Online Advertising

Privacy-First Foundation for High-Performance Healthcare Marketing

Privacy-First Foundation for High-Performance Healthcare Marketing

// By Ray Mina // Privacy regulations make healthcare marketing harder. A healthcare privacy platform adds a layer of protection, giving digital marketers access to the analytics tools they need without putting protected health information at risk. Find out how marketers get in hot water with regulators and how to structure your tech stack for HIPAA compliance.

The 2024 eHealthcare Leadership Awards Are Open—Submit Your Entries Today!

Ho-Linda-UCLA-2023

This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving Read More

25 Years of Celebrating Excellence: eHealthcare Leadership Awards Are Open

25th annual ehla-logo

// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

Newly Updated HHS Guidance: What Healthcare Marketers Need to Know

Sauceman-Rachael

The U.S. Department of Health & Human Services (HHS) has just offered its first update to its 2022 guidance on online tracking technologies and HIPAA compliance. The guidance gives some reassurance and some red flags for healthcare marketers when it comes to tracking technologies, sharing consumer data, and maintaining HIPAA compliance. Its original guidance in Read More

Advocate Aurora Health Transforms Healthcare Delivery by Leveraging Consumer-Centric Digital Technology

Jamey Sheil, Advocate Health

Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations to receive the Mark Gothberg Read More

HHS Has Updated Its Guidance: What It Means for Your Organization

// By Rachael Sauceman // The U.S. Department of Health & Human Services (HHS) has just offered its first update to its 2022 guidance on online tracking technologies and HIPAA compliance. The guidance gives some reassurance and some red flags for healthcare marketers. Find out what the updates mean for healthcare organizations.

What Does It Take to Be a Winner? Learn Why Advocate Aurora Health Took Home Top Honors at the 2023 eHealthcare Leadership Awards

// By Susan Dubuque // Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations Read More

Integrating Generative AI Into Your Healthcare Marketing Strategy

Christopher_Pace

AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments use generative AI to produce Read More

A Best in Breed Data Platform + Healthcare CRM: A “Match Made in Heaven”

Sawyer-Andrew-Innovaccer

// By Jane Weber Brubaker // If the promise of CRM in healthcare has been largely unfulfilled, data silos are partially to blame. Innovaccer’s acquisition of digital marketing and CRM platform Cured earlier this year could solve data challenges and accelerate growth for health systems. One benefit of mixing and mingling at industry events is Read More

Privacy-First Healthcare Marketing: What it Means and Who Should Be Involved

Doriann-Cain-Headshot

What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA. This webinar was presented on February 1, 2024 by eHealthcare Strategy & Trends. The panel discussion explored safer ways Read More

How Top Healthcare Organizations Use Rich Media to Attract and Engage Patients

ehla-logo-squared

Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and throughout this year, we showcase award-winning entries. Best Rich Media is one of 30 categories healthcare organizations and their agencies could enter. According to Google, “Rich media is a digital Read More

How Generative AI Transforms Marketing Operations at Mount Sinai, Banner Health

John Davey

AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. // By Althea Fung // Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments Read More

Privacy-First Marketing: HIPAA Guidance for Your Healthcare Communications

By prioritizing patient privacy and data security, healthcare organizations can implement marketing strategies without compromising patient trust. // By Elaine Christie // What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Read More

9 Pitfalls of Digital Advertising

Jared Johnson

The opportunities of digital advertising are practically limitless, but it takes a disciplined approach to strategy to make the most of it. Who isn’t a fan of digital advertising? Using online channels to reach your target audience is a fundamental part of most marketing programs; it just makes sense given the amount of time consumers Read More

Best Rich Media: Who Won, and Why?

jane-brubaker

Find out how top healthcare organizations use rich media to attract and engage patients, and how interactive experiences can meet critical training needs. // By Jane Weber Brubaker // Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and Read More

Where Does CRM Stand in Addressing Today’s Healthcare Challenges?

Bob Cummings

The high cost and amount of churn in the healthcare CRM market have had many marketing leaders wondering if the huge investment they made was worth it. And those who still shop for the right solution wonder where to turn. But the need for flexible solutions that meet organizational needs has never been greater, as Read More

Geisinger and Henry Ford Health Leverage Epic Cheers to Fuel Marketing Efforts

Nithin Sathyamoorthy

Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that of Epic’s closest competitor, Oracle Cerner (25.8 percent), which gained hospitals but lost beds year over year. Read More

9 Digital Advertising Pitfalls: Ignore Them at Your Peril

Dan-Dunlop-and-Jared-Johnson

The opportunities of digital advertising are practically limitless, but it takes a disciplined approach to strategy to make the most of it. // By Dan Dunlop and Jared Johnson // Who isn’t a fan of digital advertising? Using online channels to reach your target audience is a fundamental part of most marketing programs; it just Read More

Epic Cheers Update

Sapre-Pravin-Henry-Ford

Two major U.S. health systems share why they like Epic’s CRM. // By Jane Weber Brubaker // Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that Read More

Marketing Magic? Virtua Health Integrates CRM Data and Predictive AI to Deliver Targeted Messaging

virtua health-logo

Imagine tracking the direct patient journey from receiving a piece of marketing content to undergoing life-saving surgery. You could measure the direct correlation of your hospital marketing communication team’s effort to improve patient outcomes. It’s every healthcare marketer’s dream — to save lives while also proving your department’s worth. That’s precisely what Virtua Health’s marketing Read More

Practical Applications of AI in Healthcare Marketing: Elevating Patient & Employee Engagement and ROI

(Speakers Square) Practical Applications of AI in Healthcare Marketing

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Your Presenters:

  • Jenny Collopy, VP, Chief Marketing and Communications Officer, The Christ Hospital Health Network
  • John Elder, Co-Founder and CEO, Supernatural
  • Mike Barrett, Co-Founder and CSO, Supernatural
  • Bianca Chaer, Strategist, Supernatural

You’ll learn:

  • An overview of the general AI landscape: different types of AI, how they are used, and presenters’ point of view on the use of these tools.
  • How to do more than just “Use ChatGPT”
  • The current landscape of AI in healthcare marketing, specifically how more relevant content can help improve marketing outcomes.
  • Where AI is making an impact for people in their day-to-day workflow, right now.
  • How AI can help understand and address the needs of different populations effectively.
  • How AI can customize content to live across multiple platforms for a variety of different audiences.
  • How AI can help optimize healthcare marketing campaigns — specifically:
    • How AI can help you understand the competitive environment
    • How you can use AI to make content
    • How you can use AI to evaluate that content
    • How you can use AI for channel strategy and media planning

And much much more!

Watch Now »

Navigating the Privacy Landscape in 2023 and Beyond

Danny-Fell-Square

The issue of pixel tracking tied to third-party website analytics tools was the big story of 2022 and 2023. It’s been about a year and a half — June 2022 to be exact — since several leading technology media outlets published the results of a joint study by The Markup and STAT News. The study Read More

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