// By Jane Weber Brubaker // McKenzie Davis works closely with Baptist Health Central Alabama to share stories of people caring for people. Read on to hear her take on how social media has changed, why and where it makes sense to invest in paid advertising on social media, and which platforms to choose.
// By Susan Dubuque // Award-winning marketers from Southeast Georgia Health System, The Ohio State University Comprehensive Cancer Center, and the National Spine Health Foundation share how they build podcasts around audience needs, extend reach through integrated promotion, and use storytelling to strengthen connection and trust.
The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
AI in Healthcare Marketing June 2026 Day 3 Session 2
Wednesday | June 17, 2026 | 2:30 p.m. Eastern
Panelists:
Moderated by:
You’ll learn how to:
AI in Healthcare Marketing June 2026 Day 1 Opening Keynote
Monday | June 15, 2026 | 2 p.m. Eastern
Panelists:
Moderated by:
What you’ll learn:
After launching a bold brand platform built around inspiration and community well-being, ThedaCare faced a new opportunity: reconnecting patients with primary care. Discover how ThedaCare translated its inspiration-driven brand platform into a campaign to reconnect patients with primary care and drive measurable growth.
// By Susan Dubuque // After launching a bold brand platform built around inspiration and community well-being, ThedaCare faced a new opportunity: reconnecting patients with primary care. Discover how ThedaCare translated its inspiration-driven brand platform into a campaign to reconnect patients with primary care and drive measurable growth.
Presented March 17, 2026
Panelists:
Moderator:
You’ll hear how leading organizations:
Social media is now carrying some of healthcare’s most complex stories. UCLA Health, MD Anderson Cancer Center, and UCB demonstrate how social media can be successfully deployed for high-impact topics. Discover how social media is doing serious work and why it now plays a central role in healthcare strategy.
// By Susan Dubuque // Social media is now carrying some of healthcare’s most complex stories. UCLA Health, MD Anderson Cancer Center, and UCB demonstrate how social media can be successfully deployed for high-impact topics. Discover how social media is doing serious work and why it now plays a central role in healthcare strategy.
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 8-12, 2025
Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?
From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.
Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.
Northwell Health’s digital campaign tackles one of healthcare’s toughest challenges: rebuilding trust in a noisy and confusing environment. Discover how this award-winning campaign uses expert-driven content in consumer-friendly formats to connect with audiences and drive measurable business results.
Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
// By Susan Dubuque // Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.
// By Susan Dubuque // Northwell Health’s digital campaign tackles one of healthcare’s toughest challenges: rebuilding trust in a noisy and confusing environment. Discover how this award-winning campaign uses expert-driven content in consumer-friendly formats to connect with audiences and drive measurable business results.
In this new report from eHealthcare Strategy & Trends examines real-world examples of engaging, authentic digital content that can help hospitals and health systems connect more effectively with their communities.
With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.
We asked people who have supported HCIC for many years what makes it such a valuable conference that they keep coming back year after year. Here, we share their comments and highlight sessions you won’t want to miss. Join healthcare marketing leaders and innovators, November 9-12 at Caesars Palace, Las Vegas.
// By Jane Weber Brubaker // We asked people who have supported HCIC for many years what makes it such a valuable conference that they keep coming back year after year. Here, we share their comments and highlight sessions you won’t want to miss. Join healthcare marketing leaders and innovators, November 9-12 at Caesars Palace, Las Vegas.
// By Susan Dubuque // With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.
The revolution is here, and it’s already changed everything. We no longer optimize for search engines alone. We optimize for AI agents. And that means building authority across every platform. Read on for tips on how to master the new rules, create content that feeds AI, and strengthen your relationship with patients.
// By Ahava Leibtag // The revolution is here, and it’s already changed everything. We no longer optimize for search engines alone. We optimize for AI agents. And that means building authority across every platform. Read on for tips on how to master the new rules, create content that feeds AI, and strengthen your relationship with patients.