Analytics

The Definitive Guide to Healthcare CRM

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Free white paper published by Healthgrades

A Practical Guide for Successful CRM Selecton, Implementation and Value Creation

Download this eBook and get the answers to all your questions and more including:

  • What is Healthcare CRM and how can it help my organization?
  • Why is CRM so hot right now?
  • How does CRM fit in directly with the rest of my martech stack?
  • What are the common and advanced features of CRM tools?
  • How do I build a business case and convince internal stakeholders to act?
  • What does the future of CRM look like?

We’ve also included worksheets that you can use to figure out whether your organization is ready for CRM and how it will help you increase your revenue and attain high priority business goals.

The silos that once bound clinical and behavioral data up to this point — EHRs, lab data, content management systems, and the like — can now largely be eliminated with a variety of integration techniques, most notably using standards-based application programming interfaces (APIs). With APIs, you can feed disparate data sources into a single centralized platform, which, for the purposes of healthcare marketing, means a CRM. There, clinical and behavioral data is meshed with consumer marketing data, crucially enabling organizations to engage with consumers in a more refined, relevant, and personalized way.

Download your copy today

Beyond Advertising: The State of Healthcare Digital Transformation

Jared Johnson

Ask the Expert with Shawn Gross, Vice President, Digital Transformation at ReviveHealth // By Jared Johnson // Digital transformation is more than improving internal operational efficiencies, creating a digital workplace, or doing more innovative advertising. It means offering real improvements in convenience, usefulness, ease, and other qualities people value. Here, Shawn Gross, vice president, digital Read More

Digital Marketers: Learn the Art of Failing Fast

Chris Pace, senior director of digital marketing at Banner Health

Marketing teams frequently ask how to structure teams, develop leaders, and address consumers. In our new article by Jared Johnson, Chris Pace, senior director of digital marketing at Banner Health, shares his perspective on how to overcome these common challenges and win as a team. Here’s an excerpt: eHST: In general, where should healthcare marketers Read More

Keys To Optimizing Smart Healthcare

Sachin Kalra is vice president, client partner - Mobile & IoT at Infostretch Corporation

“As the journey toward 5G networks continues, smart healthcare applications empowered by it have the potential to revolutionize the way patients, healthcare providers, hospitals, insurance companies, and others in the healthcare ecosystem engage,” says Sachin Kalra, vice president, client partner – Mobile & IoT at Infostretch Corporation, a digital-first professional services firm based in Santa Read More

Creating the Winning Healthcare Marketing Team

Jared Johnson

Ask the Expert with Chris Pace, Senior Director of Digital Marketing, Banner Health // By Jared Johnson // Marketing teams frequently ask how to structure teams, develop leaders, and address consumers. Here, Chris Pace, senior director of digital marketing at Banner Health, shares his perspective on how to overcome these common challenges and win as Read More

Developing Smart Healthcare Technology: 5 Best Practices

Sachin Kalra is vice president, client partner - Mobile & IoT at Infostretch Corporation

eHealthcare Pulse // By Sachin Kalra // As the journey toward 5G networks continues, smart healthcare applications empowered by it have the potential to revolutionize the way patients, healthcare providers, hospitals, insurance companies, and others in the healthcare ecosystem engage. If we as an industry get this right, health providers will be able to serve Read More

2019 Healthcare Digital Marketing Trends Survey

2019 Healthcare Digital Marketing Trends Survey ebook

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Free ebook download, sponsored by Geonetric and eHealthcare Strategy & Trends

We are pleased to share the results of the 2019 Healthcare Digital Marketing Trends Survey.

Download this report to get data to benchmark your organization — and also to discover insights that will help you plan for the future of your digital operations.

This is Geonetric’s ninth survey over 14 years, and the third in partnership with eHealthcare Strategy & Trends. We’re thrilled to have our largest number of participants ever, with 307 responses (267 providers and 40 vendors).

Our goal is to provide actionable insights and strategies you can use to advance your digital efforts. To achieve this, our survey takes a unique approach, highlighting how leaders execute digital marketing differently, comparing viewpoints of providers with those of their agencies, and looking at the intersections of questions for deeper insights.

Changes for 2019

Each year we iterate to ensure the data is useful and to explore new, emerging topics. This year we polled a group of multi-year survey takers and enlisted an advisory board to provide insider viewpoints on how to report data in meaningful ways.

Big Insights Await

This year’s survey produced many interesting — and some unexpected — findings, that you’ll learn when you download the survey results ebook. Among them, you’ll discover:

  • How actual staff investment by healthcare organizations differs from what was previously reported/believed
  • The most critical differentiators for leading organizations, and what rose to the top of marketers’ rankings for the first time
  • How organizations have succeeded and in what ways they still struggle to leverage customer relationship management (CRM) systems
  • And much, much more.

Realize Your Vision

We hear over and over again how this research helps justify budget requests, secure resources, and make digital the centerpiece of healthcare marketing. We hope it does the same for you.

Download your copy today

ROI Matters, Even If No One Is Asking

Ben Dillon

Insights from popular survey reveal the real state of ROI reporting in healthcare digital marketing and what savvy leaders can do about it. // By Ben Dillon // A senior marketing leader at a large health system once told me that her ultimate career goal was to get finance to treat her department as a Read More

How To Create the Experiences Your Customers Expect and Want

Piedmont Healthcare Logo with margin

In our new Ask the Expert column by Jared Johnson, Matt Gove, chief consumer officer at Piedmont Healthcare and eHealthcare Strategy and Trends editorial advisory board member, shares his perspectives on how healthcare marketing teams can create the experiences consumers expect. Here’s an excerpt: eHST: In general, where should healthcare marketers be focused today, and Read More

Succeeding with Customer Experience Management

Matt Gove, chief consumer officer at Piedmont Healthcare

Ask the Expert with Matt Gove, Chief Consumer Officer, Piedmont Healthcare // By Jared Johnson // Success for marketing teams rests on their ability to be seen as a critical business function, not just the ones who produce “pretty things.” This starts by using data to be the voice of the customer. Here, Matt Gove, Read More

Personalization Leads To Richer Donor Experiences

Jane Weber Brubaker

If you read any of the 2019 trends articles at the beginning of the year, chances are personalization was one of the “hot trends to watch.” But what exactly does personalization look like in a healthcare organization? If you ask 10 people, you’re likely to get 10 different answers. One thing is certain: It’s more Read More

Survey: Healthcare Mobile Traffic Now Exceeding Desktop Traffic

Michael Schneider, executive vice president and co-founder, Greystone.Net

“Digital marketing in healthcare is in the midst of an evolution, with some revealing trends, including a mixed view of customer relationship management (CRM) and emerging technologies, according to the 4th Annual State of Digital Marketing for Hospitals report,” writes Jared Johnson, eHST board member and host of the Healthcare Rap podcast. The report, administered Read More

SEO and Digitization Trends for Hospitals and Health Systems

Scott Mowery, senior director of digital operations, Cleveland Clinic

Ask the Experts: A Deep Dive with Panelists from Three Top Medical Facilities // By Jared Johnson // In March, BrightEdge hosted a webinar panel discussion about current trends in healthcare SEO and digitization with marketers representing three of the top medical facilities in the world: Scott Mowery, senior director of digital operations at Cleveland Clinic; Read More

The State of Healthcare Digital Marketing

Ben Dillon

Survey Results Are In! Everything You Need to Know to Make the Best Decisions This Year!

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists

Your Presenter:
Ben Dillon, Chief Strategy Officer, Geonetric


The 9th edition of Geonetric’s Healthcare Digital Marketing Trends Survey is an indispensable resource. It will give you an inside view based on data from over 300 organizations — more than 260 hospitals and health systems and more than 40 agency partners who responded to the 2019 edition of the survey, the largest ever.

This year, Geonetric incorporated feedback from multi-year survey takers who confirmed that this data is a “must have” planning tool for all healthcare digital marketers.

This webinar will be a SNEAK PEEK at the survey report — be sure to attend and you’ll be among the first to see this year’s results!

You’ll Learn:

  • Whether your organization is a leader, average, or lagging compared to the industry overall
  • How much leaders are spending on digital marketing, and the percentage digital marketing is of the overall marketing budget
  • The top goals healthcare marketing teams are working towards
  • How your peers and competitors are using digital technology, from CRM to personalization
  • How leading healthcare organizations structure their teams, determine budgets, manage business listings, allocate resources, and much more.

Watch now »

The Key to Providing a Good Chatbot Experience

Brian Gresh, president of Loyal

Chatbots — a computer program or artificial intelligence (AI) that has text or voice conversations — are redefining customer service, especially in healthcare. A 2017 Juniper Research study found that healthcare providers that use chatbots can expect average time savings of just over four minutes per inquiry, with average cost savings in the range of Read More

SEO Management Tips from Bozeman Health

Joshua Francis, webmaster and digital strategy at Bozeman Health

Bozeman Health is a rural health system serving southwest Montana, with two hospitals, 20 clinics, and 150 providers. “Montana is an interesting puzzle when it comes to healthcare because we are about 90 percent of the size of California with about a million people,” says Joshua Francis, Bozeman Health’s webmaster and digital strategist. (California’s population Read More

Survey Highlights Healthcare Digital Marketing’s Growth, Challenges

Jared Johnson

// By Jared Johnson // Digital marketing in healthcare is in the midst of an evolution, with some revealing trends, including a mixed view of customer relationship management (CRM) and emerging technologies, according to the 4th Annual State of Digital Marketing for Hospitals report. The report, administered by Greystone.Net and Klein & Partners, highlights responses Read More

How to Make Your Chatbot More Human-Like

Althea Fung

Continuing Evolution of Healthcare AI Improves Consumer Experience // By Althea Fung // Chatbots — a computer program or artificial intelligence (AI) that has text or voice conversations — are redefining customer service, especially in healthcare. A 2017 Juniper Research study found that healthcare providers that use chatbots can expect average time savings of just Read More

Best Practices for Managing SEO Internally

Joshua Francis, webmaster and digital strategy at Bozeman Health

Insight from the Bozeman Health Digital Team // By Jane Weber Brubaker // Bozeman Health is a rural health system serving southwest Montana, with two hospitals, 20 clinics, and 150 providers. “Montana is an interesting puzzle when it comes to healthcare because we are about 90 percent of the size of California with about a Read More

Emerging Ethical Challenges for Healthcare Marketers

Clockwise from top left, Danny Fell, Karen Corrigan, David Feinberg, Greg Green

Daniel Fell, president and CEO of ndp, recently moderated the panel presentation Blurred Lines: Marketing and Ethics in the Brave New World held at the 2018 Healthcare Internet Conference (HCIC) in Scottsdale, Arizona. Panel members include Karen Corrigan, founder and CEO of Corrigan Consulting; David Feinberg, chief marketing officer at Mount Sinai Health System in Read More

Align Your Technology Goals with Customer Demands

Chris Riegger, COO, Modea

Digital experience isn’t just digital anymore. It’s not enough to build a great new website, or launch a mobile app. Your digital initiatives have to connect with and support the entire customer experience. That’s what consumers have grown to expect. It’s not good enough to optimize some parts of the customer journey for the 21st Read More

What Is Digital Transformation?

Chris Riegger, COO, Modea

Ask the Expert with Chris Riegger, COO, Modea   // By Jane Weber Brubaker // Digital experience isn’t just digital anymore. It’s not enough to build a great new website, or launch a mobile app. Your digital initiatives have to connect with and support the entire customer experience. That’s what consumers have grown to expect. Read More

Blurred Lines: Marketing and Ethics in the Brave New World, Part 2

Danny Fell

// By Daniel Fell // The following article is Part 2 of a 2-part series. (Read Part 1 here). The series was adapted from the panel presentation Blurred Lines: Marketing and Ethics in the Brave New World held at the 2018 Healthcare Internet Conference (HCIC) in Scottsdale, Arizona. Panel members include Karen Corrigan, founder and Read More

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