Digital Marketing, Communications and Strategy for Healthcare Leaders

Advocate Aurora Health Transforms Healthcare Delivery by Leveraging Consumer-Centric Digital Technology

April 17, 2024

Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations to receive the Mark Gothberg Read More

What Does It Take to Be a Winner? Learn Why Advocate Aurora Health Took Home Top Honors at the 2023 eHealthcare Leadership Awards

April 4, 2024

// By Susan Dubuque // Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations Read More

Winning Strategies for Digital Physician Engagement

March 22, 2024

Six award-winning health systems from across the country set the standard for digital physician engagement. // By Susan Dubuque // A few years ago, due mainly to regulatory considerations, physician engagement meant celebrating Doctors’ Day, and physician practices operated entirely separately from hospitals. Today, things are different. Employed physicians, advances in digital technology, competitive pressures, Read More

Best Healthcare Podcast: Who Won, and Why?

March 18, 2024

Find out how top healthcare organizations use podcasts to educate, inspire, and connect with clinicians, patients, and community members. // By Jared Johnson // Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and throughout this year, we’ll showcase Read More

Lehigh Valley Health Network Leverages Digital Tools to Enhance Organizational Culture

January 3, 2024

In today’s healthcare environment, enhancing organizational culture has never been more important or challenging. It requires dedicated focus and the need for marketers to adapt to more diverse employee, leader, and physician communication needs. How do you build and maintain a strong organizational culture in a rapidly growing health system? That’s the challenge Lehigh Valley Read More

Developing a Thriving Organizational Culture in a Growing and Increasingly Diverse Health System

December 26, 2023

In today’s healthcare environment, enhancing organizational culture has never been more important or challenging. It requires dedicated focus and the need for marketers to adapt to more diverse employee, leader, and physician communication needs. // By Brian Griffin // How do you build and maintain a strong organizational culture in a rapidly growing health system? Read More

How Your Health System Website Can Be Your Best Digital Salesperson

October 11, 2023

Against a backdrop of rapidly emerging digital marketing tools, the venerable website deserves as much attention as ever. Your website should be your best salesperson. It’s often the first point of contact with your company’s products and services for the majority of potential customers. Anything from a Google search to a radio ad or a Read More

Your Best Salesperson, Revisited: The Power of a Good Website Among Today’s Digital Marketing Tools

October 2, 2023

Against a backdrop of rapidly emerging digital marketing tools, the venerable website deserves as much attention as ever. // By Paul DeLeeuw // Your website should be your best salesperson. It’s often the first point of contact with your company’s products and services for the majority of potential customers. Anything from a Google search to Read More

HCIC 2023 Preview: Come for the Comradery, Leave with Fresh Inspiration

September 6, 2023

This year in Los Angeles. Last year in Miami. HCIC spans the country the same way it covers the digital healthcare landscape — coast to coast and end to end. #HCIC23, the latest edition of the must-attend conference for digital healthcare marketers, promises to showcase the industry’s best practices and get attendees up to speed Read More

See You in the City of Angels, Changemakers!

August 28, 2023

// By Jane Weber Brubaker // Innovation doesn’t happen in a vacuum. Join your industry peers for the annual gathering of digital innovators at HCIC in Los Angeles, November 5-8. This year in Los Angeles. Last year in Miami. HCIC spans the country the same way it covers the digital healthcare landscape — coast to Read More

What Will Marketing Look Like in a 5G World?

August 2, 2023

The new generation of mobile communications networks isn’t quite here yet, but it’s coming, and marketers need to get ready for it. The advent of 5G, or 5th generation mobile network, will continue to fuel the meteoric rise of mobile communications that has taken place over the past two decades. In a session at the Read More

5G Isn’t Just an Upgrade: It’s a Paradigm Shift

July 24, 2023

// By Arthur Hill // The new generation of mobile communications networks isn’t quite here yet, but it’s coming, and marketers need to get ready for it. The advent of 5G, or 5th generation mobile network, will continue to fuel the meteoric rise of mobile communications that has taken place over the past two decades. Read More

What Drives Success for Today’s Healthcare Digital Teams?

July 5, 2023

As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating closely with strategy, information systems, and clinical operations to help achieve success and establish more rigorous leadership development. Three panelists presented on the digital teams of the future at Read More

The Digital Team of the Future

June 26, 2023

// By Dalal Haldeman, Ph.D. // Leaders from Hackensack Meridian Health, UW Medicine, and RUSH compare notes on what it takes to push digital transformation forward in their organizations. As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating Read More

Gen Z’s Innovative Approach to Healthcare: 5 Ways to Attract and Engage Them

June 21, 2023

The healthcare industry is in the midst of a transformation, and Generation Z is leading the charge. This new generation, born between the mid-1990s and mid-2000s, is challenging traditional notions of healthcare and redefining what it means to be healthy. They are turning to innovative solutions, and they are “life hacking” healthcare to create experiences Read More

Life Hacking Healthcare: How to Attract, Engage, and Retain Gen Z Patients in the Digital Age

June 12, 2023

// By Shawn Gross // The healthcare industry is in the midst of a transformation, and Generation Z is leading the charge. This new generation, born between the mid-1990s and mid-2000s, is challenging traditional notions of healthcare and redefining what it means to be healthy. They are turning to innovative solutions, and they are “life Read More

eHealthcare Leadership Awards: Delivering Benefits to the Entire Awards Community

June 1, 2023

// By Susan Dubuque // From the Michelin Stars for culinary arts to the Tony Awards for Broadway productions to the Westminster Kennel Club Dog Show honors for our canine friends, every industry sector has its most coveted awards. For healthcare marketers, it’s the eHealthcare Leadership Awards. I am honored to serve as co-chair once Read More

Mobile vs. Desktop: Designing Healthcare Websites for the Modern User

May 24, 2023

In the ever-evolving landscape of wireless technology, mobile devices have emerged as a dominant force, transforming the way we access information and services. As mobile healthcare takes center stage in the wireless era, healthcare marketers are modernizing their strategies to cater to the growing demand for mobile experiences and meet evolving consumer expectations. Today, according Read More

Healthcare Marketing on TikTok: How to Optimize Content for Your Audience

May 17, 2023

You might scoff at the idea of launching a healthcare marketing campaign on TikTok. But the truth is, your audience is there and waiting to hear from you. Melanie Graham recently sat down with two marketing experts to learn how to optimize content for this massively popular platform. “I’ll admit, I’m a TikTok skeptic,” she Read More

Platinum Award-Winning Mobile Websites Offer Enhanced User Experience

May 15, 2023

// By Arthur Hill // For Inspira Health and University of Iowa Health Care, mobile design is not an afterthought. Today, according to CTIA, a trade organization for the wireless communications industry, Americans own 499 million wireless devices capable of transmitting and receiving broadband signals 117 percent faster than just 13 years ago. In 2021, Read More

How Digital Innovation is Transforming Patient Care at Stanford Medicine Children’s Health

May 3, 2023

Kishore Reddipeta-Stanford Medicine Children

The web and mobile transformation initiatives at Stanford Medicine Children’s Health focus on enhancing the experience for patients and families by providing digital tools at every touchpoint throughout their care. Stanford Medicine Children’s Health was one of four health-related organizations to receive the Mark Gothberg eHealthcare Organizational Commitment Award at the 23rd Annual eHealthcare Leadership Read More

Call for Entries for the 2023 eHealthcare Leadership Awards Now Open

May 1, 2023

// By Susan Dubuque // We’re pleased to announce that the 2023 eHealthcare Leadership Awards Call for Entries is officially open! It’s time to review all the great things you’ve accomplished and prepare to receive the recognition you deserve. Throughout the pandemic, digital tools and tactics saved the day — allowing organizations to maintain productivity by Read More

Stanford Medicine Children’s Health Receives Top Honor at 23rd Annual eHealthcare Leadership Awards Presentation

April 17, 2023

// By Susan Dubuque // The web and mobile transformation initiatives at Stanford Medicine Children’s Health focus on enhancing the experience for patients and families by providing digital tools at every touchpoint throughout their care. Stanford Medicine Children’s Health was one of four health-related organizations to receive the Mark Gothberg eHealthcare Organizational Commitment Award at Read More

Trendwatch: Latest Mobile Design Trends for Healthcare in 2023

April 12, 2023

Like mobile devices, mobile design is always on the move, constantly adapting to consumer expectations and technology capabilities. We’ve seen trends like M-Dot come and go, followed by responsive design, adaptive design, mobile-first, and device-agnostic design. The crossover year — when mobile usage of the internet overtook desktop usage for the first time — was Read More

Time to Give TikTok a Try: How to Make It Work for Your Healthcare Marketing

April 10, 2023

// By Melanie Graham // You might scoff at the idea of launching a healthcare marketing campaign on TikTok. But the truth is, your audience is there and waiting to hear from you. We sat down with Amanda Herriman and Craig Fairfield from Wax Custom Communications to learn how to optimize content for this massively Read More

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