Patient Portals

4 Models for a Consumer-Centric Hospital Website

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Before redesigning your hospital website in 2018, consider these 4 models.

Hospital websites have traditionally been structured as static brochureware — featuring limited functionality and transactional capabilities. But with healthcare consumerism in full swing, the new standard for hospital website redesign is inspired by best practices from leading B2B and B2C brands that treat their sites as living, breathing experiences.

In this eBook, you’ll learn about four modern and practical models for a more consumer-centric hospital website that also delivers measurable ROI for your C-suite. Explore how you can:

  • Create a scalable platform for integrated service line marketing programs
  • Weave inbound and content marketing strategies throughout your site
  • Deliver a more personalized web experience with the help of your EHR
  • Manage important internal cultural shifts as you embark on a redesign

You’ll also get a behind-the-scenes look at one redesign that earned recognition from the eHealthcare Leadership Awards for its Google-inspired search.

Get the eBook »

New Asthma App Facilitates At-Home Care

PJ Gorenc, operating officer for the Nemours Center for Health Delivery Innovation

In 2018, the patient digital toolkit is ever expanding. Between electronic health records, smartphones, texting, and telehealth, patients have access to a wide range of digital resources. The problem is that multiple resources come with multiple logins, passwords, and in-app experiences. Digital health can be a little overwhelming and disjointed. Recently, innovators at Nemours Children’s Read More

Creating a Seamless Digital Experience for Pediatric Patient Families

Nemours Launches Powerful App for Asthma Patients // By Melanie Graham // In 2018, the patient digital toolkit is ever expanding. Between electronic health records, smartphones, texting, and telehealth, patients have access to a wide range of digital resources. The problem is that multiple resources come with multiple logins, passwords, and in-app experiences. Digital health Read More

2018 Healthcare Digital Marketing Trends Survey

2018 Healthcare Digital Marketing Trends Survey

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For the second year in a row, Geonetric and eHealthcare Strategy & Trends collaborated to deliver the largest, most comprehensive look at the digital evolution of healthcare organizations available. In this groundbreaking survey, we heard from 249 healthcare provider organizations and 47 of your agency and vendor partners.

Our goal in delivering this report is to offer not only basic data to benchmark your organization, but also to deliver insights that will help you plan for the future of your digital operations. That’s why you’ll find a few unique elements in this report you won’t find anywhere else

  • LeaderAverageLaggard Analysis
    It’s not enough to look at the average of all organizations to understand what you need to do to succeed. With our distinct benchmarking method that allows organizations to self-report where they are outperforming or underperforming, you’ll see how leading organizations plan, budget, and execute differently from their counterparts.
  • Comparing the provider and vendor perspectives
    Perspectives from your industry peers are important, but we also find that the vendors and agencies that work with you may have a broader, and often different, understanding into what’s most important to your digital success.
  • Ample insight
    Answer summaries to individual questions are always interesting, but the deeper revelations are often found at the intersection between different questions. That’s why you’ll find interesting insights when the questions are crossed. For example, when analyzing budget and team sizes relative to the number of beds or looking at the relationship between the forecasts for both overall marketing budgets and digital marketing budgets.

What insights await you in the report?

You’ll have to read this report to find out, but here’s a sampling of some of the interesting trends we’re noticing

  • Content is hard, but also maybe the single most critical thing to digital success.
  • Hospitals want patients — that’s why they invest in digital marketing — but what’s less clear is if they’re finding success at getting those patients.
  • New challenges are emerging in the area of operational integration and digital strategy.
  • The new hot jobs in healthcare digital marketing are in content development, customer relationship management (CRM), social media, and marketing automation.
  • Marketing investment continues to shift from traditional media to digital.
  • The website redesign cycle has been slow in recent years (4-5 year cycle), but there’s a huge wave of redesigns planned and underway right now.
  • Web personalization is difficult to execute and continues to be more hype than game changing.

As you plan for 2018 and beyond, this guide will not only help you benchmark where you stand today but also better plan for future initiatives. We’re excited to see what other insights you uncover as you review this report and use the data to make informed decisions at your organization.

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eHealthcare Leadership Award Winners: They’re Simply the Best

eHealthcare Leadership Awards

// By Jane Weber Brubaker // It’s that time of year again. The call for entries for the 2018 eHealthcare Leadership Awards is open as of May 1. This year’s award winners will be announced at a gala luncheon on November 7 at the HCIC conference in Scottsdale, Arizona. Winners are selected from nearly 1,000 Read More

Call for Entries — 2018 eHealthcare Leadership Awards

eHealthcare Leadership Awards

The Call for Entries for the 2018 eHealthcare Leadership Awards is now open. This leading awards program, which draws some 1,000 entries, exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives. These awards highlight the role of Read More

Tackling the Complexities of Online Scheduling

DocASAP Logo (Square)

Online scheduling is something we take for granted when it comes to making a dinner reservation or booking a flight. But it’s been a tough nut to crack for healthcare systems, and a source of frustration for patients when it’s not available. It seems like it should be easy. In reality, it’s complex. Upstream from Read More

Healthcare Digital Marketing Update

Ben Dillon

Get the Latest Market Research Findings to Shape Your Strategy in 2018 and Beyond

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An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Wednesday | April 18, 2018 | 1 p.m. Eastern

Your Presenter:

  • Ben Dillon, Chief Strategy Officer, Geonetric

How does your healthcare organization compare to your competition when it comes to the structure of your digital team, digtal budget and plans for the future? Are you maintaining your edge … or falling behind?

Join us on April 18 and find out!

The 2018 Healthcare Digital Marketing Trends Survey collected input from more than 240 healthcare marketers at hospitals and health systems as well as vendors and agencies.

In a 60-minute webinar on April 18, Ben Dillon, chief strategy officer at Geonetric, will share key takeaways from this just completed survey.

Register »

4 Key CRM Best Practices

Maximize Your Healthcare Organization’s Success with CRM

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It is no longer enough for health system marketers to focus on the needs of their current patient base; now you must provide access and services to engage new consumers where they are searching for healthcare online. With concern for population health in mind, the best healthcare marketers use data to predict consumers’ health needs and send targeted campaigns to deliver timely, relevant information.

To achieve all of this, hospital marketers need a powerful tool in their arsenal: a sophisticated customer relationship management (CRM) platform. Far more than just a way to record consumer contact information, a modern CRM solution acts as a database and interface that helps the marketer aggregate and draw on detailed demographic, psychographic, and behavioral data. Using CRM, marketers can glean valuable insights, develop viable strategies, and deploy effective campaigns to attract more patients.

Download this free guide and gain a deeper understanding of key practices and elements of healthcare CRM and how they can help your healthcare organization:

  • predictive modeling
  • personas and patient pathways
  • personalization
  • attribution

 
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Online Scheduling Solution Streamlines Access at Prevea Health

Jane Weber Brubaker

// By Jane Weber Brubaker // Online scheduling is something we take for granted when it comes to making a dinner reservation or booking a flight. But it’s been a tough nut to crack for healthcare systems, and a source of frustration for patients when it’s not available. It seems like it should be easy. Read More

Are Your Social Media Channels Braced for Crisis?

University of Texas MD Anderson Cancer Center Logo

Most health systems today have an established social media presence. But is it ready and able to flex in times of emergency? When Hurricane Harvey struck the greater Houston area in August 2017, it left widespread flooding and devastation in its wake. With roads impassable and power outages in many areas, the University of Texas MD Read More

Choosing a Winning Online Scheduling Tool

Cover Image: Choosing a winning online scheduling tool, key considerations for health system executives

Key Considerations for Health System Executives

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Speed and convenience. This is the mantra of today’s tech-savvy consumers, who want instant access to information that can inform their decision-making, as well as a convenient way to follow through with an online appointment or purchase.

In the healthcare industry, more than 60% of patients say they would switch physicians to get an appointment quickly, and, more importantly, 40% of patients would switch physicians for online access to appointments.

Unfortunately, healthcare systems have struggled to keep pace with consumer expectations. System complexity, information silos, a delay in technology adoption, and physician resistance have all stood in the way of giving patients what they really want: the ability to schedule healthcare appointments online.

The healthcare systems that can capitalize on this growing market opportunity will reap critical advantages in patient satisfaction and long-term loyalty.

This brand-new guide will help healthcare system executives understand the choices available and key considerations in implementing an online scheduling tool.

 
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Attract More Patients to Your Healthcare Organization

Lindsay Neese Burton and Amber Welch

How Ochsner Health System Leverages Technology to Proactively Manage Online Reputation — and How You Can Too

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An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Webinar on Demand — Watch Now

Your Presenters:

Healthcare consumers search for more information when making decisions about their care than ever before. And far too often the information they find online about doctors and facilities is incorrect or insufficient.

What your potential patients find — or don’t find — about your service lines and physicians when they search online can make or break your organization’s ability to bring in new patients and retain existing ones.

Few organizations have the resources to manually maintain accurate listings for every location and physician across a growing multitude of social platforms, search engines, and review sites — from Google and Facebook to Healthgrades and Vitals. Some have tried — and failed — to keep up with the sheer number of ever-changing variables.

But with the right technology, organizations can gain control over their information, and consumers benefit from access to current, comprehensive, and accurate information when choosing a doctor.

Watch this webinar on demand now and learn how Ochsner Health System uses a technology solution to proactively manage its online presence — and ensure it is a consistently strong contender for consumers’ attention when seeking a provider.

Watch now »

Blockchain-Enabled Solutions to Persistent Healthcare Problems

John Halamka

Remember the Winkleveii? The aggrieved Harvard twins of Facebook fame?  They’re in the news again, this time as the “first Bitcoin billionaires.” Moneywatch reported in December that the $11 million they collectively invested in Bitcoin in 2013, was valued at more than $1.7 billion. So what does Bitcoin have to do with healthcare? Or digital Read More

Is Blockchain the Next Big Thing for Healthcare?

Blockchain in healthcare

// By Jane Weber Brubaker // Remember the Winkleveii? The aggrieved Harvard twins of Facebook fame?  They’re in the news again, this time as the “first Bitcoin billionaires.” Moneywatch reported in December that their collective $11 million investment in Bitcoin in 2013 was valued at more than $1.7 billion. So what does Bitcoin have to Read More

iPad Check-In Solution Provides Myriad Marketing Benefits

Sometimes a technology solution adopted by healthcare administrators and clinicians produces unexpected benefits for marketers. CHRISTUS Physician Group, with operations in Texas, Louisiana, Arkansas, and New Mexico, wanted to streamline patient check-in during office visits and improve collection of outstanding balances. To achieve these goals, the organization piloted, then implemented, a digital patient check-in solution Read More

Patient Check-In Tool Drives Benefits for Marketers

// By Jane Weber Brubaker // Sometimes a technology solution adopted by healthcare administrators and clinicians produces unexpected benefits for marketers. CHRISTUS Physician Group, with operations in Texas, Louisiana, Arkansas, and New Mexico, wanted to streamline patient check-in during office visits and improve collection of outstanding balances. To achieve these goals, the organization piloted, then Read More

The Intersection of AI and Healthcare

chat bot with billing agent for piedmont healthcare from Loyal healthcare

The media, including social media, are buzzing about AI, or artificial intelligence. As of this writing in late November, the top trending article on Facebook is “Facebook Is Using Artificial Intelligence to Spot Suicidal Tendencies in Its Users.” On LinkedIn, it is “Where Will AI Increase and Decrease Costs in Healthcare?” Is AI just the Read More

How Texting Can Solve Patient Communication Woes

Lea Chatham, director of content marketing for Solutionreach

We use our cellphones to deposit money, send email, and track our daily step count. We also use them to constantly communicate, whether it’s through social media, texting, and (rarely, it seems) phone calls. With countless apps and new technology increasing our communication channels, shouldn’t it be easier to communicate with healthcare providers? Unfortunately, that Read More

Bringing the Amazon Experience to Healthcare

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Applying Retail Best Practices to Healthcare Marketing

The age of healthcare consumer experience is here to stay, but understanding what that means and how to translate traditional retail customer experience tactics to healthcare can be confusing. This ebook gives you concrete tips and strategies for bringing that Amazon-like experience to healthcare marketing.

This guide examines how Amazon accomplishes great customer experience management through a mobile first strategy, data-based user experience design, conversion optimization, and personalization then shows you where you can apply these same principles to your own website, provider profiles, and more.

 
Download now »
 

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