As artificial intelligence becomes a primary way patients research symptoms, evaluate providers, and choose where to seek care, organizations face a growing challenge: inaccurate answers can put healthcare brands and patient trust at risk. Learn how AI hallucinations occur, why healthcare is uniquely vulnerable, and what organizations can do to reduce risk.
// By Susan Dubuque // Pregnancy tracking apps often compare fetal growth to fruits and vegetables. A blueberry. A peach. A watermelon. Inspira Health turned that familiar experience into the foundation of an award-winning digital marketing campaign. Discover how this clever maternity campaign increased engagement, online bookings, and patient volume.
The Billings Clinic location strategy webinar generated more questions than the panel could address live. In this follow-up, leaders from Billings Clinic and Geonetric share insights on what deserves a location profile, how to manage data across a growing health system, and how website structure can support search and AI discovery.
ROI & Performance Marketing Week Day 2
Presented Sept, 15, 2026
Panelists:
Moderated by:
You’ll learn:
The digital front door is no longer a single access point. As patients move between health system websites, search, social media, and other digital touchpoints, marketers need to create connected experiences that make it easier for consumers to find care. In this report, you’ll learn how leading health systems are rethinking the digital front door.
Does a strong ranking on the Google search engine results page correlate with high visibility on AI platforms? A recent study conducted by Rotgar looked at 322 medical questions and compared Google’s Top 20 with citations on ChatGPT and Gemini. Results are surprising.
// By Jared Johnson // As artificial intelligence becomes a primary way patients research symptoms, evaluate providers, and choose where to seek care, organizations face a growing challenge: inaccurate answers can put healthcare brands and patient trust at risk. Learn how AI hallucinations occur, why healthcare is uniquely vulnerable, and what organizations can do to reduce risk.
// By Therese Lockemy, MBA // The Billings Clinic location strategy webinar generated more questions than the panel could address live. In this follow-up, leaders from Billings Clinic and Geonetric share insights on what deserves a location profile, how to manage data across a growing health system, and how website structure can support search and AI discovery.
// By Evgeniy Yudin // Does a strong ranking on the Google search engine results page correlate with high visibility on AI platforms? A recent study conducted by Rotgar looked at 322 medical questions and compared Google’s Top 20 with citations on ChatGPT and Gemini. Results are surprising.
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
September 14-18, 2026
Hospital and health system marketing leaders must prove measurable ROI.
In today’s financially challenging environment, leaders in healthcare organizations scrutinize budgets and demand evidence that marketing investments drive profitability and growth.
The ROI & Performance Marketing Week will deliver a week of focused, one-hour sessions presenting strategies for proving the measurable impact of marketing and advertising. From brand awareness campaigns and physician referral strategies to targeted digital outreach, healthcare marketing experts will show how they connect spend with return, and how they position themselves as strategic partners at the leadership table.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Presented July 15, 2026
A new eHealthcare Strategy & Trends webinar with insights from Ours Privacy
Your Presenters:
Moderated by:
You’ll learn:
As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.
// By Therese Lockemy, MBA // As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.
AI in Healthcare Marketing June 2026 Day 3 Session 2
Presented June 17, 2026 at 2:30 p.m. Eastern
Panelists:
Moderated by:
You’ll learn how to:
AI in Healthcare Marketing June 2026 Day 3 Session 1
Presented June 17, 2026 at 1 p.m. Eastern
Panelists:
Moderated by:
You’ll learn how to:
AI in Healthcare Marketing June 2026 Day 2 Session 2
Presented June 16, 2026 at 2:30 p.m. Eastern
Panelists:
Moderated by:
Learn how consumers across different segments want healthcare organizations to communicate about the role of AI in diagnosis, decision support, and the patient experience — and what builds confidence, transparency, and comfort as AI becomes a more visible part of care delivery.
AI in Healthcare Marketing June 2026 Day 1 Opening Keynote
Presented June 15, 2026
Panelists:
Moderated by:
What you’ll learn:
Digital experience can either drive loyalty or drive patients away. Leaders from Cleveland Clinic, Renown Health, MDRG, and SearchStax weigh in on findings from recent research. Read on to learn from these experts how you can create digital experiences that strengthen your relationship with patients and consumers.
It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.
// By Jane Weber Brubaker // It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.
// By Char Wilson // Digital experience can either drive loyalty or drive patients away. Leaders from Cleveland Clinic, Renown Health, MDRG, and SearchStax weigh in on findings from recent research. Read on to learn from these experts how you can create digital experiences that strengthen your relationship with patients and consumers.
A free white paper, published by Ours Privacy
What 100+ healthcare marketers reveal about privacy, performance, and growth
During our AI in Healthcare Marketing Week virtual summit in December 2025, leaders across the industry shared how they are putting AI to work. This new report brings together those insights to help guide your next steps. We offer practical ideas and real-world examples you can apply as you shape your organization’s approach to AI.
The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.