Call for Entries for the 2022 eHealthcare Leadership Awards Is Open
A Note from the President:
I’m pleased to announce that Susan Dubuque will co-chair this year’s eHealthcare Leadership Awards. Susan is cofounder of NDP Agency, a marketing and advertising firm based in Richmond, Virginia, and a nationally recognized expert in behavioral marketing. She literally wrote the book on marketing’s role in health improvement, Gearing Up for Population Health: Marketing for Change, published in 2018 by the Society for Health Care Strategy and Market Development of the American Hospital Association. Susan serves on the editorial advisory board of Strategic Health Care Marketing, and for me personally she has been an invaluable source of knowledge about our industry since we met in 2016. I’m thrilled to have her ideas and inspiration benefit the 2022 eHealthcare Leadership Awards. Read on for her insights on this year’s program.
President, Plain-English Health Care
Publisher, eHealthcare Strategy & Trends and Strategic Health Care Marketing
Co-chair, eHealthcare Leadership Awards
// By Susan Dubuque //
Spring is here, and it’s time to turn your attention to the 2022 eHealthcare Leadership Awards. We’re pleased to announce that this year’s Call for Entries is officially open!
In addition to affecting our overall lives in innumerable ways, the pandemic has certainly presented us with many challenges as healthcare marketers. Budgets were slashed due to revenue reductions. Our traditional marketing focus shifted from service line promotion and patient acquisition to COVID-19-related communications. Patients suffered and their medical conditions worsened because they were fearful to come to the hospital and seek care.
But through it all, the importance of digital communications shone brightly. Our marketing teams maintained high productivity while working remotely. Patients leaned into online access to health information and healthcare services. And websites and digital channels helped our staff members, patients, and communities navigate the swiftly changing guidelines for COVID-19 safety, testing, vaccinations, and the like.
Last year, we created two exciting new award categories: Best Microsite or Landing Page and Best Digital Leadership in Health Equity, Diversity, and Inclusion.
These new opportunities for recognition were greeted enthusiastically, and we are especially proud to honor healthcare organizations and professionals who support and enable equitable access to healthcare for all citizens.
In addition, for the second year, the Best COVID-19 Pandemic Related Communications category recognized the critical work of communications, marketing, and technology teams to support their healthcare organizations’ efforts to protect our communities.
Announcing New Categories for 2022
Just as healthcare is in a constant state of change, the eHealthcare Leadership Awards continually evolve to better reflect the state of our industry and the digital landscape.
This year, we are pleased to offer 28 award categories — including six new ones. We’re particularly excited about Best Use of Artificial Intelligence in Healthcare Marketing. Al and Machine Learning (ML) are transforming the healthcare industry with many applications for marketing — from precise targeting of market segments and enhancing web engagement with chatbots to achieving health equity goals and reimagining customer experiences.
Our second new category, Best Digital Physician Engagement, affords you the opportunity to showcase all the ways you connect with providers through efficient and targeted digital channels.
Finally, we all know content is king. So, get ready to share your Best Email Content (individual and series) and Best Video Content (long and short). These powerhouse tactics build awareness, fill the funnel, and establish credibility with new customers as well as foster loyalty among existing customers.
Here is a complete list of the 2022 awards categories. You may submit one item or project in multiple categories.
- Best COVID-19 Pandemic Related Communications
- NEW! Best Use of Artificial Intelligence in Healthcare Marketing
- NEW! Best Digital Physician Engagement
- Best Healthcare Content
- Best Rich Media
- NEW! Best Email Content – Individual Email
- NEW! Best Email Content – Series
- NEW! Best Short Video Content – 2 Minutes or Less
- NEW! Best Long Video Content – Over 2 Minutes
- Best Healthcare Podcast
- Best Social Media
- Best Interactive
- Best Site Design
- Best Landing Page or Microsite
- Best Internet Home Page
- Best Overall Internet
- Best Integrated Marketing Campaign
- Best Digital Marketing Campaign
- Best Mobile Website
- Best Provider Directory
- Best Annual or Special Report
- Best Overall Digital Patient Experience
- Best Digital Campaign for Health Equity, Diversity and Inclusion
- Best Care/Disease Management
- Best Native Mobile App
- Best Digital Internal Communications
- Best Intranet
- Mark Gothberg eHealthcare Organizational Commitment
The eHealthcare Leadership Awards are open to all types of healthcare organizations — from hospitals and health systems to pharmaceutical companies and freestanding imaging centers (see all 18 classifications here). Each submission provides an opportunity for you to showcase your best work and be recognized as a leader in your field.
Take a look at some of the winning entries from the 2021 virtual awards presentation for inspiration.
Tips for Entries
The more information you can provide for the judges, the more they will understand your goals, your strategies and tactics, and the results you achieved. For each entry, you may add supporting documents. Although not required for every category, this extra information really helps paint a picture of what you did and why it is worthy of top honors. And if you include some great images or video clips, they just might end up in the highlight video during the awards presentation and in our coverage of winners!
How You Can Get Involved
We look forward to seeing you in person at HCIC in Miami, Florida for the 2022 eHealthcare Leadership Awards, and we invite you to play an active role in this community-wide celebration. There are many ways that you can get involved:
- Enter in as many categories as you like. Winners receive a broad range of recognition.
- Volunteer to join our distinguished panel of judges. Learn about the many benefits of judging, including a discount on HCIC registration.
- Become a sponsor — Diamond, Platinum, and Gold sponsorships are available as well as category sponsorships. (Contact us for more information on sponsorships.)
- Attend the live awards presentation at HCIC in Miami on Nov. 9 (There’s no additional charge — it’s included in your HCIC registration).
- Attend the virtual awards presentation on November 10.
We firmly believe that digital healthcare marketing makes a significant contribution to enhancing the delivery of healthcare as well as patient experiences. And the eHealthcare Leadership Awards provide the perfect opportunity for you to share your best practices and receive the recognition that you deserve.
We look forward to seeing you in Miami on November 9, 2022!
To enter, to volunteer to judge, or to learn more about the 2022 program — the 23rd Annual — visit the official site of the eHealthcare Leadership Awards. The entry deadline is June 30, 2022.
Susan Dubuque is a cofounder of NDP Agency, a marketing and advertising firm based in Richmond, Virginia, and a nationally recognized expert in behavioral marketing. She literally wrote the book on marketing’s role in health improvement, Gearing Up for Population Health: Marketing for Change, published in 2018 by the Society for Health Care Strategy and Market Development of the American Hospital Association. Susan serves on the editorial advisory board of Strategic Health Care Marketing and is co-chair of the 2022 eHealthcare Leadership Awards.
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