// By Jane Weber Brubaker //
“The easiest bill to understand and pay I’ve ever seen…”
“Awesome way to pay—prompt and efficient…”
“Very easy to use…”
These are just a few examples from the 2,000+ comments Memorial Hermann has collected since implementing an online payment solution from Simplee. “We understand that paying a healthcare bill isn’t always pleasant, that healthcare is an expensive and important part of people’s lives,” says Kelly McCormick, Director of Web Strategy & Digital Marketing at Memorial Hermann. “So what we’re trying to do is make it as painless as it can be.”
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Is billing relevant for marketers? You bet it is. As we’ll see in this article, a poor billing experience can turn a patient against your health system—even if you’re providing great healthcare. Here, you’ll learn how a prestigious health system exchanged aggravation for accolades, by listening to what’s important to consumers, fixing the problem, and turning them into advocates. Login to continue reading.
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