CRM

CRM: How to Optimize Your Tech Stack to Attract and Retain Patients

CRM_ How to Optimize Your Tech Stack to Attract and Retain Patients ft image

Your Presenters:

  • Mike Sonnentag, Senior Service Line Marketing Strategist, Virtua Health
  • Seth Kaplan, Director, Marketing and Customer Engagement, HonorHealth
  • Ross Therrien, Enterprise Account Executive (Healthcare), LeadSquared

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll learn:

  • Why an EHR system alone may not be enough
  • How Virtua Health uses the CRM to uncover opportunities for service line growth
  • How HonorHealth’s CRM team reaches out to internal clients as strategic partners
  • How integrated systems enable data sharing and improve care coordination
  • How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.

Watch Now »

CRM: How to Optimize Your Tech Stack to Attract and Retain Patients

241009-eHST-webinar-banner-300x250px1

Join us for a free webinar on Wednesday October 9 at 2 p.m. ET to learn how your organization can drive growth, deliver comprehensive, patient-centered care, and stay competitive in today’s rapidly changing healthcare environment.

You’ll learn:

  • Why an EHR system alone may not be enough
  • How Virtua Health uses the CRM to uncover opportunities for service line growth
  • How HonorHealth’s CRM team reaches out to internal clients as strategic partners
  • How integrated systems enable data sharing and improve care coordination
  • How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.

Register Now »

A Tale of Two CRMs: How Sharp HealthCare Achieved Success with a Dual Approach to Patient Engagement

Faley-Kelly-Sharp-HealthCare

CRM lacks a universal definition in healthcare, encompassing everything from patient acquisition to care gap resolution. The fragmented vendor landscape offers solutions ranging from niche tools to comprehensive platforms, challenging organizations to pinpoint their specific needs. Explore how Sharp HealthCare navigated this complexity, crafting a unique two-pronged strategy for optimal results.

How Many CRMs Do You Need?

Laura Lee Jones headshot

// By Jane Weber Brubaker // CRM lacks a universal definition in healthcare, encompassing everything from patient acquisition to care gap resolution. The fragmented vendor landscape offers solutions ranging from niche tools to comprehensive platforms, challenging organizations to pinpoint their specific needs. Explore how Sharp HealthCare navigated this complexity, crafting a unique two-pronged strategy for optimal results.

The Remix — The Evolution of the Digital Front Door

The Remix squared png

This new free guide will help you answer:

  • What is the history of the Digital Front Door and what factors have influenced its status today?
  • With so much industry and technology disruption, where will the Digital Front Door go next?
  • What are the main areas of investment to consider in evolving your Digital Front Door? And how do you measure up?
  • What expertise do you need to cultivate a smart and effective Digital Front Door?
  • And much more!

Download Now »

Reimagining CRM for Health Systems with an Enterprise-Wide Approach

Reimagining CRM for Health Systems with an Enterprise-Wide Approach png

Watch our webinar and hear from a top industry expert who will share how CRM has evolved and discuss best practices that can help your organization take full advantage of state-of-the-art CRM capabilities.

You’ll learn:

  • What the current state of CRM is in healthcare, and why it often falls short.
  • How to structure CRM for enterprise-wide success.
  • Best practices for implementation, governance, and strategy.
  • How to set priorities that align with the strategic plan when launching campaigns.
  • How a CRM can scale communications using real-time data and rules-based automated campaigns.
  • What to consider when choosing a CRM solution.
    And much much more!

Watch Now »

A Best in Breed Data Platform + Healthcare CRM: A “Match Made in Heaven”

Sawyer-Andrew-Innovaccer

// By Jane Weber Brubaker // If the promise of CRM in healthcare has been largely unfulfilled, data silos are partially to blame. Innovaccer’s acquisition of digital marketing and CRM platform Cured earlier this year could solve data challenges and accelerate growth for health systems. One benefit of mixing and mingling at industry events is Read More

Geisinger and Henry Ford Health Leverage Epic Cheers to Fuel Marketing Efforts

Nithin Sathyamoorthy

Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that of Epic’s closest competitor, Oracle Cerner (25.8 percent), which gained hospitals but lost beds year over year. Read More

Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA

Your Presenters:

  • Ray Mina, Head of Marketing, Freshpaint
  • Doriann Cain, Partner, Faegre Drinker
  • Bridget O’Connor, COO, Fortalice Solutions
  • Edward Rafalski, Chief Strategy & Marketing Officer, BayCare Health System

You’ll learn:

  • What it means to be privacy-first.
  • Who needs to be involved in process change.
  • How to have constructive conversations with legal and compliance.
  • Why web trackers don’t comply with HIPAA.
  • Which tools you need a BAA (Business Associate Agreement) for.
  • What to do if you can’t get a BAA.

And much much more!

Watch Now »

Epic Cheers Update

Sapre-Pravin-Henry-Ford

Two major U.S. health systems share why they like Epic’s CRM. // By Jane Weber Brubaker // Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that Read More

Marketing Magic? Virtua Health Integrates CRM Data and Predictive AI to Deliver Targeted Messaging

virtua health-logo

Imagine tracking the direct patient journey from receiving a piece of marketing content to undergoing life-saving surgery. You could measure the direct correlation of your hospital marketing communication team’s effort to improve patient outcomes. It’s every healthcare marketer’s dream — to save lives while also proving your department’s worth. That’s precisely what Virtua Health’s marketing Read More

The Power of Personalized Patient Retention Marketing

Bridget Reuter

How Virtua Health tracked marketing efforts to revenue dollars and patient outcomes. // By Wendy Margolin // Imagine tracking the direct patient journey from receiving a piece of marketing content to undergoing life-saving surgery. You could measure the direct correlation of your hospital marketing communication team’s effort to improve patient outcomes. It’s every healthcare marketer’s Read More

Answering the Call for Growth Through Data-Enabled Solutions

Phillips-Rich-Huron

Never before has the role of the healthcare marketing leader been more crucial to health system performance. Following waves of COVID, the resulting depletion of both operational capacity and emotional stamina forced health systems to grapple with the brutal combination of rising costs and diminishing access. The ensuing reductions in staffing and closing of services Read More

A Data-Enabled Approach to Patient and Referral Growth

4-currrent-future-care-needs

Contemporary solutions leveraging AI, big data, and proven customer platforms provide a breakthrough opportunity for health system growth when it is most needed. When data and technology are used to view patient and provider behavior in the market holistically, new opportunities come to light. // By Rich Phillips // Never before has the role of Read More

How to Maximize Clinic Capacity by Leveraging CRM

HonorHealth logo

“What does deep-sea fishing have in common with CRM?” asks Craig Kartchner, AVP of marketing and customer experience at HonorHealth. In a new article, he explores the unexpected parallels between the two and discusses how healthcare marketers can leverage CRM to maximize clinic capacity. He describes the scenario like this: “Years ago, a friend of Read More

How to Create a Boatload of Clinic Capacity — and Quickly Fill It

Craig Kartchner

// By Craig Kartchner // What does deep-sea fishing have in common with CRM? To be successful, both require real-time information and open lines of communication. Years ago, a friend of a friend shocked everyone in his circle when he quit his corporate job and decided to become a helicopter pilot. He eventually landed a Read More

CRM Success in Healthcare: Integration and Automation

Baptist Health logo

The rapid, COVID-driven pace of innovation that some saw as the pandemic’s silver lining is slowing down. As we pick up where we left off, we see that some of the challenges that were dogging provider organizations before the onset of the pandemic are still there. CRM is one example. Many healthcare organizations that have Read More

1 2 3 6