Healthcare marketers often capture demand at the moment something in a person’s life creates a need for care. Learn how reverse engineering the patient journey can shed light on where patients and prospective patients drop out, and what you can do to increase their chances of successfully finding care.
// By Susan Dubuque // Pregnancy tracking apps often compare fetal growth to fruits and vegetables. A blueberry. A peach. A watermelon. Inspira Health turned that familiar experience into the foundation of an award-winning digital marketing campaign. Discover how this clever maternity campaign increased engagement, online bookings, and patient volume.
A free white paper, published by LionShare
A Practical Guide to Healthcare Marketing Accountability and Organizational Impact
You’ll learn:
// By Christine Blanchette and Lisa Bevere // Healthcare marketers often capture demand at the moment something in a person’s life creates a need for care. Learn how reverse engineering the patient journey can shed light on where patients and prospective patients drop out, and what you can do to increase their chances of successfully finding care.
ROI & Performance Marketing Week Day 5 Closing Keynote
Presented Sept, 18, 2026
Panelist:
Moderated by:
You’ll learn:
ROI & Performance Marketing Week Day 5 Session 1
Presented Sept, 18, 2026
Panelists:
Moderated by:
You’ll learn:
ROI & Performance Marketing Week Day 4
Presented Sept, 17, 2026
Panelists:
Moderated by:
Join us as our panelists explore how you can:
ROI & Performance Marketing Week Day 3
Presented Sept, 16, 2026
Panelists
Moderated by:
In this session, you’ll learn how to:
ROI & Performance Marketing Week Day 1 Opening Keynote
Presented September 14, 2026
Panelists:
Moderated by:
You’ll learn:
The Kids Mental Health Foundation designs digital experience around behavior, helping families and communities find support when they need it most. Through the website, the organization delivers on its mission to make mental health information and resources accessible, actionable, and easy to navigate.
Presented August 26, 2026
Panelists:
Moderated by:
Join us as our panelists explore how you can:
Compliance regulations make digital ad tracking more difficult, but not impossible. Leaders from Ours Privacy and WelbeHealth explore recent research and offer practical use cases for healthcare marketers. Learn how marketers reach the right audience without compromising on compliance.
CRM is becoming an enterprise capability that connects marketing strategy with patient needs. In this new report, we explore how health systems use CRM to support the patient journey. You’ll find valuable insights that will help you build a more connected CRM strategy that strengthens patient engagement and delivers strategic benefit for your organization.
// By Susan Dubuque // The Kids Mental Health Foundation designs digital experience around behavior, helping families and communities find support when they need it most. Through the website, the organization delivers on its mission to make mental health information and resources accessible, actionable, and easy to navigate.
Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value. Learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.
// By Kyle Hardner // Compliance regulations make digital ad tracking more difficult, but not impossible. Leaders from Ours Privacy and WelbeHealth explore recent research and offer practical use cases for healthcare marketers. Learn how marketers reach the right audience without compromising on compliance.
Menopause is a universal experience for women. Novant Health’s virtual menopause clinic shows what happens when real patient needs and smart digital strategy align. Learn how Novant Health identified a gap in care, then aligned clinical leadership, operational readiness, and digital marketing to deliver strong results on a surprisingly small budget.
A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented August 4, 2026
Panelists:
Moderator:
Here are some of the topics that will be covered:
// By Therese Lockemy, MBA // Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value. Learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.
Leaders from Emory Healthcare and HonorHealth, along with CRM experts from LionShare and Kelly Faley Consulting, share practical lessons on how healthcare organizations can personalize communications more thoughtfully, govern messaging across teams, and measure CRM performance in ways leaders understand.
// By Susan Dubuque // Menopause is a universal experience for women. Novant Health’s virtual menopause clinic shows what happens when real patient needs and smart digital strategy align. Learn how Novant Health identified a gap in care, then aligned clinical leadership, operational readiness, and digital marketing to deliver strong results on a surprisingly small budget.
// By Therese Lockemy, MBA // Leaders from Emory Healthcare and HonorHealth, along with CRM experts from LionShare and Kelly Faley Consulting, share practical lessons on how healthcare organizations can personalize communications more thoughtfully, govern messaging across teams, and measure CRM performance in ways leaders understand.
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
September 14-18, 2026
Hospital and health system marketing leaders must prove measurable ROI.
In today’s financially challenging environment, leaders in healthcare organizations scrutinize budgets and demand evidence that marketing investments drive profitability and growth.
The ROI & Performance Marketing Week will deliver a week of focused, one-hour sessions presenting strategies for proving the measurable impact of marketing and advertising. From brand awareness campaigns and physician referral strategies to targeted digital outreach, healthcare marketing experts will show how they connect spend with return, and how they position themselves as strategic partners at the leadership table.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Presented July 15, 2026
A new eHealthcare Strategy & Trends webinar with insights from Ours Privacy
Your Presenters:
Moderated by:
You’ll learn:
AI in Healthcare Marketing June 2026 Day 4 Session 1
Presented June 18, 2026 at 1 p.m. Eastern
Panelists:
Moderated by:
What you’ll learn:
