Integrated CRM/PRM: A Strategy for Health System Marketing Success

Last year, in an article on Lehigh Valley Health Network’s integrated CRM/PRM strategy, we got right up to the starting line with the health system’s CRM selection and implementation, and learned about its ambitious plans for the future. It’s been 18 months, and we wanted to find out how it’s going. The short answer is, it’s Read More

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Joe Healthcare Marketer, You Are Cordially Invited to the C-Suite

// By Jane Weber Brubaker // In a March 2016 article, “Gentlemen, Start Your Engines! Lehigh Valley Health Network Revs It Up with Integrated CRM/PRM Strategy,” we got right up to the starting line with the health system’s CRM selection and implementation, and learned about its ambitious plans for the future. It’s been 18 months, Read More

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Allison Hart, Vice President of Marketing Communications at West

An Easy Patient Engagement Solution Hiding in Plain Sight

Looking for a technology solution to stay in closer touch with patients between visits? Maybe your patients over age 50 haven’t scheduled their colonoscopy yet. Some patients may need closer contact after being discharged from the hospital, or they have a chronic condition like diabetes, hypertension, or COPD and need to be monitored between office Read More

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Allison Hart, Vice President of Marketing Communications at West

Hiding in Plain Sight: A Solution to Patient Engagement You May Already Have

// By Jane Weber Brubaker // Looking for a technology solution to stay in closer touch with patients between visits? Maybe your patients over age 50 haven’t scheduled their colonoscopy yet. Some patients may need closer contact after being discharged from the hospital, or they have a chronic condition like diabetes, hypertension, or COPD and Read More

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Why Facebook Ads Are Uniquely Positioned To Deliver Results for Healthcare Marketers

Last year, we spoke with Michael Sengbusch, then Chief Technology Officer at Brightwhistle, about Facebook advertising trends like custom audiences and lookalike audiences. We asked Sengbusch, now General Manager, Digital Marketing Cloud at InfluenceHealth, to give us an update on paid advertising on Facebook for hospitals and health systems. He continues to be very bullish Read More

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Suzanne Sawyer, Vice President, Portfolio Marketing at IBM Watson Health

IBM Watson Health: How Smart Computers Can Revolutionize Healthcare Marketing

IBM’s cognitive computer Watson became a household name and overnight sensation in 2011 when it beat two of Jeopardy’s top contestants, smoothly handling the show’s lineup of cleverly named categories and obscure facts. Soon after Watson’s victory, IBM began to get inquiries from physicians, particularly oncologists, interested in knowing if cognitive technology could be applied Read More

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What Are the Latest Trends in Facebook Advertising for Hospitals?

Ask the Expert, with Michael Sengbusch // By Jane Weber Brubaker // Last year, we spoke with Michael Sengbusch, then Chief Technology Officer at Brightwhistle, about Facebook advertising trends like custom audiences and lookalike audiences. We asked Sengbusch, now General Manager, Digital Marketing Cloud at InfluenceHealth, to give us an update on paid advertising on Read More

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Suzanne Sawyer, Vice President, Portfolio Marketing at IBM Watson Health

Cognitive Technology in Healthcare: Looking to the Future with IBM Watson Health

// By Jane Weber Brubaker // IBM’s cognitive computer Watson became a household name and overnight sensation in 2011 when it beat two of Jeopardy’s top contestants, smoothly handling the show’s lineup of cleverly named categories and obscure facts: “Dialing for Dialects for $800,” says Watson, choosing a category in the opening round. Host Alex Read More

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Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Loyalty and Rewards Programs in Healthcare Marketing: A Trend To Watch

A March 2016 editorial in JAMA authored by three University of Michigan physicians, “Health System Loyalty Programs: An Innovation in Customer Care and Service,” begins as follows: “Many people belong to loyalty programs for coffee shops, hotel chains, or airlines. Despite a highly consumer-oriented approach in some health systems, similar types of loyalty programs have Read More

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Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Emerging Trends in Loyalty and Rewards Programs in Healthcare

eHealthcare Pulse // By Jane Weber Brubaker // A March 2016 editorial in JAMA authored by three University of Michigan physicians, “Health System Loyalty Programs: An Innovation in Customer Care and Service,” begins as follows: “Many people belong to loyalty programs for coffee shops, hotel chains, or airlines. Despite a highly consumer-oriented approach in some Read More

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Gundersen Health System

Gundersen Health System Partners with Medicom Health Interactive to Help Patients Take Care of Themselves

// By Jane Weber Brubaker // While many health systems focus on driving volume in high-margin service lines, Gundersen Health System is beginning to think about things differently. “About two years ago we started looking at how to shift our marketing from driving volume to building relationships, and helping consumers engage in their health and Read More

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Online Billing Patients Love (Not Merely Tolerate)

Online billing: From the patient perspective, it seems like the best you can achieve is a silver lining to an otherwise dark cloud. But Memorial Hermann health system in Texas has implemented an online payment solution from Simplee that is garnering rave reviews. “We understand that paying a healthcare bill isn’t always pleasant, that healthcare is Read More

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Rave Reviews About Online Billing? How Memorial Hermann Solved a Patient Pain Point

// By Jane Weber Brubaker // “The easiest bill to understand and pay I’ve ever seen…” “Awesome way to pay—prompt and efficient…” “Very easy to use…” These are just a few examples from the 2,000+ comments Memorial Hermann has collected since implementing an online payment solution from Simplee. “We understand that paying a healthcare bill Read More

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Ken Rickard

Is Open-Source Software the Right Solution For Your Hospital, Health System, or Physician Group?

“Medicine, like science, depends on the free exchange of information to produce the best outcomes for patients,” says Ken Rickard. “Software should be designed with the same goal in mind.” Rickard is the Director of Professional Services at Chicago-based consulting and development firm Palantir.net. He believes software decisions are a crucial element of healthcare strategy. “Software Read More

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Ken Rickard

Open Source or Proprietary? 5 Key Issues to Consider

// By Ken Rickard // Imagine a healthcare world in which you had to pay a license fee to perform each angioplasty. Or one in which breakthroughs in cancer treatments were never published, but were instead reserved only for a select few doctors and institutions. Medicine, like science, depends on the free exchange of information Read More

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Predictive Analytics Platform Optimizes OR Utilization at Boston Medical Center, Improves Bottom Line

// By Jane Weber Brubaker // Hospitals today are coping with severe financial pressures driven by cuts in reimbursement, penalties, and the shift from fee-for-service to value-based models. One company is helping health systems drive out waste and improve efficiency by applying operations management and quality improvement principles developed and refined in manufacturing. “There’s a Read More

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Why Orlando Health Shifted to a Patient-First Strategy

The social media budget at Orlando Health will double next year. But the health system’s social media strategy was anything but robust four years ago when Chantal Stephens came on board as Director of Marketing and Physician Sales. “Social media at the time was a very small part of the marketing story. It was a Read More

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Orlando Health’s Patient-First Strategy Led by Disney, Ritz-Carlton Veteran

// By Jane Weber Brubaker // The social media budget at Orlando Health will double next year. But the health system’s social media strategy was anything but robust four years ago when Chantal Stephens came on board as Director of Marketing and Physician Sales. “Social media at the time was a very small part of Read More

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How To Deliver Your Digital Brand Effectively and Consistently

“Delivering your brand promise through digital channels is obviously important to marketers at hospitals, health systems, and other healthcare organizations today,” note Mike Reinhardt and Phil Harding. “But what does delivering brand promise through digital really mean, and more important, how do you execute that delivery?” Reinhardt and Harding, both of Monigle Associates in Denver, Read More

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Build Digital Experience Into Your Brand, Reinforce Customer Experience Mindset, and Deliver ROI

// By Mike Reinhardt and Phil Harding // Delivering your brand promise through digital channels is obviously important to marketers at hospitals, health systems, and other healthcare organizations today. But what does delivering brand promise through digital really mean, and more important, how do you execute that delivery? We believe digital brand management is trending Read More

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Remote Patient Monitoring Technology Connects Patients and Providers, Supports Chronic Disease Management

// By Jane Weber Brubaker // What happens to patients with chronic diseases between office visits? What if their vital signs need to be checked more often than every few months? As health systems shift to population health management, staying connected with high-risk patients is one way to prevent conditions from escalating. Many healthcare organizations, Read More

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Vivify Health Logo

What Happens to Patients With Chronic Diseases Between Office Visits?

As hospitals and health organizations move toward population health and engage in value-based contracting, managing patients with chronic diseases effectively and efficiently has risen to the top of the agenda. “It would be great if the patient is giving you information every day in a way that helps drive workflow around urgency and kicking out Read More

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Lisa Ellis

Video Remote Interpreting Translates to Lower Costs and Improved Efficiency

By Lisa D. Ellis The latest technological approaches are helping healthcare facilities do their job better—and more efficiently—than ever before, right down to the very last detail. In fact, that’s where Video Remote Interpreting (VRI) comes in, offering on-demand video interpretation services to facilitate accurate communication for patients who are hearing impaired or have language Read More

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