Analytics

Restarting Elective Procedures in an Orderly and Efficient Way

Hitting the pause button on elective procedures has resulted in deep financial losses across all U.S. health systems, and they now face immense pressure to recover financially, as quickly as possible. In Ohio, nonessential elective procedures stopped on March 18 and didn’t reopen until May 1. Even now, only elective procedures that do not require Read More

How Customer Experience Equates to KPIs: Strategies That Hospitals and Healthcare Systems Can Leverage to Turn Data into Actionable Insights

// By Andrew Rainey // More than ever, today’s consumers are conducting research online before making healthcare decisions. Organizations need to work harder — and smarter — to provide exceptional patient experiences reflected in their brand’s online reputation, to ensure that patients choose them for their healthcare needs. Unfortunately, the healthcare landscape has been turned Read More

New Technology Provides Real Solutions In Real Time

Unity Stoakes, co-founder, president, and managing partner of StartUp Health

The COVID-19 pandemic brought health system leaders a myriad of brand-new questions, and precious little time to find solutions. How can we effectively triage COVID-19 patients? How can we predict COVID-19’s impact on our health system going forward? How can we estimate our capacity for elective surgeries and other vital services when the time comes? Read More

Building Connected Healthcare Experiences

eHST Webinar - Building Connected Healthcare Experiences

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists. 

Your Presenters:

  • Jeff Cram, Partner, PK
  • Derek Philips, Director of Content Strategy, PK
  • Dave Wieneke, Healthcare Innovation Director, PK

 

Watch Now »

How To Start Pivoting Back to Service-Line Marketing

Dan Dunlop, Jennings

“Right now, our hospitals and health systems are facing far more than a public health crisis; they are facing a financial crisis that could threaten their very survival,” say Dan Dunlop of Jennings and healthcare branding specialist Jared Johnson. Here’s an excerpt from their new article: COVID-19 may be with us for a while, but Read More

Technology That Allows Patients To Self-Triage

Dave Wieneke is the healthcare innovation director at PK

“We are living in a world already changed,” says Dave Wieneke, healthcare innovation director at PK. “Unlike even 60 days ago, we face a new imperative to embrace social distancing to save lives and preserve clinical capacity. If history has taught us anything, it’s that times of crisis drive innovation.” Here’s an excerpt from Wieneke’s Read More

Preparing Your Post-Pandemic Marketing Strategy, Part I

// By Dan Dunlop and Jared Johnson // Right now, our hospitals and health systems are facing far more than a public health crisis; they are facing a financial crisis that could threaten their very survival. It is estimated that hospitals and health systems are losing 25 to 40 percent of their revenue as a Read More

Why Customer Experience Matters More Now Than Ever Before

Hardy Kalisher

“As the coronavirus (COVID-19) pandemic continues to swiftly — and perhaps permanently — alter daily life for millions of Americans, Customer Experience, or CX, can mean the difference between remaining vital and present to your customers and patients,” says Hardy Kalisher, chief client officer at Parallel Path. “Digital customer experience is more important now than Read More

Digital Customer Experience in the Time of Coronavirus

Hardy Kalisher

// By Hardy Kalisher // As the coronavirus (COVID-19) pandemic continues to swiftly — and perhaps permanently — alter daily life for millions of Americans, Customer Experience, or CX, can mean the difference between remaining vital and present to your customers and patients. Digital customer experience is more important now than ever. Healthcare organizations instill Read More

Google’s Plans for Improving Healthcare

As technology giants Google, Amazon, Microsoft, and others forge ahead with plans to improve healthcare, many in the industry are wondering just what they plan to do and how they plan to do it. David Feinberg, MD, vice president of Google Health and former president and CEO of Geisinger in Pennsylvania, discussed Google’s plans during Read More

Using Today’s MarTech to Delight Customers

Ask the Expert, with Scott Brinker, Editor, chiefmartec.com // By Jared Johnson // Marketing technology, or MarTech, is essential for improving the experience we deliver to customers and the efficiency by which we allow those customer journeys to happen. But a lot has changed in a relatively short amount of time, so we need to Read More

Google Health Chief Outlines Multi-Pronged Plan to Improve Healthcare

Jim-Samuel

// By Jim Samuel // How Google plans to use technology to improve patients’ lives around the world As technology giants Google, Amazon, Microsoft, and others forge ahead with plans to improve healthcare, many in the industry are wondering just what they plan to do and how they plan to do it. David Feinberg, MD, Read More

What Can Influencers Tell Us About Our Industry?

Jane Weber Brubaker

Each year, Modern Healthcare honors 100 influential healthcare leaders, voted to the list by their peers and senior editors of the publication. What are these leaders doing to help the industry move forward? What is the impact of their leadership initiatives on their own organizations and on the industry as a whole? Beyond checking to Read More

When Google Gets It Wrong, Patients (and You) Suffer

Megan Yezak, marketing manager at MidMichigan Health

Anyone who’s been to a large hospital campus can relate to how hard it is to figure out where to go, even with GPS and Google Maps. Should you go in the north entrance or the south entrance? Is your doctor in the main hospital building or another building? Is parking lot A, B, or Read More

How To Get Your Ads in Front of Your Target Audience

Marc Reifenrath, co-founder and president of Spinutech

According to a Deloitte Global survey, more than three-quarters of North Americans use at least one form of ad-blocking. The survey found that 31 percent of Americans use ad-blocking software on their desktop computers, and 20 percent say they use a mobile ad-blocker. With a significant number of people using ad-blocking tools, marketers face an Read More

Banner Ads in the Age of Ad-Blocking

Althea Fung

// By Althea Fung // Digital advertising has always been and will always be a moving target, as the online audience matures and platforms become more sophisticated. To win in this environment, it’s essential to keep pace with emerging trends and adapt accordingly. Atop the building next to my apartment is a billboard that reads: Read More

“Engagement” Is Not Enough

Jeffrey Stewart, assistant vice president of digital communications at VITAS Healthcare

Healthcare marketing is all about continuous learning. It’s a little like climbing a mountain. Just when you think you’ve reached the summit, you find there’s another crest, and then another. But unlike mountain climbing, there is no final destination in healthcare marketing, and that’s what makes it interesting, at least for those who aren’t content Read More

Fine-Tuning Content for Conversions

Jane Weber Brubaker

// By Jane Weber Brubaker // How VITAS Healthcare’s content strategy is evolving to better serve site visitors and meet business objectives. Healthcare marketing is all about continuous learning. It’s a little like climbing a mountain. Just when you think you’ve reached the summit, you find there’s another crest, and then another. But unlike mountain Read More

What’s Trending in Healthcare CRM?

Ask the Expert, with Daniel Quinn, Vice President of Business Strategy and Analytics, LionShare Marketing // By Jared Johnson // The role of data in the lives of marketers continues to expand. Customer relationship management (CRM) software has brought some of the most sophisticated data uses to healthcare marketing, including segmentation and personalization. But as Read More

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