Technology and Patient Care
Subtopics: Trends, Application of Consumer Electronics in Health Care, Telemedicine, Wearables

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Healthcare Marketing Compliance Trends 2026

OursPrivacy eHealthcare 2026 Marketing Compliance Survey Report box

A free white paper, published by Ours Privacy

What 100+ healthcare marketers reveal about privacy, performance, and growth

You’ll learn:
  • How marketers are balancing HIPAA compliance with campaign performance
  • Why rising costs and limited tracking are impacting ROI
  • Where martech stacks are breaking down and what’s replacing them

Download Now  »

Real Work, Real Results: An AI Delivery Lab

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AI in Healthcare Marketing June 2026 Day 3 Session 1

Wednesday | June 17, 2026 | 1 p.m. Eastern

Panelists:

  • Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
  • Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
  • JC Chakravarty, VP of Strategy and Design, Modea

Moderated by:

  • Char Wilson, Principal Consultant, Char Wilson Consulting

You’ll learn how to:

  • How to use rapid prototyping and vibe coding to accelerate healthcare website development
  • How to build and optimize digital content for AEO and GEO performance
  • What Modea’s healthcare digital maturity survey reveals about AI investment levels, consumer perception, and ROI benchmarks
  • What it takes to make a healthcare website truly discoverable across AI-powered search and answer engines
  • and more.

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Bringing It All Together: Integrated Marketing Campaigns That Deliver

Bringing It All Together Webinar Speakers

A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Presented April 30, 2026

Panelists:

  • Mindy Adams, chief creative officer, BPD Healthcare
  • Lindsay Mosley, marketing coordinator, South Georgia Health System
  • Jaycelyn Puttick, executive director, strategic partnerships, AdventHealth
  • Ana Vela, executive director of creative and digital strategies, Community First Health Plans

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

You’ll hear how leading organizations:

  • Build campaigns that connect brand and business goals
  • Align teams and channels around a clear strategy
  • Translate insights into creative that resonates
  • Extend campaigns across digital and traditional media and on-the-ground efforts
  • Measure what matters and use results to refine future work

Webinar Speakers

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AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust

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AI in Healthcare Marketing June 2026 Day 3 Session 2

Wednesday | June 17, 2026 | 2:30 p.m. Eastern

Panelists:

  • Stewart Gandolf, CEO,Healthcare Success
  • Brandon Schakola, Senior Director, Digital Services, Healthcare Success

Moderated by:

  • Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn how to:

  • Understand the causes and implications of AI hallucinations in healthcare, including risks to brand reputation, compliance, and patient trust
  • Identify where and how AI may be misrepresenting your organization using emerging monitoring tools and competitive visibility analysis
  • Apply practical strategies to reduce hallucinations, improve AI-driven search visibility, and strengthen brand safety in an evolving digital landscape

June day-3-session2-Speakers

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When AI Becomes How Work Gets Done

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AI in Healthcare Marketing June 2026 Day 1 Opening Keynote 

Monday | June 15, 2026 | 2 p.m. Eastern

Panelists:

  • Cristal Woodley, VP, Marketing and Communications, Renown Health
  • Taylor Pressler, MPH, MS, Sr. Director of Enterprise Analytics, Renown Health
  • Gregg Johnson, CEO, Invoca

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

  • How leaders are re‑architecting marketing and digital workflows with AI as the default path.
  • Examples of a real AI-driven workflow overhaul, from intake to output to governance that you can adapt for your own teams.
  • New operating roles and how they plug into existing teams and structures.
  • Guardrails that let non‑technical staff build useful agents without creating compliance and security headaches.
  • How to measure “AI as normal work” — from throughput gains on content and campaigns to better access, engagement, and conversion.

AI in Healthcare Marketing June 2026 D1S1

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AI in Healthcare Marketing Week

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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

June 15-18, 2026

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Register Now  »

The Real AI Opportunity in Healthcare Isn’t Speed — It’s Reinvention

Stephanie Wierwille

AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.

AI in Healthcare: Moving from Productivity to Transformation

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// By Jane Weber Brubaker // AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.

Ask Us Anything: AI Search + the Future of Website Content

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Hospital Websites Day 3 Session 2 

Presented March 11, 2026 at 2:30 p.m. Eastern

Panelists:

  • Amanda Todorovich, Cleveland Clinic
  • Ahava Leibtag, Aha Media Group

Moderator:

  • Lacey Reichwald, Aha Media Group, as moderator

Ask us about:

  • How AI search is changing traffic, SEO, and web strategy
  • What “AI-ready” content actually looks like — and how to get started
  • Whether your content still matters (spoiler: yes)
  • What to do now to future-proof your site content for LLMs and chatbots
  • The role of E-E-A-T, branding, and trust when users don’t even visit your site

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The Future of Hospital Websites

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented March 9-13, 2026

Hospital and health system websites are evolving faster than ever.

From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands.

The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Watch Now  »

Ask Us Anything: AI Search + the Future of Website Content

eHST-hospital-websites-day3session2

Hospital Websites Day 3 Session 2 

Wednesday | March 11, 2026 | 2:30 p.m. Eastern

Panelists:

  • Amanda Todorovich, Cleveland Clinic
  • Ahava Leibtag, Aha Media Group

Moderator:

  • Lacey Reichwald, Aha Media Group, as moderator

Ask us about:

  • How AI search is changing traffic, SEO, and web strategy
  • What “AI-ready” content actually looks like — and how to get started
  • Whether your content still matters (spoiler: yes)
  • What to do now to future-proof your site content for LLMs and chatbots
  • The role of E-E-A-T, branding, and trust when users don’t even visit your site

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Register Now  »

How 3 Healthcare Leaders Use Agentic AI to Personalize Healthcare

Andrew Chang

// By Wendy Margolin // Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.

AI in Healthcare Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 8-12, 2025

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.

Watch Now  »

Inside the Real-World AI Playbooks of Leading Health Systems

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Learn What’s Working and What’s Next from Marketers Implementing AI at Scale

Presented December 8, 2025

Panelists:

  • Val Lopez, Assistant Vice President, Marketing Operations, Baptist Health South Florida
  • Lisa D. Mason, AVP, Product Design & Insights, Providence
  • Amanda Todorovich, Enterprise Executive Director, Digital Marketing, Cleveland Clinic
  • Stephanie Wierwille, EVP, Engagement, BPD

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

Join us to learn how healthcare leaders are:

  • Navigating the early stages of AI learning and adoption across large organizations
  • Identifying smart, strategic opportunities for AI in marketing workflows
  • Aligning AI efforts with patient trust, brand values, and data governance
  • Building internal literacy and cross-functional support
  • Avoiding pitfalls and pushing past pilot fatigue
  • Keeping the human element at the center of AI-driven strategies

Day 1 Keynote Speakers

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Beyond Digital: How Three Health Systems Turned Transformation into a Way of Life

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// By Susan Dubuque // This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health —  redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.

Transforming Patient Acquisition with AI-Powered Conversation Intelligence

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Presented November 18, 2025

Discover how Emory Healthcare and University Hospitals connect the dots between digital touchpoints and phone conversations, creating seamless experiences that drive patient acquisition and retention.

Your Presenters:

  • Allyzon Zahorcak, Director, Performance Marketing, Emory Healthcare
  • Noah Brooks, Manager of Analytics & Strategy, University Hospitals
  • Lyndey Brock, Director of Account Management Health, Healthcare Vertical, Invoca

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

  • How to track call conversions back to the exact ad or keyword that drove them.
  • How you can automate bidding strategies and optimize for high-value patient calls.
  • How to improve your website by understanding which interactions led to calls.
  • How to use digital intent data to route callers to the most qualified agent or care location, improving first-call resolution.

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2025 eHealthcare Leadership Award Winners Announced    

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// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

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