Content Marketing
Subtopics: Brand Journalism, Blogging, Content Strategy, Artificial Intelligence (AI), Generative AI, Large Language Models (LLMs), Email, Infographics, Healthcare Podcasts, Video, PR, etc.

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Digital Showcase: UC Davis Health’s “John John’s Journey”

UC Davis Health logo

// By Susan Dubuque // A long-form documentary follows a family’s journey across the world in search of lifesaving treatment, while shedding light on a terminal disease and an innovative therapy that could change its course. Discover how long-form video tells stories that keep viewers engaged from beginning to end.

Still Flying Blind? How Privacy can Power Performance for Healthcare Marketing

Holton-Papp Speakers

Wednesday | July 15, 2026 | 2 p.m. Eastern

Discover Exclusive Insights from a Survey of 120 Healthcare Marketing Leaders

Your Presenters:

  • Jessica Holton, CEO and Co-Founder, Ours Privacy
  • Jonathan Papp, Senior Director of Marketing, WelbeHealth

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain English Health Care

You’ll learn:

  • What marketers are saying about the gap between compliance confidence and actual capabilities.
  • How to move toward tracking the full patient journey compliantly, and where most marketers get stuck.
  • How one health company navigated the post-OCR environment and rebuilt its martech stack.
  • Practical next steps for moving from a patchwork of tools to a more unified approach.
  • The future of marketing compliance in the era of AI.

Holton-Papp Speakers

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Building A Durable AI Strategy for Health Systems

Day 4 Closing keynote June

AI in Healthcare Marketing June 2026 Day 4 Closing Keynote

Presented June 18, 2026 at 2:30 p.m. Eastern

Panelists:

  • Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
  • Ryan Younger, Vice President of Marketing, Virtua Health
  • Peter Isaacson, Chief Marketing Officer, Invoca

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

  • How to link AI initiatives to specific growth, access, and experience goals your C suite already cares about.
  • What an AI-enabled consumer experience may look like across websites, search, content, access, and patient communications.
  • How to balance AI-driven efficiency with preserving empathy, brand voice, and trusted clinician expertise in all channels.
  • How to prepare teams, workflows, and success metrics for a future in which AI is simply part of how work gets done.
  • Where healthcare marketing and digital leaders should focus next to create measurable value from AI.

June-day-4-closing-Speakers

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Beyond the Dashboard: Building an AI-Native Attribution Stack for Healthcare

ai-in-healthcare-marketing-week-june-2026-day-4-session1

AI in Healthcare Marketing June 2026 Day 4 Session 1

Presented June 18, 2026 at 1 p.m. Eastern

Panelists:

  • Matt Lee, Co-Founder and Managing Director, Strategy Collective
  • Lina Soliman, Director of Omni-Channel Strategy, The Ohio State University Wexner Medical Center
  • Kelsey Linden, VP, Commercial Excellence, Shore Capital Partners

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

What you’ll learn:

  • How to move beyond surface-level dashboards toward more meaningful measurement
  • Where traditional attribution breaks down in healthcare
  • Real-world examples of AI-driven attribution and measurement running in healthcare organizations today
  • How AI can help teams connect data, identify patterns, and improve reporting
  • What marketing leaders need to explain performance to finance and executive teams How to think about owned measurement models, governance, and accountability
  • How to build a more practical path to proving marketing’s impact on growth and patient engagement

ai-in-healthcare-marketing-week-june-2026-day-4-session-1

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AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust

ai-in-healthcare-marketing-week-june-2026-day-3-session2

AI in Healthcare Marketing June 2026 Day 3 Session 2

Presented June 17, 2026 at 2:30 p.m. Eastern

Panelists:

  • Stewart Gandolf, CEO, Healthcare Success
  • Brandon Schakola, Senior Director, Digital Services, Healthcare Success
  • Pansy Lee, Head of Product, inlets.ai
  • John Davey, Vice President Marketing Technology, Mount Sinai Health System

Moderated by:

  • Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn how to:

  • Understand the causes and implications of AI hallucinations in healthcare, including risks to brand reputation, compliance, and patient trust
  • Identify where and how AI may be misrepresenting your organization using emerging monitoring tools and competitive visibility analysis
  • Apply practical strategies to reduce hallucinations, improve AI-driven search visibility, and strengthen brand safety in an evolving digital landscape

ai-in-healthcare-marketing-week-june-2026-day-3-session-2.1

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Real Work, Real Results: An AI Delivery Lab

ai-in-healthcare-marketing-week-june-2026-day-3-session-1

AI in Healthcare Marketing June 2026 Day 3 Session 1

Presented June 17, 2026 at 1 p.m. Eastern

Panelists:

  • Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
  • Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
  • JC Chakravarty, VP of Strategy and Design, Modea

Moderated by:

  • Char Wilson, Principal Consultant, Char Wilson Consulting

You’ll learn how to:

  • How to use rapid prototyping and vibe coding to accelerate healthcare website development
  • How to build and optimize digital content for AEO and GEO performance
  • What Modea’s healthcare digital maturity survey reveals about AI investment levels, consumer perception, and ROI benchmarks
  • What it takes to make a healthcare website truly discoverable across AI-powered search and answer engines
  • and more.

June-day-3-session1-Speakers1

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AI in the Exam Room: Managing Patient Expectations

AI in Healthcare Marketing June 2026 Day 2 Session 2

AI in Healthcare Marketing June 2026 Day 2 Session 2

Presented June 16, 2026 at 2:30 p.m. Eastern

Panelists:

  • Amanda Reimann, Senior Marketing Manager, Clinical Services University of Iowa Health Care
  • Morgan Lees, Director of Client Experience, Unlock Health

Moderated by:

  • Wendy Margolin, Contributing Writer, Plain-English Health Care

Learn how consumers across different segments want healthcare organizations to communicate about the role of AI in diagnosis, decision support, and the patient experience — and what builds confidence, transparency, and comfort as AI becomes a more visible part of care delivery.

June-day-2-session-2-Speakers-2

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Stop chasing AI “shoulds”: a focus-first approach for health system marketers

AI in Healthcare Marketing June 2026 Day 2 Session 1

AI in Healthcare Marketing June 2026 Day 2 Session 1

Presented June 16, 2026 at 1 p.m. Eastern

Panelists:

  • Luke Farkas, VP of Innovation & AI, Unlock Health
  • Daniel Fell, Health Systems Practice Lead, Unlock Health and eHealthcare Strategy & Trends Editorial Advisory Board Member
  • Joe McMahon, Vice President, Northwell Health’s Enterprise Change Management team
  • Anne Martino, Chief Marketing and Communications Officer, Children’s Wisconsin

Moderated by:

  • Wendy Margolin, Contributing Writer, Plain-English Health Care

After this session, participants will be able to:

  • Explain why AI progress is primarily a change-management challenge in hospital marketing and identify the common failure mode of “everything, all at once” prioritization.
  • Diagnose their organization’s default AI orientation (what it tends to prioritize and protect) and understand why two health systems can make opposite AI decisions and both be right.
  • Assess their team’s AI fluency and translate it into a focused 90-day plan, including what to do now, what to postpone, and what guardrails are required for adoption.

ai-in-healthcare-marketing-week-june-2026-day2session1

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When AI Becomes How Work Gets Done

Opening Keynote June 15

AI in Healthcare Marketing June 2026 Day 1 Opening Keynote 

Presented June 15, 2026

Panelists:

  • Cristal Woodley, VP, Marketing and Communications, Renown Health
  • Taylor Pressler, MPH, MS, Sr. Director of Enterprise Analytics, Renown Health
  • Gregg Johnson, CEO, Invoca
  • Julia Sorensen, Vice President, Marketing – Market Research and Consumer Insights, Mass General Brigham

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

  • How leaders are re‑architecting marketing and digital workflows with AI as the default path.
  • Examples of a real AI-driven workflow overhaul, from intake to output to governance that you can adapt for your own teams.
  • New operating roles and how they plug into existing teams and structures.
  • Guardrails that let non‑technical staff build useful agents without creating compliance and security headaches.
  • How to measure “AI as normal work” — from throughput gains on content and campaigns to better access, engagement, and conversion.

ai-in-healthcare-marketing-week-june-2026-day-1-keynote

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AI in Healthcare Marketing Virtual Summit Is Back Next Week!

Opening Keynote Panelists: Cristal Woodley, vice president, marketing and communications, Renown Health; Taylor Pressler, MPH, MS, senior director of enterprise analytics, Renown Health; Gregg Johnson, CEO, Invoca; Julia Sorensen, vice president, marketing – market research and consumer insights, Mass General Brigham

// By Jane Weber Brubaker // It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.

Does Your Health System’s Website Build Patient Trust? Or Break It?

Shaping Patient Trust Box

// By Char Wilson // Digital experience can either drive loyalty or drive patients away. Leaders from Cleveland Clinic, Renown Health, MDRG, and SearchStax weigh in on findings from recent research. Read on to learn from these experts how you can create digital experiences that strengthen your relationship with patients and consumers.

What Award-Winning Healthcare Podcasts Get Right

Headshot - Bill Klaproth – DoctorPodcasting

Award-winning marketers from Southeast Georgia Health System, The Ohio State University Comprehensive Cancer Center, and the National Spine Health Foundation share how they build podcasts around audience needs, extend reach through integrated promotion, and use storytelling to strengthen connection and trust.

Sound Advice: How Award-Winning Healthcare Podcasts Build Brands and Trust

// By Susan Dubuque // Award-winning marketers from Southeast Georgia Health System, The Ohio State University Comprehensive Cancer Center, and the National Spine Health Foundation share how they build podcasts around audience needs, extend reach through integrated promotion, and use storytelling to strengthen connection and trust.

Healthcare Marketing Compliance Trends 2026

OursPrivacy eHealthcare 2026 Marketing Compliance Survey Report box

A free white paper, published by Ours Privacy

What 100+ healthcare marketers reveal about privacy, performance, and growth

You’ll learn:
  • How marketers are balancing HIPAA compliance with campaign performance
  • Why rising costs and limited tracking are impacting ROI
  • Where martech stacks are breaking down and what’s replacing them

Download Now  »

Showcase Your Best Work: The 2026 eHealthcare Leadership Awards Call for Entries is Open

eHealthcare Awards logo-black

The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

Trust Is Built in a Thousand Small Digital Moments

Andy Lyons

// By Therese Lockemy, MBA // Panelists from Roper St. Francis Healthcare, Emory Healthcare, Reason One, and WG Content explain why better healthcare design is not just about look and feel. It is about reducing friction, building trust, and making access easier for patients.

Submit Your Entries to the 2026 eHealthcare Leadership Awards

ehla-logo-white-676x567

// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

Creating Flexible Hospital Websites That Grow with Your Organization

Hospital Websites Day 4 Session 1 

Presented March 12, 2026 at 1:00 p.m. Eastern

Panelists:

  • Meghan Eddy Crombie, Senior Enterprise Account Executive, Optimizely
  • David Sturtz, Senior Vice President of Product, Geonetric
  • Julie Lindsay, Digital Strategy Consultant at Hospital Sisters Health System
  • Aaron Watkins, AVP, Digital Strategy, NorthBay Health

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

You’ll hear perspectives on:

  • How health systems evaluate platform needs, prioritize capabilities, and build a business case for change
  • How to create a scalable digital foundation that supports ongoing growth and improvement
  • Where platforms and implementation partners each play a critical role in achieving long-term value
  • How to plan for “what’s next” (including AI, search, and experience optimization) with clear use cases, not buzzwords

Day 4 Session 1 Speakers

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How Content Informs Digital Transformation

How Content Informs Digital Transformation

Hospital Websites Day 3 Session 1 

Presented March 11, 2026 at 1:00 p.m. Eastern

Panelists:

  • Heather Linder, VP, Brand and Growth Marketing, OU Health
  • Kalee Hildreth, Executive Director of Digital Transformation and Marketing Operations, UChicago Medicine

Moderated by:

  • Ahava Leibtag, Founder and CEO, Aha Media Group

You’ll hear about:

  • How content operations and governance set you up for AI tools like chatbots and generative search
  • What it means to write for AI, not just for SEO — and how to do both
  • Why healthcare organizations can’t afford to separate content from brand or digital product strategy
  • How smart, structured content connects patient experience, access, and growth
  • Why “digital transformation” must also be content transformation — and organizational transformation

Day 3 Session 1 Speakers

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