Analytics

Advocate Aurora Health Transforms Healthcare Delivery by Leveraging Consumer-Centric Digital Technology

Jamey Sheil, Advocate Health

Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations to receive the Mark Gothberg Read More

HHS Has Updated Its Guidance: What It Means for Your Organization

// By Rachael Sauceman // The guidance gives some reassurance and some red flags for healthcare marketers when it comes to tracking technologies, sharing consumer data, and maintaining HIPAA compliance. The U.S. Department of Health & Human Services (HHS) has just offered its first update to its 2022 guidance on online tracking technologies and HIPAA Read More

What Does It Take to Be a Winner? Learn Why Advocate Aurora Health Took Home Top Honors at the 2023 eHealthcare Leadership Awards

// By Susan Dubuque // Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations Read More

Integrating Generative AI Into Your Healthcare Marketing Strategy

Christopher_Pace

AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments use generative AI to produce Read More

A Best in Breed Data Platform + Healthcare CRM: A “Match Made in Heaven”

Sawyer-Andrew-Innovaccer

// By Jane Weber Brubaker // If the promise of CRM in healthcare has been largely unfulfilled, data silos are partially to blame. Innovaccer’s acquisition of digital marketing and CRM platform Cured earlier this year could solve data challenges and accelerate growth for health systems. One benefit of mixing and mingling at industry events is Read More

Winning Strategies for Digital Physician Engagement

Hackensack Meridian Health logo

Six award-winning health systems from across the country set the standard for digital physician engagement. // By Susan Dubuque // A few years ago, due mainly to regulatory considerations, physician engagement meant celebrating Doctors’ Day, and physician practices operated entirely separately from hospitals. Today, things are different. Employed physicians, advances in digital technology, competitive pressures, Read More

Privacy-First Healthcare Marketing: What it Means and Who Should Be Involved

Doriann-Cain-Headshot

What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA. This webinar was presented on February 1, 2024 by eHealthcare Strategy & Trends. The panel discussion explored safer ways Read More

How Generative AI Transforms Marketing Operations at Mount Sinai, Banner Health

John Davey

AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. // By Althea Fung // Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments Read More

Privacy-First Marketing: HIPAA Guidance for Your Healthcare Communications

By prioritizing patient privacy and data security, healthcare organizations can implement marketing strategies without compromising patient trust. // By Elaine Christie // What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Read More

Where Does CRM Stand in Addressing Today’s Healthcare Challenges?

Bob Cummings

The high cost and amount of churn in the healthcare CRM market have had many marketing leaders wondering if the huge investment they made was worth it. And those who still shop for the right solution wonder where to turn. But the need for flexible solutions that meet organizational needs has never been greater, as Read More

Geisinger and Henry Ford Health Leverage Epic Cheers to Fuel Marketing Efforts

Nithin Sathyamoorthy

Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that of Epic’s closest competitor, Oracle Cerner (25.8 percent), which gained hospitals but lost beds year over year. Read More

Set Your Healthcare Marketing Up for Success in 2024

Needham-Marc-Combinaut-1

2023 was a tough year for healthcare marketers. Budgets were cut, priorities slid in a dozen different directions at once, and tools we’ve used for decades became poisoned chalices locked behind glass by our Security and Compliance teams. 2024 looks like it is going to be a year of recovery: healthier margins, more favorable patient Read More

Practical Uses of AI to Help Supercharge Your Marketing Efforts

Jenny Collopy

While there is a lot of noise and hype around AI, healthcare marketers see the benefits of taking a practical approach. Real-world examples can inspire us and showcase AI’s transformative impact on consumer engagement, internal communications, and even healthcare recruitment. Four panelists presented on this topic on eHealthcare Strategy & Trends’ webinar, December 13, 2023. Read More

Epic Cheers Update

Sapre-Pravin-Henry-Ford

Two major U.S. health systems share why they like Epic’s CRM. // By Jane Weber Brubaker // Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that Read More

Healthcare Personalization Guide

Healthcare Personalization Guide

Unlock the Power of Healthcare Personalization While Respecting Patient Privacy

You’ll learn:  

  • Do’s and don’ts for personalizing digital health experiences
  • How to balance personalization and patient privacy under current regulations
  • Expert insights from Phase2’s data privacy and digital experience specialists
  • And much more!

Download Now »

Two Easy Things Healthcare Marketers Can Do to Start 2024 with a Bang

This is the perfect time to turbocharge your marketing efforts, demonstrate success, and give your patients the best possible digital experience. // By Marc Needham // 2023 was a tough year for healthcare marketers. Budgets were cut, priorities slid in a dozen different directions at once, and tools we’ve used for decades became poisoned chalices Read More

Practical Applications of AI in Healthcare Marketing

mike-barrett

A healthcare marketing executive says, “AI has allowed for efficiencies and sustainability not only for our department, but for the whole organization.” // By Jared Johnson // While there is a lot of noise and hype around AI, healthcare marketers see the benefits of taking a practical approach. Real-world examples can inspire us and showcase Read More

Marketing Magic? Virtua Health Integrates CRM Data and Predictive AI to Deliver Targeted Messaging

virtua health-logo

Imagine tracking the direct patient journey from receiving a piece of marketing content to undergoing life-saving surgery. You could measure the direct correlation of your hospital marketing communication team’s effort to improve patient outcomes. It’s every healthcare marketer’s dream — to save lives while also proving your department’s worth. That’s precisely what Virtua Health’s marketing Read More

Lehigh Valley Health Network Leverages Digital Tools to Enhance Organizational Culture

Riddell-Pamela-LVHN

In today’s healthcare environment, enhancing organizational culture has never been more important or challenging. It requires dedicated focus and the need for marketers to adapt to more diverse employee, leader, and physician communication needs. How do you build and maintain a strong organizational culture in a rapidly growing health system? That’s the challenge Lehigh Valley Read More

Social Listening and Essential Response

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How to use social media to your brand’s advantage. // By Meagan Saxton // Using social media as a tool for customer service is a cornerstone of digital marketing in the 21st century. But it isn’t as simple as firing off a series of posts on X in response to angry customers. In fact, responding Read More

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