What Does Telehealth Look Like After the Pandemic?

Jennifer Humbert, AVP of telemedicine development and virtual inpatient monitoring, Ochsner CareConnect 360

When the pandemic blocked the normal channels of consumer access to healthcare, physicians’ groups, hospitals, and health systems around the country scrambled to establish or expand their telehealth capabilities. The question is, what happens next? What is the roadmap to scale and improve telehealth while the pandemic still rages, and what is the plan when Read More

How Are Healthcare Organizations Preparing for a Post-COVID World?

Jenny Walker, director of digital engagement at CHRISTUS Health

Today’s environment is incredibly challenging for healthcare leaders, as the pressures and changes brought by COVID-19 have impacted the way they plan and implement marketing/communications within their organizations. Many have been asked to “do more with less,” but what does this mean? And how can organizations prepare for a post-COVID future rife with unknowns? Jenny Read More

Navigating the New Marketing Normal

// By Marlene Kurban // Today’s environment is incredibly challenging for healthcare leaders, as the pressures and changes brought by COVID-19 have impacted the way they plan and implement marketing/communications within their organizations. Many have been asked to “do more with less,” but what does this mean and how can organizations prepare for a post-COVID Read More

How COVID-19 Has Put Technology Roadmaps on a Fast Track

Ask the Expert, with Bryce Cannon, President of Modea // By Jane Weber Brubaker // The pandemic has taken a toll on every aspect of our lives for the past several months. As health systems have scrambled to meet the needs of their communities, technology projects that may have been nice to have down the Read More

New Technology Provides Real Solutions In Real Time

Unity Stoakes, co-founder, president, and managing partner of StartUp Health

The COVID-19 pandemic brought health system leaders a myriad of brand-new questions, and precious little time to find solutions. How can we effectively triage COVID-19 patients? How can we predict COVID-19’s impact on our health system going forward? How can we estimate our capacity for elective surgeries and other vital services when the time comes? Read More

Where Do We Go From Here? Community Ties Are Vital.

Jean Hitchcock, president of Hitchcock Marketing and Communications

If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. “A lot of healthcare providers have suffered from the loss of their leading roles in their communities,” says Jean Hitchcock, president of Hitchcock Marketing and Communications in Woodstock, Read More

This Is Telehealth’s Moment: Is Your Organization Prepared?

Jeff Sargent, director of virtual health at Connecticut Children’s

As healthcare consumers nationwide are still being urged to stay home when possible, the surge in demand for virtual visits has provider organizations nationwide scrambling to scale up telehealth capabilities if they have them — or stand them up if not. What does it take to completely change the way you deliver care, practically overnight? Read More

eHealthcare Leadership Awards: Call for 2020 Entries Now Open

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If there was ever a perfect time to recognize great marketing and communications in healthcare, this is it. Throughout 2020, healthcare marketing and communications professionals have proven their ingenuity, sensitivity, and adaptability to changes taking place at breathtaking speed. As the coronavirus pandemic began to unfold, leaders from hospitals and health systems were ahead of Read More

2020 eHealthcare Leadership Awards: Call for Entries Opens May 20

// By Jane Weber Brubaker // If there was ever a perfect time to recognize great marketing and communications in healthcare, it’s this year — 2020. As we open the call for entries for the eHealthcare Leadership Awards, we recognize that the last 12 months can justifiably be divided into three parts: pre-coronavirus, COVID-19 surge, Read More

Healthcare Marketing in a COVID-19 World: What Hospitals and Health Systems Should Know About Marketing During the COVID-19 Pandemic and Beyond

// By Jim Samuel // If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. That’s one of the conclusions expressed during a recent panel discussion hosted online by Scorpion Healthcare and moderated by Brian Q. Davis, executive Read More

Telemedicine Is a Lifeline During COVID-19 Pandemic

Puneet Maheshwari, CEO and co-founder of DocASAP

As COVID-19 creates chaos throughout the U.S. healthcare system, caring for people with other illnesses and routine provider appointments presents a challenge. Scheduled appointments or wellness visits are being canceled because of social distancing mandates or state lockdowns, and providers aren’t sure how or when to accept new patients. Patients with chronic illnesses who can’t Read More

COVID-19 Crisis Creates Telemedicine Boom

// By Wendy Stark Healy // As COVID-19 creates chaos throughout the U.S. healthcare system, caring for people with other illnesses and routine provider appointments presents a challenge. Scheduled appointments or wellness visits are being canceled because of social distancing mandates or state lockdowns, and providers aren’t sure how or when to accept new patients. Read More

How Jefferson Health Is Successfully Leveraging Telehealth

Frank Sites, vice president of Connected Care operations at Jefferson Health

In an address to the Alliance for Connected Care Telehealth Policy Forum in 2018, CMS administrator Seema Verma said, “Telehealth is changing the very face of healthcare.” She’s right. Studies have found that telehealth programs have reduced 30-day hospital readmission rates for heart failure patients, sped up the time to treatment for patients experiencing a Read More

How Your Mobile App Can Help Patients Find Their Way – Literally

Katie Logan, chief consumer officer, Piedmont Healthcare

Finding your way around a labyrinth of hospital hallways can be stressful, especially if you’re an outpatient rushing to a test, or a visitor looking for a sick loved one’s room. Even finding the cafeteria for a quick cup of coffee can be aggravating when you don’t know where you’re going and have only a Read More

Looking Outside Your Organization To Drive Innovation

Sara Vaezy, chief digital strategy and business development officer, Providence St. Joseph Health

Much of healthcare innovation these days seems to be focused within organizations — hospitals striving to improve their patient experiences or make access to their healthcare simpler and easier. But at Providence St. Joseph Health, a 51-hospital system that spans seven states, innovation comes in many different forms and has far-reaching effects beyond the walls Read More

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