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The Multiplier Effect of Digital Marketing

The Multiplier Effect of Digital Marketing - MedTouch ebook cover

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Digital Marketing is changing at breakneck speed, but hospital marketers who combine three emerging technologies will gain outsized results, especially in a highly competitive market.

While retailers have long been able to implement advanced digital marketing techniques, technical and legal restrictions have hampered hospital marketers from gaining the actionable insights that are more readily available in traditional industries.

Marketers know that understanding the patient journey is important. However, activating insights requires synthesizing data across multiple touch points and driving consumers to optimal movement through different pathways.

The Good News? Hospitals Are No Longer Stuck

MedTouch combines three emerging disciplines that, when programmatically coordinated together, radically change the landscape for healthcare marketers:

  • Building combinations of data-driven ads at massive scale
  • Leveraging hyper-locality to match consumers to your digital geography
  • Using predictive attribution to determine appointment behavior

When combined, these techniques become the Multiplier Effect, compounding their value and reinforcing their benefits at a dramatic new scale.

Download your copy today!

Healthcare Digital Marketing Update

Ben Dillon

Get the Latest Market Research Findings to Shape Your Strategy in 2018 and Beyond

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An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Webinar on Demand — Watch Now

Your Presenter:

  • Ben Dillon, Chief Strategy Officer, Geonetric

How does your healthcare organization compare to your competition when it comes to the structure of your digital team, digtal budget and plans for the future? Are you maintaining your edge … or falling behind?

Watch now and find out!

The 2018 Healthcare Digital Marketing Trends Survey collected input from more than 240 healthcare marketers at hospitals and health systems as well as vendors and agencies.

In a 60-minute webinar on April 18, Ben Dillon, chief strategy officer at Geonetric, will share key takeaways from this just completed survey.

Watch Now »

4 Key CRM Best Practices

Maximize Your Healthcare Organization’s Success with CRM

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It is no longer enough for health system marketers to focus on the needs of their current patient base; now you must provide access and services to engage new consumers where they are searching for healthcare online. With concern for population health in mind, the best healthcare marketers use data to predict consumers’ health needs and send targeted campaigns to deliver timely, relevant information.

To achieve all of this, hospital marketers need a powerful tool in their arsenal: a sophisticated customer relationship management (CRM) platform. Far more than just a way to record consumer contact information, a modern CRM solution acts as a database and interface that helps the marketer aggregate and draw on detailed demographic, psychographic, and behavioral data. Using CRM, marketers can glean valuable insights, develop viable strategies, and deploy effective campaigns to attract more patients.

Download this free guide and gain a deeper understanding of key practices and elements of healthcare CRM and how they can help your healthcare organization:

  • predictive modeling
  • personas and patient pathways
  • personalization
  • attribution

 
Download Now »
 

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Fresh Facebook Strategies That Maximize Visibility

Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine

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Joe Healthcare Marketer, You Are Cordially Invited to the C-Suite

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Twitter: It’s No Longer All About The Clicks

Twitter logo

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Melanie Graham

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Making the Shift from Traditional PR to Digital Marketing

Don Stanziano is corporate vice president of marketing and communications at Scripps Health, an integrated healthcare delivery network in San Diego with five acute care hospitals; 30 ambulatory clinics; 14,000 employees; 3,000 physicians; and $2.9 billion in annual revenue. Stanziano leads branding, public relations, internal communications, and call center marketing, as well as digital-first demand Read More

Is Online Ad Fraud Hurting the ROI of Your Digital Campaigns?

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Avinash Kaushik, Digital Marketing Evangelist at Google

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Eliminating Online Ad Fraud: There’s a New Sheriff in Town

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// By Jane Weber Brubaker // If you have money to burn on digital advertising, then pay no attention to this article. But if you’re like most health systems, you’re scrambling to prove that the ad dollars you’ve been allotted are netting great results that warrant bigger budgets. So what happens if a big chunk Read More

Why Isn’t My Hospital’s Digital Strategy Working?

Avinash Kaushik, Digital Marketing Evangelist at Google

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Cognitive Technology in Healthcare: Looking to the Future with IBM Watson Health

Suzanne Sawyer, vice president and chief marketing officer at Penn Medicine

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How To Fast-Track a Digital Campaign Launch

Toni-Lynn Hansen, Director of Interactive Communications, Lahey Health

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How To Best Leverage a Powerful (and Free) Marketing Tool

Wheaton Franciscan Healthcare Logo

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Web Analytics: A Digital Healthcare Marketer’s BFF

Jaimie Somlai

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