// By Jane Weber Brubaker //
Patients don’t make allowances for healthcare. They expect to have the same seamless, integrated digital experience they have using Amazon Prime or Uber when they interact with their health system or provider. “That ease of mobility is what’s important to them,” says Pamela Landis, Vice President of Information Services at Carolinas Healthcare System.
Carolinas Healthcare System wanted to gain a better understanding of how consumers view things. “We started to realize that what we were providing them addressed our internal needs around practice efficiency and meaningful use requirements and ease of use for us,” Landis says. “But we were missing an opportunity to create a foundation where patients could actively engage with us,” she adds.
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As health systems commit to keeping patient populations healthy, tapping into all sources of data including patient-generated data is one way to keep patients engaged. Engaged patients translate to improved outcomes, a win-win for everyone. It begins with listening to patients and creating tools that fit their habits and lifestyles. Then the discovery begins. “We want to know, are people who are using [these tools] more able to stay in control of their conditions, and are they more actively engaged in the management of their health?” says Landis. “And can we measure if they are more significantly tied and strengthened in their relationship to us?” Login to read the rest of our article about how Carolinas Healthcare System is addressing these challenges.
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