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Healthcare Marketing Compliance Trends 2026

OursPrivacy eHealthcare 2026 Marketing Compliance Survey Report box

A free white paper, published by Ours Privacy

What 100+ healthcare marketers reveal about privacy, performance, and growth

You’ll learn:
  • How marketers are balancing HIPAA compliance with campaign performance
  • Why rising costs and limited tracking are impacting ROI
  • Where martech stacks are breaking down and what’s replacing them

Download Now  »

Real Work, Real Results: An AI Delivery Lab

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AI in Healthcare Marketing June 2026 Day 3 Session 1

Wednesday | June 17, 2026 | 1 p.m. Eastern

Panelists:

  • Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
  • Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
  • JC Chakravarty, VP of Strategy and Design, Modea

Moderated by:

  • Char Wilson, Principal Consultant, Char Wilson Consulting

You’ll learn how to:

  • How to use rapid prototyping and vibe coding to accelerate healthcare website development
  • How to build and optimize digital content for AEO and GEO performance
  • What Modea’s healthcare digital maturity survey reveals about AI investment levels, consumer perception, and ROI benchmarks
  • What it takes to make a healthcare website truly discoverable across AI-powered search and answer engines
  • and more.

June-day-3-session1-Speakers1

Register Now  »

Showcase Your Best Work: The 2026 eHealthcare Leadership Awards Call for Entries is Open

eHealthcare Awards logo-black

The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

Submit Your Entries to the 2026 eHealthcare Leadership Awards

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// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust

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AI in Healthcare Marketing June 2026 Day 3 Session 2

Wednesday | June 17, 2026 | 2:30 p.m. Eastern

Panelists:

  • Stewart Gandolf, CEO,Healthcare Success
  • Brandon Schakola, Senior Director, Digital Services, Healthcare Success

Moderated by:

  • Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn how to:

  • Understand the causes and implications of AI hallucinations in healthcare, including risks to brand reputation, compliance, and patient trust
  • Identify where and how AI may be misrepresenting your organization using emerging monitoring tools and competitive visibility analysis
  • Apply practical strategies to reduce hallucinations, improve AI-driven search visibility, and strengthen brand safety in an evolving digital landscape

June day-3-session2-Speakers

Register Now  »

When AI Becomes How Work Gets Done

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AI in Healthcare Marketing June 2026 Day 1 Opening Keynote 

Monday | June 15, 2026 | 2 p.m. Eastern

Panelists:

  • Cristal Woodley, VP, Marketing and Communications, Renown Health
  • Taylor Pressler, MPH, MS, Sr. Director of Enterprise Analytics, Renown Health
  • Gregg Johnson, CEO, Invoca

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

  • How leaders are re‑architecting marketing and digital workflows with AI as the default path.
  • Examples of a real AI-driven workflow overhaul, from intake to output to governance that you can adapt for your own teams.
  • New operating roles and how they plug into existing teams and structures.
  • Guardrails that let non‑technical staff build useful agents without creating compliance and security headaches.
  • How to measure “AI as normal work” — from throughput gains on content and campaigns to better access, engagement, and conversion.

AI in Healthcare Marketing June 2026 D1S1

Register Now  »

From Silo to System: Building a Scalable Location Strategy That Improves Findability

webinar future-of-hospital-websites-week-day-4-session-2

Hospital Websites Day 4 Session 2 

Presented March 12, 2026 at 2:30 p.m. Eastern

Panelists:

  • Ben Dillon, CEO, Geonetric
  • Mandi Graham, Application Analyst IV, Billings Clinic
  • Jeff Giffin, Digital Marketing Liaison, Billings Clinic

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

This session will cover:

  • Common challenges healthcare organizations face as location content grows and becomes harder to manage
  • Key components of an effective location strategy, from auditing and hierarchy to structured content
  • How user-focused location profiles can function like microsites within a broader site framework
  • Improving search visibility and patient clarity through consistent, well-structured location data
  • Building a location foundation that supports future digital initiatives and ongoing expansion

Day 4 Session 2 Speakers

Watch Now  »

Ask Us Anything: AI Search + the Future of Website Content

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Hospital Websites Day 3 Session 2 

Presented March 11, 2026 at 2:30 p.m. Eastern

Panelists:

  • Amanda Todorovich, Cleveland Clinic
  • Ahava Leibtag, Aha Media Group

Moderator:

  • Lacey Reichwald, Aha Media Group, as moderator

Ask us about:

  • How AI search is changing traffic, SEO, and web strategy
  • What “AI-ready” content actually looks like — and how to get started
  • Whether your content still matters (spoiler: yes)
  • What to do now to future-proof your site content for LLMs and chatbots
  • The role of E-E-A-T, branding, and trust when users don’t even visit your site

speakers 3

Watch Now  »

How Content Informs Digital Transformation

How Content Informs Digital Transformation

Hospital Websites Day 3 Session 1 

Presented March 11, 2026 at 1:00 p.m. Eastern

Panelists:

  • Heather Linder, VP, Brand and Growth Marketing, OU Health
  • Kalee Hildreth, Executive Director of Digital Transformation and Marketing Operations, UChicago Medicine

Moderated by:

  • Ahava Leibtag, Founder and CEO, Aha Media Group

You’ll hear about:

  • How content operations and governance set you up for AI tools like chatbots and generative search
  • What it means to write for AI, not just for SEO — and how to do both
  • Why healthcare organizations can’t afford to separate content from brand or digital product strategy
  • How smart, structured content connects patient experience, access, and growth
  • Why “digital transformation” must also be content transformation — and organizational transformation

Day 3 Session 1 Speakers

Watch Now  »

Healthcare Websites with a Purpose

Healthcare Websites with a Purpose

Hospital Websites Day 2 Session 1 

Presented March 10, 2026 at 1 p.m. Eastern

Panelists:

  • Cynthia Li, Vice President, Client Partnership, Huge
  • Joseph Unger, Senior Manager of Digital Products, Atlantic Health
  • Amy Augenstein, Senior Specialist Consumer Experience Platform, Atlantic Health
  • TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

  • How leading organizations define the primary job of a website — and design around that purpose rather than defaulting to a redesign
  • When a specialized or campaign-based site makes strategic sense — and when it doesn’t
  • The differences (and surprising similarities) between designing for access to care and designing for education, reassurance, and community support
  • How to move beyond “reskinning” and instead make meaningful improvements to structure, content, and experience
  • Where personalization and AI-driven tools create measurable value — and where they introduce unnecessary complexity
  • Which metrics truly influence leadership confidence and digital investment
  • How marketing, IT, and agency partners can work together to build purposeful experiences without slowing innovation

Websites with a Purpose Speakers

Watch Now  »

The Next Generation of Hospital Websites

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Hospital Websites Day 1 Session 1 Keynote

Presented March 9, 2026 at 2 p.m. Eastern

Panelists:

  • Adrienne Woods, Vice President, Consumer Engagement, Hackensack Meridian Health
  • Jeff Stewart, VP, Strategic Marketing, CHRISTUS Health
  • Mona Baset, Vice President, Digital Engagement, Intermountain Health

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

  • How generative AI and AI Overviews are rewriting the rules of search visibility
  • The future of content design: modular, structured, and personalized
  • What today’s visitors expect from your site, and how to deliver it
  • The growing role of your website in enabling transactions: find care, pay bills, schedule, and more
  • Why architecture, governance, and technology decisions matter more than ever
  • How to future-proof your site

The Next Generation of Hospital Websites Speakers

Watch Now  »

Beyond Google: The Multi-Channel Playbook for Healthcare Marketers

Beyond Google eBook

A free white paper, published by Freshpaint

This playbook shows healthcare marketers how leading systems are moving beyond search dependency—by building multi-channel infrastructure that creates demand upstream, captures it downstream, and proves impact in terms finance understands.

You’ll Learn How To:

  • Define what “multi-channel” actually means in healthcare
  • Build first-party data foundations that work in a post-cookie, HIPAA-constrained world
  • Make the case for multi-channel marketing strategies to stakeholders

Read Now  »

From Silo to System: Building a Scalable Location Strategy That Improves Findability

eHST-hospital-websites-day4session2(1)

Hospital Websites Day 4 Session 2 

Thursday | March 12, 2026 | 2:30 p.m. Eastern

Panelists:

  • Ben Dillon, CEO, Geonetric
  • Mandi Graham, Application Analyst IV, Billings Clinic
  • Jeff Giffin, Digital Marketing Liaison, Billings Clinic

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

This session will cover:

  • Common challenges healthcare organizations face as location content grows and becomes harder to manage
  • Key components of an effective location strategy, from auditing and hierarchy to structured content
  • How user-focused location profiles can function like microsites within a broader site framework
  • Improving search visibility and patient clarity through consistent, well-structured location data
  • Building a location foundation that supports future digital initiatives and ongoing expansion

Day 4 Session 2 Speakers

Register Now  »

Ask Us Anything: AI Search + the Future of Website Content

eHST-hospital-websites-day3session2

Hospital Websites Day 3 Session 2 

Wednesday | March 11, 2026 | 2:30 p.m. Eastern

Panelists:

  • Amanda Todorovich, Cleveland Clinic
  • Ahava Leibtag, Aha Media Group

Moderator:

  • Lacey Reichwald, Aha Media Group, as moderator

Ask us about:

  • How AI search is changing traffic, SEO, and web strategy
  • What “AI-ready” content actually looks like — and how to get started
  • Whether your content still matters (spoiler: yes)
  • What to do now to future-proof your site content for LLMs and chatbots
  • The role of E-E-A-T, branding, and trust when users don’t even visit your site

speakers 3

Register Now  »

How Content Informs Digital Transformation

eHST-hospital-websites-day3session1 (2)

Hospital Websites Day 3 Session 1 

Wednesday | March 11, 2026 | 1:00 p.m. Eastern

Panelists:

  • Heather Linder, VP, Brand and Growth Marketing, OU Health
  • Kalee Hildreth, Executive Director of Digital Transformation and Marketing Operations, UChicago Medicine

Moderated by:

  • Ahava Leibtag, Founder and CEO, Aha Media Group Digital, L.L.C

You’ll hear about:

  • How content operations and governance set you up for AI tools like chatbots and generative search
  • What it means to write for AI, not just for SEO — and how to do both
  • Why healthcare organizations can’t afford to separate content from brand or digital product strategy
  • How smart, structured content connects patient experience, access, and growth
  • Why “digital transformation” must also be content transformation — and organizational transformation

Day 3 Session 1 Speakers

Register Now  »

Healthcare Websites with a Purpose

eHST-hospital-websites-day2session1 (2)

Hospital Websites Day 2 Session 1 

Tuesday | March 10, 2026 | 1:00 p.m. Eastern

Panelists:

  • Cynthia Li, Vice President, Client Partnership, Huge
  • Joseph Unger, Senior Manager of Digital Products, Atlantic Health
  • Amy Augenstein. Senior Specialist Consumer Experience Platform, Atlantic Health
  • TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

  • How leading organizations define the primary job of a website — and design around that purpose rather than defaulting to a redesign
  • When a specialized or campaign-based site makes strategic sense — and when it doesn’t
  • The differences (and surprising similarities) between designing for access to care and designing for education, reassurance, and community support
  • How to move beyond “reskinning” and instead make meaningful improvements to structure, content, and experience
  • Where personalization and AI-driven tools create measurable value — and where they introduce unnecessary complexity
  • Which metrics truly influence leadership confidence and digital investment
  • How marketing, IT, and agency partners can work together to build purposeful experiences without slowing innovation

Websites with a Purpose Speakers

Register Now  »

The Next Generation of Hospital Websites

eHST-hospital-websites-day1session1

Hospital Websites Day 1 Session 1 Keynote

Monday | March 9, 2026 | 2:00 p.m. Eastern

Panelists:

  • Adrienne Woods, Vice President, Consumer Engagement, Hackensack Meridian Health
  • Jeff Stewart, VP, Strategic Marketing, CHRISTUS Health
  • Mona Baset, Vice President, Digital Engagement, Intermountain Health

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

  • How generative AI and AI Overviews are rewriting the rules of search visibility
  • The future of content design: modular, structured, and personalized
  • What today’s visitors expect from your site, and how to deliver it
  • The growing role of your website in enabling transactions: find care, pay bills, schedule, and more
  • Why architecture, governance, and technology decisions matter more than ever
  • How to future-proof your site

The Next Generation of Hospital Websites Speakers

Register Now  »

Why Healthcare Marketers Can’t Rely on Old Playbooks Anymore

chris pace headshot 2026

Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.

Digital Showcase: Intermountain Health Orthopedic Campaign Boosts Appointments

Intermountain Health logo

// By Susan Dubuque // Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. The system wanted a campaign that would drive awareness, engagement, and appointments. Discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers.

AI in Healthcare Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 8-12, 2025

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.

Watch Now  »

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