Patient Portals

Your Digital Front Door – Meeting Consumers Where They Are [Webinar]

Ben Dillon

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Thursday | October 6, 2022 | 2:00 p.m. Eastern

Presented by: Ben Dillon, Chief Strategy Officer, Geonetric

As your organization is developing its plans to improve user experiences on your site and create a digital front door, you need insights into how and where consumers want to engage with healthcare organizations throughout the care journey, what’s important as they select care options, and how you stand up alongside a growing number of healthcare disrupters.

Geonetric’s latest consumer survey delivers just that. Joins us at this new webinar to discover the results!

Register now or Learn more »

Children’s Wisconsin App Makes Access to Care Easier for Families

Cannon-Bryce-Modea

// By Jane Weber Brubaker // When a third of your families are MyChart power-users, you’d rock their world if you changed everything they’re familiar with. Instead, the Children’s Wisconsin branded app adds new features that parents want, built around the MyChart core. If you have a sick kid, you need a quick, easy way Read More

Collaboration: The New Gold Standard for Successful Healthcare Organizations

The pandemic had a silver lining. It took a wrecking ball to the walls that have separated internal departments within health systems. Organizations battling COVID-19 had to break down the silos, join forces, and learn to collaborate in new ways. These newly acquired skills are valuable in a post-pandemic world as well.

Health systems that forge internal alliances unleash their collective strengths and leverage competitive strengths to lead their organizations and the industry in innovation and transformation.

This report is a collection of our best articles on the value of collaboration, with interviews from healthcare leaders who have successfully built coalitions, worked across departmental lines, and brought teams together to accomplish what their organizations needed most.

Download now »

Digital Tools Help HonorHealth Match Patients With the Right Level of Care

Kaplan-Seth

When you’re feeling unwell, symptom checkers — online triage tools that identify a range of conditions a user may have based on what the user is experiencing — can be helpful. These tools can encourage patients with potentially life-threatening conditions such as stroke or heart attack to seek immediate care and reassure patients with non-emergent Read More

HonorHealth, Loyal Team Up to Offer AI-Driven Symptom Checker

Kartchner-Craig

// By Althea Fung // Connecting chat functionality with symptom checking and online scheduling helps patients find the right level of care. When you’re feeling unwell, symptom checkers — online triage tools that identify a range of conditions a user may have based on what the user is experiencing — can be helpful. These tools Read More

Using Digital Tools To Enhance the Patient Journey

Dillon-Ben-Geonetric-2022

The coronavirus, growing consumerism, and increased competition are contributing to decreased patient loyalty and a heightened need for healthcare organizations to improve the patient experience through digital transformation. “The latest market research shows there’s been a sharp drop in loyalty over the past few years, especially during the pandemic,” says Ben Dillon, chief strategy officer Read More

Helping Consumers Find Care Everywhere

Scott-Katie-UPMC

// By Jane Weber Brubaker // At Northeast Georgia Health System and UPMC, improving access and making digital scheduling easier are top priorities. What does it actually mean for health systems to embark on a digital transformation journey? Among the priorities are making it easier for consumers to find and access the care they need Read More

Northwell Health’s Technology Initiatives Proved Invaluable During COVID

Emily Kagan Trenchard

When the pandemic hit New York City, Northwell Health became a proving ground for new technology solutions to help mitigate the extreme challenges. Having an agile in-house team capable of creating sophisticated new solutions is “a tremendous muscle for the organization,” says Emily Kagan Trenchard. Northwell Health’s homegrown native app, winner of a platinum award Read More

Podcasting Made Easy: You Don’t Have to Start From Scratch

Podcasting Made Easy

Learn how Henry Mayo Newhall Hospital launched a successful podcast, and how it keeps the content pipeline filled.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Panelists:

  • Patrick Moody, Director of Marketing, Public and Community Relations, Henry Mayo Newhall Hospital
  • Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD

Watch this webinar and you’ll learn:

  • Why podcasting is a valuable marketing platform
  • How to get physician buy-in and participation
  • How to determine the right audience — consumers, referring physicians, or internal staff
  • Which topics to choose — and why
  • How to promote your podcast
  • Best practices for maximum growth, and how to measure success

Watch Now »

Improving the Patient Experience Through Digital Transformation

Calhoun-Kendra-Avera

// By Brian Griffin // Two health systems, one in Florida and one in South Dakota, are at the forefront of using technology to meet the rapidly changing expectations of healthcare consumers. The coronavirus, growing consumerism, and increased competition are contributing to decreased patient loyalty and a heightened need for healthcare organizations to improve the Read More

Northwell Health Takes Digital Patient Experience to New Heights

Mike Mangi

// By Jane Weber Brubaker // When the pandemic hit New York City, Northwell Health became a proving ground for new technology solutions to help mitigate the extreme challenges. Having an agile in-house team capable of creating sophisticated new solutions is “a tremendous muscle for the organization,” says Emily Kagan Trenchard. Northwell Health’s homegrown native Read More

SCL Health Makes Engagement a Top Priority

One way health systems can highlight their digital leadership, share successes, and demonstrate the ways technology helped their organizations achieve strategic business objectives is to enter — and win — the Mark Gothberg eHealthcare Organizational Commitment Award, the highest honor conferred by the eHealthcare Leadership Awards. Three health systems received recognition for winning this prestigious Read More

How One System Transformed Care Delivery During the Crush of COVID

Rachel Donovan

It wasn’t just any Friday the 13th. It was March 13, 2020 — the day the federal government declared a national emergency due to the ongoing outbreak of COVID-19. Across the country, businesses started to shut down; people started working remotely, and hospitals, including Nemours Children’s Health, had to figure out how to quickly optimize Read More

SCL Health Takes Home Top Honors for the Second Year in a Row

Lydia Jumonville

// By Jane Weber Brubaker // One way health systems can highlight their digital leadership, share successes, and demonstrate the ways technology helped their organizations achieve strategic business objectives is to enter — and win — the Mark Gothberg eHealthcare Organizational Commitment Award, the highest honor conferred by the eHealthcare Leadership Awards. Three health systems Read More

Using Data To Seamlessly Unite Two Systems

When South Carolina’s Greenville Health System merged with Palmetto Health in 2017 to create Prisma Health, the two systems did not know each other very well. They had different billing systems and different electronic health records (EHR). They even had different physician referral systems. “We didn’t know each other, and providers didn’t know what services Read More

COVID Accelerates Enterprise Telehealth Adoption at Nemours Children’s Health

Jenna MacPherson

// By Marcia Simon, APR //  The pandemic changed the dynamics of collaboration in health systems, with clinical and operations teams working side by side with marketing technology and communications departments to coordinate enterprise-wide transformation.  It wasn’t just any Friday the 13th. It was March 13, 2020 — the day the federal government declared a Read More

Build a Better Healthcare Podcast

Build a Better Healthcare Podcast

Learn from the Pros how to Create, Promote, and Distribute Your Podcast for Maximum Reach to Consumer, Peer, and Internal Audiences

Your Presenters:
Ashley Schroeder, Events and Marketing Specialist, Bryan Health
Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD

Watch this webinar and you’ll learn:

  • How you can leverage this powerful medium to reach consumer, peer, and internal audiences
  • How to select the best topics for your audience and formulate questions
  • How to measure engagement and success
  • How to promote your healthcare podcast for maximum exposure
  • How Bryan Health uses podcasts to cut through and reach consumers with important health topics and messages.

Watch Now »

eHST Video Update: Episode 4

ehst ep4

Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. HCIC 2021 – Live! in Las Vegas How Customer Data Platforms Can Power More Consumer-Driven Opportunities in Healthcare MACH: Making MarTech Modular Artificial Intelligence Can Bring Real Ethical Concerns to Healthcare Creating a Digital-First Approach to Behavioral Healthcare

What Type of App Should You Implement?

Illustration of female doctor surrounded by medicine and technology.

“Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients,” says Jared Mauskopf, CEO of Medical Web Experts. “But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or Read More

Why You Should Have a Customer Effort Strategy

Hopkins-Diane-squared

// By Diane S. Hopkins //  Ease should be part of the definition of an exceptional experience in any business but for those who are ill or injured, making their journey as easy as possible is part of exceptional caring. When you are designing customer solutions, is ease of use your numberone priority? Healthcare providers Read More

Mobile App or Web App: Which Is Better for Your Organization?

Mauskopf-Jared

// By Jared Mauskopf // Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients. But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or a web app. Read More

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