It’s Time To Enter the 2022 eHealthcare Leadership Awards!
Spring is here, and it’s time to turn your attention to the 2022 eHealthcare Leadership Awards. We’re pleased to announce that this year’s Call for Entries is officially open!
In addition to affecting our overall lives in innumerable ways, the pandemic has certainly presented us with many challenges as healthcare marketers.
Budgets were slashed due to revenue reductions. Our traditional marketing focus shifted from service line promotion and patient acquisition to COVID-19-related communications. Patients suffered and their medical conditions worsened because they were fearful to come to the hospital and seek care.
But through it all, the importance of digital communications shone brightly. Our marketing teams maintained high productivity while working remotely. Patients leaned into online access to health information and healthcare services. And websites and digital channels helped our staff members, patients, and communities navigate the swiftly changing guidelines for COVID-19 safety, testing, vaccinations, and the like.
Last year, we created two exciting new award categories: Best Microsite or Landing Page and Best Digital Leadership in Health Equity, Diversity, and Inclusion.
These new opportunities for recognition were greeted enthusiastically, and we are especially proud to honor healthcare organizations and professionals who support and enable equitable access to healthcare for all citizens.
In addition, for the second year, the Best COVID-19 Pandemic Related Communications category recognized the critical work of communications, marketing, and technology teams to support their healthcare organizations’ efforts to protect our communities.
Read the full story now to learn about our new categories for 2022, and how to throw your hat in the ring with one or more entries:
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