Analytics

When It Comes to Content, Cleveland Clinic Is Never Content

jane-brubaker

// By Jane Weber Brubaker // Five principles for leading your organization’s digital marketing efforts. Amanda Todorovich, Cleveland Clinic’s executive director of content marketing, freely admits that the scope of what she and her team are tasked with is not typical. How often does a CEO ask what it would take to become the best Read More

How OSU Wexner Consolidated Its Multi-Site Content Into a Single Mega Site

Underwood-Sam-Futurety

Ohio State Wexner Medical Center faced a challenge. It wanted to combine blog content and news from several high-performing system websites into a single mega site called Ohio State Health & Discovery. But much of the content it planned to use had earned high rankings in Google’s search engine results pages (SERP), including many placements Read More

Leveraging Data Analytics to Prove the Value of Your Healthcare Marketing

Why travel by horse and buggy when you can drive a Tesla? That’s the metaphor used by three presenters at a recent conference to explain how MedStar Health went from the dark ages of measurement to a souped-up analytics platform that enables insightful, actionable, and easy-to-understand reporting. Ben Waxman, president of Tessellati, LLC, jokes that Read More

MedStar Health Supercharges Its Data and Analytics Capabilities

Ben Waxman

// By Jane Weber Brubaker // Do your marketing dollars drive results for your organization? Without the right analytics tools, it’s hard to know — or prove. Why travel by horse and buggy when you can drive a Tesla? That’s the metaphor three presenters at SHSMD Connections 2022 — the annual conference of the Society Read More

Year in Review: 5 Digital Healthcare Themes From 2022

2022 Year in Review

2022 has been a momentous year for digital healthcare leaders, in part because the delicate balance — of returning to “normal” after so many years of a global pandemic and returning to the continuous push for more digital transformation — is a fine line given budget constraints and resource limitations. But striking that balance is Read More

E Pluribus Website: Out of Many Sites, One Mega Site

Lina Soliman

// By Jim Samuel // E Pluribus Unum — Out of Many, One. It’s on the back of every dollar bill but can also be applied to health systems that consolidate content into a single hub. Ohio State Wexner Medical Center faced a challenge. It wanted to combine blog content and news from several high-performing Read More

Physician-Led Effort to Bolster Community’s Mental Health Features AI Solution

Cardoso-Megan-Lowell-Genl

Nationally, more than 2.5 million youth in the U.S. have severe depression, according to The State of Mental Health in America, a report published by Mental Health America. Multiracial youth are at greatest risk. According to the report, 10.6 percent of youth in the U.S. have severe major depression, or depression that severely affects functioning, Read More

eHealthcare Strategy & Trends 2022 Year in Review

Danny-Fell-Square

// By Daniel Fell // Why now is a great time to review all the excellent content from this past year and use it in planning for the new year. 2022 has been a momentous year for digital healthcare leaders, in part because the delicate balance — of returning to “normal” after so many years Read More

Why Health Systems Might Be Relying Too Much on CRM Data

Healthcare organizations use customer relationship management (CRM) platforms to manage patient information, appointments, and communications. If your organization uses a CRM system to engage patients, you may think the data in your system is clean, accurate, and reliable. But a recent study suggests that health systems may be putting too much trust into the accuracy Read More

How a CRM Strategy Delivered Cleaner and More Accurate Data for St. Bernards

Parkey-Lydia-St-Bernards

Without the right tools, it’s hard to meet your strategic goals. With the right tools and partners, it’s as different as night and day. At St. Bernards Healthcare in northeast Arkansas, trying to prospect for new patients among new movers wasn’t working. That changed when the health system adopted a CRM platform, Virgin Pulse, in Read More

Do Hospitals and Health Systems Put Too Much Trust in Their CRM Data?

Jim-Samuel

// By Jim Samuel // Healthcare organizations use customer relationship management (CRM) platforms to manage patient information, appointments, and communications. Are they putting too much trust in the accuracy of the data in their systems? One study of CRM data quality says the answer may be yes. If your health system uses a customer relationship Read More

CRM Kick-Starts Successful Direct Marketing Campaigns at St. Bernards

Pickens-Laura-St-Bernards

// By Jane Weber Brubaker // St. Bernards’ marketing team tried to run direct mail campaigns on their own, but they weren’t working. Today, it’s a different story. Without the right tools, it’s hard to meet your strategic goals. With the right tools and partners, it’s as different as night and day. At St. Bernards Read More

Leverage Your CRM Capabilities to Close Care Gaps and Humanize Healthcare

Yahav-Lara-Griffin-Health

In a post-COVID healthcare industry, how do you better communicate with patients in a way that both closes patient care gaps and improves your healthcare delivery? For one health system, the answer may lie in leveraging your organization’s CRM capabilities. When you put a stake in the ground in a big and high-profile way, everything Read More

Is it Time to Take Your Digital Health Marketing In-House?

Jennifer Vazales

When you’re ready to make the transition to in-house digital health marketing, finding the right partner is key. Small marketing teams often lean on third-party providers to run their marketing campaigns. As these teams develop skills in digital marketing, they gain the confidence to staff up and bring campaign management in-house. By 2020, VCU Health’s Read More

Does Your Health System Need a Primary Care Reactivation Campaign?

Cheryl Hodgson

Primary care plays a central role in the healthcare delivery system. But the COVID-19 pandemic upended primary care services. As a result, many primary care physicians closed their offices, offered reduced services, or used virtual care services to connect with patients. But when offices began to reopen, patients remained reticent to return. So is a Read More

Optimized Healthcare Marketing: A Fully Integrated and Transparent Funnel

combinaut logo

“I’ve been a healthcare marketer for what seems like a very long time (20 years), with a big chunk of that at Scripps Health in San Diego,” writes Marc Needham, chief growth officer for Combinaut. “Over that very long period, I’ve seen lots of seemingly impossible problems vanish and other problems that seemed easily remedied Read More

Your Digital Front Door – Meeting Consumers Where They Are

Your Digital Front Door – Meeting Consumers Where They Are

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Panelist:

  • Ben Dillon, Chief Strategy Officer, Geonetric

After this webinar, attendees will be able to answer critical questions, including:

  • What are consumers’ preferred ways to engage with health organizations throughout their journey?
  • How are consumers researching health conditions (and what information your health system needs to be delivering)?
  • How has patient loyalty changed and what are the most important factors as patients are making healthcare choices for every healthcare encounter?
  • What are consumers’ perspectives on personalized digital experiences in an era of greater awareness of the threats to data privacy?

Watch Now »

Healthcare CRM: Leverage Your Existing Data to Drive Patient Activation

Actium logo

In healthcare, CRM is often referred to as the software itself — as a noun — versus the activity of managing customers — a verb. In some cases, it’s a checkbox for a technology neither mapped to organizational goals nor mapped to driving metrics that matter to the health system. Innovative health systems have started Read More

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