Search Engine Optimization (SEO)

Learn How Podcasts Can Be a Primary Content-Generation Tool

Bill Klaproth

Versatile podcasts can stand on their own as a popular source of content, but they are also a great way to stoke the content-generation engine, especially for healthcare communications and marketing programs. “It all starts with a podcast,” says Bill Klaproth, director of marketing and production for DoctorPodcasting by RadioMD. Klaproth, who provides podcast services Read More

Using Data To Seamlessly Unite Two Systems

When South Carolina’s Greenville Health System merged with Palmetto Health in 2017 to create Prisma Health, the two systems did not know each other very well. They had different billing systems and different electronic health records (EHR). They even had different physician referral systems. “We didn’t know each other, and providers didn’t know what services Read More

Overcoming Pandemic-Related Team Communications Challenges

Christopher_Pace

“Hospital and health system marketers and digital teams can stand tall at the end of 2021 and look back at a year in which they triumphed over some of their greatest challenges yet,” writes Jared Johnson of the Healthcare Rap podcast; he is also a member of the eHST Editorial Advisory Board.  Here’s an excerpt Read More

Podcasts: A Key to Content Creation

schroeder-ashley

// By Wendy Stark Healy // Podcasts are a win-win. They provide great information to the community, engage potential patients, and help organizations market their services with versatile content that can be reused. Versatile podcasts can stand on their own as a popular source of content, but they are also a great way to stoke Read More

Coming Together for Patients: 2021 Year in Review

Edward-Marx

// By Jared Johnson // Hospital and health system marketers and digital teams can stand tall at the end of 2021 and look back at a year in which they triumphed over some of their greatest challenges yet. When considering everything that the industry went through and learned in 2021, it was a year that Read More

The End of the Third-Party Data Era Is Coming Soon

blueconic

If you use third-party data for your marketing, it’s time for you to start getting ready to do something different. That’s because new privacy laws around the world, as well as new measures from Apple and Google, will soon make using third-party data a thing of the past. Coming changes will give consumers more control Read More

Build a Better Healthcare Podcast

Build a Better Healthcare Podcast

Learn from the Pros how to Create, Promote, and Distribute Your Podcast for Maximum Reach to Consumer, Peer, and Internal Audiences

Your Presenters:
Ashley Schroeder, Events and Marketing Specialist, Bryan Health
Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD

Watch this webinar and you’ll learn:

  • How you can leverage this powerful medium to reach consumer, peer, and internal audiences
  • How to select the best topics for your audience and formulate questions
  • How to measure engagement and success
  • How to promote your healthcare podcast for maximum exposure
  • How Bryan Health uses podcasts to cut through and reach consumers with important health topics and messages.

Watch Now »

Third-Party Cookie Deprecation: What You Should Do to Get Ready

Samantha Ngo

// By Jim Samuel // Third-party cookies may have received a reprieve, but that only gives you more time to prepare for their eventual demise. Whether it’s because of Apple’s security updates to its email app, Google’s end to support for cookies, or the new privacy laws in many states and countries, organizations that rely Read More

What’s the Best Way to Measure Conversions?

Haldeman-Dalal

Healthcare marketers ask a common and essential question when launching campaigns or important projects: “What does success look like?” Marketing success is typically measured in converted leads and improved loyalty. But nurturing potential customers in hopes that they will become consumers can be challenging. One marketing leader decided to study the process of lead conversion. Read More

eHST Video Update: Episode 4

ehst ep4

Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. HCIC 2021 – Live! in Las Vegas How Customer Data Platforms Can Power More Consumer-Driven Opportunities in Healthcare MACH: Making MarTech Modular Artificial Intelligence Can Bring Real Ethical Concerns to Healthcare Creating a Digital-First Approach to Behavioral Healthcare

Defining Success: Study Gives Healthcare Market Tips on Measuring Conversions

Haldeman-Dalal

// By Althea Fung // Healthcare marketers ask a common and essential question when launching campaigns or important projects: “What does success look like?” Marketing success is typically measured in converted leads and improved loyalty. But nurturing potential customers in hopes that they will become consumers can be challenging. One marketing leader decided to study Read More

The State of Healthcare Digital Marketing in 2021

The State of Digital Marketing in Healthcare in 2021 squared

The survey results are in! See how the pandemic has shifted digital priorities and investments.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Your Presenter:
Ben Dillon, Chief Strategy Officer, Geonetric

Watch this webinar and you’ll learn:

  • How the pandemic shifted priorities and investments
  • Where organizations are investing when it comes to virtual care capabilities
  • What leading organizations are doing differently than others in terms of goal setting, digital marketing tactics, and spending
  • What are the hottest areas for staffing
  • Where healthcare marketers feel most behind — and how that compares to the agency perspective

Watch Now »

eHST Monthly Video Update: Episode 3

eHST Video Update, Episode 3 (Thumbnail image)

Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. How Cleveland Clinic Prepped for Google’s Core Web Vitals Algorithm eHealthcare Leadership Awards: Recognizing Excellence in COVID-19 Communications Salinas Valley Memorial Healthcare System’s Internal Communications Strategy Kept Employees Connected During COVID-19 Content Strategies for a Post-Pandemic World Data Is Redefining the Read More

HCIC 2021 Is Live This Fall in Las Vegas: Learn What’s In Store

Divis-Kathy-WFH

Viva live conferences! When HCIC convenes in Las Vegas in November, it will feel like a long-deferred family reunion. Virtual conferences and video chat have kept us safe and connected during COVID, but there’s nothing like the shared energy of an in-person meeting. This year is the 25th anniversary of HCIC. Launched in 1996 — Read More

HCIC 2021 – Live! in Las Vegas

Michael Schneider, executive vice president and co-founder, Greystone.Net

// By Jane Weber Brubaker // Viva live conferences! When HCIC convenes in Las Vegas in November, it will feel like a long-deferred family reunion. Virtual conferences and video chat have kept us safe and connected during COVID, but there’s nothing like the shared energy of an in-person meeting. This year is the 25th anniversary Read More

Empathy, Not Judgment, To Overcome Vaccine Hesitancy

Rose Glenn

As the COVID-19 Delta variant spreads rapidly across the country, there is an increasingly urgent need to overcome vaccine hesitancy and access to care issues among the unvaccinated. Michigan Medicine is fielding a comprehensive vaccine hesitancy communications initiative that is strongly influenced by University of Michigan (U-M) research stressing the importance of being empathetic to Read More

What Can AI Unlock for You as a Healthcare Marketer?

Paul Roetzer

// By Jane Weber Brubaker // “AI” and “machine learning” are terms that get batted around a lot these days. We know that there’s great promise on the clinical side to take vast amounts of data and use AI to make discoveries that would be impossible for humans to find on their own — akin Read More

University of Michigan Research Instrumental in Shaping Communications to Overcome COVID-19 Vaccine Hesitancy

Mary Masson

// By Brian Griffin // As the COVID-19 Delta variant spreads rapidly across the country, there is an increasingly urgent need to overcome vaccine hesitancy and access to care issues among the unvaccinated. Michigan Medicine’s communications strategy is based on research that shows patients want empathy, not lectures or bullying. Healthcare providers on the frontlines Read More

eHST Monthly Video Update – June 2021

Watch this episode of our video update with stories from eHealthcare Strategy & Trends: Health systems use digital tools to connect people with vaccines. Top industry leaders share post-pandemic priorities. Lessons from higher education for digital fundraising in healthcare. How to raise your organization’s social justice profile. And an update on the 2021 eHealthcare Leadership Awards.

Watch Now

How Small Teams Are Executing Big Strategic Content Plans

Andrew King

The pandemic commandeered most of the marketing resources of healthcare organizations during the past year or so, but in the background, marketing teams have been steadily pushing key initiatives forward, laying the foundation for post-pandemic activities. Adventist HealthCare, an integrated health network based in Gaithersburg, Maryland, moved content from the organization’s WordPress blog into the Read More

Tips To Prepare for Google’s New Core Web Vitals Algorithm

cleveland clinic logo

Google is changing its search algorithm this month. Is your team prepared? With the new algorithm, called Core Web Vitals, Google will implement a new set of metrics that take into account page experience in search ranking. “Core Web Vitals is really getting at the overall experience of your page. Are users able to see Read More

Content Strategies for a Post-Pandemic World

Marsha Tapscott

// By Jane Weber Brubaker // The pandemic commandeered most of the marketing resources of healthcare organizations during the past year or so, but in the background, marketing teams have been steadily pushing key initiatives forward, laying the foundation for post-pandemic activities. Adventist HealthCare, an integrated health network based in Gaithersburg, Maryland, and North Mississippi Read More

How Cleveland Clinic Prepped for Google’s Core Web Vitals Algorithm

Amanda Todorovich

// By Althea Fung // Google is changing its search algorithm in June. Is your team prepared? With the new algorithm, called Core Web Vitals, Google will implement a new set of metrics that take into account page experience in search ranking. “Core Web Vitals is really getting at the overall experience of your page. Read More

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