing Game

Susan Solomon

 eHealthcare Pulse // By Susan Solomon // Programmatic advertising. Demand-side platforms. Private marketplace auctions.* It seems that there’s a “new next thing” in marketing every day. How does a savvy healthcare marketer keep up with it all? While it may appear that staying informed could be a full-time job, here are a few shortcuts and Read More

Healthcare Price Transparency: A Work in Progress

Baptist Health Expense Navigator

A growing percentage of consumers with employer-sponsored health insurance are choosing high-deductible health plans that have lower premiums. Citing data from the Kaiser Family Foundation, Becker’s reported that 24 percent of employees enrolled in high-deductible health plans in 2015, up from just 4 percent in 2006. The downside of HDHPs is that out-of-pocket costs are Read More

Call for Entries — 2017 eHealthcare Leadership Awards

eHealthcare Leadership Awards Logo

This leading awards program, which drew over 900 entries last year, recognizes the very best websites and digital communications efforts of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, suppliers, and business improvement initiatives. Now in its 18th year, the awards program is presented by Plain-English Health Care, publisher of eHealthcare Strategy & Trends and Read More

How 5 Health Systems Are Tackling Price Transparency

Average Price of Vaginal Delivery, by Facility. Source: HCI3 Report Card on State Price Transparency Laws—July 2016

// By Jane Weber Brubaker // The nature of our health system in the U.S. is that it is massively complicated, with many variables that impact price. It’s extremely challenging for health systems to give an answer to a patient who asks a seemingly simple question: How much will this cost me? First a provider Read More

Can Smartphones Help Patients with Behavioral Health Disorders?

Beth Israel Deaconess Medical Center

eHealthcare Pulse // By Jane Weber Brubaker // “One in four Americans experiences a mental illness or substance abuse disorder each year, and the majority also has a comorbid physical health condition,” says the American Hospital Association (AHA). Treating mental illness contributes significantly to overall healthcare costs. Health Affairs reported last year that Americans spent Read More

Top Healthcare Marketing Initiatives for 2017: Be Better, Faster, Smarter

Gary Druckenmiller, Marketing Practice Leader at Evariant

// Sponsored Post //

An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Your Presenter:
Gary Druckenmiller, Marketing Practice Leader, Evariant

Are you ready to create marketing resolutions for 2017? The New Year is rapidly approaching, and it’s time to think about new ideas and strategies to meet the challenges that lie ahead.

In a dynamic new webinar, Gary Druckenmiller, Marketing Practice Leader at Evariant, will discuss the top initiatives that must be on your 2017 marketing roadmap. The presentation will dive into new marketing strategies you can start using today, share advice for resources planning, elaborate on tips for launching effective pilot programs, and review the important marketing metrics you need to start tracking now.

View this in-depth webinar now and get a head start on best practices for 2017.

You’ll learn how to:

  • Map your patient journey(s)
  • Get serious about your marketing technology (MarTech) stack
  • Achieve cross-functional alignment & collaboration
  • Use data effectively to drive strategic decisions
  • Focus on ROI—and other important marketing metrics
  • And much more…

Watch now »

Digital Marketing in Healthcare Webinar

Ben Dillon, Chief Strategy Officer, Geonetric

Research Findings to Guide Your eHealth Strategies in 2017

A webinar for healthcare marketers and digital strategists

Sponsored by eHealthcare Strategy & Trends and Geonetric

Your Presenter:

  • Ben Dillon, Chief Strategy Officer, Geonetric

Digital budgets are increasing at hospitals and health systems across the country. Physician ratings and reviews are being added to provider directories at a rapid pace. Healthcare organizations cite a lack of time and budget as barriers to digital progress, but their digital agency partners tell a different story…

In a new webinar, Ben Dillon, Chief Strategy Officer at Geonetric, will share results from a just completed industry survey of digital strategy leaders at more than 200 healthcare organizations and agencies.

Healthcare marketers just like you told us their top digital priorities and biggest challenges for 2017.

View this in-depth webinar now, and you’ll walk away with valuable insights on everything from what your competitors are spending on digital to where you should be focusing your web development energy.

You’ll learn:

  • The new digital and web strategies your competitors are preparing to launch
  • How your organization’s online strategies stack up against peers
  • Whether your investments in digital marketing are in line with industry averages
  • How your team’s size and structure matches up against similar organizations
  • Plus much more…

Watch now »

Messaging App Boosts Patient Satisfaction Scores to 97.5 Percent

Patrick de la Roza

Recently, eHST Editor Jane Weber Brubaker spoke with Patrick de la Roza, CEO of EASE Applications, to learn more about an application credited with raising patient satisfaction scores from 80 percent to 97.5 percent at Nationwide Children’s Hospital in Ohio. “EASE” is an acronym for Electronic Access to Surgical Events. The EASE app is essentially a secure Read More

Digital Messages From the Operating Room Ease Patients’ Anxious Family Members

Patrick de la Roza

eHealthcare Pulse An Interview with Patrick de la Roza, CEO, EASE Applications // By Jane Weber Brubaker // In this interview eHST Editor Jane Weber Brubaker speaks with de la Roza to learn more about the EASE application that is credited with raising patient satisfaction scores from 80 percent to 97.5 percent at Nationwide Children’s. (“EASE” Read More

#PatientExperience: Twitter Offers Valuable Insights

James Gardner

“When you think of using social media to conduct groundbreaking customer research, a hospital probably isn’t the first place you’d look,” says James A. Gardner of Connective DX. But, he points out, “Your patients are talking about you and their experience with your hospital! If you’re ready to listen to these conversations and learn from Read More

Hidden in Plain Sight: Twitter Holds Patient Experience Clues

James Gardner

// By James A. Gardner // When you think of using social media to conduct groundbreaking customer research, a hospital probably isn’t the first place you’d look. But the Computational Epidemiology Group in the Boston Children’s Hospital’s Computational Health Informatics Program (CHIP) is a leader in mining social channels for health-related insights. It is now Read More

Predictive Analytics Platform Optimizes OR Utilization at Boston Medical Center, Improves Bottom Line

// By Jane Weber Brubaker // Hospitals today are coping with severe financial pressures driven by cuts in reimbursement, penalties, and the shift from fee-for-service to value-based models. One company is helping health systems drive out waste and improve efficiency by applying operations management and quality improvement principles developed and refined in manufacturing. “There’s a Read More

2015 eHealthcare Leadership Awards

eHealthcare Leadership Awards Logo

We at Plain-English Media extend our congratulations to the winners of the 2015 eHealthcare Leadership Awards. Presented by Health Care Communications, Rye, NY, the eHealthcare Leadership Awards program recognizes the very best websites and digital communications efforts of a wide range of healthcare organizations. The winners were announced today at a special presentation in Orlando, Read More

Aurora Health Takes a Lead Investor Role in Digital Health Accelerator StartUp Health and Joins AVIA Innovator Network, Signaling Commitment to Innovation That Improves Patient Care

// By Jane Weber Brubaker // In June, Aurora Health Care in Wisconsin announced its investment in StartUp Health, a global entrepreneurship development company. “Aurora Health Care is taking a lead investor role in StartUp Health to help expedite the review and adoption of innovations designed to transform the delivery of care,” says Rick Klein, Executive Read More

From 0 to 365: Tips for Your First Year at a New Healthcare Organization

Andy Gradel, System Director of Digital Marketing, Main Line Health

// By Andy Gradel // My father spent practically his entire career working for the same company. With the change of our workforce from a production-driven economy to a service and information-driven model, staying with the same company more than a decade has become more and more rare. In fact, the U.S. Bureau of Labor Read More

B2C Marketing Predictions 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

“Patients Are the Most Underutilized Resource in Healthcare”—Patient Engagement Leaders Address the Current Challenges and the Road Ahead at HIMSS15 Symposium

eHealthcare Pulse The HIMSS15 Patient Engagement Symposium, one of 10 all-day pre-conference sessions, featured an impressive—and passionate—lineup of leaders representing government, providers, technology innovators, patients, and caregivers. #givememydamndata The central theme of the symposium, stressed throughout the day, was that patients need access to their clinical records to actively participate in their own care. But Read More

Share Clinical Notes With Patients or Else

Patient engagement is the Holy Grail of healthcare. The theory is if patients take an active role in managing and maintaining their health, they will reap the benefits, staying healthier, spending less, and costing the system less. One way to get and keep patients engaged is through patient portals. But how do you get them Read More