Technology and Patient Care

Building and Leading Digital Marketing Teams for Long-Term Success


// By Daniel Fell // Marketing technology is evolving at warp speed, creating new tools and solutions that require greater resources, expertise, and talent. But how do leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and transformations? Discover expert insights on managing digital teams to ensure long-term success.

The Health System Digital Front Door: Enhancing Patient Access, Engagement, and Experience

Panelist Phase2 MEMBER Webinar

A new eHealthcare Strategy & Trends member roundtable, featuring winners from the 2023 eHealthcare Leadership Awards

Wednesday | August 7, 2024 | 2 p.m. Eastern

Your Panelists:

  • Jennifer Segalini, VP of Strategy at Phase2
  • Amanda Jones, Senior Director of Digital Engagement at Geisinger
  • Jennifer Mackendree, System Director of Marketing at Health First
  • Nardeep Singh, Marketing Technology Manager at Renown Health

In this session, you’ll learn:

  • The breadth, scope, and depth of DFD strategies and tools
  • Best practices for implementing a DFD
  • Practical tips for enhancing patient engagement and satisfaction
  • How a DFD can impact marketing outcomes
  • How to prioritize DFD investments for maximum impact
  • And much more!

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Patient and Provider Predictive Matching Drives Positive Results for Midwestern Health System


// By Jane Weber Brubaker // Physician relationships can be challenging for both the patient and provider. MD MatchUp offers a solution by matching patients and providers based on personality assessments. This innovative tool helps health systems attract and retain patients, improving patient satisfaction and financial outcomes. Explore how MD MatchUp can enhance the healthcare experience.

Providence’s DexCare Platform Streamlines Access for Patients and Providers


Who best to solve a complex problem than someone who’s repeatedly felt its sting? That’s what leaders at Providence learned, and now their commercialization of the resulting platform, DexCare, is on track to help other healthcare organizations be discovered and match the right care with the right provider and modality at the right time.

How to Future-Proof Your Healthcare Website

ft img How to Future-Proof Your Healthcare Website

Your Presenters:

  • Kevin Smith, Assistant Vice President, Digital Engagement, Baptist Health (KY)
  • Matt Schwabel, Executive Director, Marketing Technology & Operations, UNC Health
  • Michael Kinkaid, Chief Technology Officer, Reason One
  • Stephen Barry, Product Owner, Lee Health

You’ll learn:

  • How to evaluate your current state and define the desired future state
  • Considerations for selecting the right technology
  • Best practices for gaining buy-in from stakeholders
  • How to develop a plan and timeline
  • Why a web steering committee is essential
  • How to measure success
  • And much much more!

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Your Patients Need More Than Just A Portal. Here’s Why

ft image square Your Patients Need More Than Just A Portal.

Explore options healthcare organizations have and why they should be focusing on more than just a native EHR patient portal experience.

You’ll learn:

  • What the current demand in healthcare for custom mobile apps and why it matters.
  • Why your organization should look to build a proprietary mobile app for your customers.
  • What your options are when it comes to building a mobile app.
  • How to begin conversations internally and gain organizational alignment.

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Healthcare Digital Marketing Trends Survey 2024

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Download our eBook to see how your efforts compare with other healthcare providers, and what tactics you should consider prioritizing to help your organization reach its marketing goals. Who knows — with this valuable information, you may end up as one of our marketing Leaders in a future edition of the survey!

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Built from Inside Providence, DexCare Creates and Markets Platform to Improve Access


// By Cheryl L. Serra // Providence developed DexCare, a digital platform that matches consumer needs to appropriate care. This innovation helps healthcare organizations optimize resources, improving efficiency and reducing costs. DexCare’s commercialization is set to aid other organizations in addressing the critical challenge of healthcare supply and demand.

The Remix — The Evolution of the Digital Front Door

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This new free guide will help you answer:

  • What is the history of the Digital Front Door and what factors have influenced its status today?
  • With so much industry and technology disruption, where will the Digital Front Door go next?
  • What are the main areas of investment to consider in evolving your Digital Front Door? And how do you measure up?
  • What expertise do you need to cultivate a smart and effective Digital Front Door?
  • And much more!

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Reimagining CRM for Health Systems with an Enterprise-Wide Approach

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Watch our webinar and hear from a top industry expert who will share how CRM has evolved and discuss best practices that can help your organization take full advantage of state-of-the-art CRM capabilities.

You’ll learn:

  • What the current state of CRM is in healthcare, and why it often falls short.
  • How to structure CRM for enterprise-wide success.
  • Best practices for implementation, governance, and strategy.
  • How to set priorities that align with the strategic plan when launching campaigns.
  • How a CRM can scale communications using real-time data and rules-based automated campaigns.
  • What to consider when choosing a CRM solution.
    And much much more!

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Provider Data Management: An Essential Key to Better Patient Experience


// By Jared Johnson // Provider data management is critical in enhancing the patient experience, but it takes the right strategy and technologies to execute successfully. Discover best practices for implementing effective provider data management strategies and learn how these insights empower patients with accurate information and improved access to care.

A Best in Breed Data Platform + Healthcare CRM: A “Match Made in Heaven”


// By Jane Weber Brubaker // If the promise of CRM in healthcare has been largely unfulfilled, data silos are partially to blame. Innovaccer’s acquisition of digital marketing and CRM platform Cured earlier this year could solve data challenges and accelerate growth for health systems. One benefit of mixing and mingling at industry events is Read More

Enhancing Patient Experience with Effective Provider Data Management Strategies

Enhancing Patient Experience with Effective Provider Data Management Strategies png

Your Presenters:

  • Jeff Stewart, VP of Strategic Marketing, CHRISTUS Health
  • Val Lopez, Assistant Vice President, Digital Marketing and Technology, Baptist Health
  • Jessica West, Director, Content & Media, Piedmont
  • Keir Bradshaw, EVP, Solution Consultant, MERGE

You’ll learn:

  • Insights into how precise provider data impacts patient trust and the overall efficiency of healthcare delivery systems.
  • How innovative technologies and systems can assist in the effective management and maintenance of provider data to ensure compliance and enhance patient care.
  • Best practices for implementing a robust provider data management strategy that can directly improve the patient experience.

And much much more!

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Where Does CRM Stand in Addressing Today’s Healthcare Challenges?

Bob Cummings

The high cost and amount of churn in the healthcare CRM market have had many marketing leaders wondering if the huge investment they made was worth it. And those who still shop for the right solution wonder where to turn. But the need for flexible solutions that meet organizational needs has never been greater, as Read More

Geisinger and Henry Ford Health Leverage Epic Cheers to Fuel Marketing Efforts

Nithin Sathyamoorthy

Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that of Epic’s closest competitor, Oracle Cerner (25.8 percent), which gained hospitals but lost beds year over year. Read More

Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA

Your Presenters:

  • Ray Mina, Head of Marketing, Freshpaint
  • Doriann Cain, Partner, Faegre Drinker
  • Bridget O’Connor, COO, Fortalice Solutions
  • Edward Rafalski, Chief Strategy & Marketing Officer, BayCare Health System

You’ll learn:

  • What it means to be privacy-first.
  • Who needs to be involved in process change.
  • How to have constructive conversations with legal and compliance.
  • Why web trackers don’t comply with HIPAA.
  • Which tools you need a BAA (Business Associate Agreement) for.
  • What to do if you can’t get a BAA.

And much much more!

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Epic Cheers Update


Two major U.S. health systems share why they like Epic’s CRM. // By Jane Weber Brubaker // Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that Read More

Healthcare Personalization Guide

Healthcare Personalization Guide

Unlock the Power of Healthcare Personalization While Respecting Patient Privacy

You’ll learn:  

  • Do’s and don’ts for personalizing digital health experiences
  • How to balance personalization and patient privacy under current regulations
  • Expert insights from Phase2’s data privacy and digital experience specialists
  • And much more!

Download Now »

Practical Applications of AI in Healthcare Marketing: Elevating Patient & Employee Engagement and ROI

(Speakers Square) Practical Applications of AI in Healthcare Marketing

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Your Presenters:

  • Jenny Collopy, VP, Chief Marketing and Communications Officer, The Christ Hospital Health Network
  • John Elder, Co-Founder and CEO, Supernatural
  • Mike Barrett, Co-Founder and CSO, Supernatural
  • Bianca Chaer, Strategist, Supernatural

You’ll learn:

  • An overview of the general AI landscape: different types of AI, how they are used, and presenters’ point of view on the use of these tools.
  • How to do more than just “Use ChatGPT”
  • The current landscape of AI in healthcare marketing, specifically how more relevant content can help improve marketing outcomes.
  • Where AI is making an impact for people in their day-to-day workflow, right now.
  • How AI can help understand and address the needs of different populations effectively.
  • How AI can customize content to live across multiple platforms for a variety of different audiences.
  • How AI can help optimize healthcare marketing campaigns — specifically:
    • How AI can help you understand the competitive environment
    • How you can use AI to make content
    • How you can use AI to evaluate that content
    • How you can use AI for channel strategy and media planning

And much much more!

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Everything You Wanted to Know About AI and Healthcare Marketing

montano-cohen ft webinar

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Your Presenters:

  • Rachelle Montano, Vice President of Clinical Strategy, Loyal
  • Matt Cohen, Director of AI, Loyal

You’ll learn:

  • About different types of AI technologies and their real use cases.
  • How to evaluate AI-based solutions for your organization and get past the hype.
  • Concrete ways that AI technologies are enhancing marketing today.
  • Where the biggest risks lurk for healthcare marketers and when you need to proceed with caution.
  • How to safely test the waters before diving in … so you can avoid the dangers posed by being left behind.
  • What the future holds.

And much more!

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