Technology and Patient Care

Texting: A Surprisingly Simple Strategy for Coordinating Vaccine Appointments

Luma Health

With the rush to get Americans vaccinated, organizations struggled to find the best way to contact patients to coordinate vaccine appointments, especially when demand exceeded supply. Adnan Iqbal, CEO of Luma Health, a San Francisco-based patient engagement platform, found many clients wanted to use the platform to get patients signed up at the appropriate time. Read More

Want to Drive Patient Satisfaction and Capture More Market Share for Your Physicians? Make It Easy for Patients to Self-Schedule Virtual Visits

Grant Lunney

// By Jane Weber Brubaker // Even as healthcare organizations build out their marketing stacks to better reach, engage, and serve patients and prospective patients, health technology companies are building stacks of their own, for some of the same reasons — to help their clients improve patient access and convenience. NextGen Healthcare was named by Read More

Sustaining and Accelerating Digital Health Innovation in a Post-COVID World

Tara Nooteboom, manager of digital patient engagement, Rush

// By Jane Weber Brubaker // “I really hope that in the next 10 years the term ‘digital health’ is retired because all healthcare will be digitally enabled,” says Margo Schneider, senior director of digital strategy at UW Medicine. Schneider, with co-panelists Tara Nooteboom, director of strategic and digital growth at Rush System for Health, Read More

Text Messaging Beats Out Email, Apps for Coordinating Vaccine and Other Appointments

Adnan Iqbal

// By Althea Fung // Within the first three months of 2021, Chicago’s Cook County Health scheduled one million COVID-19 vaccination appointments, using text messaging at scale.  With the rush to get Americans vaccinated, organizations struggled to find the best way to contact patients to coordinate vaccine appointments, especially when demand exceeded supply. Adnan Iqbal, Read More

Member Webinar: Digital Health Strategies that Will Shape the Future

Nooteboom-Schneider-Batchu-Green-Haldeman

How the pandemic has accelerated digital innovation in care delivery — and how you can take advantage of new models to meet consumer expectations

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists.

The COVID-19 pandemic has created opportunities to transform care delivery with digital solutions and spawned digital health strategies that will define the future.

Which emerging digital solutions have the most power to disrupt? What does this mean for the future of telehealth? Or hospital care at home? What new challenges have emerged that we must pay attention to?

This panel discussion will focus on how health systems and technology leaders are pivoting and developing their digital health plans and products in response to the new landscape, and how they are partnering with vendors, incubators, and accelerators in new ways as digital health solutions proliferate.

Watch Now »

Submit Your Entry to the 2021 eHealthcare Leadership Awards!

It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and we could begin to get back Read More

What Are the Top Digital Priorities as We Move Out of the Pandemic?

Ben Dillon Geonetric

We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted to get a broad perspective on where things are likely to go as we move out of the Read More

As we come out of the pandemic, what are the top digital priorities for healthcare organizations as they get back to business?

John Halamka

Ask the Expert, with the eHealthcare Strategy & Trends Editorial Advisory Board // By Jane Weber Brubaker // We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted Read More

Using AI To Help Overcome Vaccine Hesitancy

Welltok logo

“As COVID-19 vaccine rollouts continue, it is clear that hope is on the horizon,” says Betsy Keller of Welltok. “But healthcare marketers know there are still challenges ahead in overcoming vaccine hesitancy before we inoculate enough people to achieve herd immunity and return to a more normal way of life.” Here’s an excerpt from Keller’s Read More

eHealthcare Monthly Roundup #1

eHST - monthly roundup screencapture

Watch the pilot episode of our monthly video roundup of the latest stories from eHealthcare Strategy & Trends. A low-tech inpatient telehealth solution at Boston Children’s Hospital. Marketing lessons from Futurescan. Physician social media ambassadors at Mount Sinai Health System. An interview with the principal transformation consultant for strategy and digital health at Henry Ford Health System. And creating connected digital experiences at Baystate Health and Banner Health.

Watch Now

Learn How One System Is Fighting COVID Via Digital Transformation

COVID-19 has disrupted American healthcare — killing more than half a million people, including more than 2,900 healthcare workers; challenging bed and equipment capacity; and canceling elective health services. But it also has sped up digital transformation of healthcare and brought to the forefront innovative approaches to how patients receive care. Providence, a Seattle-based 51-hospital Read More

When Digital Platforms for Scheduling COVID-19 Vaccination Appointments Leave Some Seniors Shut Out, Others Step In to Help

// By Jim Samuel // Scheduling appointments for the COVID-19 vaccine was supposed to be easy because of digital tools. But digital tools have proven difficult to use for many older Americans. To help, some hospitals, health systems, and public health departments have embraced older technology, while community residents have stepped in to help. Adults Read More

How Technology Can Help Manage the Crush of Vaccine Demand

On January 13, the headline on NJ.com read “Major expansion of New Jersey COVID vaccine eligibility starts tomorrow.” Overnight, 4.47 million New Jersey residents age 65 and older and those between 16 and 64 with certain medical conditions became eligible to receive a vaccination at one of the state’s 123 approved sites. “New Jersey opened Read More

How AI Can Boost COVID-19 Vaccine Adoption

// By Betsy Keller // As COVID-19 vaccine rollouts continue, it is clear that hope is on the horizon. But healthcare marketers know there are still challenges ahead in overcoming vaccine hesitancy before we inoculate enough people to achieve herd immunity and return to a more normal way of life. Fortunately, new tools are available Read More

Banner Health Shifts to Consumer-First Zero-Click Strategy

2020 marked the end of a decade-long period in which MarTech teams focused their time on learning the rules of engagement for channels such as social media, mobile apps, and responsive websites. But a single platform or tool doesn’t meet complex consumer needs. Hospitals and health systems won’t be prepared to meet the changing needs Read More

How QR Codes Made a Healthcare Comeback in 2020

William Gagnon is senior director, digital at Boston Children’s

Last year, when every hospital had to pivot quickly to adapt to the realities of COVID-19, clinicians at Boston Children’s Hospital approached the digital strategy team for help. They wanted to see if QR codes could be used to facilitate in-hospital teleconferencing for COVID-19 patients. “They needed 500 and something [QR codes] for every room Read More

The Digital Team’s Important Role in COVID-19 Vaccinations

Zain Ismail, Henry Ford Health System

// By Jared Johnson //  Ask the Expert with Zain Ismail, Principal Transformation Consultant, Strategy and Digital Health, Henry Ford Health System This chapter of the pandemic is the time for nonclinical teams to shine, according to Zain Ismail, principal transformation consultant for the Henry Ford Health System. In particular, digital marketing and communications teams Read More

How COVID Has Accelerated Healthcare Consumerism

Jane Sarasohn Kahn

Healthcare is undergoing dramatic change. Whether the change is in response to growing consumer pressures, technological advances, or the COVID-19 pandemic, it is bringing new challenges and opportunities for healthcare marketers. The American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) publication Futurescan looks at some of the most important and impactful Read More

1 2 3 12