To say that the past couple of years at Nebraska Medicine have been a busy time would be an understatement. As if launching a new name and brand weren’t enough, Nebraska Medicine completed the clinical integration of three separate entities into one operating unit, all while dealing with the international press as one of three hospitals equipped to care for Americans exposed to Ebola during the peak of the crisis. On top of this, several staff members were out on extended leave during this time.
So how did they get it all done?
“Blogging actually became a way for us to maximize our impact, to expand our marketing team and deal with increased workload in a time of transition,” says Crista Latham, Corporate Vice President of Marketing and Communication.
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Healthcare organizations believe that blogs and online content are critical to attracting patients to their websites. But where do you find the time and resources? Necessity was the mother of invention at Nebraska Medicine. Continue reading to learn how it expanded the marketing team to include physician bloggers, and saved big on traditional media spend. Please log in.
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